90 episodes

This is a show only for Managed Service Providers and IT support companies. It's made in the UK, and is designed for MSPs all over the planet. Every week we have loads of very specific advice, to help you get more new clients, grow valuable MRR, and ultimately increase net profit - isn't that why we're in business? Plus a special guest, some from our world and some from outside.

Paul Green's MSP Marketing Podcast Paul Green's MSP Marketing

    • Technology
    • 5.0 • 10 Ratings

This is a show only for Managed Service Providers and IT support companies. It's made in the UK, and is designed for MSPs all over the planet. Every week we have loads of very specific advice, to help you get more new clients, grow valuable MRR, and ultimately increase net profit - isn't that why we're in business? Plus a special guest, some from our world and some from outside.

    Episode 89: The holy trinity of Monthly Recurring Revenue

    Episode 89: The holy trinity of Monthly Recurring Revenue

    In this week’s episode

    You’re listening to a podcast for MSPs, so you’ll know all about glorious ‘monthly recurring revenue’… but do you know how best to grow it for your business? This week Paul shows you the 3 core areas to focus on
    Also, do you have your ‘scatter work’ under control? On the show Paul explains what ‘scatter work’ is, why it’s inevitable and how to get it under control so you have more time for the important stuff
    Plus on the show this week, your clients will increasingly be turning to you to help them be more data compliant. Listen to a fascinating conversation with a data security expert about how you can benefit from this opportunity

    Show notes

    Out every Tuesday on your favourite podcast platform
    Presented by Paul Green, an MSP marketing expert
    Find out more about Paul Green’s MSP Marketing Edge
    Paul’s special guest was Kevin Coppins, from Spirion, talking about how best to deal with your client’s data security compliance
    Many thanks to Ernest Murry from Genuine Technology Group for recommending the book Leadership and Self-Deception from The Arbinger Institute
    On August 3rd Paul will be joined by John Clark from Solutions Shared, talking about creating a new revenue stream based around customising Microsoft dynamics
    Please send any questions, ideally in audio-form (or any other feedback) to hello@paulgreensmspmarketing.com

    Episode transcription
    Voiceover:
    Fresh every Tuesday for MSPs around the world. This is Paul Green’s MSP Marketing Podcast.
    Paul Green:
    Hi there, and welcome to the show. Here’s what we got coming up for you this week.
    Kevin Coppins:
    Guess what? Next month, a new compliance law is passed; a new regulation comes forward.
    Paul Green:
    We’re also going to be talking about the holy trinity of monthly recurring revenue: three things that you should do at the same time, to grow the average revenue per user per month. And we’ve got a book suggestion from an MSP just like you. I’ll play that to you at the end of today’s show.
    Voiceover:
    Paul Green’s MSP Marketing Podcast.
    Paul Green:
    There’s a certain type of working, which seems to plague MSPs more than any other kind of business owner that I’ve ever worked with. And that type of work is known as scatter work. What’s scatter work? It’s kind of a word I’ve made up, but it describes where you’re trying to get things done, and you can’t ever really deeply focus in and settle into a task, because you’re being constantly interrupted by other people: be that phone calls, messages, emails, that urgent knock

    • 21 min
    Episode 88: Special: How this MSP built his business

    Episode 88: Special: How this MSP built his business

    In this week’s special episode

    Have you ever wondered how you’re going to generate millions in revenue for your MSP? In this special episode, you can hear how one owner did it
    Jamie Warner of eNerds joins Paul to explain exactly how he grew his MSP organically to over A$9 million in revenue
    Also in this special episode find out how he commercialised a solution to fix an internal issue, and created a new customer experience (CX) platform

    Show notes

    Out every Tuesday on your favourite podcast platform
    Presented by Paul Green, an MSP marketing expert
    This week Paul hosts a special episode featuring Jamie Warner, CEO of eNerds and Invarosoft. The show takes a deep dive into how Jamie built his MSP to over $9 million in revenue
    Paul mentioned the book Unstoppable Referrals by Steve Gordon
    In discussing marketing concepts, Jamie mentioned the book Purple Cow by Seth Godin, all about getting noticed
    DeskDirector and Helpdesk Buttons were mentioned while talking about the growth of CX platforms
    On July 27th Paul’s special guest will be Kevin Coppins, from Spirion, talking about how best to deal with your client’s data security compliance
    Please send any questions, ideally in audio-form (or any other feedback) to hello@paulgreensmspmarketing.com

    Episode transcription
    Voiceover:
    Fresh every Tuesday for MSPs all around the world. This is an MSP Marketing Podcast special.
    Paul Green:
    Hello, and welcome to another MSP Marketing Podcast special. These are our most listened to episodes and no wonder we have an amazing guest for you today. I’ve got a guy from Australia who’s going to tell us how he did it. Now, over the last 21 years, he’s built up, with his brother, from scratch a business that’s now doing around about 7 million US dollars a year. It’s an incredible story that he’s got for us today. He’s also going to tell us how he’s along the way become the owner of his own vendor. How he saw a problem and actually launched his own solution for that problem as well. It’s a fascinating story, and I’m delighted to welcome you to the subject of today’s very, very special episode.
    Jamie Warner:
    Hi, Paul. Thanks for having me. My name is Jamie Warner, and I’m the CEO of eNerds and Invarosoft.
    Paul Green:
    We’re going to talk about both of those businesses today. I want to start, Jamie, with the eNerds story. Thank you so much for joining me on this podcast. eNerds has got to be one of the b

    • 50 min
    Episode 87: How to launch a new security bundle

    Episode 87: How to launch a new security bundle

    In this week’s episode

    With all the security news over the last few weeks, you’ve put together a new security bundle and now you want to launch it to your clients and prospects. It’s great you’re excited about the new stack you’re selling, but how do you get others to care about it? Especially when they’re “uneducated” about security matters, compared to you. This week on the show Paul gives some great advice on educating clients and prospects so your offering sells itself
    Also, do you get stressed about recruitment? If you’re finding it hard to attract the right kind of future employees, here’s a different way to look at recruitment
    Plus Paul’s special guest this week is an expert in turning OK businesses into highly sellable businesses. It’s an awesome approach because it can make your MSP even more profitable and enjoyable to run, whether you want to sell it now or not

    Show notes

    Out every Tuesday on your favourite podcast platform
    Presented by Paul Green, an MSP marketing expert
    Register for a free copy of Paul’s book
    Paul’s special guest was the business guide Steve Preda, bringing his book to life called ‘Buyable: Your Guide to Building a Self-Managing, Fast-Growing, and High-Profit Business’
    During the conversation Steve mentioned the great books ‘The E-Myth Revisited‘ by Michael Gerber and Traction by Gino Wickman
    Try Steve’s buyability assessment
    Many thanks to Nancy Sabino for recommending the book The Power of Introverts in a World That Can’t Stop Talking by Susan Cain
    On July 20th Paul presents a special extended podcast with featuring Jamie Warner, CEO of eNerds and Invarosoft. The show will take a deep dive into how Jamie built his MSP to over $9 million in revenue
    Please send any questions, ideally in audio-form (or any other feedback) to hello@paulgreensmspmarketing.com

    Episode transcription
    Voiceover:
    Fresh every Tuesday for MSPs around the world. This is Paul Green’s MSP Marketing Podcast.
    Paul Green:
    I’ve got a cracker for you toda

    • 36 min
    Episode 86: MSPs: Look at your business as a potential buyer would

    Episode 86: MSPs: Look at your business as a potential buyer would

    In this week’s episode

    One day you’ll want to sell your MSP. It might be years away, but it’s a good habit to start to look at your business now,  in the way your potential buyer will in the future
    Want to get even more traffic to your website? An SEO expert joins Paul to reveal what else you can do to optimise your on-line presence
    Speaking of your website, have you heard about ‘exit intent pop ups’? And are they right for your website? They could help generate more leads… Paul explains more
    Plus, how about an amazing prize for life?! In the show this week you can win a lifetime membership to the MSP community The Tech Tribe

    Show notes

    Out every Tuesday on your favourite podcast platform
    Presented by Paul Green, an MSP marketing expert
    In talking about the importance of running your business as if you were trying to sell it, Paul mentioned the great book Built To Sell by John Warrillow (and his podcast)
    Register for a free copy of Paul’s book
    Paul mentioned Google Optimize when discussing the benefits of testing an ‘exit intent pop up’
    Producer James Lett told you about the chance to win a lifetime membership to the Tech Tribe – enter HERE (closes midnight Sunday 11th July 2021 UK time)
    Paul’s special guest was Joey Donovan Guido from Cuppa SEO Web Design and the author of A Holistic Guide to Online Marketing, talking about how to get more traffic to your website
    In the conversation, Joey mentioned BrightLocal (that could help you with citations) plus Google My Business
    Many thanks to Christian Fleming from Northstar IT for recommending the book Zero Negativity by Ant Middleton
    On July 13th Paul will be joined by the business guide Steve Preda, talking about how to make your MSP self managing, fast growing, and highly profitable
    Please send any questions, ideally in audio-form (or any other feedback) to hello@paulgreensmspmarketing.com

    Episode

    • 32 min
    Episode 85: MSPs: Avoid commission-only sales people

    Episode 85: MSPs: Avoid commission-only sales people

    In this week’s episode

    Few MSP owners enjoy selling. And so inevitably at some point, everyone considers getting in a sales person to replace themselves. This is the right way of thinking for the long-term… but you absolutely never ever want to hire a commission-only sales person. Paul explains why in today’s podcast
    Also on the show this week, how do you go about getting free publicity and what do you do with it when you get it? Listen as Paul (a former journalist) helps you get the most out of the traditional ‘press release’
    There’s also a fascinating conversation with an E-Learning expert – it’s an area of huge growth and you’ll discover how your MSP can benefit

    Show notes

    Out every Tuesday on your favourite podcast platform
    Presented by Paul Green, an MSP marketing expert
    Paul spoke more back in Episode 72 about why and how to use a ‘phone person’
    Find out more about Paul Green’s MSP Marketing Edge (that includes monthly press releases)
    Set up a Google Alert to help you track media coverage
    Read more about the research surrounding the future value of the E-Learning market
    Paul’s special guest was Derek Morgan from Nexon Asia Pacific talking about how to train your clients to buy more (find out more at Clip Training)
    Many thanks to Bob Layton from Digital Defense for recommending the book Smarter Faster Better by Charles Duhigg
    On July 6th Paul will be joined by the online marketing consultant Joey Donovan Guido, talking about how to get more traffic to your website
    Please send any questions, ideally in audio-form (or any other feedback) to hello@paulgreensmspmarketing.com

    Episode transcription
    Voiceover:
    Fresh every Tuesday for MSPs around the world. This is Paul Green’s MSP Marketing podcast.
    Paul Green:
    Thank you so much for giving me your ears for the next 20, 25 minutes or so. Here’s what we’ve got coming up in today’s show.
    Derek Morgan:
    Users can actually go onto that platform and easily search and find the answers to the questions that they’re after.
    Paul Green:
    We’re also going to be talking about why your MSP should be sending out regular press releases to your local media and to news blogs. Plus we’ve got another book suggestion at the end of the show, and we’re going to be telling you about a competition we’re doing next week to win an incredible prize.
    Voiceover:
    Paul Green’s MSP Marketing podcast.

    • 33 min
    Episode 84: You’re still doing those technical tasks??? WHY?

    Episode 84: You’re still doing those technical tasks??? WHY?

    In this week’s episode

    It’s not in any way about being lazy – but you do need to stop personally working on so many tasks. If you free yourself from jobs that someone else can do for you, then you can focus your valuable attention on growing your business… and actually enjoying life. This week on the show Paul explains how you can do this
    Also on the show this week, you may have noticed that LinkedIn has changed its rules around connecting with people. Paul’s joined by an expert special guest to look at what’s changed and how this might affect your MSP
    Plus, how’s your About Us page on your site? It’s the second most important page on your site. And this week Paul gives you some great practical advice on how to make it as good as it can be

    Show notes

    Out every Tuesday on your favourite podcast platform
    Presented by Paul Green, an MSP marketing expert
    Find out about the physical time tracking tool Paul mentioned called Timeular
    Register for a free copy of Paul’s book
    Paul’s special guest was Nate Freedman from Tech Pro Marketing talking about the new restrictions applied by LinkedIn
    Check out the unofficial LinkedIn automation tool Dux-Soup
    Find out more about LinkedIn’s other native content hosting solutions, for example Newsletters
    Paul was looking forward to his future conversation with Praveen Ramesh from Superops.ai all about marketing and LinkedIn
    Many thanks to Rebecca Finken from Traction 4 Success for recommending the book Who Not How by Dan Sullivan & Dr. Benjamin Hardy
    On June 29th Paul will be joined by Derek Morgan from Nexon Asia Pacific talking about how to train your clients to buy more
    Please send any questions, ideally in audio-form (or any other feedback) to hello@paulgreensmspmarketing.com

    Episode transcription
    Voiceover:
    Fresh every Tuesday for MSPs around the world. This is Paul Green’s, MSP Marketing podcast.
    Paul Green:
    I am delighted to be back with you, and we’ve got a cracker of a show for you this week. Here’s what’s coming up.
    Nate Freedman:
    In the older days when LinkedIn was maybe a little more lenient, you might be able to g

    • 31 min

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