Maker Mixtapes is a podcast about the entrepreneurs, creators and marketers building impressive things in their field. From content marketing to YouTube and growth, agency life to e-commerce and SaaS - this podcast aims to dissect and share lessons from their success.
Simon Brown and The Business of Beer
Simon Brown is a co-founder at House of Cans, a retail beer shop based in London like no other. They partner with artists and illustrators to feature them on their cans, creating not only a unique spin on a traditional business model, but providing a delightful experience for customers alike. If you're interested in the business of beer, this one is for you.
Gaetano DiNardi on Demand Generation and Building Communities
Gaetano DiNardi is the Director of Growth at Nextiva. Gaetano and I have worked together on several occasions over the years, and I knew this conversation was going to be full of gold. We talk about demand generation made simple, an acquisition-first SEO approach, and why his team has ditched quarterly marketing plans in favour of bi-weekly sprints.
Rand Fishkin - Building an Email Launch List, SparkToro's Content Strategy and Doing Good in Business
Rand Fishkin is the co-founder of SparkToro, an audience intelligence platform. Here, we dig deep into why he created SparkToro, and how he built his list of beta users ready for launch day. We also talk about his content strategy, why he creates content for conversations instead of algorithms, and a compelling argument for watching Steven Universe.
Elise Dopson - Content Refreshing and Tips for Starting a New Blog
Elise Dopson is a freelance content writer and founder of Peak Freelance. In this episode, we chat about refreshing content to get better results, finding the right angle or niche for a new blog, and how to become a stronger writer.
Andrew Wallace - Product Design, Adding Customer Value and SaaS Growth
Andrew Wallace is the Managing Director and CPO at SmileBack, a SaaS product in the customer satisfaction space. Andrew shares his journey from journalism to product, as well as his advice for stimulating growth by adding value to customers, and the ingredients to build a world-class product they love.
Erica Schneider on Content Operations: How to Build a Well-Oiled Editorial System
Erica Schneider is the Director of Editorial at Grizzle, the organic growth, content marketing & SEO agency that I run. Over the last two years, Erica and I have worked with dozens of writers and clients, creating a well-oiled content operations machine as a result. Here, we lift the hood on our editorial systems, share how to find and hire great content writers, and polish content into high-performing blog posts, ebooks and more.