Open Dialog

Sam Marsden

5.0 (4)
MARKETING

Open Dialog is a DeepCrawl podcast by the team at for curious and inquisitive SEOs and marketers looking to learn about how they can work more effectively, efficiently and productively with other teams, departments and clients. In each and every episode I’ll be interviewing a highly knowledgeable and skilled guest to find out how we can bridge the gap between SEOs and developers, senior stakeholders, and everyone in between.

06/03/2020

Episode 15 - Niki Mosier - Open Dialog

In episode 15, DeepCrawl’s Sam Marsden spoke with Niki Mosier who is the who is Senior SEO Manager at Two Octobers. During our conversation, we spoke about how to work effectively with large ecommerce clients, the difficulties of battling imposter syndrome, as well as some of the amazing things Niki learned at TechSEO Boost. If you enjoy this podcast, please make sure share it and shout about it on social using the hashtag #open_dialog.

50 min
03/03/2020

Episode 14 - Lily Ray - Open Dialog

In episode 14, DeepCrawl’s Sam Marsden spoke with Lily Ray who is the who is an SEO Director at Path Interactive. During our conversation, we spoke about the growing importance of EAT and some of Lily’s upcoming research projects in this area, FAQ schema and how to work effectively with clients to get them on board with SEO. If you enjoy this podcast, please make sure share it and shout about it on social using the hashtag #open_dialog.

40 min
11/02/2020

Episode 13 - Jackie Chu - Open Dialog

Welcome to episode thirteen of Open Dialog, the podcast for collaborative SEOs and digital marketers. In each and every episode, we’ll be speaking with the best and brightest minds in SEO, digital marketing and beyond to find out how we can work more effectively, efficiently and productively with other teams, departments and clients. In episode 13, DeepCrawl’s Sam Marsden spoke with Jackie Chu who is the who is an SEO Lead at Dropbox. During our conversation, we spoke about Jackie’s experiences of working at large enterprise companies such as Square, Uber and now Dropbox. We also spoke in-depth about how Jackie gets other teams to care about SEO and how to work effectively with developers and engineers. If you enjoy this podcast, please make sure share it and shout about it on social using the hashtag #open_dialog.

42 min
11/02/2020

Episode 12 - Tanu Javeri - Open Dialog

Welcome to episode eleven of Open Dialog, the podcast for collaborative SEOs and digital marketers. In each and every episode, we’ll be speaking with the best and brightest minds in SEO, digital marketing and beyond to find out how we can work more effectively, efficiently and productively with other teams, departments and clients. In episode 12, DeepCrawl’s Sam Marsden spoke with Tanu Javeri who is the who is Senior Global SEO Strategist at IBM. Over the course of our conversation, we spoke about Tanu’s experiences of working in an SEO role for a large enterprise organisation and how to communicate SEO metrics to senior stakeholders. If you enjoy this podcast, please make sure share it and shout about it on social using the hashtag #open_dialog.

54 min
04/02/2020

Episode 11 - Grant Simmons - Open Dialog

Welcome to episode ten of Open Dialog, the podcast for collaborative SEOs and digital marketers. In each and every episode, we’ll be speaking with the best and brightest minds in SEO, digital marketing and beyond to find out how we can work more effectively, efficiently and productively with other teams, departments and clients. In episode 11, DeepCrawl’s Sam Marsden spoke with Grant Simmons who is the who is VP of Performance and Search Marketing at Homes.com. During our conversation, we spoke about Grant’s wide and varied experiences of working inhouse and agency side as well as delving into his website of profound quotes. If you enjoy this podcast, please make sure share it and shout about it on social using the hashtag #open_dialog.

1h 1m
13/01/2020

Episode 10 - Will Critchlow - Open Dialog

Welcome to episode ten of Open Dialog, the podcast for collaborative SEOs and digital marketers. In each and every episode, we’ll be speaking with the best and brightest minds in SEO, digital marketing and beyond to find out how we can work more effectively, efficiently and productively with other teams, departments and clients. In episode 10, DeepCrawl’s Sam Marsden spoke with Will Critchlow who is the founder and CEO at Distilled, a digital marketing agency specialising in SEO consulting, creative content and digital PR. Will shared his experiences of developing an SEO testing tool, interpreting the information shared by Google and building trust with development teams. If you enjoy this podcast, please make sure share it and shout about it on social using the hashtag #open_dialog.

1h 5m
16/12/2019

Episode 8 - Jamie Alberico - Open Dialog

Welcome to episode eight of Open Dialog, the podcast for collaborative SEOs and digital marketers. In each and every episode, we’ll be speaking with the best and brightest minds in SEO, digital marketing and beyond to find out how we can work more effectively, efficiently and productively with other teams, departments and clients. In episode 8, DeepCrawl’s Sam Marsden spoke with Jamie Alberico who is a Technical Website Consultant at Not a Robot. Over the course of our conversation we spoke about, Jamie’s experiences of working at Arrow Electronics, what it means to be an SEO Product Owner and how to work effectively with developers. If you enjoy this podcast, please make sure share it and shout about it on social using the hashtag #open_dialog.

1 hr
04/12/2019

Episode 7 - Chris Green - Open Dialog

Welcome to episode seven of Open Dialog, the podcast for collaborative SEOs and digital marketers. In each and every episode, we’ll be speaking with the best and brightest minds in SEO, digital marketing and beyond to find out how we can work more effectively, efficiently and productively with other teams, departments and clients. In episode 7, DeepCrawl’s Sam Marsden spoke with Chris Green who is the Head of Marketing Innovation at Footprint Digital. Over the course of our conversation we spoke about: What Chris has learnt from migrating hundreds of sites. We learnt why SEOs tend not to be the most popular people on projects and how you can go about changing this perception. We also found out about how we can avoid the trap of unconscious incompetence. If you enjoy this podcast, please make sure share it and shout about it on social using the hashtag #open_dialog.

1h 14m

TRAILER

Episode 0 - What is Open Dialog and why should I listen?

Episode 0 Hello there! If you’re hearing my voice coming through into your ears right now that probably means you’re interested in my podcast called open dialog. So let me tell you a bit about who I am, what this is and why you should listen. My name’s Sam Marsden and I work as part of the marketing team for an enterprise web crawling solution called DeepCrawl and I’ll be your host over the course of this podcast. But what exactly is open dialog all about? This is a podcast primarily for curious and inquisitive SEOs and marketers looking to learn about how they can work more effectively, efficiently and productively with other teams, departments and clients. This whole thing started because at DeepCrawl we’ve noticed that there’s a big gap between SEOs and the other teams that they work with, whether that be development and engineering teams or senior management and the C-suite or even other marketers. I’ve heard from a lot of people in our space that it can be difficult to communicate the value of SEO in a way that gets recommendations actioned and prioritised within a business or our client’s business. Often it’s the case that we as SEOs have the expertise, we know our stuff, but it’s the execution phase where we fall down. Given that so many people struggle in this area, this is isn’t a simple thing to get right and takes a lot of tact, long term planning and relationship building to get people on side with search and actively taking it into consideration. So I’ve taken it upon myself to interview the best and the brightest minds in SEO, marketing and beyond to find out how we can work together more harmoniously. In each and every episode I’ll be interviewing a highly knowledgeable and skilled guest to find out how we can bridge the gap between SEOs and developers, senior stakeholders, and everyone in between. Our guests will be sharing their own experiences with you We’ll be hearing what went right with their success stories and what they learnt from some truly horrible disaster stories. As well as getting their best advice on how we can better communicate the value of search and our marketing efforts. So I hope you’ll join me on this journey so we can learn how to become better at our jobs and so that we can work more successfully with other teams. And who knows, maybe we’ll even have a laugh along the way! Right, that’s enough of me rambling on. Thank you for listening to this intro episode and I hope you enjoy the podcast.

30/09/2019

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2 min

5

out of 5

4 Ratings

Open Dialog is a DeepCrawl podcast by the team at for curious and inquisitive SEOs and marketers looking to learn about how they can work more effectively, efficiently and productively with other teams, departments and clients. In each and every episode I’ll be interviewing a highly knowledgeable and skilled guest to find out how we can bridge the gap between SEOs and developers, senior stakeholders, and everyone in between.

Creator

Sam Marsden
Years Active

2019 - 2020
Episodes

15
Rating

Explicit
Copyright

© Sam Marsden
Show Website

Open Dialog