Mediaworks Digital Masterclass

Mediaworks
  • 4.7 (3)
  • MARKETING
  • UPDATED WEEKLY

Drop-in with Mediaworks to stay up-to-date with the latest industry developments, discover expert digital advice and listen as we talk all things marketing.

  1. 8 HR AGO

    MW205: Websites That Perform in the Age of AI: Designing Experiences for Users and LLMs

    Websites That Perform in the Age of AI: Designing Experiences for Users and LLMs Websites are no longer designed for a single audience. Alongside end users, they need to serve content teams and increasingly, large language models (LLMs) that interpret, summarise, and surface information in new ways.  If you’re responsible for digital experience, how do you ensure your website works effectively for all of them?  Join us for a 30-minute masterclass exploring how website design and development are evolving in the age of AI, and what leading organisations are doing differently to create experiences that perform.  We’ll examine how to design for multiple users and how to structure websites so they’re discoverable, usable, and adaptable as technology continues to evolve.  We’ll also explore how emerging tools like AI-assisted content management can support marketing teams in creating and maintaining high-performing digital experiences.  Whether you’re reviewing your website or looking to future-proof your digital experience, you’ll leave with clear actions you can apply immediately.  What you’ll take away  What it means to design digital experiences for users, content teams, and LLMs   How to structure websites and content to meet user needs while supporting discoverability and AI interpretation   How to develop and manage content in a way that supports performance today and adapts for the future   All attendees can request a FREE SEO & GEO Audit, reviewing how your website is structured for discoverability, performance, and future AI-readiness, alongside practical recommendations for improvement.

    33 min

  2. 25 MAR

    MW204: SEO Without Clicks: Winning in AI-Driven Search

    Increasingly searches are answered directly on the results page, or by AI, before users ever click a website. If you’re responsible for organic performance, how do you win visibility when fewer people are clicking? Join us for a 30-minute masterclass exploring how SEO is evolving in an AI-driven environment, and what brands are doing differently to stay visible. We’ll examine how AI Overviews and large language model (LLM) chatbots are redistributing organic traffic, what the latest data tells us about the scale of the shift, and how brands are adapting their SEO strategies to remain visible. Whether you’re reviewing your search strategy or looking to understand how AI is changing search behaviour, you’ll leave with clear actions you can apply immediately. What you’ll take away: Where organic traffic is really going and how to adapt your SEO strategy to capture attention and influence. What leading organisations are doing differently to maintain visibility when clicks are declining. Practical steps to increase your chances of being cited and surfaced in both traditional search results and AI-generated responses. All attendees can request a FREE AI Search Visibility Audit, reviewing how your brand currently appears across traditional search and AI-generated answers, alongside practical recommendations to strengthen your visibility.

    31 min

  3. 11 MAR

    MW203: The Creative Edge in AI Driven Performance

    The Creative Edge in AI-Driven Performance: What High-Performing Campaigns Do Differently Performance marketing is now largely automated. Targeting, bidding, and delivery are handled by machine learning. But one factor still determines whether campaigns scale efficiently or waste budget: Creative. Join us for a 30-minute masterclass exploring what high-performing campaigns are doing differently in 2026, and why creative is now the key driver of efficiency and scale across paid search, paid social, and Performance Max. We’ll examine how AI-driven platforms are reshaping what effective creative looks like and how structured creative systems are outperforming one-off campaign assets. This session focuses on practical changes that can reduce wasted spend and strengthen results. Whether you’re investing heavily in paid media or reviewing performance for the new financial year, you’ll leave with clear actions you can apply immediately. What you’ll take away: How to identify if your creative is limiting AI optimisation, and what to fix.The structures high-performing campaigns use, and how to apply them .How to build testable creative that improves CPA and ROAS.All attendees can request a FREE Creative Performance audit, reviewing your current paid media assets and highlighting practical opportunities to improve efficiency and results.

    33 min

  4. 4 MAR

    MW202: How Digital Experience Defines Trust in Financial Services

    Join us for a 30-minute senior roundtable exploring how digital experience now defines trust across financial services. Drawing on perspectives from banking, insurance, wealth, and fintech, the discussion will highlight how organisations are moving beyond AI adoption to deliver transparent digital journeys aligned to customer and regulatory expectations. The session will preview key themes from our forthcoming Financial Services whitepaper and provide a practical perspective on where the sector is heading and how leading organisations are responding. Discussion themes: How AI and data are reshaping decision-making, fraud prevention, and personalisation, and where governance and explainability need to mature.How Consumer Duty is changing expectations for clarity, fairness, and evidence of customer understanding.How trust is increasingly formed digitally, before adviser engagement, and the implications for acquisition, compliance, and reputation.Why trust remains fragile across the sector and how fintech-led experiences are resetting expectations.What responsible, human-centred digital frameworks look like at scale, and why they are critical for long-term resilience.

    35 min

  5. 19 FEB

    MW201: The New Rules of Digital PR - How to Win Visibility, Authority, and Impact

    Digital PR is changing fast. In 2025, visibility is no longer driven by volume alone. Authority, credibility, and genuine expertise are what determine long-term impact across media, search, and emerging AI-driven discovery. Join us for a 30-minute masterclass exploring what’s reshaping Digital PR today, and how brands need to adapt as journalists, platforms, and audiences push back against generic, AI-generated commentary. We’ll explore why original insight, verifiable expertise, and data-led storytelling are becoming the foundation of effective PR strategies. The session will examine how Digital PR is moving beyond link acquisition and coverage volume, towards relevance, influence, and brand authority, and what this shift means for measuring success. Whether you’re refining an existing PR approach or rethinking how your brand earns visibility, this session will give you a clear, practical perspective on where to focus next.

    30 min

  6. 5 FEB

    MW200: Personalisation Unlocked - A Roadmap to Audience Engagement

    In partnership with Umbraco, join us for a 30-minute masterclass where we’ll explore how brands can create personalised, dynamic experiences that engage and convert. In this session, we’ll break down the importance of personalisation, how to identify opportunities for its application, and how to use Umbraco’s powerful tools to enhance user experiences across touchpoints. Discover actionable strategies for understanding your audience, setting measurable goals, and using automation to deliver content that resonates. Whether you're new to personalisation or looking to optimise your approach, this session will help you transform how you engage with your customers. All attendees can request a free Personalisation Opportunity Audit, where we’ll review your current digital strategy and offer actionable recommendations for improving personalisation efforts.

    24 min

  7. 29 JAN

    MW199: Turning Dashboards into Decisions: How to Leverage Data to Build Your 2026 Strategy

    Join us for a 30-minute masterclass exploring how brands can move from raw data to meaningful narrative, and use insight-led storytelling to shape strategy, influence decision-making, and drive measurable outcomes. This session will focus on transforming complex datasets into clear, compelling stories that align marketing activity with broader business objectives. What You’ll Learn & Why It Matters: Understand the role of data in modern brand storytelling and how insight-led narratives support strategic direction.Learn how to analyse and interpret key data points, including customer behaviour, trends, demographics, and engagement metrics.Translate complex datasets into clear, actionable messages that resonate with both technical and non-technical stakeholders.Structure insights into a cohesive narrative that supports decision-making, drives engagement, and influences action.Build data-driven consumer personas and customer journey maps to inform personalised marketing strategies.Align data insights with brand strategy, messaging, content planning, and tactical execution.Turn insights into action by setting clear KPIs and measuring the effectiveness of data-driven initiatives.All attendees can request a FREE GA4 Audience Audit, pulling key user insights from your analytics to create a tailored audience profile with strategic recommendations, demonstrating how data-driven storytelling can optimise future marketing efforts.

    31 min

  8. 16 JAN

    MW198: The Future of Paid Search

    The Future of Paid Search: What’s Changing in 2026 and How to Stay Ahead Join us for a 30-minute masterclass where we’ll explore how paid search is transforming in 2026, driven by AI, shifts in user intent, and the growing need for context-rich, theme-based strategies. This session will highlight the key trends impacting paid search, from conversational AI-driven search experiences to the importance of first-party data, and share how to adapt to stay ahead in a rapidly evolving marketplace. What You’ll Learn & Why It Matters: Embrace the transition from traditional keywords to intent, context, and search themes in your paid search strategy.Understand the growing role of AI as the backbone of paid search, powering smarter, more efficient campaigns and enhanced user experiences.Capture demand rather than just driving discovery – learn how to refine your approach to meet consumers where they are in their journey.Integrate ads seamlessly into AI-driven and conversational search experiences to better align with evolving consumer behaviours.Leverage first-party data and brand strength to gain a performance advantage in an increasingly competitive paid search landscape.All attendees can request a FREE Paid Search Consultation to uncover opportunities for optimisation, creative innovation, and growth in 2026.

    31 min
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Drop-in with Mediaworks to stay up-to-date with the latest industry developments, discover expert digital advice and listen as we talk all things marketing.

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