Marketing For Introverts

MonkeyPants Productions
  • 5.0 (21)
  • MARKETING
  • TWICE MONTHLY
Marketing For Introverts

Marketing for Introverts is the podcast that explores ways introverts can successfully promote themselves and their businesses in a world where everyone else is shouting. Do you have that daily challenge between not wanting to put yourself out there but also needing to promote your business in order to make sales? Marketing advice for business owners centres on personal visibility, making an impact, raising your profile. How does that fit if you are reserved and quiet, and you prefer to listen and reflect? If you are an introvert business owner looking for ideas and support in a noisy world, you’ve found it!

  1. 3 DAYS AGO

    62. Innovation in marketing: thoughts from an introvert

    Earlier this year I was asked to speak about Innovation in Marketing at an industry round table event. The brief was to cover how the marketing world had changed and how small business owners could cut through and use innovation to stand out. My inner imposter syndrome went to town! I don’t consider myself a particularly innovative marketer and I wondered what I can possibly say to add value to an audience. And then I remembered that talking about your personality and trying to be really human can actually be very innovative. So this episode is my thoughts on innovation and being radically human. The book “Marketing for Introverts, How to love it, plan it and do it so you can quietly (and successfully) promote your business in a noisy world” is available to buy on Amazon https://www.amazon.co.uk/Marketing-Introverts-quietly-successfully-business/dp/B0CJKY81WD Connect with Jenny on LinkedIn - www.linkedin.com/in/jennyprocter/

    16 min
  2. 61. Rebranding your small business

    23 JUN

    61. Rebranding your small business

    This week’s guest is the first time I’ve spoken to an extrovert on the podcast! Kate Curry is the Founder and Creative Director of Cudos Creative. As an extrovert herself, she has learnt a lot about her personality style and that of her introverted team members and shares what she’s learnt about how to ensure everyone is working at their best.   As a branding expert, Kate undertook the rebranding of her own business last year and she talks openly about the challenges and the benefits of that process.   Find Kate at www.cudoscreative.co.uk or www.linkedin.com/in/kate-curry-cudos/   She recommended The E-myth revisited and Built to Sell. Find them all on the Marketing for Introverts reading list   The book “Marketing for Introverts, How to love it, plan it and do it so you can quietly (and successfully) promote your business in a noisy world” is available to buy on Amazon https://www.amazon.co.uk/Marketing-Introverts-quietly-successfully-business/dp/B0CJKY81WD   Connect with Jenny on LinkedIn - www.linkedin.com/in/jennyprocter/

    28 min
  3. 60. Practical tips for growing your audience

    9 JUN

    60. Practical tips for growing your audience

    There is no magic wand to grow your audience! This week’s episode takes you through some very practical steps for growing your email audience and your social media followers. Based on a client Jenny has been working with for the last 12 months it includes content planning, channel strategy, posting frequency and all the ways we have grown a highly engaged email list. The client in question is a small organisation, so the tips and the numbers involved should be highly relatable!   The book “Marketing for Introverts, How to love it, plan it and do it so you can quietly (and successfully) promote your business in a noisy world” is available to buy on Amazon https://www.amazon.co.uk/Marketing-Introverts-quietly-successfully-business/dp/B0CJKY81WD   Connect with Jenny on LinkedIn - www.linkedin.com/in/jennyprocter/

    18 min
  4. 59. Getting back to marketing after a break

    26 MAY

    59. Getting back to marketing after a break

    It’s been a little while since the last episode, so whether you are a subscriber who is surprised to find a new episode has dropped or whether you have been listening to episodes because you have been reading the book – welcome!   Catch up on what Jenny has been doing since the last episode and listen for her top tips to get back to marketing when you’ve had a break.   The book “Marketing for Introverts, How to love it, plan it and do it so you can quietly (and successfully) promote your business in a noisy world” is available to buy on Amazon https://www.amazon.co.uk/Marketing-Introverts-quietly-successfully-business/dp/B0CJKY81WD   Connect with Jenny on LinkedIn - www.linkedin.com/in/jennyprocter/

    16 min
  5. 58. Do I need a marketing strategy?

    11/12/2023

    58. Do I need a marketing strategy?

    Strategy is a highly overused word, and in my opinion, it isn’t always a helpful one. It sounds complicated, inaccessible and a bit too clever! When you google the phrase Marketing Strategy you can get 927,000,000 results! I don’t know about you but I do not have the time to go through all of those so how can we make it simple? In this episode I share how I have distilled down marketing strategy into the 5 step Marketing for Introverts model: Your Values What you do Who you do it for Your niche Your story From this simple process you can start to build marketing activities and an ongoing plan – and you can say no to the things that don’t help you. Take a listen and if you want to explore this in more depth you can buy the book here https://www.amazon.co.uk/dp/B0CJKY81WD   This book is definitely for you if you run a small business based on your knowledge and expertise and you don’t like putting your face on your marketing. Based on the conversations I’ve had on the podcast, plus 25 years working in marketing as an introvert, I hope you find the advice and strategies enable you to market your business consistently and comfortably.

    12 min
  6. 57. Making your business more effective with Charlotte WIlkinson

    27/11/2023

    57. Making your business more effective with Charlotte WIlkinson

    If you’ve heard me talk about finding time to create content, and how I found time to write my book, you’ll have heard me talk about how difficult I found it to outsource anything in my business, but how finally working with a VA was a major step for me. So I was delighted to have a catch up with Charlotte, who is my VA, and talk about how that process works, which tools we use and how she helps her clients overcome the fear of outsourcing. If you are overwhelmed by paperwork, social media or anything else in your business maybe our conversation will help you take step to find the help you need to thrive.   Charlotte recommended Atomic Habits by James Clear which you can get here: https://uk.bookshop.org/a/8868/9781847941831   You can find more about Charlotte at https://thewilkinsonva.co.uk/ and on LinkedIn https://www.linkedin.com/in/charlotte-wilkinson-0a9599167/   The book “Marketing for Introverts, How to love it, plan it and do it so you can quietly (and successfully) promote your business in a noisy world” is available to buy on Amazon https://www.amazon.co.uk/Marketing-Introverts-quietly-successfully-business/dp/B0CJKY81WD

    38 min
  7. 56. The importance of know, like and trust in your business

    13/11/2023

    56. The importance of know, like and trust in your business

    This episode is taken from my new book and I want to talk about the process of know, like and trust, especially if you are a service business owner. I talk about this a lot with my podcast guests and I often refer to it when talking about particular types of marketing – video for example or networking are great ways to build know, like and trust. It can be a frustrating process because it often takes time and sometimes in business we want everything to happen much quicker.  In this episode I talk about why it can help reduce the risk for your potential clients and I share my most simple tip for building trust in your business.   You can buy the book here https://www.amazon.co.uk/dp/B0CJKY81WD   This book is definitely for you if you run a small business based on your knowledge and expertise and you don’t like putting your face on your marketing. Based on the conversations I’ve had on the podcast, plus 25 years working in marketing as an introvert, I hope you find the advice and strategies enable you to market your business consistently and comfortably.

    12 min
  8. 55. How to make your business more visible using SEO with Emma Wienke

    30/10/2023

    55. How to make your business more visible using SEO with Emma Wienke

    This episode is a great introduction to SEO. If it’s something you have heard about but not properly explored for your business, let Emma Wienke of Vinx Creative talk you through how to get started and why it’s important.   From keywords and the inner workings of Google to using SEO alongside other marketing tactics, I hope this is useful for your small business.   Emma recommended Atomic Habits by James Clear - https://uk.bookshop.org/p/books/atomic-habits-the-life-changing-million-copy-1-bestseller-james-clear/2458373?ean=9781847941831   You can find more about Emma at https://vinxcreative.co.uk/ and on LinkedIn https://www.linkedin.com/in/emma-wienke-vinx-creative/   The book “Marketing for Introverts, How to love it, plan it and do it so you can quietly (and successfully) promote your business in a noisy world” is available to buy on Amazon https://www.amazon.co.uk/Marketing-Introverts-quietly-successfully-business/dp/B0CJKY81WD

    35 min
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5
out of 5
21 Ratings

About

Marketing for Introverts is the podcast that explores ways introverts can successfully promote themselves and their businesses in a world where everyone else is shouting. Do you have that daily challenge between not wanting to put yourself out there but also needing to promote your business in order to make sales? Marketing advice for business owners centres on personal visibility, making an impact, raising your profile. How does that fit if you are reserved and quiet, and you prefer to listen and reflect? If you are an introvert business owner looking for ideas and support in a noisy world, you’ve found it!

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