Legends of Adtech Podcast

The Digital Voice™
  • 4.0 (4)
  • MARKETING
  • MONTHLY

Adtech moves fast. Yesterday’s innovation is today’s warm-up act. Welcome to Legends of Adtech, created in conjunction with The Digital Voice™ and Adtech Juice: the podcast where we go beyond the buzzwords and straight to the people at the cold face of the adtech industry. Every two weeks, we sit down with the industry’s boldest thinkers, pioneers, and disruptors, to find out how they’re rewriting the game. This is their story. The Legends of Adtech podcast is where the industry's biggest voices spill their secrets. This season, we're turning the spotlight on six past winners of ExchangeWire’s Adtech Personality of the Year: the biggest names, trailblazers and innovators in the adtech and martech industries and what makes them tick. From career-defining moments to fearless future-gazing, we’re digging into what really makes an adtech legend, leaving no stone unturned as we hear from industry legends on what really matters in the advertising world today. Join hosts Julia Linehan and Kasey Pass as they take a deep dive into what makes the industry tick and face the future of adtech. Also listen to our previous seasons of Off Record, On Point: The Workplace Culture podcast from Digital Voice™. Off Record, On Point is a deep dive into workplace culture, from leadership to authenticity, mentoring to gender equality. Uncovering the biggest secrets and most under-discussed topics in the AdTech and MarTech industries, we leave no stone unturned as we hear from industry legends on what really matters in the advertising world today. All off record, all on point! To stay up to date on what, where, and when at Adtech Juice and The Digital Voice™ make sure to follow us on our other social channels too: 🔵 LINKEDIN: https://www.linkedin.com/company/adtechjuice 🔵 YOUTUBE: https://www.youtube.com/@thedigitalvoicePR 🔵 WEBSITE: https://www.adtechjuice.com For the latest news, visit https://www.thedigitalvoice.co.uk

  1. 3 DEC

    Legends of Adtech: The Builder - Annabelle Dudman, SVP Commercial Excellence at Adform

    In the latest episode of Legends of Adtech, we sit down with Annabelle Dudman, SVP of Commercial Excellence at Adform, someone who has quietly shaped some of the world’s biggest organisations from the inside out. From qualifying at EY to leading global operations at Microsoft, Spotify, PlayStation and now Adform, Annabelle takes us through the pivotal moments that transformed her from a numbers-driven accountant into one of adtech’s most strategic operations leaders. She opens up about building teams across continents, navigating complex change, and turning organisational chaos into clarity. Tune in for her insights on leadership, operational excellence, and why the smartest companies in 2026 will be the ones putting ops at the heart of every decision. This is a masterclass in how world-class businesses run! Welcome to Legends of Adtech: the podcast where we go beyond the buzzwords and straight to the people at the cold face of the adtech industry. Every two weeks, we sit down with the industry’s boldest thinkers, pioneers, and disruptors, to find out how they’re rewriting the game. This is their story. Connect with Annabelle: https://www.linkedin.com/in/annabelle-dudman/ Learn more about Adform: https://site.adform.com/ About Annabelle: Annabelle Dudman has extensive global experience across Revenue Operations and Finance in SaaS and tech scale-ups. She thrives on creating harmony from disorder, driving customer and employee satisfaction through optimised processes, and using data to power smart, strategic decisions. Annabelle began her career in finance, qualifying as a Chartered Accountant at EY, and continues to bring strong financial acumen and an analytical mindset to everything she does. Her incurable curiosity led her from a successful finance career into Revenue Operations, where she focuses on creating synergy across people, processes and tools to deliver direct commercial impact. She is deeply passionate about career development and fostering cultures of learning and growth within the teams she leads. For Annabelle, change is a constant, and embracing it is the key to both personal and organisational transformation. About Adform: Adform is the most powerful and safe media buying platform in the world. With a 20+ year history of delivering service excellence and forward-looking technology, Adform enables major brands, agencies, and publishers to create, buy, and sell digital advertising globally. Having pushed the boundaries through augmented intelligence and an industry-leading identity solution, Adform has consistently changed the game for digital advertisers. About The Digital Voice™ & Adtech Juice: The Digital Voice™ is a B2B boutique PR agency with boundless energy for PR, social marketing & events, specialising in adtech and martech companies, ranging from startups to those heading for IPO! Adtech Juice is The Digital Voice™'s brand new adtech learning hub, where you can level up your adtech knowledge no matter your learning level. Dive in: ADTECH JUICE: https://www.adtechjuice.com LINKEDIN: https://www.linkedin.com/company/adtechjuice TIKTOK: https://www.tiktok.com/@adtechjuice THE DIGITAL VOICE™: https://www.thedigitalvoice.co.uk To stay up to date on what, where, and when at TDV make sure to follow us on our other social channels too: LINKEDIN: https://www.linkedin.com/company/thedigitalvoice YOUTUBE: https://www.youtube.com/channel/UCQU3YMC9i7AFVET9NtmsaiQ INSTAGRAM: https://www.instagram.com/thedigitalvoicePR OUR PODCAST: https://www.adtechjuice.com/podcast For the latest news visit...

    33 min

  2. 14 NOV

    Legends of Adtech: The Partner - James Macdonald, Co-Founder & CRO at Limelight Inc.

    In this episode, we’re joined by James Macdonald, Co-Founder and Chief Revenue Officer at Limelight Inc., to talk about the power of people in a tech-driven industry. From his Fleet Street beginnings at the Daily Express to building global programmatic platforms, James shares the lessons, laughs and leaps that have defined his journey. He reflects on the early days of mobile, his global adventures in New York and beyond, and why he believes technology should always come with a heartbeat. Expect candid stories and big lessons on leadership as James unpacks how to build partnerships that last, create technology that serves humans (not the other way around) and why efficiency will be the adtech word to watch in 2026. Welcome to Legends of Adtech: the podcast where we go beyond the buzzwords and straight to the people at the cold face of the adtech industry. Every two weeks, we sit down with the industry’s boldest thinkers, pioneers, and disruptors, to find out how they’re rewriting the game. This is their story. Connect with James Macdonald: https://www.linkedin.com/in/jimmiemac/ Learn more about Limelight Inc.: https://www.limelight.inc/ About James: James Macdonald is Co-founder and Chief Revenue Officer at Limelight Digital, responsible for the day-to-day sales and outreach operations and management of the company, which offers SaaS solutions to agencies, publishers, networks and traders looking to operate via OpenRTB, Pre bid and beyond. Limelight’s platform offers simple, cost-effective licensing models and unlimited QPS, making it possible to engage with all commercial opportunities without fear of platform or ad serving fees. James began his career at the Daily Express on Fleet street, then spent some years in agencies, before becoming the first Mobile Lead at Unanimis, London’s leading premium digital ad network. Following this, James became the Launch Head of Sales for O2 (Telefonica) Media, setting up the division and developing the Telefonica O2 Media proposition across the UK and European markets. He then spent four years in America as General Manager, USA for Adfonic, a mobile specific DSP platform and one of the early mobile ad networks, building the US presence and running an extended international team in the market. On returning home, James launched his own consulting vehicle, Videohog, offering clients like Digicel, Telefonica, Zeotap and many others access and activation in programmatic markets globally. James Teamed up with Limelight Co-founder David Nelson again at this time, and together, they visioned and developed the limelight Journey Outside of work, James plays the saxophone and is an avid golfer. He takes his clubs with him on most of his travels around the world. About Limelight Inc: Limelight Inc. helps companies in the ad tech ecosystem to easily navigate the complex programmatic landscape, blending cutting-edge technology with best-in-class expertise and human support. Hundreds of ad networks, publishers and agencies use Limelight’s programmatic oRTB solution to build bespoke, white-labelled trading environments and drive profitability and performance at scale - immediately. The platform was launched in 2019, and has since helped hundreds of  companies unlock new opportunities for trade and incremental revenues. Limelight is more than a service provider, our ethos is firmly centred on human support and strong partnerships for the global Limelight community. About The Digital Voice™ & Adtech Juice: The Digital Voice™ is a B2B boutique PR agency with boundless energy for PR, social marketing & events, specialising in adtech and martech companies, ranging from startups to those heading for IPO! Adtech Juice is...

    30 min

  3. 3 NOV

    Legends of Adtech: The Connector - Jon Walsh, Co-Founder of JobsinAdtech.com

    In the first episode of Season 2, we sit down with Jon Walsh, Co-Founder of JobsInAdtech.com and LinkedBands, to explore how community, connection and creativity can redefine what success looks like in adtech. From building media businesses and authoring books to turning a lockdown WhatsApp chat into a global industry network, Jon’s story is all about bringing people together. A natural connector and industry mainstay, Jon shares how to build genuine relationships in a digital world, why recruitment in adtech is long overdue for disruption, and how LinkedBands bridges the gap between online and in-person networking. This episode is a reminder that behind every piece of tech, there’s a human story, and Jon knows how to tell it. Welcome to Legends of Adtech: the podcast where we go beyond the buzzwords and straight to the people at the cold face of the adtech industry. Every two weeks, we sit down with the industry’s boldest thinkers, pioneers, and disruptors, to find out how they’re rewriting the game. This is their story. Connect with Jon Walsh: https://www.linkedin.com/in/walshjon/ Visit JobsinAdtech.com Learn more about LinkedBands: https://linkedbands.com/ About Jon: Jon Walsh has had a 24+ year career in digital advertising, both as an entrepreneur/angel investor building various media sales companies in the space, and as a senior executive within corporates. In addition, Jon is a published author, contributing to the highly successful Understanding Digital Media series of books. In February 2021 he created a WhatsApp group to talk to other adtechers during the Covid lockdowns, which then grew into a global media and chat hub for the industry. These groups are now supported by industry sponsors. Fuelled by a real enjoyment taken from creating a platform where the industry can gather and socialise, and from seeing what was and wasn’t happening in the industry, Jon co-founded JobsInAdtech.com, the first and only dedicated jobs board to help companies recruit better, faster, and cheaper than all previous methods. About JobsinAdtech.com: JobsInAdtech.com was created to fill a gaping hole in the recruitment process in the advertising technology industry. Despite the industry being almost 30 years old, adtech has had to rely on personal contacts and LinkedIn in order to help companies find candidates, and candidates find companies. JobsInAdtech.com was soft-launched in April 2023 to aid candidates who are already in the space to find which recruiters have vacant roles available and apply with ease. The company is a full supporter of all forms of diversity and inclusion, and continues to champion this on the frontline for companies that share their values. About The Digital Voice™ & Adtech Juice: The Digital Voice™ is a B2B boutique PR agency with boundless energy for PR, social marketing & events, specialising in adtech and martech companies, ranging from startups to those heading for IPO! Adtech Juice is The Digital Voice™'s brand new adtech learning hub, where you can level up your adtech knowledge no matter your learning level. Dive in: ADTECH JUICE: https://www.adtechjuice.com LINKEDIN: https://www.linkedin.com/company/adtechjuice TIKTOK: https://www.tiktok.com/@adtechjuice THE DIGITAL VOICE™: https://www.thedigitalvoice.co.uk To stay up to date on what, where, and when at TDV make sure to follow us on our other social channels too: LINKEDIN: https://www.linkedin.com/company/thedigitalvoice YOUTUBE: https://www.youtube.com/channel/UCQU3YMC9i7AFVET9NtmsaiQ INSTAGRAM:...

    30 min

  4. 18 AUG

    Legends of Adtech: The Storyteller - Paul Gubbins, VP Sales & Programmatic Partnerships at Tubi

    In Episode Six, we sit down with Paul Gubbins, VP of Sales & Programmatic Partnerships at Tubi, to explore a career built on innovation, storytelling, and industry visibility. From selling ad space in Classic Tractor magazine to helping scale one of the world’s largest free streaming services, Paul’s journey is a masterclass in adapting, leading, and making an impact. Known for commanding attention both on stage and online, Paul shares how to build credibility and community in a crowded adtech landscape, the art of educational “soft selling” on LinkedIn, and why CTV is on the brink of its next big leap. This episode is packed with sharp insight, practical tips, and a few legendary stories along the way. Welcome to Legends of Adtech: the podcast where we go beyond the buzzwords and straight to the people at the cold face of the adtech industry. Every two weeks, we sit down with the industry’s boldest thinkers, pioneers, and disruptors, to find out how they’re rewriting the game. This is their story. Connect with Karen Eccles: https://www.linkedin.com/in/paulgubbins/ Learn more about Tubi: https://tubitv.com/ About Paul: Paul Gubbins has over 18 years of sales experience and has spent the last 15+ years in programmatic leadership roles at global companies such as Nexxen, PubMatic, and Verizon. More recently, Paul was responsible for launching the EMEA office for CTV Ad Server Publica before their acquisition by Integral Ad Science, and is now VP Sales & Programmatic Partnerships for the leading free streaming service, Tubi. About Tubi: Tubi is the most watched free TV and movie streaming service in the U.S., dedicated to providing all people access to all the world's stories. As a leading ad-supported video-on-demand service, the company engages diverse audiences through a personalized experience and the world’s largest content library of over 275,000 movies and TV episodes, a growing collection of Tubi Originals, and nearly 250 FAST channels. Tubi is part of the Tubi Media Group, a division of Fox Corporation that oversees the company’s digital businesses. About The Digital Voice™ & Adtech Juice: The Digital Voice™ is a B2B boutique PR agency with boundless energy for PR, social marketing & events, specialising in adtech and martech companies, ranging from startups to those heading for IPO! Adtech Juice is The Digital Voice™'s brand new adtech learning hub, where you can level up your adtech knowledge no matter your learning level. Dive in: ADTECH JUICE: https://www.adtechjuice.com LINKEDIN: https://www.linkedin.com/company/adtechjuice TIKTOK: https://www.tiktok.com/@adtechjuice THE DIGITAL VOICE™: https://www.thedigitalvoice.co.uk To stay up to date on what, where, and when at TDV make sure to follow us on our other social channels too: LINKEDIN: https://www.linkedin.com/company/thedigitalvoice YOUTUBE: https://www.youtube.com/channel/UCQU3YMC9i7AFVET9NtmsaiQ INSTAGRAM: https://www.instagram.com/thedigitalvoicePR OUR PODCAST: https://www.adtechjuice.com/podcast For the latest news visit https://www.thedigitalvoice.co.uk

    27 min

  5. 4 AUG

    Legends of Adtech Podcast Episode 5: The Front Runner - Karen Eccles, CCO at The Telegraph

    In Episode Five, we sit down with Karen Eccles, Chief Commercial Officer at The Telegraph, to deep dive into her career, which has been defined by leadership, transformation, and future-thinking. A true front-runner, Karen shares what it takes to drive commercial success across publishing and adtech, how neurodivergence has shaped her career, and why giving back to the industry is a non-negotiable for her. From trendspotting before the curve to balancing performance and purpose, this episode is packed with insight from one of the most influential voices in digital media today. Welcome to Legends of Adtech: the podcast where we go beyond the buzzwords and straight to the people at the cold face of the adtech industry. Every two weeks, we sit down with the industry’s boldest thinkers, pioneers, and disruptors, to find out how they’re rewriting the game. This is their story. Connect with Karen Eccles: https://www.linkedin.com/in/karen-eccles/ Learn more about The Telegraph: https://www.telegraph.co.uk/ About Karen: Karen Eccles is a multiple award-winning executive leader, board member and commercial chief. She is Chief Commercial Officer at The Telegraph responsible for digital advertising, partnerships, licensing and commerce. With over 25 years of experience in the industry, Karen has a proven track record of delivering transformation and ambitious growth for publishers, digital platforms and ad technology. She is passionate about long-term success strategies to boost change, accelerating revenue streams in customer centric companies, and building strong cultures with happy, high-performance teams to deliver financial growth. She is also the Chair of the AOP where she helps the industry come together to solve the big challenges and make the most of the opportunities ahead; and is on the board of the news industry’s collaborative joint venture Ozone. About The Telegraph: The Telegraph is an award-winning, multimedia news brand that has been synonymous with quality, authority and credibility for 170 years. It has always been a pioneer. In 1994 it was the first European newspaper to launch a website and in 2018 it embarked on a company-wide strategy to attract one million paying subscribers by the end of 2023. Which it achieved four months earlier than expected. Today, it is app-first and continues to innovate in order to build deeper connections with its subscribers at scale. About The Digital Voice™ & Adtech Juice: The Digital Voice™ is a B2B boutique PR agency with boundless energy for PR, social marketing & events, specialising in adtech and martech companies, ranging from startups to those heading for IPO! Adtech Juice is The Digital Voice™'s brand new adtech learning hub, where you can level up your adtech knowledge no matter your learning level. Dive in: ADTECH JUICE: https://www.adtechjuice.com LINKEDIN: https://www.linkedin.com/company/adtechjuice TIKTOK: https://www.tiktok.com/@adtechjuice THE DIGITAL VOICE™: https://www.thedigitalvoice.co.uk To stay up to date on what, where, and when at TDV make sure to follow us on our other social channels too: LINKEDIN: https://www.linkedin.com/company/thedigitalvoice YOUTUBE: https://www.youtube.com/channel/UCQU3YMC9i7AFVET9NtmsaiQ INSTAGRAM: https://www.instagram.com/thedigitalvoicePR OUR PODCAST: https://www.adtechjuice.com/podcast For the latest news visit https://www.thedigitalvoice.co.uk

    32 min

  6. 21 JUL

    Legends of Adtech Podcast Episode 4: The Innovator - Sara Vincent, Managing Director UK at Utiq

    In Episode Four, we sit down with another legend and winner of Adtech Personality of the Year: Sara Vincent, Managing Director UK at Utiq, for a fresh look at what it means to lead, innovate, and reset the rules in adtech. From her journey across publisher, SSP, and privacy-focused platforms to launching Utiq in the UK, Sara shares what she’s learned about balancing performance with purpose, building inclusive teams, and driving real innovation in data and identity. A true change-maker, she also reveals what she'd do differently if we rebuilt the industry from scratch, and the three words that define where we’re headed next. Welcome to Legends of Adtech: the podcast where we go beyond the buzzwords and straight to the people at the cold face of the adtech industry. Every two weeks, we sit down with the industry’s boldest thinkers, pioneers, and disruptors, to find out how they’re rewriting the game. This is their story. Connect with Sara Vincent: https://www.linkedin.com/in/sara-vincent-6271674/ Learn more about Utiq: https://utiq.com/ About Sara: Sara is Managing Director, UK, at Utiq, charged with executing the company’s launch in the UK and building out a team to support the company’s growth, partnering with publishers, advertisers and adtech providers to deliver relevant, ad-funded experiences to their consented audiences. Prior to joining Utiq, Sara spent five years at the global advertising marketplace, Index Exchange, initially as Senior Director, Publisher Development, and, for the last two years, as Managing Director, UK & IE. During her time at Index Exchange, Sara led the UK team and was responsible for the growth of the UK market; growing partnerships across region; and for regionalising the company’s global goals. She also led the Index Women’s Network for 18 months. Prior to that, she spent four years at programmatic rich media ad exchange, JustPremium (acquired by GumGum in 2021), as SVP, Publisher Development. Sara was ExchangeWire’s Ad Tech Personality of the Year for 2022. Outside of work, Sara is a mother to teenage children; an active member and supporter of industry women’s networks; and a mentor for Bloom, a professional network for women in communications, which champions the real voices of women. She also takes part in endurance sports, including triathlons and sportifs. About Utiq: Utiq is a European AdTech company providing a Telco-powered infrastructure that leverages authentic, user-consented signals, to enable better marketing performance and ROI in the premium open internet. Utiq empowers scaled, deterministic addressability and measurement of human audiences across all environments, including non-targetable browsers, without the need for third-party cookies, fingerprinting or other probabilistic techniques. Through its secure and encrypted Telco-powered identifier, Utiq adheres to the most rigorous privacy standards, fostering trust, transparency, and accountability across the open internet. Launched in 2023, Utiq was originally backed by Deutsche Telekom AG, Orange SA, Telefónica S.A., and Vodafone Group plc. It has continued to gain support from numerous other leading telecommunications companies, endorsing our infrastructure for responsible digital marketing practices. These include Jazztel, Movistar, Simyo, Congstar, Fraenk, otelo, Blau Mobilfunk by O2, Bouygues Telecom, SFR, Sosh, Red by SFR, A1, Bob and Yesss. About The Digital Voice™ & Adtech Juice: The Digital Voice™ is a B2B boutique PR agency with boundless energy for PR, social marketing & events, specialising in adtech and martech companies, ranging from startups to those heading for IPO! Adtech Juice is The Digital Voice™'s brand new adtech learning hub, where you can level up your adtech knowledge no matter your learning level. Dive in: ADTECH JUICE: https://www.adtechjuice.com LINKEDIN:...

    24 min

  7. 7 JUL

    Legends of Adtech: The Future Architect - Cadi Jones, SVP Europe at Index Exchange

    In Episode Three, we’re joined by Cadi Jones, SVP Europe at Index Exchange, to unpack what it takes to shape the future of programmatic. A true future architect, Cadi reflects on a career spent building at the forefront of adtech innovation, from programmatic at Clear Channel to CTV strategies at Pixability and now driving Index’s European vision. We cover what’s next for the ecosystem, the value of community in this industry, and how to stay ahead of the curve when the ground is always shifting. Welcome to Legends of Adtech: the podcast where we go beyond the buzzwords and straight to the people at the cold face of the adtech industry. Every two weeks, we sit down with the industry’s boldest thinkers, pioneers, and disruptors, to find out how they’re rewriting the game. This is their story. Connect with Cadi Jones: https://www.linkedin.com/in/cadijones/ Learn more about Index Exchange: http://indexexchange.com/uk/ About Cadi: Cadi Jones is the SVP, EMEA at Index Exchange, the global advertising exchange. Based in London, Jones spearheads the strategic direction and execution of Index’s commercial and customer operations across Europe, with a focus on aligning the company’s global initiatives with the unique needs of the European market, including streaming TV, video, and Marketplaces.  Prior to joining Index, Jones was managing director, EMEA for Pixability, where she developed advertising strategies for global brands across leading CTV platforms and YouTube. She has also held leadership roles at Yahoo! and Beeswax, which was acquired by Freewheel in 2020. Outside of online media, Jones was responsible for digital innovation and specifically the adoption of programmatic technology at Clear Channel International. She recently led commercial development at Qmee, leading to its successful acquisition by Kantar. Jones holds both a BA and MA from Exeter University in French and Spanish. About Index Exchange: Index Exchange is a global advertising supply-side platform enabling media owners to maximize the value of their content on any screen. As a trusted partner and ally, they connect leading experience makers with the world’s largest brands to ensure a quality experience for consumers. They are a proud industry pioneer with over 20 years of experience accelerating the ad technology evolution. With their radically transparent business practices and dedication to total market efficiency, they are committed to upholding the integrity of the programmatic ecosystem at large. Their global teams are dedicated to driving industry standards and building technology that delivers scale, efficiency, and long-term value for their customers and partners. About The Digital Voice™ & Adtech Juice: The Digital Voice™ is a B2B boutique PR agency with boundless energy for PR, social marketing & events, specialising in adtech and martech companies, ranging from startups to those heading for IPO! Adtech Juice is The Digital Voice™'s brand new adtech learning hub, where you can level up your adtech knowledge no matter your learning level. Dive in: ADTECH JUICE: https://www.adtechjuice.com LINKEDIN: https://www.linkedin.com/company/adtechjuice TIKTOK: https://www.tiktok.com/@adtechjuice THE DIGITAL VOICE™: https://www.thedigitalvoice.co.uk

    31 min

  8. 23 JUN

    Legends of Adtech: The Game-Changer - Seun Odeneye, MD UK & IE, Media at KINESSO

    In Episode Two, we sit down with Seun Odeneye, Managing Director, UK & Ireland, Media at KINESSO, to explore his journey from the sell side to leading one of the largest media teams in the region. A true game-changer, Seun shares what today’s buy side really wants from adtech, how to lead with culture and performance in a fast-moving industry, and why CTV’s growth story is far from over (but also not all that different to other video media). Welcome to Legends of Adtech: the podcast where we go beyond the buzzwords and straight to the people at the cold face of the adtech industry. Every two weeks, we sit down with the industry’s boldest thinkers, pioneers, and disruptors, to find out how they’re rewriting the game. This is their story. Connect with Seun Odeneye: https://www.linkedin.com/in/seun-odeneye-916baa12/ Learn more about KINESSO: https://www.kinesso.co.uk About Seun: Seun Odeneye leads the Media division at KINESSO UK & Ireland, part of IPG Mediabrands' tech-driven performance marketing agency. He focuses on advancing KINESSO’s capabilities across new media channels, overseeing a team of 350+ media experts specializing in Search, Social, Addressable, and Performance. Along with his leadership team, Seun is passionate about supercharging KINESSO’s strategic media planning and activation, ensuring that IPG Mediabrands' partner agencies—Initiative, UM, and Mediahub—have an integrated, end-to-end engine that drives planning, optimization, and data-driven strategy for clients like Amazon, American Express, and Johnson & Johnson. Before joining IPG Mediabrands, he was the Digital Integration and Operations Director at Mindshare UK, where he led the programmatic and affiliate teams and worked across the agency to drive digital integration for all clients. His career also includes a decade at Microsoft, where he held several key roles, culminating in Head of Microsoft Performance Network and Mobile Strategy Lead for the UK. Outside of work, Seun is a proud husband and father of three amazing kids who keep him on his toes. He’s also a die-hard Arsenal fan and an avid boxing fan, always making time to catch the big UK fight nights whenever he can. About KINESSO: KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both their agency partners and clients. They turn ‘action’ into ‘outcome’ for their clients, leveraging our unique optimization, analytics, AI, and experimentation capabilities. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. KINESSO have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, they offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. About The Digital Voice™ & Adtech Juice: The Digital Voice™ is a B2B boutique PR agency with boundless energy for PR, social marketing & events, specialising in adtech and martech companies, ranging from startups to those heading for IPO! Adtech Juice is The Digital Voice™'s brand new adtech learning hub, where you can level up your adtech knowledge no matter your learning level. Dive in: ADTECH JUICE: a href="https://www.adtechjuice.com/"...

    31 min
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Ratings & Reviews

4
out of 5
4 Ratings

About

Adtech moves fast. Yesterday’s innovation is today’s warm-up act. Welcome to Legends of Adtech, created in conjunction with The Digital Voice™ and Adtech Juice: the podcast where we go beyond the buzzwords and straight to the people at the cold face of the adtech industry. Every two weeks, we sit down with the industry’s boldest thinkers, pioneers, and disruptors, to find out how they’re rewriting the game. This is their story. The Legends of Adtech podcast is where the industry's biggest voices spill their secrets. This season, we're turning the spotlight on six past winners of ExchangeWire’s Adtech Personality of the Year: the biggest names, trailblazers and innovators in the adtech and martech industries and what makes them tick. From career-defining moments to fearless future-gazing, we’re digging into what really makes an adtech legend, leaving no stone unturned as we hear from industry legends on what really matters in the advertising world today. Join hosts Julia Linehan and Kasey Pass as they take a deep dive into what makes the industry tick and face the future of adtech. Also listen to our previous seasons of Off Record, On Point: The Workplace Culture podcast from Digital Voice™. Off Record, On Point is a deep dive into workplace culture, from leadership to authenticity, mentoring to gender equality. Uncovering the biggest secrets and most under-discussed topics in the AdTech and MarTech industries, we leave no stone unturned as we hear from industry legends on what really matters in the advertising world today. All off record, all on point! To stay up to date on what, where, and when at Adtech Juice and The Digital Voice™ make sure to follow us on our other social channels too: 🔵 LINKEDIN: https://www.linkedin.com/company/adtechjuice 🔵 YOUTUBE: https://www.youtube.com/@thedigitalvoicePR 🔵 WEBSITE: https://www.adtechjuice.com For the latest news, visit https://www.thedigitalvoice.co.uk

Information

  • Creator
    The Digital Voice™
  • Years Active
    2022 - 2025
  • Episodes
    33
  • Rating
    Explicit
  • Copyright
    © Copyright 2025 The Digital Voice™
  • Show Website
    Legends of Adtech Podcast