10 episodes

Digital marketing insight and discussion from the experts at Optix Solutions

Optix Talk Optix Solutions

    • Business
    • 5.0 • 1 Rating

Digital marketing insight and discussion from the experts at Optix Solutions

    Heroes of Recovery Economy with Stephanie Darkes

    Heroes of Recovery Economy with Stephanie Darkes

    Heroes of Recovery Economy with Stephanie Darkes 
    In this edition of the Optix Talk podcast, we are speaking with Stephanie Darkes of Exploring Exeter about how online communities can help businesses to recover post-Covid.

    About our Guest Stephanie Darkes
    Stephanie Darkes is a journalist, blogger for Exploring Exeter and a contributor for Exeter Life and Devon Life magazines. She is also the mastermind behind the UNESCO City of Literature team supported We are All Heroes project & exhibition.

    In this discussion Stephanie shares insights into how small businesses can reach out to online communities as they reopen and the value of connecting with each other during this time.

    More Recovery Economy Insights:
    The interview is part of a collection of Covid Recovery Economy resources and marketing insights from Optix Solutions. Visit our www.optixsolutions.co.co.uk to find out more about:


    Optimised Local SEO Post COVID
    Business Growth Strategies for Business Recovery
    How to Manage Your Digital Marketing Budget to Maximise Growth

    #optixtalk

    • 49 min
    Data Quality & Machine Learning with Joyann Boyce

    Data Quality & Machine Learning with Joyann Boyce

    On this edition of Optix Talk, we are Data Quality & Machine Learning with Joyann Boyce. 

    Joyann is the founder of The Social Detail, A Bristol Based Consultancy Specialising in Inclusive Marketing Strategy, has recently completed a Data Fellowship with South West Creative Technology Network, and is currently studying for a Masters in Data Science and AI.

    She is exploring the results if you train a machine with intentionally biased data in order to increase data fairness and more balanced results in the field. Today we're going to talk to Joyann about her research what she’s discovered about how data quality affects Machine Learning.

    • 48 min
    Core Web Vitals - Interview with Chris Johnson

    Core Web Vitals - Interview with Chris Johnson

    Core Web Vitals are a set of new "page experience factors" which Google cares about. They relate to the experience a user has when first landing on your site - is your site fast and easy to use or is it a pain for users? In this episode we speak to Chris Johnson who has created two tools to help you review a site's CWV performance: Core SERP Vitals and Layout Shift GIF Generator.

    Our Senior Digital Strategist Crystal Carter spoke to Chris about his tools and his love of "tinkering".



    More About Core Web Vitals

    Our videos about CWV: How do Core Web Vitals affect rankings? and How Are Core Web Vitals Measured?

    Our blog post: Google’s Core Web Vitals Update: What you Need to Know for 2021



    More About Chris Johnson

     Twitter, Defaced.Dev, LinkedIn

    • 32 min
    eCommerce Excellence: How to Drive Sales in 2020

    eCommerce Excellence: How to Drive Sales in 2020

    Whether you're already selling online, or you're thinking about starting, eCommerce has never been a more important tool. Join our conversation on the best tactics and techniques to utilise to make the most of your offering.  

    Joining us is Ben Rotheray, eCommerce strategy guru and founder of The Value Engine, as well as Becky and Crystal from the Optix team.



    Watch the original Webinar on YouTube Here.

    • 52 min
    Ben Williams Interview: Improve your mental fitness with the Commando Mindset

    Ben Williams Interview: Improve your mental fitness with the Commando Mindset

    From a troubled background to Royal Marines Commando, and now Co-Founder of Find Your Edge Coaching, Ben Williams has global experience leading people to achieve extraordinary things.  

    Ben’s latest exploits have seen him coaching England Men’s Football Team and writing a book, on something he calls the “Commando Mindset”. In this exclusive episode of Optix TV, he share with us the tools and techniques that anyone can use to help them achieve.  

    Rob Stevens (Operations Director, Optix Solutions) had the pleasure of interviewing Ben for this edition of and we really hope that you find value from the wise words within.  

    • 34 min
    Interview: Nicholas Jemetta from Sainsbury's Mental Health & Wellbeing Group

    Interview: Nicholas Jemetta from Sainsbury's Mental Health & Wellbeing Group

    In honour of Mental Health Awareness Week we're speaking to award winning Mental Health speaker and activist Nicholas Jemetta.  Nick is the Co-Chair of Sainsbury's Mental Health & Wellbeing Group. 

    For the month of May Nick is doing a Fancy Dress at Work Challenge to raise money for NHS Charities Together, Mental Health UK and Alzheimer's Society. You can donate via his Just Giving account.

    Subscribe to us on YouTube to see the video of our chat with Nick and future OptixTV episodes.

    • 35 min

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