184 episodes
Pipeline Visionaries Caspian Studios
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- Business
CMOs and demand gen leaders dive head-first into their strategies and tactics for building a demand gen machine.
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Strategically Organizing Your Own Customers
Learn from Kristin Russel, CMO at symplr, about creating a category and creating roles for your customers within that category.
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The Niche Media Approach
Learn from Shane Murphy-Reuter, CMO at Webflow, about aligning your media buying strategy with how people consume content.
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Bringing Value at Every Stage of the Customer’s Journey
Learn from Narine Galstian, CMO at SADA, about getting customers for life and providing value at all stages of the customer journey.
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The Future of Gifting is AI Enhanced
Learn from Kris Rudeegraap, Co-CEO, Sendoso, about the future of gifting and the role of AI.
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Defining the Enemy When Rebranding
Learn from April Moh, CMO at Kyriba, about defining the enemy and the hero during your rebrand.
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Brand as the Hub of Your Go-To-Market Approach
Learn from John Solomon, CMO at Therabody, about overcoming the “Kleenex problem” and prioritizing the entry to your brand.