100 episodes

This is a show only for Managed Service Providers and IT support companies. It's made in the UK, and is designed for MSPs all over the planet. Every week we have loads of very specific advice, to help you get more new clients, grow valuable MRR, and ultimately increase net profit - isn't that why we're in business? Plus a special guest, some from our world and some from outside.

Paul Green's MSP Marketing Podcast Paul Green's MSP Marketing

    • Technology
    • 5.0 • 10 Ratings

This is a show only for Managed Service Providers and IT support companies. It's made in the UK, and is designed for MSPs all over the planet. Every week we have loads of very specific advice, to help you get more new clients, grow valuable MRR, and ultimately increase net profit - isn't that why we're in business? Plus a special guest, some from our world and some from outside.

    Episode 143: Admit what your MSP CAN'T do, to win trust

    Episode 143: Admit what your MSP CAN'T do, to win trust

    Episode 143 includes:


    00:00 The marketing power of admitting your limitations


    08:00 Understand the Pros and Cons of using MSP jargon


    17:36 A marketing expert explains why email marketing isn't dead


    39:44 A book recommendation to help you create better customer service


    Featured guest:
     



    Thank you to Nate Freedman from Tech Pro Marketing for joining Paul to explain why email marketing for MSPs isn't dead.
    Nate is the founder of Tech Pro Marketing, a marketing company specifically dedicated to serving the MSP community. He has been featured throughout the channel in publications such as Channel Marketer Report, Channel Executive Magazine and Channel Futures. He lives in Rhode Island with his wife and two young daughters. In his spare time, he loves watching wrestling (yes, he's that guy) and his favourite wrestler is the Macho Man Randy Savage.
    Connect with Nate on LinkedIn:

    https://www.linkedin.com/in/natefreedman
    Show notes:

    Out every Tuesday on your favourite podcast platform
    Presented by Paul Green, an MSP marketing expert:
    https://www.linkedin.com/in/paul-green-msp-marketing/
    https://www.paulgreensmspmarketing.com/about/
    Find out more about Paul Green’s MSP Marketing Edge:
    https://www.mspmarketingedge.com/
    Thank you to Len Herstein, author of Be Vigilant!, for recommending the book I'll Be Back by Shep Hyken:
    https://www.amazon.com/Ill-Be-Back-Shep-Hyken/dp/1640953019
    https://www.linkedin.com/in/lenherstein
    Subscribe to Paul's YouTube channel:
    https://www.youtube.com/mspmarketing
    Subscribe to this podcast using your favourite podcast provider:

    https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4V

    https://podcasts.apple.com/gb/podcast/pa

    • 41 min
    Episode 142: Your MSP's marketing advantage: Showing empathy

    Episode 142: Your MSP's marketing advantage: Showing empathy

    Episode 142 includes:


    00:00 Why empathy is the core marketing skill to develop


    07:33 Paul's real life example of why 'before & after' case studies matter


    12:59 The MSP owner who thinks the tech on-site visit is dead


    25:11 A book recommendation to help you build trust within internal teams


    Featured guest:
     



    Thank you to Harold Mann from Mann Consulting for joining Paul to explain why the MSP on-site tech visit is dead.
    Harold Mann is co-founder of Mann Consulting, an IT consultancy based in San Francisco. Started in 1991, the firm supports hundreds of businesses around the U.S. each year with an emphasis in Mac device management for fast-growing startups.
    Connect with Harold on LinkedIn:

    https://www.linkedin.com/in/hmann
    Show notes:

    Out every Tuesday on your favourite podcast platform
    Presented by Paul Green, an MSP marketing expert:
    https://www.linkedin.com/in/paul-green-msp-marketing/
    https://www.paulgreensmspmarketing.com/about/
    Register for a free copy of Paul’s book, Updating Servers Doesn't Grow Your Business
    https://www.paulgreensmspmarketing.com/podcastbook/
    Thank you to RevOps specialist (and the creator of the Feel-Good MSP) Brian Gillette for recommending the book The Speed Of Trust by Stephen M.R. Covey:
    https://www.amazon.co.uk/Speed-Trust-Thing-Changes-Everything/dp/1416549005
    https://www.linkedin.com/in/brian-gillette-27884b128
    Subscribe to Paul's YouTube channel:
    https://www.youtube.com/mspmarketing
    Subscribe to this podcast using your favourite podcast provider:

    https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4V

    https://podcasts.apple.com/gb/podcast/paul-greens-msp-marketing-podcast/id1485101351

    • 26 min
    Episode 141: How this MSP is achieving "crazy growth"

    Episode 141: How this MSP is achieving "crazy growth"

    Episode 141 includes:


    How one MSP has driven huge growth over the last couple of years - what they did and why


    Which business cards have a place in your wallet in 2022?


    Plus on the show this week, a sales expert with advice to make selling much easier for you


    Featured guest:


    Thank you to Adam Wootton from Impact Sales Coaching for joining Paul to talk about how MSPs can make selling easier.
    Adam has 20 years sales experience ranging from telesales, field sales, key account sales, key account management and leading high performance teams. He launched Impact Sales Coaching five years ago and has delivered results for large corporates and SME's spanning sectors such as telecommunications, IT infrastructure, finance, logistics, education, manufacturing, recruitment and events.
    Connect with Adam on LinkedIn:

    https://uk.linkedin.com/in/adam-wootton-b4607015
    Show notes:

    Out every Tuesday on your favourite podcast platform
    Presented by Paul Green, an MSP marketing expert:
    https://www.linkedin.com/in/paul-green-msp-marketing/
    https://www.paulgreensmspmarketing.com/about/
    On the subject of the MSP demonstrating momentum, Paul recommended listening back to Episode 140:
    https://www.paulgreensmspmarketing.com/podcast/episode140
    On the subject of using classic marketing techniques (like printed newsletters), Paul recommended listening back to Episode 134:
    https://www.paulgreensmspmarketing.com/podcast/episode134
    Find out more about Paul Green’s MSP Marketing Edge:
    https://www.mspmarketingedge.com/
    Right now you can watch the extended interview with this week's featured guests on the YouTube channel:
    https://www.youtube.com/playlist?list=PLDRSdM8tZbEBEL1Sh4Z-t3PXKbsW7b4BC
    Thank you to Luis Giraldo, Chief Experience Officer at ScalePad for recommending the book Principles for Dealing with the Changing World Order by Ray Dalio:
    https://www.amazon.co.uk/Changing-World-Order-Nations-Succeed/dp/1982160276
    https://ca.linkedin.com/in/luisgiraldo
    In next week's episode, Paul will be joined by Harold Mann from Mann Consulting to explain why the MSP on-site tech visit is dead:
    https://www.linkedin.com/in/hmann
    Subscribe to Paul's YouTube channel:
    https://www.youtube.com/mspmarketing
    Subscribe to this podcast using your favourite podcast provider:

    • 29 min
    Episode 140: Use LinkedIn to build a recruitment pipeline

    Episode 140: Use LinkedIn to build a recruitment pipeline

    Episode 140 includes:


    Why you should be constantly recruiting on LinkedIn - even if you don't have a vacancy


    How you can use marketing momentum to grow your MSP


    Plus on the show this week a branding expert explains the power of a single message


    Featured guest:


    Thank you to Mike Verret from Verret and Associates for joining Paul to talk about how MSPs can be better at talking about themselves.

    Mike has spent over 25 years in the brand marketing business and the hallmark of his career is his ability to understand an audience. Now he shows businesses how to talk about themselves To THEIR audience.

    Connect with Mike on LinkedIn:

    https://www.linkedin.com/in/mike-verret-7027211
    Show notes:

    Out every Tuesday on your favourite podcast platform
    Presented by Paul Green, an MSP marketing expert:
    https://www.linkedin.com/in/paul-green-msp-marketing/
    https://www.paulgreensmspmarketing.com/about/
    Find out more about Paul Green’s MSP Marketing Edge:
    https://www.mspmarketingedge.com/
    Right now you can watch the extended interview with this week's featured guests on the YouTube channel:
    https://www.youtube.com/playlist?list=PLDRSdM8tZbEBEL1Sh4Z-t3PXKbsW7b4BC
    To dig deeper into this episode, Paul joins Sophie Law on the complimentary YouTube show 'Another Byte', from this coming Thursday:
    https://www.youtube.com/playlist?list=PLDRSdM8tZbEAXxJRY5vU4LWldRNLjZZng
    Thank you to Max Pruger, Compliance Manager at Kaseya, for recommending the book Becoming Your Own Banker by Nelson Nash:
    https://www.amazon.co.uk/Becoming-Your-Own-Banker-Infinite/dp/B001NZO1DS
    https://www.linkedin.com/in/maxpruger
    In next week's episode, Paul will be joined by Adam Wootton from Impact Sales Coaching to talk about how you can make great sales people, unstoppable:
    https://uk.linkedin.com/in/adam-wootton-b4607015
    Subscribe to Paul's YouTube channel:
    https://www.youtube.com/mspmarketing
    Subscribe to this podcast using your favourite podcast provider:

    https://www.audible.

    • 30 min
    Episode 139: A genius idea to free your technicians' time

    Episode 139: A genius idea to free your technicians' time

    Episode 139 includes:


    How to get the most out of your techs' time


    The importance of thinking like a prospect, not like an MSP


    Plus on the show this week why you should write your own book and how to do it


    Featured guest:


    Thank you to Cassandra Morgan from White Whisker Publications for joining Paul to talk about how MSPs can write their own book.

    Cassandra Morgan is an award-winning author, writing coach and speaker residing in Toledo, Ohio. Her works span several genres including Fantasy, Paranormal Cozy Mystery, Sweet Romance, and Gothic Fairytale Horror.

    She lives with her husband, six cats, and any number of foster kittens where she thrives on coffee, courage, and kitten cuddles.

    Connect with Cassandra on LinkedIn:

    https://www.linkedin.com/in/cassandra-morgan-09b7b9126
    Show notes:

    Out every Tuesday on your favourite podcast platform
    Presented by Paul Green, an MSP marketing expert:
    https://www.linkedin.com/in/paul-green-msp-marketing/
    https://www.paulgreensmspmarketing.com/about/
    Register for a free copy of Paul’s book, Updating Servers Doesn't Grow Your Business
    https://www.paulgreensmspmarketing.com/podcastbook/
    Right now you can watch the extended interview with this week's featured guests on the YouTube channel:
    https://www.youtube.com/playlist?list=PLDRSdM8tZbEBEL1Sh4Z-t3PXKbsW7b4BC
    To dig deeper into this episode, Paul joins Sophie Law on the complimentary YouTube show 'Another Byte', from this coming Thursday:
    https://www.youtube.com/playlist?list=PLDRSdM8tZbEAXxJRY5vU4LWldRNLjZZng
    Thank you to Andrew Moon from Orange Nomad for recommending the book It Doesn’t Have to Be Crazy at Work by Basecamp's creators David Heinemeier Hansson and Jason Fried:
    https://www.amazon.co.uk/Doesnt-Have-Be-Crazy-Work/dp/0062874780
    https://www.linkedin.com/in/andrewmoonorangenomad
    In next week's episode, Paul will be joined by brand and marketing expert Mike Verret to talk about how MSPs can be better at talking about themselves:
    https://www.linkedin.com/in/mike-verret-7027211
    Subscribe to Paul's YouTube channel:
    https://www.youtube.com/mspmarketing
    Subscribe to this podcast using your favourite podcast provider:

    • 37 min
    Episode 138: Why your MSP needs a Business Mom

    Episode 138: Why your MSP needs a Business Mom

    Episode 138 includes:


    Why every MSP needs someone in a "motherly" role


    Who should your phone person be calling and what should they be talking about


    Plus on the show this week, an international MSP expert shares the global differences between MSPs


    Featured guest


    Thank you to Shoaib Laher from As.a.Service for joining Paul to talk about the challenges facing MSPs around the world.

    Shoaib founded As.a.Service after spotting a niche in the MSP market with a particular focus on the US based MSPs. When he’s not making clients happy during the week, Shoaib is a “borderline obsessive” golfer and a Dad to twins.
    Show notes

    Out every Tuesday on your favourite podcast platform
    Presented by Paul Green, an MSP marketing expert:
    https://www.linkedin.com/in/paul-green-msp-marketing/
    https://www.paulgreensmspmarketing.com/about/
    Paul advised listening back to the last few episodes on hiring a 'phone person' (where to find them and their technical set-up):
    https://www.paulgreensmspmarketing.com/podcast/episode136
    https://www.paulgreensmspmarketing.com/podcast/episode137
    On the subject of cold-calling, Paul suggested you listen back to episode 133, that features an interview with a cold-calling expert:
    https://www.paulgreensmspmarketing.com/podcast/episode133
    You can join Paul in the MSP Marketing group on Facebook:
    https://www.facebook.com/groups/mspmarketing/
    Right now you can watch the extended interview with this week's featured guests on the YouTube channel:
    https://www.youtube.com/playlist?list=PLDRSdM8tZbEBEL1Sh4Z-t3PXKbsW7b4BC
    To dig deeper into this episode, Paul joins Sophie Law on the complimentary YouTube show 'Another Byte', from this coming Thursday:
    https://www.youtube.com/playlist?list=PLDRSdM8tZbEAXxJRY5vU4LWldRNLjZZng
    Thank you to Nick Rubright from New Reach Marketing for recommending the book Your Life Isn't for You by Seth Adam Smith:
    https://www.amazon.co.uk/Your-Life-Isnt-You-Selfless/dp/1626560951
    https://www.linkedin.com/in/nick-rubright-29225047/
    In next week's episode, Paul will be joined by Cassandra Morgan from White Whisker Publications to talk about how MSPs can write their own book:
    https://www.linkedin.com/in/cassandra-morgan-09b7b9126
    Subscribe to Paul's YouTube channel:
    https://www.youtube.com/mspmarketing
    Subscribe to this podcast using your favourite podcast provider:

    • 38 min

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