Live. Laugh. Launch.

Katie Moss and Veronica Quinones
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  • MARKETING
  • UPDATED TWICE WEEKLY

Welcome to Live, Laugh, Launch! The podcast where we take your go-to-market strategies seriously. In this podcast, we talk strategy, share hard-earned lessons, and say the quiet part out loud, whether you asked for it or not. We’ll tackle the good, the bad, and the hilarious of marketing, so you can giggle, not gaggle, your way through your next big launch. Because if you’re not living, laughing, and launching, are you even marketing?

  1. Episode Fifteen: Intuitive Product Marketing & Addressing Burnout w/ Megan Floyd

    13/08/2025

    Episode Fifteen: Intuitive Product Marketing & Addressing Burnout w/ Megan Floyd

    Product marketing consultant and former VP Meg Floyd knows what burnout feels like and now she's helping other women fight it. Learn about her journey to establishing Intuitive PMM and why she believes emotional intelligence should be the star of all things product marketing.

    34 min

  2. 27/07/2025

    Episode Fourteen: Customer Marketing is Misunderstood with AJ Williams

    In this episode, Veronica and Katie catch up with AJ Williams—customer marketing leader and all-around badass. From being thrown into the deep end post-acquisition to building one of the most effective customer programs at SugarCRM and now leading marketing at Gridline, AJ gets real about what it takes to do customer marketing right. We cover: ✅ Why customer marketing is the secret weapon most companies still don’t understand ✅ How to lead through chaos—without a playbook, title, or ego ✅ The myth of needing deep product expertise to drive impact ✅ Burnout, boundaries, and breaking up with performative marketing ✅ AJ’s advice for making your next move intentional Expect real talk, hard-won wisdom, and plenty of laughs as three marketers reflect on what it really means to grow, lead, and stay human in the process.

    32 min
  3. Episode Thirteen: What Happens When Sales and Marketing Actually Work Together ft. Jordan Byrd

    16/07/2025

    Episode Thirteen: What Happens When Sales and Marketing Actually Work Together ft. Jordan Byrd

    In this episode of Live, Laugh, Launch, Katie sits down with Jordan Bird, Director of Sales, for an unfiltered chat about what it really takes to align sales and marketing in a startup. From early chaos to intentional collaboration, they unpack what’s worked, what hasn’t, and what they’re experimenting with next. ✅ Messaging that supports—not sabotages—sales ✅ Building real feedback loops between SDRs and marketers ✅ Why traditional sales playbooks are getting tossed ✅ How AI is reshaping outreach, research, and time management No jargon. No BS. Just two leaders figuring it out in real time.

    32 min
  4. Episode Twelve: Why SEO is Product Marketers' Secret Weapon

    02/07/2025

    Episode Twelve: Why SEO is Product Marketers' Secret Weapon

    Join the gals + Gabrielle M., Sr. Product Marketing Lead to talk about the secrets of SEO + Product Marketing & what you've been missing. Discover how Gabrielle blends strategic thinking with storytelling to drive results. Gabrielle shares valuable insights on using SEO to understand target audiences, optimize content, and shape marketing strategies. Don't miss her tips on using search data for product positioning and messaging.

    44 min
  5. Episode Eleven: Go-To-Market Strategy for Startup Longevity with Christian Wettre

    10/06/2025

    Episode Eleven: Go-To-Market Strategy for Startup Longevity with Christian Wettre

    CRM Go-To-Market Expert Christian Wettre joins the podcast to talk about the barriers between sales & marketing (and how to tackle them!), his own founder journey, the acquisition process, and how he built successful teams through all of it.

    41 min
  6. Episode Ten: B2B Social Selling with Ziply.AI Co-Founder Deepak Deolalikar

    31/05/2025

    Episode Ten: B2B Social Selling with Ziply.AI Co-Founder Deepak Deolalikar

    What if everything you thought you knew about B2B social selling was wrong? In this episode, we sit down with Deepak Deolalikar, Co-Founder of Ziply AI and veteran product manager who's built products from $0 to $140M ARR, to decode the real secrets of social selling in 2025. Deepak reveals why your company's LinkedIn page is essentially dead on arrival, and how B2B brands are missing massive pipeline opportunities by ignoring their most powerful asset: their people. From employees to channel partners, discover how authentic voices crush corporate logos every time. What You'll Learn: - Why LinkedIn's Social Selling Index (SSI) score might be misleading you - The "near network" strategy that's actually driving B2B pipeline - The psychology behind why people trust people, not brands About Our Guest: Deepak brings 15+ years of B2B SaaS experience, having advised startups at Berkeley Skydeck and coached 60+ product managers at UC Berkeley. When he's not building AI-powered marketing solutions, you'll find him teaching Indian classical tabla drums in the Bay Area. Whether you're a founder doing early-stage sales or a marketing leader looking to unlock organic growth, this episode will fundamentally change how you think about social selling. Tune in to discover why the algorithm isn't your enemy—it's your secret weapon.

    44 min
  7. Episode Nine: Jonathan Pipek Talks Go-to-Market for Startups

    21/05/2025

    Episode Nine: Jonathan Pipek Talks Go-to-Market for Startups

    Join us for episode nine of Live.Laugh.Launch, where product marketing consultant Jonathan Pipek talks all things go-to-market for startups, plus some sage advice on how PMMs can position themselves for success.

    48 min
  8. Episode Eight: Mad Men and iPhones - Explaining Product Marketing

    07/05/2025

    Episode Eight: Mad Men and iPhones - Explaining Product Marketing

    Katie and Veronica are together in person to catch up on life updates, chat about how to explain product marketing to someone outside of tech, and why Veronica is a product marketing queen. #marketingservices #productmarketing #productrelease #gotomarket #marketing #marketingstrategy #marketingtips #podcast

    38 min
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About

Welcome to Live, Laugh, Launch! The podcast where we take your go-to-market strategies seriously. In this podcast, we talk strategy, share hard-earned lessons, and say the quiet part out loud, whether you asked for it or not. We’ll tackle the good, the bad, and the hilarious of marketing, so you can giggle, not gaggle, your way through your next big launch. Because if you’re not living, laughing, and launching, are you even marketing?

Information

  • Creator
    Katie Moss and Veronica Quinones
  • Years Active
    2k
  • Episodes
    15
  • Rating
    Clean