Every week the team at Mumbrella cover the latest news in the Australian media, marketing and advertising industries along with interviews with key people in the industry. Featuring a rotating panel of hosts from the Mumbrella team, this podcast is essential listening for anyone working under Australia's media and marketing umbrella.
2Day FM returns to talent, positive signs for ad spend, and TikTok's Brett Armstrong
This week, the latest chapter in 2Day FM's quest for a breakfast team that sticks continued, as it was announced that Hughesy and Ed would be shifting from drive to the morning, accompanied by Erin Molan. After a series of hosts beamed into Sydney from other states, and brief reprieve with a music-only show from Jamie Angel, locality is the name of the game. The Mumbrellacast team breaks down the strategy behind this latest talent update.
And, all eyes are on the ad market as the end of 2020 draws closer. Latest figures from the IAB showed growth in digital advertising for Q3, following positive early October numbers from the Standard Media Index. Market sentiment is high looking ahead 2021, but will we see a steady return to growth in the end?
Plus, TikTok's Brett Armstrong took the team through what's on the cards for the content sharing and social media platform. Fresh off launching its first consumer marketing campaign Armstrong reflects upon making a name for TikTok in Australia, why it is an important tool for marketers, and how it's user demographic is very different than one would think.
Jens Monsees, agency mergers and Hugh Marks steps down from Nine
This week's Mumbrellacast comes to you straight from Mumbrella360: Reconnected, featuring a chat with WPP AUNZ CEO Jens Monsees. Discussing the progress of his transformation plan for the business, Monsees described where the holding group has gone wrong in the past, how he is now steadying the ship and explained why he moved halfway across the world for this job in the first place.
Consolidation of WPP AUNZ's agency brands is a key element of Monsees's plan for the holding company. Coincidentally, Monsees appearance at 360 comes as the business negotiates the new merger of AKQA and White Grey, as well as Geometry shifting into the VMLY&R network. The Mumbrellacast team breaks down what these moves mean for the group and how these diverse offerings will come together.
And in the most unexpected news of the week, Nine CEO Hugh Marks announced his imminent departure from the business, set for the first half of next year. Stating that his mission of drawing Nine, Fairfax and Macquarie Media together into a digitally-based media company has now been achieved, Marks said he feels this is the right time to leave the business. The Mumbrellacast team runs through the market's response to the news and the search for a new CEO.
Michael Rebelo on Publicis Liberte, navigating COVID and transforming for the future
This week on the Mumbrellacast, Publicis Groupe AUNZ CEO Michael Rebelo stopped by to reflect on how the group navigated COVID-19. Luckily the business introduced flexible working with Publicis Liberté not long before the pandemic hit. Rebelo also chats through the measures the group took to save as many jobs as possible, because "one job made redundant is too many".
And, looking forward to 2021 and beyond, Rebelo discusses the major changes made at the group this year - including the merger between Mercerbell and Performics - and how it will guide the group into the future.
Plus, in the news this week, Nine has bolstered its position in the sports broadcasting market with the launch of Stan Sport. Stan Sport, with support from the commercial television network, has picked up broadcasting rights for Rugby Australia and Wimbledon. The move also marks a significant change in the streaming market as the local offering continues its focus on growth.
And, Woolworths' retail media business, Cartology, has expanded its digital capabilities and services. It is the latest update to the way Australia's supermarket giants continue leveraging its consumer data to personalise customer experience and add value for brand partners.
Radio ratings, Isentia's cyber struggles and PHD CEO Mark Jarrett
This week it's everything radio as the team look at the results from GfK radio ratings survey seven.
In Melbourne, Nine Radio's 3AW blew critics away with another massive gain, while Sydney saw Kiis FM legends Kyle and Jackie O retain their FM crown. What should the industry expect from survey eight?
Media monitoring business Isentia had a rough week, dealing with fall out of a cyber security attack at its business Mediaportal. With rival businesses snapping at its heels and unhappy investors to appease, what does the future look like for Isentia? The team speculate over how much damage the loss will do to the business and whether it can recover when it still isn't able to provide clear guidance.
And deputy managing editor Brittney Rigby sits down with PHD CEO Mark Jarrett. He stepped into the top position at the end of 2019, ahead of a year nobody could predict. How does one settle into their first CEO position when there's a global pandemic raging and wreaking havoc across the media industry? And what impact has remote working had on PHD?
Football finals, brands choose Trump and inside the Repco deal with Supercars
Over the weekend the AFL and NRL grand finals were played in back-to-back ratings hits. On this week's Mumbrellacast the team discusses the controversial change from an afternoon to night grand final for the AFL and Australia's push for a local Superbowl TV event. The networks would be overjoyed with the numbers but as the team points out, restrictions made viewing at home more common and viewing in pubs much harder - impacting the ratings.
And, what do Australian brands have to gain from making jokes about US president Donald Trump? Just days out from the election, Grill'd is taking aim at Trump's dietary habits, saying 'You are what you eat'. Sportsbet has also launched the a specialised betting hub enabling punters to gamble on the president's unpredictable behaviour. The team discusses the delicate balance of politics in advertising.
There's change at ACM including the retirement of CEO Allen Williams after 30 years, and deals being made with IVE and realestateview.com.au. The team give their predictions on owner Antony Catalano's long term plan.
And former GPC marketer, Diana Di Cecco, gives an inside look at Repco's name sponsorship deal with Supercars and this year's "intense" pitch which saw the business appoint Initiative to its media account.
Christmas ads, the talent pool, and everything you need to know about Seven in 2021
This week, Seven rounded out the commercial free-to-air upfronts season, boasting 'disruption, but in a good way'. After announcing last year it was time to refresh the content slate and being hit the hardest of all the networks in production by COVID-19, Seven is coming out swinging for 2021 with Holey Moley finally hitting screens alongside the revival of Australian Idol, a refreshed The Voice and Ultimate Tag.
The Mumbrellacast is joined by chief marketing officer Charlotte Valente, chief revenue officer Kurt Burnette and director of network programming, Angus Ross, to discuss what Australia should expect from Seven in 2021.
The week also saw the first Christmas ads emerge on TV. Michael Hill alluded to the tough times we've lived through, but Kmart invested in childhood joy. With very different approaches to the holiday season in a year like no other, the team discusses how to go about making a Christmas ad in 2020.
And, with Group M's Nicola Lewis moving overseas to take up a job with its addressable TV business Finecast, the team analyses how the changes forced upon adland by the pandemic will change the talent pool over the next couple of years.