On Brand with Nick Westergaard Nick Westergaard

Mark Abraham is a Senior Partner at Boston Consulting Group and co-author of the upcoming book Personalized: Customer Strategy in the Age of AI. With stories from Starbucks, Lululemon, and Spotify, Mark shared how businesses today use AI to enhance their personalization and customer strategy. We discussed all of this and more this week on the On Brand podcast.

About Mark Abraham
Mark Abraham is a Senior Partner at Boston Consulting Group and the founder of the firm’s Personalization business, which he has built into a global team of more than 1,000 agile marketers, data scientists, engineers, and martech experts. Mark’s teams have accelerated the personalization efforts of over 100 iconic brands (e.g., Starbucks, Home Depot, and Google) and built some of BCG’s largest ventures and AI platforms, including Fabriq for personalization. Mark now leads BCG’s North American Marketing, Sales & Pricing practice. He's also co-authored the upcoming book Personalized: Customer Strategy in the Age of AI.

From the Show
What brand has made Mark smile recently? Each year, Mark goes to Europe to visit family. While there, he visits the same little store to buy his shirts. despite a year passing, they call him by name, remember his size, and share recommendations. As Mark notes, these are the personalization basics that should ground everything.
Connect with Mark on LinkedIn and check out the website for his new book Personalized. 

As We Wrap …


Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.


Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.


Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.


On Brand is a part of the Marketing Podcast Network.



Until next week, I’ll see you on the Internet!
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Jonathan Stutz is the President of Global Diversity Partners and co-author of the book Daily Practices of Inclusive Leaders. Based on his 25+ years as a leader at Amazon and Microsoft, his work helps leaders connect with their employees and build inclusive and equitable environments. We discussed all of this and more this week on the On Brand podcast.

About Jonathan Stutz
Jonathan Stutz, M.A. (he/him/his) is the President of Global Diversity Partners whose mission is to help leaders and their employees build inclusive and equity environments so employees feel they belong. He has 25+ years of experience as a leader in two of the world's largest companies, Amazon and Microsoft. Jonathan earned his M.A. from City University of Seattle in Organizational Leadership and B.A. in Political Science from the University of Washington. He serves on the Board of Trustees for the Bellevue, WA non-profit, Youth Eastside Services, and has served as a Human Services Commissioner for the cities of Bellevue and Kirkland, Washington. He and his wife, Stacie, have been married for 42 years and have two adult children, and a cherished English Creme Golden Retriever, Simon.

From the Show
What brand has made Jonathan smile recently? Jonathan shared the simple yet consistent smiles that Amazon delivers to his family almost daily.
Connect with Jonathan on LinkedIn and check out his book and business websites.

As We Wrap …


Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.


Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.


Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.


On Brand is a part of the Marketing Podcast Network.


Until next week, I’ll see you on the Internet!
Learn more about your ad choices. Visit megaphone.fm/adchoices

Barry LaBov, a two-time Ernst & Young Entrepreneur of the Year, is a celebrated author, podcast guest, and brand strategist. As Founder and CEO of LABOV Marketing, Communications, and Training, he helps clients discover and celebrate their brand differentiation. His upcoming book, The Power of Differentiation, will be distributed globally by Simon and Schuster. We discussed all of this and more this week on the On Brand podcast.

About Barry LaBov
Barry LaBov is a two-time Ernst & Young Entrepreneur of the Year, a nationally recognized, respected author, podcast guest, and brand strategist. He is the Founder and CEO of LABOV Marketing, Communications, and Training — a full-service agency specializing in helping clients discover and celebrate their brand differentiation. LABOV’s clients include national and international brands in automotive, recreational products, premium spirits, motorcycles, PE firms, and more. He has an upcoming book entitled, The Power of Differentiation, Win Hearts, Minds and Market Share that will be distributed by Simon and Schuster globally. Barry’s goal is to inspire over one million people with its message.

From the Show
What brand has made Barry smile recently? Barry told the story of how his local tree company Fort Wayne Trees differentiates themselves and has a bit of fun along the way.
Connect with Barry on LinkedIn and his business and personal websites. You can also purchase and review his new book, The Power of Differentiation, on Amazon.

As We Wrap …


Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.


Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.


Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.


On Brand is a part of the Marketing Podcast Network.


Until next week, I’ll see you on the Internet!
Learn more about your ad choices. Visit megaphone.fm/adchoices

Ron Johnson has built his career breaking down the silos that exist between branding and HR. As Co-Founder and Managing Director of Blueprint Creative, he helps teams connect, tell better stories, and build stronger brands. We discussed all of this and more this week on the On Brand podcast.

About Ron Johnson
Ron Johnson is the Managing Director and Co-Founder of Blueprint Creative, the world's first 'Bhranding,' communications and design agency. Johnson is also the creator of The Branding Equation (Branding + HR = Bhranding), a business framework designed to help companies tear down the silos between their branding and HR teams and replace those silos with powerful organizational synergies. A guest contributor to FastCompany.com, Johnson recently published his first book Tighten Your Shoelaces: How The World's Leading Companies Defend and Grow Their Brands During a Crisis.

From the Show
What brand has made Ron smile recently? Ron shared a smile-worthy story of when his local coffee shop, Cafe 195, decided to change up his usual latte order. The result? A surprise, delight, and a lot of smiles!
Connect with Ron on LinkedIn and his website — and check out his book Tighten Your Shoelaces.

As We Wrap …


Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.


Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.


Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.


On Brand is a part of the Marketing Podcast Network.



Until next week, I’ll see you on the Internet!
Learn more about your ad choices. Visit megaphone.fm/adchoices

Sandy Greenberg is co-founder of Terri & Sandy, an award-winning independent creative agency. She has led the development of iconic work for brands such as The Walt Disney Company, Freshpet, Nutella, and BJ’s Wholesale Club. We discussed all of this and more this week on the On Brand podcast.

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About Sandy Greenberg
After rising through the ranks at DMB&B, JWT, and FCB, Sandy Greenberg founded Terri & Sandy in 2010 with her long-term creative partner, Terri Meyer, with diversity and independence in its DNA. Named Ad Age’s Best Small Agency in North America and ranked the EFFIE’S #1 Most Effective Independent Agency in the US, Terri & Sandy services an impressive client roster that includes iconic brands such as The Walt Disney Company, Freshpet, Nutella, and BJ’s Wholesale Club. Sandy has been the creative firepower behind some of the most notable campaigns for brands like Oreo, Peeps, Planters, Disney, and Gerber, and her work has permeated popular culture — generating feature stories across Conan, CNN, The View, and more, and winning numerous industry awards including EFFIES, Clio’s, and Webby’s.

From the Show
What brand has made Sandy smile recently? “I'm going to share a brand I didn't expect to make me smile — Special K,” Sandy said, noting their recent cereal box featuring pregnant cookbook author Molly Baz.
Connect with Terry on LinkedIn and the Terri and Sandy website.

As We Wrap …


Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.


Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.


Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.


On Brand is a part of the Marketing Podcast Network.


Until next week, I’ll see you on the Internet!
Learn more about your ad choices. Visit megaphone.fm/adchoices

Carl Daikeler is the CEO and co-founder of The Beachbody Company, now known as BODi. For 26 years, he's led this trailblazing company through multiple brand expansions while helping people achieve their health and fitness goals. We discussed all of this and more this week on the On Brand podcast.

About Carl Daikeler
Carl Daikeler is a visionary entrepreneur, and the CEO and co-founder of The Beachbody Company, leading innovator in the fitness and nutrition space. With a career spanning over four decades, Daikeler has been a trailblazer, pioneering unconventional and highly effective methods to help individuals reach their health and fitness goals. Daikeler co-founded Beachbody in 1998, now known as BODi, which has expanded into a powerhouse of fitness and nutrition tools under his leadership over the last 26 years. The brand is celebrated for its iconic programs such as P90X, Insanity, and 21 Day Fix, and its profound impact on millions worldwide. Over the years, Daikeler has overseen the development of continued innovation resulting in massive growth, including the creation of Shakeology, the world’s first superfood nutrition shake that has sold over a billion servings. He also hosts "The BODi Experience" podcast, is a successful Broadway theater producer winning three Tony awards, and a tech investor.

From the Show
What brand has made Carl smile recently? Building on my broken ankle story, Carl shared a smile that may help me on my own health and fitness journey. When his daughter had a similar injury, Carl researched and found WAFF’s ankle-strengthening products — a product used by LeBron James himself on the sidelines!
To learn more, you can try out BODi’s collection of health and fitness programs for free at bodipreviews.com. You can also connect with Carl by texting LAVA to 816504369.

As We Wrap …


Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.


Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.


Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.


On Brand is a part of the Marketing Podcast Network.


Until next week, I’ll see you on the Internet!
Learn more about your ad choices. Visit megaphone.fm/adchoices