The Multi Story Thinking Podcast on Interior Design

Jonathan Forster
  • 5.0 (11)
  • Design
  • Series

The Multi Story Thinking Podcast unravels the mysteries of interior design. Hosted by designer and educator Jonathan Forster the podcast takes an educational slant on the world of interior design providing an insight into the how and the why. If you are curious about how things are done within the industry, how people got their breaks and how they've developed their careers, and get some tips and advice, then this is the podcast for you. So sit back, relax, as we help unravel the mysteries of interior design

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  1. Episode 1

    Julienne Webster

    Julienne Webster, founder of Industry Publicity, is a PR consultant with over 20 years experience. A specialist in design communications working with a wide range of clients, from architects and interior designers to manufacturers. Julienne Webster offers strategic business advice to companies across the built environment sector. Her holistic approach covers events and publicity, with the power of good communication central to how she helps businesses reach their target market and grow. I spoke to Julienne in April 2026 ahead of our Clerkenwheels fundraising ride from the University of Plymouth to Clerkenwell Design Week in support of United In Design's outreach program.  Julienne is generously supporting Clerkenwheels with her PR and marketing expertise. The ride arrives at the Reddie Showroom on Goswell Road on Tuesday, 19th of May, 2026.  If you'd like to join the party or donate, follow the Clerkenwheels link in the description for more details. In this episode, we discover how the principles of PR have remained the same despite changes in platforms and media channels.  The impact of digital platforms such as TikTok, YouTube, and Instagram on reaching new audiences.  The importance of authenticity and human elements in content creation and social media engagement.  Challenges and opportunities in digital storytelling, including AI-generated content And why, if you want to be truly creative,  ditch AI and connect with some like-minded people.  Links Julienne on LinkedIN https://www.linkedin.com/in/julienne-webster-54b9b514/?originalSubdomain=uk Industry Publicity https://www.industrypublicity.co.uk/about Julienne on the podcast in 2019 https://www.multistorythinking.com/podcast/episode/a5bf08db/julienne-webster Clerkenwheels https://www.clerkenwheels.com   I'd like to thank Dave Clarke from @iamthehow (http://www.iamthehow.com) for production support and invaluable advice in the setting up of this Podcast. Kay Hanson (https://www.instagram.com/kay_v_hanson/) for her planning support and co-hosting for these and our educational podcasts for the University of Plymouth Mark Frith (https://www.markfrith.uk/) for composing the music and all your support and advice along the way. I'd love like to hear feedback on the podcast.  Leave a comment or get in touch via the website or Instagram. Website http://www.multistorythinking.com/contact Instagram https://www.instagram.com/forster_jonathan/ Thanks for listening.  Bye for now.

    Julienne Webster

  2. Episode 2

    David Beddy

    David Beddy is the Director of FMS Interior Services, a furniture source, supply, installation, and design service, championing sustainable solutions with over 30 years' experience, delivering large scale contracts to universities, businesses, and local government bodies, throughout the UK. David has developed an approach that focuses on sustainability, long-term client relationships, and evolving market trends. This strategic and value-driven approach transforms furniture selection, design, and lifecycle management, helping organisations operate effectively and more sustainably. I've worked with David and FMS Interiors as a design specialist for over 12 years supporting their sales team and helping to promote good design and responsible and sustainable specification of furniture to support business goals and user health, happiness, and productivity. I recorded this episode in August 2026 In this episode, we discover the importance of developing a dialogue about what to do with existing furniture.  How a systematic approach can help multi site organisations.  The importance of buying the right choice of furniture at the start of a project.  How working closely with designers can fast track a project. And why, if you want to get somewhere fast, you should go slowly, but not too slowly. Key topics Sustainable furniture management and refurbishment The evolution of the furniture industry over 35 years Building long-term client relationships and trust The role of design and interior architects in furniture selection Adapting to market trends and sustainability demands The importance of repair, reuse, and lifecycle management of furniture The impact of client education and engagement on procurement Future trends: smaller organizations, sustainability, and digital engagement Links David on LinkedIn https://www.linkedin.com/in/david-beddy-b798591/ FMS Interiors https://www.linkedin.com/company/fms-interior-services-ltd/posts/?feedView=all https://fmsinteriors.com/ Dave Clarke from @iamthehow (http://www.iamthehow.com) for production support and invaluable advice in the setting up of this Podcast. Kay Hanson (https://www.instagram.com/kay_v_hanson/) for her planning support and co-hosting for these and our educational podcasts for the University of Plymouth Mark Frith (https://www.markfrith.uk/) for composing the music and all your support and advice along the way. I'd love like to hear feedback on the podcast.  Leave a comment or get in touch via the website or Instagram. Website http://www.multistorythinking.com/contact Instagram https://www.instagram.com/forster_jonathan/ Thanks for listening.  Bye for now.

    David Beddy

  3. Episode 3

    Eva Woode

    Eva Woode is the founder of Edify Content Studio Ltd.  A marketing and content creation agency made up of a team of writers, communicators, and strategists.  They help interior furnishing and building product brands engage with specifiers through well-researched and useful content. Their mission is "to save architects and interior designers from crappy marketing." They combine their interest in the built environment with technical knowledge and marketing expertise to create content that specifiers find engaging, educational, and inspiring for marketing, promotion, and CPD applications.  Combining her qualifications in design engineering and curating with previous marketing roles for manufacturers across the UK and Sweden, Eva set up Edify Content Studio in 2017. Eva regularly moderates talks and curates exhibitions on sustainability and wellbeing in architecture, and volunteers for the British Institute of Interior Design. She is also a board member of The Alliance for Sustainable Building Products. I interviewed Eva in December 2025 In this episode, we discover the importance of talking to people and how she won clients through networking and direct outreach.  How building a team around limited time, parenthood, and repeatable systems helped launch her business.  The process of layering information to match the reader's knowledge level.  And why, the secret of success might just be to aim lower and make lots of mistakes. Links Eva on LinkedIN https://www.linkedin.com/in/evakazmierska/ Edify Studio Ltd https://www.edifycontentstudio.com/ Dave Clarke from @iamthehow (http://www.iamthehow.com) for production support and invaluable advice in the setting up of this Podcast. Kay Hanson (https://www.instagram.com/kay_v_hanson/) for her planning support and co-hosting for these and our educational podcasts for the University of Plymouth Mark Frith (https://www.markfrith.uk/) for composing the music and all your support and advice along the way. I'd love to hear feedback on the podcast.  Leave a comment or get in touch via the website or Instagram. Website http://www.multistorythinking.com/contact Instagram https://www.instagram.com/forster_jonathan/ Thanks for listening.  Bye for now.

    Eva Woode
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5
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11 Ratings

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The Multi Story Thinking Podcast unravels the mysteries of interior design. Hosted by designer and educator Jonathan Forster the podcast takes an educational slant on the world of interior design providing an insight into the how and the why. If you are curious about how things are done within the industry, how people got their breaks and how they've developed their careers, and get some tips and advice, then this is the podcast for you. So sit back, relax, as we help unravel the mysteries of interior design

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