Online Marketing Made Easy with Amy Porterfield Amy Porterfield

Turning your passion into a household brand that scales, inspires, and seizes opportunity.

Jasmine Star and I are back with another collab episode with the incredible Candace Nelson! You might know her as the founder of the iconic Sprinkles Cupcakes and the delicious Pizzana pizza or as a shark on Shark Tank. Told you she was incredible!

Today, we talk about: 

(5:46) How Candace grew her initial Sprinkles brand into more opportunities 


(9:27) The first 3 things Candace did when she pivoted 


(12:33) Behind-the-scenes of Candace’s Shark Tank experience 


(20:49) The elements of a fantastic pitch 


(27:55) Tips for navigating necessary risks 


(30:14) Advice for finding the courage to do something different and go against the grain 


(34:35) 3 things you can do TODAY to overcome imposter syndrome, dream big, and chase those dreams



"I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Resource Mentioned In The Episode:
How the Cupcake Queen Broke Free of Her Brand
Shark Tank
Sprinkles Cupcakes
Pizzana
Sugar Rush
Oprah: The Story Behind Sprinkles Cupcakes
Gently Soap
Thirteen Loon
Daniele Uditi

Follow Candace
Sweet Success newsletter
instagram.com/candacenelson
linkedin.com/in/candacenelson9
tiktok.com/@candacenelson 
candace-nelson.com   

Follow Jasmine
The Jasmine Star Show podcast
instagram.com/jasminestar
jasminestar.com

Follow Amy
Online Marketing Made Easy podcast
instagram.com/amyporterfield
amyporterfield.com

Why the “perks” at your 9-5 job will never beat the freedom of entrepreneurship.

Feeling a bit overwhelmed by the grind lately? Wondering if being an entrepreneur is really worth it? Well, I want you to STOP right there and tune in because this episode is guaranteed to lift your spirits, remind you why you started your own business, and give you a real good laugh! 

Today, you'll hear some absolutely hilarious "perks" my team members experienced at their old 9-5 jobs. Spoiler alert: You'll leave this episode so happy you left your 9-5 – or be even more motivated than ever to hand in your resignation letter. Think Top Banana awards and "flex" Fridays (but if you work 10+ hours Monday to Thursday)! 

Let's be honest – being an entrepreneur is super challenging…but it's also so incredibly rewarding! My friend, there have been plenty of days when I've wanted to give up, when I felt like I was the only one who didn't have it all figured out and I was struggling to reach my goals. But you know what? Those tough days are just a natural part of the journey and are often beautiful opportunities to grow as a business owner and person. 

Tune in for:  

(2:31) Proof that there are ebbs and flows all throughout entrepreneurship


(5:27) Understanding the illusion of security at a 9-5 job 


(10:21) The “perks” of working for someone else instead of being your own boss


(15:52) Advice for overcoming the fear of leaving your job 



Listen in because being an entrepreneur is the best choice you could ever make, and this episode is all the proof you'll need! 

Rate, Review, & Follow on Apple Podcasts 
"I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

Why the best move for you and your business might be to sell it and how you can tackle this pivot.

Have you ever thought about selling your business? No, it doesn't mean you're giving up on your entrepreneurial dream or that you no longer love what you've built! Pivoting as an entrepreneur can open the door to so many exciting new opportunities. And my amazing guest for this episode is the perfect example of how making a change could be your best move ever.
I'm thrilled to welcome my dear friend and powerhouse entrepreneur, Jessica Zweig, on the show today. Jessica didn't just pivot in her career; she made a courageous leap into a whole new area of business. She's here to share her journey, from building multi-seven-figure businesses to making the bold decision to sell and reinvent her path. 
Honestly – can you imagine if you were the exact same person you were as a teenager? No way! We all evolve over time, and the same goes for our businesses. I mean, if I think about the difference between my first year as an entrepreneur and my 15th year – it's massive! Change is a natural part of growth, my sweet friend. 
Whether you're just starting out or have been in the game for years, this chat is filled with valuable insights on rebranding, managing burnout, and the often unspoken dream to sell your business.

Today, you’ll hear about: 

(11:09) When Jessica knew it was time to sell her first business 


(17:26) What to do when you’re burnt out with your business but still want to be an entrepreneur 


(26:44) Advice for letting go of your personal connection to your business 

(29:43) Why Jessica’s new company is completely aligned with her evolved life goals 


(39:24) How to give yourself the permission to dream big 


(41:41) A sneak peek into Jessica’s brand new book The Light Work



Listen in if you're feeling ready for the next chapter of your business and your life. I’m right here cheering you on! 

Rate, Review, & Follow on Apple Podcasts 
"I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

Growing your business is going to be your biggest challenge. Here’s the powerful mindset shift that will get you through!  

Looking back, I wish I had invested just as much, if not more, into understanding how to create a strong entrepreneurial mindset as I did in courses, strategies, and coaching. Yep, you read that right, my friend. Because, believe it or not, when times start to get tough as you build your business (and trust me—they absolutely will), managing your mindset is the thing that will get you through!  
If you're going through a difficult time in your business right now, today's episode is just what you need to hear! I reveal the powerful mindset shift that helped me overcome the toughest challenges in my 15-year entrepreneurial journey. Now, this reframe isn't what you'd usually hear in the online space, but I promise it will be your secret weapon for boosting your resilience and embracing the hustle.
Entrepreneurs with great mindsets who are willing to put in the work to bounce back from setbacks are the ones who will thrive the most in their businesses and in life. You, my friend, deserve to be one of those people! You'll walk away from this episode ready to take the necessary risks of being a business owner, manage the fear that comes with them, and stop that pesky habit of comparing yourself to others. 

Today, I talk about:  

(3:23) Understanding that running a business means you have to be willing to take massive risks 


(6:03) How to stop comparing yourself to others and recognize the necessary hustle of entrepreneurship 


(9:12) Why entrepreneurship is two steps forward, one step back – and advice for effectively managing the setbacks 


(11:38) The importance of investing in your mindset just as much as you invest in your business 



Listen in, and be sure to share this message with a fellow entrepreneur who could use a boost! 

Rate, Review, & Follow on Apple Podcasts 
"I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

Why quitting social media could be the best move you can make to scale your business with Kate Kordsmeier.

I want you to take a moment to imagine what your life and business would look like if you decided to completely quit social media. No more endless scrolling on TikTok or marketing on Instagram – would you still thrive? Well, guess what? My guest today, the fabulous Kate Kordsmeier, actually quit social media in 2021 and saw her business grow by a whopping 165%. It is possible, my friend! 
Now, if you know me, you know that I have a love-hate relationship with social media. There are things about it that I don't particularly like, but I also see the many benefits it brings to my business. So, today's conversation was both uncomfortable and super eye-opening for me! 
Kate is an entrepreneur and the CEO of an online business called "Success With Soul," where she helps women become entrepreneurs without the burnout. And today, she's here to encourage you to reframe how you connect, market, and scale your businesses in the digital age. She opens up about why she permanently logged off socials, how you can determine if it's the right move for you, and shares strategies for growing your business, email list, and creativity without being so reliant on social media. 
You became an entrepreneur because you wanted to live life on your terms. So, if you've ever felt tied down to your Instagram, questioned the ROI from Facebook, or simply don’t find joy in using social media, listen in because this episode might just be the wake-up call you never knew you needed! 

In this episode, you’ll learn: 

(5:17) Why Kate decided to completely quit social media 


(10:27) Strategies for growing your email list without social and the importance of SEO


(20:08) How to know if quitting social media is right for you and the steps you can take to start distancing yourself


(28:25) The incredible creative opportunities with marketing off of social 


(31:56) The common misconceptions about social media and tips for using it amongst other parts of your business


Get Kate's Templates & Trainings at her Success With Soul Shop >> amyporterfield.com/successwithsoul
***Use code AMY30 for 30% off your purchase.

Rate, Review, & Follow on Apple Podcasts 
"I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

My top 5 tips to successfully leave your corporate job and start your dream business today.

You've finally taken the courageous leap to quit your 9-5 and start building the business of your dreams? So…what's next? Well – the very first step is to listen to this episode! I’m not lying when I say that today's episode is one I wish I had when I left my corporate job and started my own business 15 years ago. 
I'm lifting the curtain on the most important steps you can take as a first-time entrepreneur that I know will set you and your business up for success right from the start! And these tips aren't just for newbies. Even if you're a seasoned pro, you might find yourself listening along and reflecting back on your early days – or you could realize that you might have skipped one or two of these crucial steps!
My sweet friend, you'll hear all the details about why I'm so grateful I started to build a thriving email list early on, how I've learned to use all the feedback from my audience, and exactly where I like to reinvest my profit back into my business. 

Today, I talk about: 

(3:43) Tips for setting a realistic revenue goal for your first year (instead of trying to make millions!) 

(5:41) The best ways to connect and learn from your audience 


(8:07) Why it’s so important to grow and nurture your email list 


(10:17) How to connect with a community of other entrepreneurs 


(13:29) Where to reinvest your profit back into your business 



Listen in and get ready to have the business, freedom, and life you’ve always wanted! The time to start is NOW. 

Rate, Review, & Follow on Apple Podcasts 
"I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!