Maker Mixtapes

Tom Whatley
  • 5.0 (1)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY

Maker Mixtapes is a podcast about the marketers, founders, and creators building impressive things in their field. From content marketing and SaaS growth to media and personal brands, we'll dissect their successes and playbooks.

  1. 23/05/2024

    Marc Thomas on Launching Creative Marketing Campaigns

    You need to do boring marketing. However you cut it, it still works. But Marc Thomas, Senior Growth Marketer and Podia, threw me a caveat: If everyone is doing the same thing—and sounding the same—then how the hell are you supposed to differentiate? Well, Marc helped me answer this question in this episode of Maker Mixtapes. You'll learn: - What Marc learned marketing a product nobody wanted - How he’s powering creative content creation here on LinkedIn - As well as the creative campaigns he’s advocating for over at Podia - How to use his “Rinse & Repeat” framework to create unique narratives - A tongue-in-cheek marketing campaign that never saw the light of day And boatloads more. Follow Marc on LinkedIn: https://www.linkedin.com/in/iammarcthomas/ And on his website: https://www.positivehuman.co/

    1h 2m

  2. 03/05/2024

    Danielle Messler on Transforming Events into Evergreen Content

    Danielle Messler is the Head of Marketing at Founderpath, a finance platform that offers non-dilutive capital to SaaS startups who want more flexibility when growing and going all-in on their businesses. In this episode, Danielle shares the methodology she's built to transform events into evergreen content. You'll learn: - How to bring together thousands of your ICP under one roof - The content frameworks that actually engage - Ways to avoid making your events "stale and boring" - Methods of spinning your event content into evergreen assets - Why Founderpath uses events as a brand-building tool And much more! Enjoy.

    39 min

  3. 21/03/2024

    Zoe Hartsfield on Executive Branding, Personalization, and Buyer Psychology

    Zoe Hartsfield leads evangelism and influencer marketing at Apollo.io, a sales platform building the go-to end-to-end tool for all things prospecting and lead sourcing. In this conversation, we don’t waste any time jumping into practical, tactical, and actionable nuggets. We cover everything from the importance of personalization in all aspects of messaging and outreach, and why making your customer the hero of the stories you share are a key component to strengthening your brand narrative. Zoe also shares her approach to building personal and executive branding programs to establish engaged audiences and credibility—an approach that opens up a world of opportunities for bringing together your community and building trust with them. There’s a whole host of nuggets dropped throughout this episode, many of which tie back to buyer psychology. A critical principle for marketing no matter what playbook you read from. - Follow Zoe on LinkedIn: https://www.linkedin.com/in/zoehart/ - Check out Apollo: www.apollo.io

    39 min

  4. 08/02/2024

    Tom Hunt on B2B Podcast Processes, Premise, and Building Authority

    Tom Hunt is the founder of Fame, a done-for-you agency that helps B2B brands produce, promote, and generate new business from their podcasts. In this episode, Tom candidly shares his entrepreneurial journey and, generously, his entire podcasting strategy. He shares how he comes up with the premise for an effective B2B podcast, finding your unique edge, leveraging guest influence, and the importance of community building. His methods of differentiating content and using podcasts as a platform for thought leadership is a solid playbook for anyone looking to build a podcast. One that builds influence, generates new business, and gains you and your brand “Fame”. Enjoy!

    30 min

  5. 18/01/2024

    Eric Doty on Content as a Brand Impression, Automation, and Personal Branding

    Eric Doty is the Content Lead at Dock. In this episode, Eric shares his entire system for running organic growth and demand generation as a one-man content band. Eric shares how he sources and manages the best writers, why quality standards are imperative to compete in 2024 and beyond, and why, now more than ever, marketers must prioritize business results by covering the basics before experimenting with new creative applications to content.

    37 min

  6. 11/01/2024

    Sophie Neal on Social Media Marketing Excellence and Fostering a Community

    Sophie Neal (better known as Sophie Etc.) is a social media marketing consultant and content creator sharing all about the local food scene in Milton Keynes. In this episode, Sophie shares how she's taken the experiences and systems she’s spent building her personal brand and community, how she built her large and highly engaged following around a passion for local food, and how she galvanized her audience into a truly passionate community—both online and in-person.

    44 min

  7. 04/01/2024

    Nolan McCoy on Video Marketing, The Future of Content, and Chili Piper's Strategy

    Nolan McCoy is the Head of Video and Creative Content at Chili Piper. In this episode, Nolan shares his approach to media content and how to produce engaging and creative videos that not only earn attention, but generate real business results for the business. He also dives into how he's testing TikTok as a B2B brand, the frameworks they put in place at Chili Piper to foster creativity across the entire organization, and his predictions for the future of content marketing.

    33 min

  8. 14/12/2023

    Obaid Durrani on B2B Media Brands, Earning Attention, and Marketing on "Easy Mode"

    “Build a media brand is fashionable advice in the marketing world today. But what does it actually mean? Obaid Durrani, Head of Content and Brand at Hockeystack, has nailed the execution. With their Netflix-style streaming platform, The Flow, and his unique approach to social content, he’s brought together other creators to produce educational and, frankly, entertaining content in a serialised format. In this episode, Obaid shares his entire approach to producing B2B media content that not only garners huge amounts of attention, but attracts an audience of all seniorities to HockyStack. He was generous enough to share the principles and building blocks of his “Easy Mode” framework and talk us through what it takes to build high-quality content at all funnel stages.

    56 min
See All (27)

About

Maker Mixtapes is a podcast about the marketers, founders, and creators building impressive things in their field. From content marketing and SaaS growth to media and personal brands, we'll dissect their successes and playbooks.

Information

  • Creator
    Tom Whatley
  • Years Active
    2021 - 2024
  • Episodes
    27
  • Rating
    Explicit
  • Copyright
    © Tom Whatley
  • Show Website
    Maker Mixtapes