Launch Like a Creator

Rachel Emma Waring
  • 5.0 (5)
  • MARKETING
  • UPDATED DAILY

Welcome to Launch Like a Creator - I’m your host Rachel Waring, I’m a sales and launch strategist and I help creative service providers, coaches, and experts launch like creators. This podcast is your permission slip to ditch the draining, overcomplicated, personality-free launch strategies and finally sell in a way that feels true to you. We don’t do boring launches here. We’re here for storytelling, creativity, connection, and sales that feel like self-expression. Your personal brand is your most powerful sales strategy - and it’s time to use it. SUBSCRIBE NOW and never miss an episode!

  1. 1 DAY AGO

    Lurkers vs loyal fans - what's going on with your audience?

    Have you ever thought to yourself - "I have a small group of people who love everything I do, I just need more of those people" - then this episode is for you. It's time to chat about turning lurkers into loyal fans who want to be a part of everything you offer - because growing your following is literally pointless if those people never take action with you. The more loyal fans you have in your inner circle, the easier everything in your business gets. But even if you post every single day, if you don't know HOW you're bringing strangers into not just your audience, but your inner circle, then that's what makes everything in your business feel stagnant. Enjoy the episode, and don't forget that doors are closing TOMORROW for Light Up Your Movement - there's still time to join us before we start on Monday, and this sprint is the ideal way to start turning more of your passive lurkers into your biggest fans.

    11 min

  2. 1 APR

    How to create "this is me" content that makes people feel seen

    You know that feeling when you're scrolling and you see something and think - that was made for me? That's what we're creating in this episode. I'm talking about "this is me" content - the kind that makes your ideal clients feel genuinely seen, heard and understood. The stuff that gets saved, shared, sent to friends. The content that doesn't just perform well, but makes people think "this person gets me exactly." Because that's what builds real trust. And that's what turns an audience into buyers. In this episode: Why getting clear on who you're speaking to is the foundation of resonant contentHow to use your audience's actual words in your content (and why guessing usually doesn't work)The diary entry exercise that gets you out of your head and into your ideal client's worldWhy "this is me" content isn't just about pain points, and the kind of content that makes people feel less aloneHow to use your own story as one of your most powerful resonance toolsThe data you're probably ignoring that tells you exactly what to make more ofMentioned in this episode: Light Up Your Movement, my two-week sprint to build your movement, message and hype. Join us here.If this resonated, I'd love to hear about it - come find me on Instagram and tell me what you're struggling with right now with your content. And if you've been enjoying the podcast, a review means so much and helps more people find it. See you next week.

    17 min

  3. 25 MAR

    Building your offer in public, with Gemma of This Social Cottage

    This week I'm joined by Gemma of This Social Cottage - Gemma is an Instagram strategist who is an absolute GENIUS at messaging, and she just had an incredible £77k launch for her new membership, The Plotting Shed. We touched on Instagram tips, but the main thing I wanted to chat about with Gemma is how she built her launch and her offer in public. She shared: - The behind the scenes of her launch, including why she pushed the dates back - Her waitlist strategy - How she listened to exactly what her audience wanted to learn from her to build her new membership - How she brought people along for the journey, and had her best launch ever. Thanks so much to Gemma for joining me for this lovely chat 🥰 And don't forget, Thurs 26th is the last day to grab an early bird spot for Light Up Your Movement - if you're listening live, you can join us now for £95 + VAT for the 2 week sprint 💡 LINKS: This Social Cottage on Instagram The Plotting Shed

    43 min

  4. 18 MAR

    The multi-passionate's guide to niching (without losing yourself)

    If you've ever struggled to define your "thing", you're going to want to listen to this one. In this episode, I get into something I've personally navigated my whole career: being multi-passionate in a world that keeps telling you to pick one thing, one skill and one niche. And why the answer might not be a tighter niche at all, but a movement. I break down the difference between a niche and a movement, why both matter, and how building a movement can give you all the clarity and momentum of niching without forcing you into a box that doesn't fit. In this episode: Why being multi-passionate isn't a problem to fix, and how to use it as a brand assetThe real difference between a niche and a movement (and why you need both)How to go from "here's my expertise" to "here's what I believe" and why that shift changes everythingThe question that helped me find my movement underneath all the different things I've doneWhy your message, not your method, is your most powerful differentiator onlineMentioned in this episode: Light Up Your Movement, the two-week sprint to build the movement, message and hype behind your brand. Early bird doors are open on March 19th, join the waitlist here. Loved this episode? It would honestly mean so much if you could leave a review - it helps more people find the podcast. And come tell me on Instagram what your movement is, I genuinely love hearing peoples answers!

    14 min

  5. 11 MAR

    How to get followers who actually follow you

    There's a difference between having followers and having people who genuinely *follow* you - who open every email, watch every story, and think of you first when someone asks who they love online. In this episode, I'm sharing real data from the business owners in my Light Up Your Movement sprint, who collectively named over 85 creators they're obsessed with - and more importantly, explained exactly WHY. Spoiler: not one person mentioned content strategy. What they talked about instead is going to reframe how you think about showing up online. IN THIS EPISODE Why "getting followers" and "becoming someone worth following" are two completely different thingsThe 8 themes that came up again and again when people described their favourite creatorsWhat "radical transparency" actually looks like - and why showing your working beats showing your winsThe permission slip effect: how the best creators make their audience feel like they can do it tooWhy your content feeling flat might be a joy problem, not a strategy problemThe one question to ask yourself: are you talking to your audience, or AT them? Want to join us for the next round of the Light Up Your Movement Sprint? Join the waitlist here to get an early bird spot when they're released next week.

    16 min

  6. 4 MAR

    4 things a genuinely hype worthy brand needs in 2026

    I’m excited for this one because we’re talking about a topic that I’ve been reaaallly down a research and development rabbit hole around recently, and that is HYPE, and what it is to build a seriously hype worthy brand in 2026. Genuine and long term HYPE is the foundation behind brands that gather communities, attract opportunities, and make selling feel totally natural - because the excitement already exists. Hype building helps you turn your creative ideas into movements people can’t stop talking about. It creates momentum, it turns you into their first choice, it makes people buy NOW not next time. So in this episode I covered the four essential things your brand needs to actually grow this kind of genuine long term hype. Also: Light Up Your Movement is coming BACK - this sprint was so popular when I ran it in January, so I’m running it again at the end of April 🎉 if you wanna make sure you don’t miss it, get on the waitlist here.

    15 min

  7. 25 FEB

    Outgrowing your online presence (and what to do next)

    Have you ever looked at your content and thought - this just isn’t me anymore? In this episode, I’m talking about that in-between phase where you’ve evolved, but your online presence hasn’t quite caught up yet. When your output doesn’t match your taste. When you’re tempted to pivot, rebrand, or scrap everything and start again. Inside this episode, I share: Why this “disconnect” is completely normal (and often cyclical) The trap of trying to fix it with more structure, systems, or new content pillars The one prompt I always come back to when I feel creatively off How to step into the role of creative director of your own online world How to close the gap between where your brand is now and where you want it to be We talk about building an online presence that feels lit from within. One where your content creates genuine hype, connection, and momentum - not because you’re following a template, but because you’re aligned with what you actually want to say. If you’ve been feeling disconnected or bored of your own content, this one’s for you. Join me on instagram Get your free launch template

    12 min

  8. 18 FEB

    Launch Debrief - what to do when you don't hit your launch goals - ep 39

    In this episode I'm debriefing my most recent launch - the numbers, the highs, the lows and most importantly, the things I think contributed to not hitting my "best" stretch goal. If you've recently had a launch that didn't go to plan, or could have been better, I also shared my exact post-launch process I go through to gather the data and improve next time. If you're nosy, this one's for you - this is an honest look at the full behind the scenes 🤓

    26 min
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About

Welcome to Launch Like a Creator - I’m your host Rachel Waring, I’m a sales and launch strategist and I help creative service providers, coaches, and experts launch like creators. This podcast is your permission slip to ditch the draining, overcomplicated, personality-free launch strategies and finally sell in a way that feels true to you. We don’t do boring launches here. We’re here for storytelling, creativity, connection, and sales that feel like self-expression. Your personal brand is your most powerful sales strategy - and it’s time to use it. SUBSCRIBE NOW and never miss an episode!

Information

  • Creator
    Rachel Emma Waring
  • Years Active
    2025 - 2026
  • Episodes
    47
  • Rating
    Clean
  • Copyright
    © Rachel Emma Waring
  • Show Website
    Launch Like a Creator

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