Podjunction Podcast

Sadaf Beynon
  • 5.0 (3)
  • MARKETING
  • UPDATED WEEKLY

While many businesses are already tapping into the podcasting arena, not everyone knows 🎙️ Podjunction Podcast – The Intersection of Business Growth and Podcasting Podcasting isn’t just about content—it’s a powerful tool for growth. On Podjunction Podcast, we explore how entrepreneurs, CEOs, and business leaders are using podcasting to build their brands, expand their influence, and drive real business results. Each episode dives into high-level strategies, challenges, and insights from industry leaders who have successfully leveraged podcasting as part of their business strategy. Whether you're considering launching a podcast or looking to take yours to the next level, you'll find inspiration, actionable advice, and behind-the-scenes stories to help you make podcasting work for you. Join me, Sadaf Beynon, as I uncover the power of podcasting beyond the mic. 📩 Want to start your own business podcast? Learn more at Podjunction.com.

  1. 17/12/2025

    The Final Episode

    This is the final episode of Podjunction. In this short update, Sadaf shares an honest reflection on why it’s time to close this chapter, the journey Podjunction has been on, and the importance of stepping back with clarity and intention. Podjunction was created to explore how podcasting can be used as a tool for growth — for businesses, brands, and the people behind them. Over the course of the show, guests shared real insights, lessons learned, and the stories behind their work. This episode is a moment of gratitude and closure. Thank you To every guest who gave their time and insight. To every listener who tuned in, shared an episode, or sent a message. Your support has meant more than you know. The full Podjunction archive will remain available. If you’d like to continue listening to Sadaf’s work, you can find her on Conversations That Grow Podcast, a show focused on leadership, personal growth, and the conversations that shape who we become. Thank you for being part of the journey.

    3 min

  2. 02/12/2025

    The Future of Podcast Workflow

    This week on Podjunction Podcast, we’re diving into one of the biggest shifts happening in podcasting right now — the move toward all-in-one tools. Riverside just announced the launch of podcast hosting, officially bringing recording, editing, and publishing into a single platform. But rather than focusing on the feature itself, I brought Kendall back on the show to unpack the why behind this shift — and what it means for creators, teams, and business podcasters. We talk about the friction points that slow podcasters down, how tool overload leads to burnout, and why integrated platforms are becoming the future of podcasting. Kendall also shares insight into what business leaders still misunderstand about using a podcast to grow their brand, and the one thing every podcaster should focus on next year. In this episode, we cover: — Why moving workflows into one platform matters — How tool fatigue kills consistency — What business podcasters struggle with most — How to repurpose content with intention — The coming wave of platform consolidation — What becomes non-negotiable for creators — The smartest way to drive growth with your show Connect with Kendall: LinkedIn: Kendall Breitman Facebook Community: Conversation Creators by Riverside

    26 min

  3. 25/11/2025

    #108 What Early Podcasters Miss About Audience Behaviour

    Most podcasters think their biggest challenge is production. But as Dan Bond has discovered early on… the real challenge is behaviour — both for buyers and listeners. In this episode, we dig into the early days of Browse Basket Buy, how Dan is using it inside RevLifter, and what his understanding of buyer psychology has taught him about building a podcast that people actually want to stay with. In This EpisodeWe explore: Why Dan launched Browse Basket BuyEarly surprises from the first six episodesWhat buyer behaviour can teach us about listener behaviourHow recency bias shapes podcast consumptionWhether episodes have “conversion moments”Repurposing content without drowning in workWhy finding guests is harder than productionHow high-profile guests can jumpstart a new podcastWhy podcasting supports brand, relationships, partnerships and authorityWhy businesses give up too earlyHow to think about marketing holistically (not in isolated funnels)The long-game mindset every podcaster needs Key TakeawaysBehaviour is behaviour. The same psychology behind buying drives listening choices.Quality and clarity matter most. Listeners stay when a show educates and entertains.Recency bias is real. New episodes get the attention — older ones need intentional surfacing.Consistency compounds. Most podcasts fail because businesses expect quick wins.Podcasting is a relationship engine. Networking, partnerships, opportunities — it all flows through the conversations.Treat marketing holistically. No channel exists in isolation; everything feeds everything else. Resources & LinksConnect with Dan on LinkedIn: https://www.linkedin.com/in/jam2nd/Browse Basket Buy Podcast: https://browsebasketbuy.comRevLifter: https://revlifter.com

    33 min

  4. 18/11/2025

    #107 How Imperfect Podcasting Builds Powerful Brands

    In this episode, we’re talking about the long game of podcasting — the messy, imperfect, deeply human side that no one really warns you about. Itır shares the behind-the-scenes of her four-year journey: why she started her podcast (spoiler: it wasn’t strategic at the beginning)how she built long-term relationships, collaborators, and even team members through her episodesthe way curiosity — not trends — drives her topicsthe challenges of booking guests and staying consistentwhy over-editing kills the magicwhat she’s learned about listening, confidence, and showing up without needing everything perfect She also gives a peek into what’s coming next for The Marketing Meeting and her consultancy, IE Brand Consulting. This is a thoughtful, honest, encouraging conversation for anyone who wants to use their podcast as a space to learn, grow, and build something meaningful. Where to find Itır: LinkedIn: https://www.linkedin.com/in/itireraslan/ The Marketing Meeting Podcast: https://podcasts.apple.com/us/podcast/the-marketing-meeting-with-itir-eraslan/id1589765306 Website: https://www.ie-brand.com

    35 min

  5. 11/11/2025

    #106 What Five Years of Podcasting Taught Will Laurenson About Business Growth

    When Will Laurenson first started Customers Who Click, there was no strategy deck or detailed launch plan — just a deep curiosity and a desire to learn from great marketers. Five years later, his podcast has crossed 500,000 downloads, featured over 260 guests, and become a key part of his consulting business. In this episode, we unpack the lessons behind that journey: Curiosity over control — how letting go of a fixed plan led to better conversationsThe value of pre-calls — why building comfort and fit before hitting record mattersOver-prepping kills flow — what Will learned about staying present in the momentGood questions > smart answers — how listening properly changes everythingPodcasting as relationship-building — the unexpected business growth that follows If you’ve ever wondered how podcasting can do more than just share stories — how it can actually drive business results — this episode is packed with takeaways from someone who’s done it for five years straight. 🎧 Listen to Will’s show: Customers Who Click 💬 Connect with Will on LinkedIn: linkedin.com/in/willlaurenson

    33 min

  6. 04/11/2025

    #105 Stop Following Bad Podcast Advice

    In this final episode of The Podcast Rethink, Sadaf Beynon explores why so much of the podcasting advice online doesn’t work — and what actually does when your goal is to build meaningful authority and long-term business growth. Drawing from conversations with past guests and lessons learned behind the mic, Sadaf covers: Why chasing numbers can sabotage genuine successThe truth about sponsorships and monetisationWhy social media isn’t the growth engine you think it isThe three principles that make a podcast truly work: Focus, Consistency, and ConnectionWhat to measure when you care about real ROI Takeaway Challenge: 🎧 If you’re starting: record three honest solo episodes about something you care about.🎙️ If you’re a few months in: review your last five episodes — did they serve your audience or just fill airtime?📈 If you’re established: trace one client or collaboration back to your podcast. That’s your ROI. Podcasting might not be the fastest route to success — but it might just be the most meaningful. Mentioned Guests: Matt Edmundson (The eCommerce Podcast)Michelle Thames (Social Media Decoded)Norm Farrar (Lunch with Norm)Scott McInnes (The Inspiring Change Podcast) Connect with Sadaf: LinkedIn → https://www.linkedin.com/in/sadafbeynon/ Website → https://www.podjunction.com

    9 min

  7. 28/10/2025

    #104 Why Podcast Success Isn’t About Downloads But About Results

    Most podcasters still measure success by the wrong numbers — downloads, likes, and vanity metrics that look impressive but don’t move the business forward. In this episode, Sadaf Beynon shares what she’s learned from business leaders who use podcasting strategically — focusing on three KPIs that actually reflect real ROI: 💬 1. Relationships — The foundation of trustPodcasting is one of the most effective networking tools available. Kevin Bupp (Real Estate Investing for Cashflow) calls it a “door to genuine relationships” that often lead to clients and collaborations. 💡 2. Authority — Credibility that compoundsConsistency builds credibility. Michelle Thames’ solo episodes led to consulting opportunities — proof that showing up with valuable insight creates authority and business growth. 🎧 3. Engagement — Impact that lastsTrue engagement isn’t likes or downloads; it’s when people stay, listen, and come back. As Gary Arndt (Everything Everywhere Daily) says, “The right 200 downloads beat 2,000 every time.” The best podcasters don’t chase numbers — they build trust, consistency, and connection. Your challenge: Write down three real wins your podcast created this month — one relationship, one opportunity, and one reminder of your impact. That’s your real ROI.

    10 min

  8. 21/10/2025

    #103 Why You Should Start Your Podcast Solo (Not With Guests)

    Most podcasting advice says, “Get guests to grow faster.” But what if the fastest way to build authority and connection … is to start solo? In this episode, Sadaf Beynon explores why solo episodes aren’t just a fallback option — they’re a foundation for clarity, confidence, and credibility. You’ll hear: How “guest-heavy” podcasts can unintentionally hold you backWhy solo episodes are your best tool for learning, experimenting, and leading with authenticityHow successful hosts like Amy Porterfield, George Bryant, and Randy Molland used solo formats to build trust before bringing in guestsWhat you can do this week to build confidence in your own voice This is your reminder that your podcast doesn’t just need more guests — it needs more of you. 👉 Connect with Sadaf on LinkedIn or visit podjunctionpodcast.com for resources, insights, and upcoming episodes.

    12 min
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Ratings & Reviews

5
out of 5
3 Ratings

About

While many businesses are already tapping into the podcasting arena, not everyone knows 🎙️ Podjunction Podcast – The Intersection of Business Growth and Podcasting Podcasting isn’t just about content—it’s a powerful tool for growth. On Podjunction Podcast, we explore how entrepreneurs, CEOs, and business leaders are using podcasting to build their brands, expand their influence, and drive real business results. Each episode dives into high-level strategies, challenges, and insights from industry leaders who have successfully leveraged podcasting as part of their business strategy. Whether you're considering launching a podcast or looking to take yours to the next level, you'll find inspiration, actionable advice, and behind-the-scenes stories to help you make podcasting work for you. Join me, Sadaf Beynon, as I uncover the power of podcasting beyond the mic. 📩 Want to start your own business podcast? Learn more at Podjunction.com.

Information

  • Creator
    Sadaf Beynon
  • Years Active
    2024 - 2025
  • Episodes
    110
  • Rating
    Clean
  • Copyright
    © Aurion Digital Ltd
  • Show Website
    Podjunction Podcast