508 episodes

The On Brand podcast helps you tell stronger stories and build better brands. Each week host Nick Westergaard, author of Brand Now and Get Scrappy, interviews marketing and communication thought leaders or those working for innovative brands like Adobe, Ben & Jerry’s, HBO, Mastercard, Maker’s Mark, the Minnesota Vikings, Salesforce, and Whole Foods. For show notes and more, please visit http://onbrandpodcast.com.

On Brand with Nick Westergaard Nick Westergaard

    • Business
    • 5.0 • 4 Ratings

The On Brand podcast helps you tell stronger stories and build better brands. Each week host Nick Westergaard, author of Brand Now and Get Scrappy, interviews marketing and communication thought leaders or those working for innovative brands like Adobe, Ben & Jerry’s, HBO, Mastercard, Maker’s Mark, the Minnesota Vikings, Salesforce, and Whole Foods. For show notes and more, please visit http://onbrandpodcast.com.

    Clarifying Positioning with Kathy Guzmán Galloway

    Clarifying Positioning with Kathy Guzmán Galloway

    With 20 years of CPG experience, Kathy Guzmán Galloway has become known as the “The Clarity Wizard.” Her work for brands like Nature Made, REI, and Lay’s helps organizations transform data into strategy and action. We discussed all of this and more this week on the On Brand podcast.

    About Kathy Guzmán Galloway
    Kathy Guzmán Galloway is an accomplished strategist, consumer packaged goods (CPG) industry veteran, and brand positioning expert. With 20 years of CPG experience, Kathy, known as The Clarity Wizard, has helped hundreds of organizations increase revenue and decrease risk by clarifying their brand positioning. She’s worked with brands like Nature Made, Lay’s, and Chiki Chiki Boom Boom, among others, to turn strategy and data into action. Kathy has worked with numerous CPG brands on their brand positioning, while also sharing her knowledge and frameworks to start-up founders with 7-Eleven's Brands with Heart program, REI + Founded Outdoors' BIPOC accelerator, and as a Master Teacher for SKU, the CPG Accelerator. Kathy is an Afro-Latinx Jersey girl living in Texas, proud daughter of Dominican immigrants, and a two-time girl mom who loves cooking, beaches and 90s merengue.
    From the Show
    What brand has made Kathy smile recently? A very on-brand smile with Zeelool, as Kathy notes, a brand that has positioned themselves strategically in a crowded market.
    To learn more, check out Kathy's Clarity Wizard website.
    As We Wrap …


    Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.


    Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.


    Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.


    On Brand is a part of the Marketing Podcast Network.


    Until next week, I’ll see you on the Internet!
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 31 min
    Desinging Brand Identity with Rob Meyerson

    Desinging Brand Identity with Rob Meyerson

    Rob Meyerson is a brand consultant, professional namer, and co-author of the sixth edition of Designing Brand Identity. On his previous visit to the show, we discussed his work as a namer. For his return, we zoomed out to focus on how brands of all shapes and sizes can design an effective brand identity. We discussed all of this and more this week on the On Brand podcast.

    About Rob Meyerson
    Rob Meyerson is a brand consultant and professional namer who runs Heirloom, an independent brand strategy and identity consultancy. With Alina Wheeler, he co-authored the sixth edition of the bestselling Designing Brand Identity: A Comprehensive Guide to the World of Brands and Branding. Rob is also the author of the book Brand Naming, creator and host of the podcast How Brands Are Built, and a contributor to leading publications such as Harvard Business Review, Entrepreneur, and Business Insider.
    From the Show
    What's in a name? As we know from Rob's last visit to the show, a lot. Designing Brand Identity is a tried and true resource. As Rob notes of the title and scope of the book, “We need all of those words in their biggest sense.”
    Sadly ... Designing Brand Identity co-author Alina Wheeler passed away recently. AIGA Philadelphia set up a memorial scholarship in her name to honor her legacy.
    What brand has made Rob smile recently? Rob is a big fan of the sparkling CBD beverage Recess. Why? “You can tell they have a lot of love for design and the name speaks to taking a break.”
    To learn more, check out Rob’s personal website and find the latest edition of Designing Brand Identity on Amazon.
    As We Wrap …


    Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.


    Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.


    Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.


    On Brand is a part of the Marketing Podcast Network.


    Until next week, I’ll see you on the Internet!
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 30 min
    The Intersection of Marketing & Entertainment with Aisea Laungaue

    The Intersection of Marketing & Entertainment with Aisea Laungaue

    Aisea Laungaue is a Partner and Chief Strategy Officer at Anomaly LA. Throughout his global career, his work has sat at the intersection of marketing and entertainment for brands ranging from boy bands to whiskey brands. We discussed all of this and more this week on the On Brand podcast.

    About Aisea Laungaue
    Aisea Laungaue was born to Tongan parents in New Zealand, growing up in Australia, and now calls Los Angeles home. All that means is that he has a lot of passports and can quickly tell you when the best times are to organize a call between all those countries.

    Aisea is Partner and Chief Strategy Officer at Anomaly Los Angeles, where he’s overseen its growth from just himself as the first employee to a team of over 100 serving the likes of General Mills, HOKA, Expedia, and Inspire Brands (Jimmy John’s and Buffalo Wild Wings). His team's work has been recognized everywhere from Cannes and Effies, from the NYPost to Vogue. He was previously Co-Head of Planning at Anomaly New York with leadership stints at Saatchi & Saatchi Sydney and New York and Creative Artists Agency (CAA) in Los Angeles.

    From the Show
    What brand has made Aisea smile recently? I was intrigued when Aisea asked if he could share a smile that also made him think. The brand? Building brands for creators, he pointed us to Beyoncé and the recent success of Cowboy Carter. However, it made him think ... You'll have to listen to the show to learn why.
    Connect with Aisea on LinkedIn and X and check out the Anomaly website.

    As We Wrap …


    Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.


    Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.


    Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.


    On Brand is a part of the Marketing Podcast Network.


    Until next week, I’ll see you on the Internet!
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 30 min
    Brands and Cultural Intelligence with Anastasia Kārkliņa Gabriel

    Brands and Cultural Intelligence with Anastasia Kārkliņa Gabriel

    Anastasia Kārkliņa Gabriel is a senior insights lead at Reddit and author of the book Cultural Intelligence. Her work as a cultural theorist and strategist helps people use data to understand their audience and explore challenging topics. We discussed all of this and more this week on the On Brand podcast.

    About Anastasia Kārkliņa Gabriel
    Dr. Anastasia Kārkliņa Gabriel is a cultural theorist and strategist, specializing in inclusivity within marketing, media, and tech. Currently, a senior insights lead at Reddit, Dr. Gabriel earned her doctorate in cultural studies from Duke University and consulted for the world’s top brands at agencies like Wieden+Kennedy, Dentsu Creative, Kantar, and McCann New York. A lifelong activist, she helps brands ignite cultural innovation and leverage the power of media for good. Her insights have been featured by AdWeek, ANA, AW360, WSJ, The New York Times, The Washington Post, and Teen Vogue. She is the author of Cultural Intelligence for Marketers: Building an Inclusive Marketing Strategy, published by Kogan Page.

    From the Show
    Connect with Anastasia on LinkedIn.
    What brand has made Anastasia smile recently? She shared a recent and very on-brand smile from Coca-Cola on their "For Everyone" campaign.

    As We Wrap …


    Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.


    Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.


    Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.


    On Brand is a part of the Marketing Podcast Network.


    Until next week, I’ll see you on the Internet!
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 29 min
    Crisis Communication with Thomas Mustac

    Crisis Communication with Thomas Mustac

    Thomas Mustac is Otter PRr's medical and health industry PR specialist. His work helps brands in these complex industries navigate issues including — and especially — crisis communication. We discussed all of this and more this week on the On Brand podcast.

    About Thomas Mustac
    Thomas Mustac is Otter PRr's medical and health industry PR specialist. He previously held positions at the Dr. Oz Show and New York Medical College. He has his Master's Degree from Iona University and received an Advanced Certification in Nonprofit Public Relations. He has a diverse background in healthcare, pharmaceutical, telehealth, tech, cosmetics, sports, and interior design public relations.

    From the Show
    What brand has made Thomas smile recently? Working in crisis PR, Thomas pointed us to Zara's recent PR challenges.
    Connect with Thomas on the OtterPR website and on LinkedIn.

    As We Wrap …


    Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.


    Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.


    Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.


    On Brand is a part of the Marketing Podcast Network.


    Until next week, I’ll see you on the Internet!
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 31 min
    Interactive Brands vs. Intrusive Brands with Micky Ogando

    Interactive Brands vs. Intrusive Brands with Micky Ogando

    Micky Ogando is the founder and principal of creative agency Bakery. Their unique product-led process, cultural expertise, and creative storytelling have helped brands including Nike, DeLorean Motors, Diageo, Kellogg's, Shiner Brewery, and Acadia Health. We discussed all of this and more this week on the On Brand podcast.

    About Micky Ogando
    Micky Ogando is the founder and principal of BAKERY, a Creative and Culture agency headquartered in Austin, TX. While Micky has experience working in both award-winning agency networks and boutique shops in his native Dominican Republic and the USA, he considers himself an industry outsider. Right before founding Bakery in 2010, he worked in the wildly creative video game industry, most recently at Bioware/EA Games where his team launched Star Wars: The Old Republic and Mass Effect franchise titles. Bakery’s unique product-led process, cultural expertise, and creative storytelling have helped it establish a growing roster of clients that includes Nike, DeLorean Motors, Diageo, Kellogg's, Shiner Brewery, and Acadia Health.

    From the Show
    What brand has made Micky smile recently? "I love this indie agency resurgence," Micky began before pointing us to recent smiles from agencies like Highdive and Orchard with their Ocean Spray work.
    Connect with Micky on the Bakery website and follow him on Instagram.

    As We Wrap …


    Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.


    Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.


    Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.


    On Brand is a part of the Marketing Podcast Network.


    Until next week, I’ll see you on the Internet!
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 31 min

Customer Reviews

5.0 out of 5
4 Ratings

4 Ratings

Doog¥ ,

Smart, engaging and helpful

Nick is a talented interviewer and podcaster. These interviews are always intelligent, fast-paced and rewarding. Bravo!

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