34 episodes

From Media to Creative, from ‘CTR’ to ‘ROAS’ - advertising today can feel more complicated than ever before. Join hosts Glenda Wynyard and Jack Geraghty as they take a conversational plunge into the deep waters of the communications industry.

Covering all the hottest topics from share of attention to useless inventions, there really is no stone left unturned.

This is Pending Approval, advertising from the inside out.

Pending Approval The Media Precinct

    • Business

From Media to Creative, from ‘CTR’ to ‘ROAS’ - advertising today can feel more complicated than ever before. Join hosts Glenda Wynyard and Jack Geraghty as they take a conversational plunge into the deep waters of the communications industry.

Covering all the hottest topics from share of attention to useless inventions, there really is no stone left unturned.

This is Pending Approval, advertising from the inside out.

    Christmas Unwrapped with Gorgia Brewer

    Christmas Unwrapped with Gorgia Brewer

    Pending Approval's hosts, Glenda Wynyard and Jack Geraghty, take a look at the latest Christmas advertising from all around the world, past and present, with special guest, Gorgia Brewer from London agency Livity. 
    See omnystudio.com/listener for privacy information.

    • 50 min
    Marketing to young people with Brett Reardon

    Marketing to young people with Brett Reardon

    Looking from the outside in, connecting authentically with young people through marketing can be tricky. Tackling some of the common misconceptions and stereotypes around today’s youth, we double down on Gen Z and Gen Alpha to see what makes them tick.
    Joining us is Brett Reardon – Head of Brand, Marketing and Communications at headspace.
    See omnystudio.com/listener for privacy information.

    • 51 min
    Media myth-busting with Kim Portrate

    Media myth-busting with Kim Portrate

    Many falsely believe that Television Advertising is a rapidly dying medium, only consumed by older demographics.
    This week’s episode pushes for the truth over ‘truthiness’ in how the industry approaches video, highlighting the crucial role Television plays in Australian culture, and the importance of diversity on our screens.
    Joining us is Kim Portrate – CEO of ThinkTV Australia. 
     
    See omnystudio.com/listener for privacy information.

    • 49 min
    The theatre of the mind with Denis Donati

    The theatre of the mind with Denis Donati

    This week’s guest says he’s always been a “radio head”, but not the Thom Yorke kind.
    ARN’s National Podcast and Digital Sales Director Denis Donati chats to us about the power of audio and the unbridled potential for radio, podcasts and all aural mediums to play on the “theatre of the mind”.
    See omnystudio.com/listener for privacy information.

    • 55 min
    Beyond the billboard with Elizabeth McIntyre

    Beyond the billboard with Elizabeth McIntyre

    Have you ever noticed that some OOH ads make you look twice while others fade into the scenery?
    From eye catching to eye rolling, this week we discuss the constantly evolving outdoor advertising landscape and its role in commerce, culture and the community.
    Joining us is Elizabeth McIntyre – CEO of The Outdoor Media Association (OMA). 
    See omnystudio.com/listener for privacy information.

    • 44 min
    Let’s get digital with Lyn Loh

    Let’s get digital with Lyn Loh

    Step into a world where cookies aren’t for eating and ads can stalk you like an obsessed ex lover.
    This week we chat all things digital advertising, covering everything from attribution modelling to data, privacy and ethics.
    Joining us is our very own Lynette Loh – Head of Digital at The Media Precinct. 
    See omnystudio.com/listener for privacy information.

    • 57 min

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