P/squared P² Podcast

For over two decades Hedi Fisher MBE has helped businesses measure the impact they have had on society, driven by a vision of ensuring every company shifts their business model to focus on making a positive impact as well as profit.

Over her career, Heidi has helped over 2,100 social enterprises, from start-ups to corporates, track their social ROI through her social enterprise accountancy firm Make An Impact CIC.

Recorded as a very first introduction call, Toby and the founder of Good Brains for Good Brands, a COVID-born charity-focused agency, Ollie Scott, discuss a wide range of topics. From LinkedIn virality to mental health in young entrepreneurship and inauthentic brand purpose.

Ollie also talks about how Good Brains for Good Brands came about during the COVID-19, and how he hopes he can help charities claw back the £4bn they’ve lost as a result of the pandemic.

In this varied and conversational episode, Toby and Made in Chelsea star, Alex Mytton, discuss a wide range of topics, from meditation to creating boats out of plastic bottles.

Alex also talks about his involvement in Piston Gin, who have changed their operations throughout COVID-19 to apply their expertise to producing hand sanitisers.

Bianca is the CEO of CEO Sleepout, a charity that raises money to fight homelessness and poverty across the UK. Money is raised by business executives being sponsored to sleep rough for a night

In our conversation, Bianca shares how the government has provided emergency accommodation for over 5,000 rough sleepers, and how we should use this as an opportunity to never revert back to the ‘old normal. She also shares her story of how she came to be involved with the CEO sleepout, and how the public can help raise money through an unusual sleepout event on June 1st.

Did you know that half of all food waste happens in the home? Saasha Celestial-One is the co-founder of OLIO, a food sharing platform on a mission to reduce food waste, which has facilitated the sharing of over 4 million meals since its inception in 2015.

In our conversation, Saasha shares the story on how OLIO pivoted to offer meals for those in need, as well as her perspective on how COVID-19 has been a catalyst for positive behaviour change. Saasha also gave some insight into the journey of launching OLIO, with actionable advice on how to best implement the learn methodology to generate product market fit as a mission-driven app.

Darko Atijas is the founder of True Altitude, a supply chain technology advisory service. eCommerce Supply Chain is an ever-changing landscape and it is important for businesses to have their finger on the pulse. Collectively True Altitude has around 70 years of experience managing the evolving challenges of logistics.

In this episode of The New Normal, Darko shares his perspective on the impact that COVID-19 is having on online shopping behaviours, and how the whole situation is a catalyst for positive change.