291 episodes

PPC Rockstars is your ticket to the juiciest tips, tactics, and techniques on all-things PPC, straight from the industry's foremost paid marketing thought leaders. We're shaking the entire PPC tree, tackling both search and social landscapes, even retargeting and third party data audience modeling. Tune in weekly for killer interviews packed with online advertising best practices and trusted campaign optimization techniques that scream. That's all right here, on PPC Rockstars.

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    • Business

PPC Rockstars is your ticket to the juiciest tips, tactics, and techniques on all-things PPC, straight from the industry's foremost paid marketing thought leaders. We're shaking the entire PPC tree, tackling both search and social landscapes, even retargeting and third party data audience modeling. Tune in weekly for killer interviews packed with online advertising best practices and trusted campaign optimization techniques that scream. That's all right here, on PPC Rockstars.

    Take Some Risk Inc. With Duane Brown

    Take Some Risk Inc. With Duane Brown

    Duane has been called a digital nomad by friends after living in 6 cities across 3 continents and visiting 40 countries around the world. After leaving Toronto, Canada in 2011 to gain an international view of the world, he has worked for Telstra in Australia and brands including ASOS, Mopp (bought Sept. 2014), Jack Wills and Grant Thornton while in London, UK.

    After London, Duane went traveling in Asia for 10 weeks and then came back to Canada and got a job with Unbounce. That job allowed him to work on more PPC landing pages than any marketer in the world. He now lives in Montreal, Canada helping ecom & SaaS brands grow through data, CRO and marketing.

    • 31 min
    Optmyzer with Fredrick Vallaeys

    Optmyzer with Fredrick Vallaeys

    Frederick Vallaeys was one of the first 500 employees at Google where he helped grow the AdWords search marketing system and served as Google’s AdWords Evangelist, teaching advertisers about which Google products are best to support their marketing goals. He was a key player on several of the teams that made AdWords into the leading platform for search marketing, including the team that started the AdWords Editor and the one that acquired Urchin (now Google Analytics). He has contributed his technical expertise to several AdWords books including bestsellers like “AdWords for Dummies,” “Advanced Google AdWords,” and “Quality Score in High Definition” and he writes a monthly blog for searchengineland.com. He helps advertisers improve their search marketing results through Optmyzr.com, an AdWords tool company that makes a Historical Quality Score Tracker, One-Click AdWords Optimizations and other tools to make account management more efficient.

    • 33 min
    Things you Should Be Thinking As a PPC Manager

    Things you Should Be Thinking As a PPC Manager

    Things you Should Be Thinking As a PPC Manager as David Szedtela speaks with the Managing Director Of Marketing Operation Company NameApogee Results. Michelle Stinson Ross is an industry recognized authority on digital marketing, particularly the convergence of content, search, and social media. She brings an extensive knowledge of digital marketing techniques and years of experience working with both B2B and B2C clients in marketing, content, and strategy roles. Michelle is a creative thinker, who enjoys solving business problems and assessing customer behavior. When setting strategy, Michelle is adept at targeting specific goals, focused metrics and KPIs to keep marketing plans and budgets on track. She also continues to maintain a proficiency in the evolving best practices for CRM, SEO, social media, email marketing, marketing automation and blog writing, and continues to cultivate an active thought leadership role in relevant digital strategy communities

    • 33 min
    Marketing Now

    Marketing Now

    David Bain, author of Marketing Now and David Szetela discuss how paid search and content marketing can work more closely together.

    "Marketing Now is filled with timeless advice that will help you gain an edge in your market. David Bain has interviewed hundreds of marketers who have years of experience in the digital space. He distilled all of that knowledge into the most actionable high-profit tips.

    • 34 min
    Google's AI And More With Nil Rooimans

    Google's AI And More With Nil Rooimans

    We see Google is pushing it's AI onto advertisers in the Google Ads platform. Examples include Smart Bidding, Smart Display and Shopping Campaigns, Responsive Search Ads and Close Variant matching. And the list goes on.

    • 29 min
    The Paid Search Association

    The Paid Search Association

    The Paid Search Association is dedicated to serving the search-advertising field by drawing on a diverse and expert community of paid search marketers to create programs, services and information products that advance the industry. Today we speak to Mike Freedman, manger for Paid Search Association. Mike Freedman has enjoyed a successful career in the field of search marketing for more than two decades. He’s worked in client-side and agency-side paid search advertising and also for two niche paid search advertising software platforms. Mike also has more than a decade of experience in the non-profit world. He helped develop and managed two national non-profit healthcare organizations, including a trade association and a certifying board. Mike worked for several years as director of communications for the American Heart Association in the Greater Miami area. If you’re working in the paid search industry or you are a student interested in opportunities in the paid search industry, the Paid Search Association is for you. We're just getting started but we promise to work hard to be your constant ally, advocate, and adviser to help you grow and advance in the paid search industry.

    • 31 min

Customer Reviews

mml_19 ,

Good podcast. Great up-to-date info.

Always up-to-date and relevant.
Only one thing to point out. Could profit from sound improvements. Would love to not have to hear David breathing and every little sounds that his tongue and saliva produces. It's really off-putting.

kevin gallagher ,

great

one of the best podcasts on wmr really well done!

Alan in the uk ,

Very useful

Great info - thank you

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