Podcasts from Adobe Experience Cloud Adobe Experience Cloud

Over 50% of insured adults expect personalized online care. But how do you use consumer data to create those one-on-one experiences in ways they can trust? The answer may be less complicated than you think. Listen to this report to learn:

-How healthcare consumers really feel about data use
-Top consumer concerns regarding health data
-Tips for using data in smart, safe ways to personalize healthcare

Based on extensive global research, the 2023 Digital Trends — B2B High Tech in Focus shares how high-tech organizations are remaking the B2B customer journey into a digitally-driven process that engages on an emotional level.

Personalization at Scale: Technology and Technology Services Spotlight explores the challenges — and payoffs — motivating high-tech firms to accelerate the adoption of next-generation B2B experiences.

You can read this content here: https://business.adobe.com/resources/sdk/high-tech-personalization-at-scale-report.html

Keeping customers satisfied means meeting their needs in the moment with the right financial advice. Listen to "Digital Trends 2023 — Financial Services in Focus" to get a current snapshot of customers’ expectations and discover the three areas you should focus on to improve customer journeys in 2023 and beyond.

This year, media and entertainment brands are giving customer retention top billing.

Based on extensive global research, 2023 Digital Trends — Media and Entertainment in Focus shares how media and entertainment (M&E) companies are inspiring loyalty and driving growth by delivering hyper-personalized customer experiences.

View the full report here https://business.adobe.com/resources/sdk/media-and-entertainment-digital-trends.html

In the 2023 Digital Trends report, we interviewed thousands of seasoned professionals to learn how they’re reacting, evolving, and succeeding amid significant disruption and opportunity.

Learn more: https://business.adobe.com/resources/digital-trends-report.html