121 episodes

Every week the team at Mumbrella cover the latest news in the Australian media, marketing and advertising industries along with interviews with key people in the industry. Featuring a rotating panel of hosts including Tim Burrowes, Vivienne Kelly, Brittney Rigby and Hannah Blackiston, this podcast is essential listening for anyone working under Australia's media and marketing umbrella.

Mumbrellacast Mumbrella

    • Marketing
    • 5.0, 1 Rating

Every week the team at Mumbrella cover the latest news in the Australian media, marketing and advertising industries along with interviews with key people in the industry. Featuring a rotating panel of hosts including Tim Burrowes, Vivienne Kelly, Brittney Rigby and Hannah Blackiston, this podcast is essential listening for anyone working under Australia's media and marketing umbrella.

    Seven's future, big adland departures and Nine parts ways with Pauline Hanson

    Seven's future, big adland departures and Nine parts ways with Pauline Hanson

    Adland made a lot of noise this week: Ben Shepherd resigned from CHE Proximity, Kieran Moore left WPP AUNZ, and Ad Standards released its list of the most complained about ads of the year so far.

    Interpublic sold off another Australian agency to its boss with Richard Curtis taking ownership of Futurebrand five months after Ben Lilley bought McCann. Is this the indicator for something bigger to come? Plus, Publicis Groupe admitted 34 jobs were at risk due to the impacts of COVID-19. The team agrees it is more sad news for the industry but admirable that the business has made it until now to take drastic action.

    Seven's chief revenue officer Kurt Burnette joined the team to chat about how the network was navigating COVID-19 and what's coming up in the second half of the year. He alluded to what success will look like for the stable of upcoming reality shows, and how Seven is keeping brands involved with Big Brother.

    And finally, Pauline Hanson was dropped from The Today Show following comments she made about Melbourne residents forced into isolation in public housing towers. But should Nine have been shocked that its controversial contributor made controversial comments?

    • 1 hr 3 min
    Junkee's Tim Duggan, the Geoffrey Rush verdict and does everyone hate Australia's new logo?

    Junkee's Tim Duggan, the Geoffrey Rush verdict and does everyone hate Australia's new logo?

    This week, Junkee Media's co-founder Tim Duggan joined the Mumbrellacast to chat about the week's news and his new book Cult Status.

    First up, do you see a golden wattle or a golden COVID? That was the question posed to the marketing industry this week when Australia's new brand was revealed. What is it about logos that attracts so much criticism? Why, as Duggan says, are Australians are our own worst clients?

    Ad spend for May was down 40.4%. Is the world 'Fukt' like the AFR once (accidentally) declared? Who is brave enough to go on record with a prediction about when the market will recover? Certainly not the Mumbrella team - although they do think the worst may have passed.

    The verdict was handed down this week regarding Geoffrey Rush's defamation case and its subsequent appeal. Mumbrella's Brittney Rigby and Duggan discuss what this means for the media industry.

    And, Duggan recounts the day he and Neil Ackland sold Junkee to Ooh Media, gives the secret for producing content for young people and provides insight on his writing process.

    • 52 min
    ABC cuts, Tik Tok gets serious about marketing and comms shadow minister Michelle Rowland

    ABC cuts, Tik Tok gets serious about marketing and comms shadow minister Michelle Rowland

    It was a sad week for the ABC. Up to 250 job cuts, the loss of ABC Life and the 7:45 news broadcast. Shadow minister for communications, Michelle Rowland, joined the Mumbrellacast and weighed in on the implications these cuts will have on Australia's media landscape and its access to diverse and regional content.

    Some big moves took place in media agency-land, including Hearts & Science acquiring an agency and a restructure in Carat's strategy team. For Carat, it is one of the biggest moves from CEO Sue Squillace since she stepped into the role last September. Will this be what gets the agency back in the game after a tough couple of years?

    The team debates Tik Tok marketing. Is it worth it? How do marketers do it? Is the platform just a fad?

    • 1 hr 22 min
    The job ad of the year, Bauer's last chapter and the Mamamia team

    The job ad of the year, Bauer's last chapter and the Mamamia team

    This week on the Mumbrellacast: the job ad creating waves throughout the industry. What started as Dr Mumbo diagnosing problematic language in an ad for a "senior executive assistant / office manager / professional governess" at Ultimate Edge Communications, became an industry discussion about discrimination and burnout. Mumbrella's Vivienne Kelly goes behind the scenes on her interview with Aleisha McCall.

    Over in publishing, the Bauer Media saga is almost coming to a close after it was sold to Mercury Capital earlier this week. Following a merger with Pacific Magazines, hundreds of job cuts and with a number of its print titles on hold, the team wonders what the future will hold for the business.

    Mamamia's group director of marketing and commercial partner solutions Rob Farmer and editor Clare Stephens join the Mumbrellacast to explore how the publisher has navigated content and commercial opportunities throughout COVID-19.

    • 1 hr 1 min
    Has Australia missed its Me Too moment? Plus the brains behind Binge

    Has Australia missed its Me Too moment? Plus the brains behind Binge

    In this week's Mumbrellacast, the team asks has Australia's media industry missed its Me Too moment? The topic comes about after it was announced NOW Australia, the organisation created by Tracey Spicer to assist victims of workplace sexual harassment and indecent assault, is shutting down. The team looks back on 2018, the promises made and allegations revealed, and analyses what went wrong.

    The AFL is returning in one of the biggest weeks for Seven this year. The network is promising record-breaking ratings to its advertisers, but will it live up to the hype? The hopes of Foxtel and its sports streaming service Kayo are also on the line, with football a huge draw card for attracting subscribers to both.

    Luckily, Kayo's chief commercial officer Ant Hearne joined the Mumbrellacast and weighed in on how much the sports streamer has learned about subscribers during lockdown. Alongside Louise Crompton, chief marketing officer of new entertainment streaming service Binge, the pair also discussed the launch of the latest venture and how they plan on cutting through the cluttered streaming market with the first campaign and 'cheeky' branding.

    • 59 min
    Sonia Kruger on Big Brother, the week in adland and Marc Fennell talks podcasting with Audible

    Sonia Kruger on Big Brother, the week in adland and Marc Fennell talks podcasting with Audible

    This week, Marc Fennell dropped by the Mumbrellacast to talk about his latest podcasting venture with Audible, Nut Jobs. He describes his adventures in the USA to explore the illegal nut trade, explains Audible's interest in storytelling, and ponders if there really is a podcast for everything?

    Over in adland, a couple of big leadership changes took place. Wunderman Thompson CEO John Gutteridge announced he was stepping down with Lee Leggett taking over. Gutteridge was the last WPP AUNZ CEO to oversee one of its famous creative agency mergers, closing another chapter in the holding group's saga. The team also analyses the slow introduction of a new leadership team over at Clemenger BBDO Melbourne.

    The week in media saw News Corp announce the closure of women's content network Whimn. Was it purely a branding decision? Or is this the latest cost-cutting measure? This was soon followed by a slump in readership of news.com.au and the ABC firmly holding first place. And, how did the first weekend of the NRL fare in the TV ratings?

    Also, ahead of its return to Australian screens on Monday, Sonia Kruger spoke with Mumbrella's Vivienne Kelly about the new-look Big Brother. What kind of housemate would Kruger be? And what's it like facing a COVID-19 scare on set?

    • 1 hr 7 min

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