MAP IT FORWARD Middle East

MAP IT FORWARD
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The Map It Forward Middle East Podcast explores the business of coffee across the Middle East, featuring conversations with entrepreneurs, producers, and professionals building the future of the region’s coffee industry. Hosted by Dubai-based Map It Forward founder Lee Safar, each five-episode series highlights one guest's journey, offering practical insights, regional context, and candid discussions that reflect the evolving global coffee landscape. Episodes are released daily at 6 am local UAE time. The video version of the podcast can be found on our YouTube Channel https://www.youtube.com/mapitforward Our website https://www.mapitforward.coffee/middleeastpodcast

  1. EP 984 | Part 4 of 5: The Next Move in Coffee Prices Explained (Carley Garner)

    14 HR AGO

    EP 984 | Part 4 of 5: The Next Move in Coffee Prices Explained (Carley Garner)

    Advertising SponsorThis episode is brought to you by Map It Forward Podcast Advertising. In 2026, fewer businesses can justify expensive trade shows. Advertising on a Map It Forward podcast connects you directly with a global audience of coffee business owners and professionals across the value chain. We offer flexible pricing structures and accept payment in US dollars or select cryptocurrencies. Email support@mapitforward.org to learn more. Episode Description In Part 4 of this 5-part series on The Daily Coffee Pro Podcast by Map It Forward, Carley Garner from @Decarleytrading shares her outlook on where coffee prices may go in 2026, and why volatility does not always lead to the outcomes people expect. Rather than offering simple predictions, this episode focuses on how markets behave under stress. Carley explains how fear, panic buying, and positioning by large market participants influence price movements, often in ways that appear irrational to those outside the futures market. We also explore how seasonal patterns, supply expectations, and macroeconomic pressures interact, and why markets often move ahead of the reality they are pricing. A key theme in this episode is uncertainty. Not as something to avoid, but as something to understand and prepare for. If you are making decisions about pricing, purchasing, or risk exposure, this conversation offers a more grounded way to think about what may come next. Connect with Carley Garner and DeCarley Trading: https://www.decarleytrading.com https://www.linkedin.com/in/carleygarner/ https://www.instagram.com/decarleytrading/ *************************************** About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain. Website: https://mapitforward.coffee Mailing list: https://mapitforward.coffee/mailinglist Patreon: https://www.patreon.com/mapitforward Instagram: https://www.instagram.com/mapitforward.coffee/ Contact: support@mapitforward.org

    24 min
  2. EP 983 | Part 3 of 5: Fair Prices and the C-Market (Carley Garner)

    1 DAY AGO

    EP 983 | Part 3 of 5: Fair Prices and the C-Market (Carley Garner)

    Advertising SponsorThis episode is brought to you by the Map It Forward Patreon Monthly Discussion Group. Join our Roasted Coffee tier on Patreon for early ad-free access to podcast episodes, our weekly industry insights blog, and access to exclusive monthly live discussion groups with coffee professionals from around the world. Head to https://patreon.com/mapitforward to join the community. Episode Description In Part 3 of this 5-part series on The Daily Coffee Pro Podcast by Map It Forward, Carley Garner from Decarley Trading gives us her take on one of the most difficult and emotionally charged questions in the coffee industry: Can the futures market ever support a fair price for producers? Carley Garner approaches this question from the perspective of how markets are designed to function, not how we might wish they functioned. Futures markets do not consider the cost of production. They do not aim to ensure fairness. They exist to facilitate risk transfer and price discovery between participants with opposing needs. This episode explores why that reality creates tension in coffee, where producers are often the least protected participants in the system. We also dive into concepts like backwardation, the role of large market participants, and whether there are practical ways to use the tools of the futures market while still working toward more stable and sustainable pricing structures. This is not a comfortable conversation, but it is a necessary one. Connect with Carley Garner and DeCarley Trading: https://www.decarleytrading.com https://www.linkedin.com/in/carleygarner/ https://www.instagram.com/decarleytrading/ *************************************** About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain. Website: https://mapitforward.coffee Mailing list: https://mapitforward.coffee/mailinglist Patreon: https://www.patreon.com/mapitforward Instagram: https://www.instagram.com/mapitforward.coffee/ Contact: support@mapitforward.org

    21 min
  3. EP 982 | Part 2 of 5: War and Commodity Prices (Carley Garner)

    2 DAYS AGO

    EP 982 | Part 2 of 5: War and Commodity Prices (Carley Garner)

    Advertising SponsorThis episode is brought to you by Arkena Coffee Marketplace, connecting you to the next coffee harvest in Ethiopia through direct trade.https://arkenacoffee.com/https://www.instagram.com/arkenacoffee/Email: hello@arkenacoffee.com Episode Description In Part 2 of this 5-part series on The Daily Coffee Pro Podcast by Map It Forward, Carley Garner from Decarley Trading expands the conversation beyond coffee to examine how geopolitical conflict is reshaping the broader commodities landscape, and what that means for coffee prices. When war enters the equation, the impact is rarely isolated. Energy markets react first. Oil and natural gas prices shift. Shipping routes become unstable. Insurance costs rise. And those changes cascade into agriculture, manufacturing, and consumer behavior. Carley explains why rising energy costs don’t just increase production expenses; they also influence demand. As fuel and food prices rise, consumers begin to make different choices, and those choices ripple back through the supply chain. This episode challenges the assumption that higher costs always lead to higher prices. In some cases, the opposite happens: demand weakens, credit tightens, and prices struggle under the weight of economic pressure. For coffee professionals, this is a critical lens: understanding that the biggest risks may not be at origin, but in the systems that connect production to consumption. Connect with Carley Garner and DeCarley Trading: https://www.decarleytrading.com https://www.linkedin.com/in/carleygarner/ https://www.instagram.com/decarleytrading/ *************************************** About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain. Website: https://mapitforward.coffee Mailing list: https://mapitforward.coffee/mailinglist Patreon: https://www.patreon.com/mapitforward Instagram: https://www.instagram.com/mapitforward.coffee/ Contact: support@mapitforward.org

    21 min
  4. EP 981 | Part 1 of 5: The Coffee Market Isn’t Driven by Coffee (Carley Garner)

    3 DAYS AGO

    EP 981 | Part 1 of 5: The Coffee Market Isn’t Driven by Coffee (Carley Garner)

    Advertising SponsorThis episode is brought to you by The Honduran Coffee Alliance, connecting Honduran coffee producers with global buyers in a fair, sustainable, and commercially viable way.WhatsApp: https://wa.me/50487350786Email: sean@hondurancoffeealliance.com Episode Description In this first episode of a five-part series on The Daily Coffee Pro Podcast by Map It Forward, Lee Safar sits down with commodities broker Carley Garner from @Decarleytrading to unpack one of the most misunderstood aspects of the coffee industry: how prices are actually determined. In coffee, there is a persistent belief that prices reflect supply and demand at origin. But in reality, the futures market is influenced by a far more complex mix of factors, including speculation, algorithmic trading, index funds, and macroeconomic positioning across commodities. Carley breaks down the relationship between fundamentals and speculation, explaining how these forces interact and why they can at times appear completely disconnected from what farmers, exporters, and roasters are experiencing on the ground. This episode also explores why hedging feels inaccessible to much of the coffee industry, how the futures market is designed to function, and why it often fails to serve the needs of smaller stakeholders. If you’ve ever questioned whether the C-Market reflects reality or is something happening around the coffee industry rather than for it, this conversation will give you a clearer framework for understanding how it actually works. Connect with Carley Garner and DeCarley Trading: https://www.decarleytrading.com https://www.linkedin.com/in/carleygarner/ https://www.instagram.com/decarleytrading/ *************************************** About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain. Website: https://mapitforward.coffee Mailing list: https://mapitforward.coffee/mailinglist Patreon: https://www.patreon.com/mapitforward Instagram: https://www.instagram.com/mapitforward.coffee/ Contact: support@mapitforward.org

    25 min
  5. EP 980 | Part 5 of 5: Markets, Tariffs, and the Future (Jonas Leme Ferraresso)

    6 DAYS AGO

    EP 980 | Part 5 of 5: Markets, Tariffs, and the Future (Jonas Leme Ferraresso)

    Advertising SponsorThis episode is brought to you by Map It Forward Podcast Advertising. In 2026, fewer businesses can justify expensive trade shows. Advertising on a Map It Forward podcast connects you directly with a global audience of coffee business owners and professionals across the value chain. We offer flexible pricing structures and accept payment in US dollars or select cryptocurrencies. Email support@mapitforward.org to learn more. Episode Description In the final episode of this 5-part series with Brazilian Coffee Agronomist Jonas Leme Ferraresso, we connect the dots between production, exports, tariffs, and global market behavior. Jonas explains why Brazil has exported significantly less coffee over the past year, how tariffs and logistics are shaping trade, and why the market may be underestimating supply constraints. We also explore the future of coffee farming, labor shortages, and whether the next generation will choose to stay in the industry. This episode brings everything together and highlights what the coffee industry should be paying attention to right now. Connect with Jonas Leme Ferraresso: https://www.linkedin.com/in/jonas-leme-ferraresso-b5391027/ https://www.instagram.com/jonascoffeeagronomist/ *************************************** About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain. Website: https://mapitforward.coffee Mailing list: https://mapitforward.coffee/mailinglist Patreon: https://www.patreon.com/mapitforward Instagram: https://www.instagram.com/mapitforward.coffee/ Contact: support@mapitforward.org

    26 min
  6. EP 979 | Part 4 of 5: Sustainability vs Reality (Jonas Leme Ferraresso)

    26 MAR

    EP 979 | Part 4 of 5: Sustainability vs Reality (Jonas Leme Ferraresso)

    Advertising SponsorThis episode is brought to you by Arkena Coffee Marketplace, connecting you to the next coffee harvest in Ethiopia through direct trade.https://arkenacoffee.com/https://www.instagram.com/arkenacoffee/Email: hello@arkenacoffee.com Episode Description In Part 4 of this 5-part series with Brazilian Coffee Agronomist Jonas Leme Ferraresso, we examine sustainability, regenerative agriculture, and agroforestry, and why certifications are not the solution many believe they are. Jonas shares practical insights into how farmers are adapting to climate pressure through diversification, biological inputs, and soil management. He also challenges the logic behind certification systems that often increase costs without improving outcomes. This is a grounded conversation about what actually works—and what doesn’t, when survival is on the line. Connect with Jonas Leme Ferraresso: https://www.linkedin.com/in/jonas-leme-ferraresso-b5391027/ https://www.instagram.com/jonascoffeeagronomist/ *************************************** About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain. Website: https://mapitforward.coffee Mailing list: https://mapitforward.coffee/mailinglist Patreon: https://www.patreon.com/mapitforward Instagram: https://www.instagram.com/mapitforward.coffee/ Contact: support@mapitforward.org

    28 min
  7. EP 978 | Part 3 of 5: Technology, Genetics, and Survival (Jonas Leme Ferraresso)

    25 MAR

    EP 978 | Part 3 of 5: Technology, Genetics, and Survival (Jonas Leme Ferraresso)

    Advertising SponsorThis episode is brought to you by The Honduran Coffee Alliance, connecting Honduran coffee producers with global buyers in a fair, sustainable, and commercially viable way.WhatsApp: https://wa.me/50487350786Email: sean@hondurancoffeealliance.com Episode Description In Part 3 of this 5-part series with Brazilian Coffee Agronomist, Jonas Leme Ferraresso, we explore how genetics, irrigation, and modern farming technology are shaping coffee production in Brazil. Farmers are investing heavily in new varieties, irrigation systems, and inputs to maintain yields, but these solutions come with increased costs and new risks. Jonas explains why higher-yield varieties require more resources, why irrigation is expanding, and why genetic innovation is not moving fast enough to keep up with climate change. This episode asks an uncomfortable question: Are we solving the problem, or making it more expensive to survive? Connect with Jonas Leme Ferraresso: https://www.linkedin.com/in/jonas-leme-ferraresso-b5391027/ https://www.instagram.com/jonascoffeeagronomist/ *************************************** About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain. Website: https://mapitforward.coffee Mailing list: https://mapitforward.coffee/mailinglist Patreon: https://www.patreon.com/mapitforward Instagram: https://www.instagram.com/mapitforward.coffee/ Contact: support@mapitforward.org

    22 min
  8. EP 977 | Part 2 of 5: Brazil’s 2026 Harvest Reality (Jonas Leme Ferraresso)

    24 MAR

    EP 977 | Part 2 of 5: Brazil’s 2026 Harvest Reality (Jonas Leme Ferraresso)

    Advertising SponsorThis episode is brought to you by the Map It Forward Patreon Monthly Discussion Group. Join our Roasted Coffee tier on Patreon for early ad-free access to podcast episodes, our weekly industry insights blog, and access to exclusive monthly live discussion groups with coffee professionals from around the world. Head to https://patreon.com/mapitforward to join the community. Episode Description In Part 2 of this 5-part series, Brazilian Coffee Agronomist, Jonas Leme Ferraresso, breaks down what’s actually happening with Brazil’s 2026 coffee harvest. While market narratives suggest a strong or even record crop, the reality on the ground is far more complex. Jonas introduces the concept of “islands of production,” where some regions are performing well while others struggle, creating a misleading picture of total output. We also explore the growing role of robusta (conilon), climate pressure on arabica, and why recent weather improvements may benefit future harvests, not this one. If you’re making buying decisions based on headlines, this episode is essential listening. Connect with Jonas Leme Ferraresso: https://www.linkedin.com/in/jonas-leme-ferraresso-b5391027/ https://www.instagram.com/jonascoffeeagronomist/ *************************************** About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain. Website: https://mapitforward.coffee Mailing list: https://mapitforward.coffee/mailinglist Patreon: https://www.patreon.com/mapitforward Instagram: https://www.instagram.com/mapitforward.coffee/ Contact: support@mapitforward.org

    28 min
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About

The Map It Forward Middle East Podcast explores the business of coffee across the Middle East, featuring conversations with entrepreneurs, producers, and professionals building the future of the region’s coffee industry. Hosted by Dubai-based Map It Forward founder Lee Safar, each five-episode series highlights one guest's journey, offering practical insights, regional context, and candid discussions that reflect the evolving global coffee landscape. Episodes are released daily at 6 am local UAE time. The video version of the podcast can be found on our YouTube Channel https://www.youtube.com/mapitforward Our website https://www.mapitforward.coffee/middleeastpodcast

Information

  • Creator
    MAP IT FORWARD
  • Years Active
    2021 - 2026
  • Episodes
    301
  • Rating
    Clean
  • Copyright
    © 2025 MAP IT FORWARD | All Rights Reserved 512477
  • Show Website
    MAP IT FORWARD Middle East