Make More Money without Selling Your Soul

Polly Lavarello
  • 5.0 (23)
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I am Polly Lavarello, an evergreen marketing expert, and welcome to Make More Money without Selling Your Soul. If you are a coach, consultant, or an online service provider, then this podcast is perfect for you. On this podcast, you can expect to learn how to make money in your business with sales AND look after your wellbeing at the same time. So sit back, get comfortable, and enjoy the show.

  1. 4 DAYS AGO

    Copy, Confidence & AI in 2026 with Beth Robinson

    In this episode, I’m joined by Beth Robinson, a business owner turned copywriter who is firmly in the camp of you CAN write it. Beth helps business owners and founders write proper-lysh copy that sounds like them, connects with the right people and does not get lost in overcomplicated marketing advice. She is brilliant at cutting through the noise and reminding us that copywriting is not reserved for a chosen few. We talk about why copywriting is a business skill we all need, how to trust yourself more in your messaging, and why outsourcing should be a strategic decision, not something you do just because the marketing world says you should. It is such an encouraging conversation, especially if writing your own copy has ever felt bigger, harder or more intimidating than it needs to. Highlights: (03:44) - Beth shares how dyslexia shaped her relationship with writing (08:42) - Where to start if copywriting feels intimidating (12:15) - How to use AI without losing your voice (17:15) - The smart way Beth uses AI in her own work (30:38) - Why brand voice work still matters more than ever (39:06) - Beth’s reminder to be braver with your message Connect with Beth: www.bethanrobinson.com https://www.instagram.com/bethanrobinson_/ To find out more: Website Instagram (FREE) THE PROFITABLE PRACTITIONER'S GUIDE This podcast is proudly produced by Wavemakers Audio

    44 min

  2. 13 MAR

    Why Hiring Marketing Specialists Can Break Your Funnel (And What Actually Works Instead)

    In this episode, I’m talking about a mistake I see so many experienced entrepreneurs make when they are ready to grow, and honestly, it makes complete sense why it happens. On paper, hiring more specialists, building more assets, and adding more moving parts can look like the next smart step. But in practice, it often creates more confusion, more expense, and way less clarity than you expected. I share a bit of my own backstory, from ads management to mentoring, and explain what finally made me change the way I work. We get into why funnels fail even when brilliant people are involved, why simplicity is far more powerful than complexity, and why one clear customer journey can do more for your business than a pile of disconnected marketing tactics ever will. Highlights: (09:24) - The moment I could spot why a funnel was never going to work (15:47) - Why brilliant business owners still end up stuck in marketing no man’s land (17:33) - The values clash that can happen when you hire the wrong specialist (18:56) - Why one simple funnel often works better than trying to do everything (20:41) - What my most successful clients had in common (22:24) - The sustainable way to grow in a slower buyer market FREE MASTERCLASS: https://pollylavarello.lpages.co/why-your-lead-magnets-arent-attracting-premium-clients/ To find out more: Website Instagram (FREE) THE PROFITABLE PRACTITIONER'S GUIDE This podcast is proudly produced by Wavemakers Audio

    24 min

  3. 6 MAR

    Why Lead Magnets Fail for Wellness Practitioners (And What To Do Instead)

    If your list is growing but your sales are not, this episode is for you. Today I’m breaking down why most lead magnets fail, especially for established wellness practitioners, and how the wrong freebie could be quietly costing you serious money. This is not a tweak the copy situation. It is a structural issue in how your front door is designed. I share the difference between attracting curious subscribers and attracting decision ready buyers, why AI cannot replace marketing fundamentals, and how to turn your lead magnet into a premium client filter. If you are tired of nurturing people who never buy, this will help you rethink your entire sales architecture. Highlights: (02:35) Why 50 downloads a month can mean a six figure swing (06:10) The problem with outsourcing your positioning to AI (09:18) Curiosity versus commitment, who is actually on your list? (12:29) Consideration phase buyers versus decision phase buyers (16:42) Why narrowing your lead magnet increases conversion (18:55) Rebuilding the front door when the market shifts FREE MASTERCLASS: https://pollylavarello.lpages.co/why-your-lead-magnets-arent-attracting-premium-clients/ To find out more: Website Instagram (FREE) THE PROFITABLE PRACTITIONER'S GUIDE This podcast is proudly produced by Wavemakers Audio

    24 min

  4. 27 FEB

    How To Build A Sustainable, Scalable Online Business In 2026

    Today’s episode is a little different. I’m reading my newly revised Profitable Practitioner’s Guide, updated for 2026, because so much has shifted and no one seems to have sent the memo. If you’re a coach, therapist or practitioner who feels stuck at the same revenue ceiling despite working incredibly hard, this is for you. I share the three funnel mistakes I see over and over again, the identity patterns quietly sabotaging your growth, and what it really takes to build a cushy business, one that’s profitable, spacious and doesn’t need you glued to your phone 24/7. If you’re done with launch burnout and visibility for visibility’s sake, this will feel like a deep exhale. Highlights: (01:42) Why I rewrote the guide for 2026 and what’s changed in the market (08:31) The three funnel mistakes keeping brilliant practitioners stuck (12:07) Dr Anna’s shift from scattered offers to one clear customer journey (16:05) Visibility versus authority, and why posting more is not the answer (21:05) The truth about launches and the revenue roller coaster effect (27:53) The six scale stopping identities, which one are you? To find out more: Website Instagram (FREE) THE PROFITABLE PRACTITIONER'S GUIDE This podcast is proudly produced by Wavemakers Audio

    35 min

  5. 20 FEB

    The Anti-Shortcut Way to Build a Personal Brand with Tania Chakraborti

    If marketing in 2026 feels loud, chaotic and increasingly same same, you are not imagining it. In this episode, I’m joined by Tania Chakraborti, the Anti Shortcut Marketer and founder of Bravebird, a finalist in the 2025 Outrageously Brave, Outrageously You Awards. Tania works with established service providers and coaches ready to step into category leadership, helping them turn story into serious commercial traction. With a background spanning high growth VC backed tech, scale ups, publishing and journalism, Tania brings both creative depth and strategic rigour to personal branding. We talk about building Brave ONE as an antidote to hacky marketing, why visibility without positioning is exhausting, and how to create a body of work that sustains you for the long haul. Highlights: (03:15) The burnout moment that led to founding Bravebird (10:40) From scale up marketing leader to Anti Shortcut Marketer (17:05) Guru messaging versus guide messaging (24:40) AI risks and the rise of generic marketing (30:15) Business maturity and messaging alignment (38:20) Why courage is essential for category leadership Connect with Tania: Website Instagram To find out more: Website Instagram (FREE) THE PROFITABLE PRACTITIONER'S GUIDE This podcast is proudly produced by Wavemakers Audio

    45 min

  6. 13 FEB

    Personal Brand in 2026: Why It Matters More Than Ever (And Where AI Gets It Wrong)

    Today I’m getting honest about something that didn’t quite land in my last launch, and how AI played a part in it. I’m sharing the uncomfortable lesson that reminded me why personal brand cannot be outsourced, not even to the smartest tool in the room. We’re talking about where AI is genuinely useful, where it quietly flattens your voice, and why convictions, standards and clear positioning are now your greatest competitive edge. If your marketing has started to feel a bit… word salad, this episode will help you recalibrate. Highlights: (02:10) The launch email that didn’t sound like me (06:40) Why AI can polish copy but dilute personality (09:35) What actually differentiates you in 2026 (14:20) Your convictions, standards and enemies matter (18:05) Community building versus chasing engagement (24:10) Where AI helps and where it quietly harms your brand To find out more: Website Instagram (FREE) THE PROFITABLE PRACTITIONER'S GUIDE This podcast is proudly produced by Wavemakers Audio

    29 min

  7. 6 FEB

    Behind The Scenes Of My £25K Month

    I promised a conversation about authority and personal brand in 2026, but instead, I decided to take you behind the scenes of my business. This episode is a transparent look at what a £25k month actually looks like when you’re in the scaling phase, not the beginner stage and not the flashy six figure launch headlines either. I talk through what worked, what surprised me, and what didn’t quite land the way I expected. From evergreen systems and workshops to ad spend, follow up, and energy management, this is an honest reflection on building sustainable growth while protecting your time, capacity, and wellbeing. Highlights: (01:36) Why I’m sharing the messy middle of business growth (03:20) How evergreen systems and launches work together (06:45) What my ad spend and returns actually looked like (09:30) Why results are less predictable than they used to be (14:10) The role of follow up and real conversations in sales (20:45) What I’m focusing on next to scale with more ease To find out more: Website Instagram (FREE) THE PROFITABLE PRACTITIONER'S GUIDE This podcast is proudly produced by Wavemakers Audio

    29 min

  8. 30 JAN

    Running a Successful Business With an ADHD-Leaning Brain (Without Burning Out)

    This episode is a very honest look at how I run my business with an ADHD leaning, neurodivergent brain, without sacrificing my health, my family, or my sanity. I share what’s actually working for me now that my business is in a more mature season, and why burnout has become my non negotiable line in the sand. We talk structure without rigidity, decision fatigue, boundaries, nervous system care, and why doing less, but better, has been the key to consistency, growth, and resilience. This isn’t advice or a diagnosis, it’s lived experience, shared in the hope it helps you design a business that works for you, not against you. Highlights: (02:45) Why rigid structure doesn’t work for ADHD brains (06:10) The two to three task rule that changed everything (09:50) Managing decision fatigue and mental load (13:40) How I structure my week without burning out (18:05) Boundaries, nervous system care, and life KPIs (23:10) Designing a business that supports your real life To find out more: Website Instagram (FREE) THE PROFITABLE PRACTITIONER'S GUIDE This podcast is proudly produced by Wavemakers Audio

    27 min
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5
out of 5
23 Ratings

About

I am Polly Lavarello, an evergreen marketing expert, and welcome to Make More Money without Selling Your Soul. If you are a coach, consultant, or an online service provider, then this podcast is perfect for you. On this podcast, you can expect to learn how to make money in your business with sales AND look after your wellbeing at the same time. So sit back, get comfortable, and enjoy the show.

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