29 episodes

This is a show only for Managed Service Providers and IT support companies. It's made in the UK, and is designed for MSPs all over the planet. Every week we have loads of very specific advice, to help you get more new clients, grow valuable MRR, and ultimately increase net profit - isn't that why we're in business? Plus a special guest, some from our world and some from outside.

Paul Green's MSP Marketing Podcast Paul Green's MSP Marketing

    • Technology
    • 5.0, 6 Ratings

This is a show only for Managed Service Providers and IT support companies. It's made in the UK, and is designed for MSPs all over the planet. Every week we have loads of very specific advice, to help you get more new clients, grow valuable MRR, and ultimately increase net profit - isn't that why we're in business? Plus a special guest, some from our world and some from outside.

    Episode 28: The huge profit impact of price increases

    Episode 28: The huge profit impact of price increases

    In this week's episode

    Some of the best IT innovations are born from the simplest of ideas, just like the incredible physical Helpdesk Buttons that allow your users to summon support. Paul's joined by Alex Permenter and his colleague Elizabeth Copeland to discuss how they developed this very clever concept and how you can use it to market your MSP
    Also in this week's show, Paul talks about the immense impact of price increases and why you should be constantly nudging your prices up
    Plus Paul discusses the 'wheel of life'. Business is so important and so consuming, but you have to remember all the other things that you need to have for a healthy balance

    Show notes

    Out every Tuesday on your favourite podcast platform
    Presented by Paul Green, an MSP marketing expert
    Listen back to the episode discussing how best to price adhoc work here
    Find out more about Paul's monthly marketing service at MSPmarketingedge.com
    Paul's special guests were Alex Permenter and Elizabeth Copeland developers of the incredible Helpdesk Buttons
    Many thanks to Ashley Kennedy from Pure IT for the question on how to test social media effectiveness
    The guest on June 2nd will be Kyle Sutton from SolarWinds talking about how to improve your search engine optimisation
    You can join Paul in the MSP Marketing group on Facebook
    Please send any questions, ideally in audio-form (or any other feedback) to hello@paulgreensmspmarketing.com

    Episode transcription
    Voiceover:
    Made in the UK for MSPs around the world. This is Paul Green's MSP Marketing Podcast.

    Paul Green:
    Hello and welcome to another packed show. Here's what we've got coming up for you this week.

    Alex Permenter:
    We're trying to figure out a way to make it very easy for end users to put in tickets. Somebody came up with the idea of physically hitting a button and we sort of laughed.

    Paul Green:
    We are also going to be looking at the immense impact of putting up your prices and answering a question for an MSP about how you know when your social media is working.

    Voiceover:
    Paul Green's MSP Marketing Podcast.

    Paul Green:
    I record this podcast quite a few weeks ahead and as of date of recording, we're still in lockdown or quarantine here in the UK and we're not supposed to leave our homes unless we're going out either to go shopping for food or go for exercise or if our work can't be done from home. Of course work like this can be done from home, can't it? I have to say what's been wonderful apart from the fact that weather's

    • 28 min
    Episode 27: A good time to buy a competitor?

    Episode 27: A good time to buy a competitor?

    In this week's episode

    What will be the new normal for MSPs when the pandemic is over? Paul's joined by special guests Heather and Brian Johnson from Gozynta to talk about what we're going to be facing and how you can spot some huge opportunities amongst the chaos
    We're also going to be discussing growing through acquisition and whether or not you'll be able to pick up some of your competitors because of everything that's happening right now
    Also this week Paul has a ton of advice about the one thing that most likely to keep you awake in bed at 4am - cashflow management

    Show notes

    Out every Tuesday on your favourite podcast platform
    Presented by Paul Green, an MSP marketing expert
    While talking about growing by acquisition, Paul mentioned the past conversations with growth expert Jonathan Jay from The Dealmaker’s Academy in Episode 10, plus how MSPs are typically valued with The IT Business Growth Expert Richard Tubb in Episode 21
    Order your free copy of Paul’s book Updating Servers Doesn’t Grow Your Business
    Paul's special guests were Brian and Heather Johnson from Gozynta talking about finding new opportunities during financially uncertain times. Within this they mentioned one of their products Mobius Connect and Tixt
    Many thanks to Jason Watts from Neveco for the question about making tech cool
    The guest on May 26th will be Alex Permenter and Elizabeth Copeland developers of the incredible Helpdesk Buttons
    You can join Paul in the MSP Marketing group on Facebook
    Please send any questions, ideally in audio-form (or any other feedback) to hello@paulgreensmspmarketing.com

    Episode transcription
    Voiceover:
    Made in the UK for MSPs around the world. This is Paul Green's MSP Marketing Podcast.

    Paul Green:
    Well I can't quite believe it. We've been doing this

    • 27 min
    Episode 26: How to get your technicians to upsell

    Episode 26: How to get your technicians to upsell

    In this week's episode

    Coming up in this week's show we're going to look at why most technicians are so bad at upselling, and how to motivate them to tell you when your clients really should be buying extra services from you
    We're also going to look at how much you charge contract clients per hour for ad hoc work - it's probably not enough, so get ready to put your prices up!
    Plus this week Paul talks to the people behind a brilliant cybersecurity plug-in for ConnectWise Automate and answers a question from an MSP on how to differentiate yourself from all the other MSPs out there

    Show notes

    Out every Tuesday on your favourite podcast platform
    Presented by Paul Green, an MSP marketing expert
    Paul's special guest was Scott Springer from Third-Wall talking about a new cybersecurity plug-in for ConnectWise Automate
    Many thanks to Martin Limburn from Limbtech for the question about differentiation
    While talking about how to stand out against other MSPs, Paul mentioned the video service MSPvideos.co.uk
    The guest on May 19th will be Brian and Heather Johnson from Gozynta talking about finding new opportunities during financially uncertain times
    You can join Paul in the MSP Marketing group on Facebook
    Please send any questions, ideally in audio-form (or any other feedback) to hello@paulgreensmspmarketing.com

    Episode transcription
    Voiceover: Made in the UK for MSPs around the world. This is Paul Green's MSP Marketing Podcast. Paul Green: Hello and welcome to a fresh new episode of the show straight out of the oven. Here's what I've got coming up for you today. Scott Springer: Bad guys always find a way in and we identified the primary ways that that happens and we built a plugin that makes taking care of those vulnerability really easy to do. Paul Green: We're also going to look at how much you charged contract clients for ad hoc work, and it's probably not enough, which is good news for your profit margins. And we're going to answer a question from an MSP about how to differentiate yourself from all of your competitors. Voiceover: Paul Green's MSP Marketing Podcast. Paul Green: So we do record this podcast quite a few weeks in advance, and as I'm recording this one, we're still in lockdown in the UK and my nine year old daughter and I, obviously we're in the house, we've been in the house, more or less just the two of us, every single day. You get the drill. I'm sure it's the same with you and your family. So what we've done of course is we've fallen into new patterns, brand new ways of working. She's doing her schoolwork in the morning. I'm being interrupted by her while I'm doing my work in the morning. And then the afternoons she does her own thing and I carry on working. But one of the

    • 25 min
    Episode 25: Looking after your staff now and in the future

    Episode 25: Looking after your staff now and in the future

    In this week's episode
    The world is gripped by a pandemic and offices everywhere are deserted. It may sound like the premise for a movie, but of course it's real. This week's one-off special episode looks at how best to manage the fragmented workforce of an MSP during the Coronavirus lockdown. Paul's joined by HR specialist Emma Wynne to discuss the affect that homeworking, financial uncertainty and strained communication can have on your team.
    Show notes

    Out every Tuesday on your favourite podcast platform
    Presented by Paul Green, an MSP marketing expert
    Many thanks to Emma Wynne from Gateway HR for being Paul's special guest
    The guest on May 12th will be Scott Springer from Third-Wall talking a new cybersecurity plug-in for ConnectWise Automate
    You can join Paul in the MSP Marketing group on Facebook
    Please send any questions, ideally in audio-form (or any other feedback) to hello@paulgreensmspmarketing.com

    Episode transcription
    Voiceover: Made in the UK for MSPs around the world, this is Paul Green's MSP marketing podcast. Paul Green: Hello and welcome to Episode 25. And in a change to the advertised program, we're going to scrap the usual format this week for an MSP marketing podcast special. You see with everything that's happening around the world right now and the impact on our businesses, it's easy to look at how we can protect our clients. It's easy to look at how we can do more marketing and get more new business in. And there is plenty of new business to be won right now. But there's one other aspect that's absolutely critical that certainly in this forum we haven't talked about yet, and that's looking after your team, your people, your staff. And that's what I've invited this very special guest to join me today to talk about how you can protect your team right now and over the next few months. Emma Wynne: Hi, I'm Emma Wynne I own Gateway HR. Set up at 12 1/2 years ago now, mainly working with micro and small businesses to help them manage and develop their people better. Paul Green: So thank you for joining me at such short notice Emma. We did only concoct this one a few days ago, just before the transmission date. And I was talking to some of my MSP clients over the last couple of weeks really and we realised that the subject of looking after your own staff, so the MSPs looking after their teams, was something we hadn't really addressed and hadn't seen addressed in many different places. Paul Green: So obviously you and I have known each other for a very long time. I think it must be getting up to eight, nine years or so now. You did the HR for my last business and thank you very much for looking after those people and helping me get rid of the ones I didn't want, in the most legal and incorrect way of course. Paul Green: Today I want to talk about the more, if you like, the more fluffy side of people. So I don't want to talk about HR, I don't want to talk about laws because obviously our audience on this podcast is MSPs all around the world. But I do want to talk about three specific issues. Paul Green: The first of them is managing ou

    • 23 min
    Episode 24: MSPs that niche their marketing, sell more

    Episode 24: MSPs that niche their marketing, sell more

    In this week's episode

    It's natural to baulk at the idea of turning away perfectly good clients, but specialising in a market niche doesn't mean you need limit your options. Join Paul as he explains how you can still maintain a broad range of clients whilst boosting your business by marketing within a specific niche
    Not only will we be looking at the traffic that you drive to your website and how to improve your conversion rate, but Paul also answers a brilliant question from a listener about the best kind of 'call to action' to put on your MSP website
    Plus a special guest joining Paul to to explain how you could boost your monthly recurring revenue by selling a whitelist antivirus solution, rather than a traditional blacklisting one. It's called PC Matic and we find out how their whitelisting process means it's all ready to re-sell

    Show notes

    Out every Tuesday on your favourite podcast platform
    Presented by Paul Green, an MSP marketing expert
    During the discussion about improving conversions, Paul mentioned the AIDA marketing formula and services from Hotjar.com, Google Optimize & Optimizely
    Find out more about Paul Green's MSP Marketing Edge
    The guest was Corey Munson from PC Matic talking about how to resell their whitelist antivirus solution
    During the MSP question about the best call to action on a website, Paul mentioned the plugin from calendly.com
    The guest on May 5th will be Emma Wynne from Gateway HR with an extended discussion about how to look after staff during the Coronavirus lockdown
    You can join Paul in the MSP Marketing group on Facebook
    Please send any questions, ideally in audio-form (or any other feedback) to hello@paulgreensmspmarketing.com

    Episode transcription
    Voiceover:
    Made in the UK for MSPs around the world. This is Paul Green's MSP Marketing Podcast.

    Paul Green:
    Hello, here's what's coming up in today's show.

    Corey Munson:
    Even for the least tech savvy out there, I think it's easy to consume and appreciate the benefit.

    Paul Green:
    We're also going to be looking at the marketing super power of niching, particularly when you do it in a single vertical; and I'm answering a question for an MSP about the best call to action to put on your website .

    Voiceover:
    Paul Green's MSP Marketing Podcast.

    Paul Green:
    Sometimes as business owners, we think the answer is just to send more traffic to our website. "Let's get lots more traffic. Let's drive some Google ads. Let's do some

    • 29 min
    Episode 23: Do you expect A Team performance from B Team players?

    Episode 23: Do you expect A Team performance from B Team players?

    In this week's episode

    You're great at the technical side of your business and you have some pretty good marketing ideas too - but why do we find it so hard to execute both at the same time? Paul's joined by a special guest who understands the challenge and can offer a solution
    This week, there's a deep dive into the psychology of recruitment and why we plump for second best when we really need an A Team
    If you ARE looking for new staff, particularly if it's second line or third line staff, Paul has a great recruitment advert concept for you to try. Plus he answers a question from an MSP about the best subject lines for emails

    Show notes

    Out every Tuesday on your favourite podcast platform
    Presented by Paul Green, an MSP marketing expert
    Paul mentioned the book How to Hire A-Players by Eric Herrenkohl
    You can order your free copy of the book Updating Servers Doesn’t Grow Your Business right here
    Paul's guest was Kevin Clune from MSP Growth Hacks and author of  The MSP Growth Funnel, talking about how to pick the right marketing strategy for your MSP
    Thank you to James Wakefield from Contedia for the question about email subject lines
    The guest on April 28th will be Corey Munson from PC Matic talking about how to resell their whitelist antivirus solution
    You can join Paul in the MSP Marketing group on Facebook
    Please send any questions, ideally in audio-form (or any other feedback) to hello@paulgreensmspmarketing.com

    Episode transcription
    Voiceover:
    Made in the UK, for MSPs around the world. This is Paul Green's MSP marketing podcast.

    Paul Green:
    Welcome back to another dive into marketing, growing and making the most of your MSP even in these difficult times. Here's what's coming up in this week's show.

    Kevin Clune:
    It's really difficult to focus on growth, when you have all these technical issues and the day to day heading over your head.

    Paul Green:
    Plus if you are looking for new staff, particularly if it's second line or third line staff, I've got a great recruitment advert concept for you to try. And I'm going to be answering your question from an MSP about the best subject lines for emails.

    Voiceover:
    Paul Green's MSP marketing podcast.

    Paul Green:
    I've got a friend I WhatsApp with quite a lot and he's a very successful person. By successful, I mean he's got a couple of businesses and he's achieved most of the things that he wants

    • 26 min

Customer Reviews

5.0 out of 5
6 Ratings

6 Ratings

Top Podcasts In Technology

Listeners Also Subscribed To