PR Made Simple

Pippa Goulden
  • 5.0 (26)
  • Marketing
  • Updated weekly

PR Made Simple is your ultimate guide to understanding how PR works for your business, to build your brand, give you credibility, drive sales and get known for what you do.  PR expert Pippa Goulden has over 20 years experience working with big brands, start-ups, entrepreneurs and founders as well as teaching hundreds of SMEs how to DIY their PR. In this podcast she'll be demystifying PR, cutting through the BS and confusion and showing you how you can use it to get results that actually work to drive your business forward.  Whether you're DIY-ing it, want 1-2-1 support or are looking to outsource your PR, this podcast is for founders, entrepreneurs, experts and in-house teams to give you actionable advice that you can apply to your business and get results that work to grow your business.

  1. 2 days ago

    70. The Passive Visibility Trap (and Why It's Keeping You Stuck )

    In this episode PR expert Pippa Goulden talks about the passive visibility trap that so many female founders have fallen into and something that she has been watching build for month.  Visibility has become the buzzword everyone is chasing, but most people are doing it passively, waiting to be noticed, hoping for introductions, asking the room for contacts instead of taking direct, proactive action themselves. In this episode Pippa names the passive visibility trap, gives a four question audit to help you spot whether you are stuck in it, and shares her four step shift from passive visibility to proactive authority building. In this episode: - Why so much "visibility work" is actually performance rather than progress - The real difference between visibility activity and authority building activity - A four question audit to check if you're stuck in the passive visibility trap - The four steps to move from passive to proactive - Why specificity is the thing that makes a pitch actually land And once you've had a listen  you can explore the different ways of working with me:  - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here  - Find out about my new Get Known CEO Day - an in person VIP 1-2-1 where we get your PR started - quickly. Find out more here  - Join the waitlist for Get Known Live on November 16th here  Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR Find out more at www.theprset.com  Book a discovery call with me to chat more here

    16 min

  2. 19 Jun

    69. PR Success Story: How PR Works as a Core Growth Strategy with Carly Corrigall

    Carly Corrigall is a personal trainer and coach for women in midlife. A former solicitor, she made the leap into fitness after her own experience with the gender health gap postpartum and has built her business around women who want to feel strong, capable and fit in their 40s and beyond. She is also one of Pippa's DIY PR members and has built an authority ecosystem that genuinely works for her business. Journalists now approach her. Family members recognise her advice before she has even told them about it. And her PR has become a real growth strategy for her business rather than a nice to have. In this episode we discuss: - How Carly's PR has helped her build trust in a saturated and increasingly sceptical fitness market - Why being discerning about what she says yes to has made her PR work harder - What happened the time she shared a personal story on a controversial topic and how she handled the comments - Why niching down, then evolving that niche, has made her business stronger not smaller  - What it actually feels like when journalists start coming to you Find Carly at  https://www.clcfitness.co.uk/ https://www.instagram.com/carlycorrigall And once you've had a listen  you can explore the different ways of working with me:  - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here  - Find out about my new Get Known CEO Day - an in person VIP 1-2-1 where we get your PR started - quickly. Find out more here  - Join the waitlist for Get Known Live on November 16th here  Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR Find out more at www.theprset.com  Book a discovery call with me to chat more here

    38 min

  3. 11 Jun

    68. Confidence and PR: What I Got Wrong

    For years PR expert Pippa Goulden thought confidence was a byproduct of doing PR work. The nice thing that happened after the results came in. Preparing for a talk on visibility and confidence made her realise she had it completely the wrong way around. In this episode Pippa shares why confidence is not the destination but the thing that grows through doing the work. And why waiting to feel ready is the trap that keeps brilliant founders invisible. In this episode: Why confidence is a muscle not a feeling Why clarity is the biggest confidence accelerator Pippa has seen The founders who are building confidence fastest and what they are doing differently Why the nos matter just as much as the yeses And the real reason you need to send the f*cking emailAnd once you've had a listen  you can explore the different ways of working with me:  - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here  - Find out about my new Get Known CEO Day - an in person VIP 1-2-1 where we get your PR started - quickly. Find out more here  - Join the waitlist for Get Known Live on November 16th here  Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR Find out more at www.theprset.com  Book a discovery call with me to chat more here

    18 min

  4. 20 May

    67. PR's ROI: It's Not What You Think

    A common question is how you measure the impact of PR and in this episode small business PR expert Pippa deeps dives into the data, as well as the non-tangible impact that's harder to measure but makes it so worthwhile.  In this episode we cover:  - The real tangible results PR has created for Pippa's clients and members, from Liberty stockists to £40k keynote talks to John Lewis Christmas campaigns  - Why PR is actually more measurable than you think and how to track it in your own business  -Why AI search is changing everything and why your PR activity today is feeding it for years to come  - Why PR builds momentum in a way paid ads never can  - All the results you cannot put in a spreadsheet but that change everything anyway And once you've had a listen  you can explore the different ways of working with me:  - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here  - Find out about my new Get Known CEO Day - an in person VIP 1-2-1 where we get your PR started - quickly. Find out more here  - Join the waitlist for Get Known Live on November 16th here  Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR Find out more at www.theprset.com  Book a discovery call with me to chat more here

    19 min

  5. 13 May

    66. What happens when you send the f*cking email: a real story

    This week PR expert Pippa Goulden takes you through what happened when one of her 1:1 Accelerator clients was contacted by two major journalists in the same week. She didn't pitch them. They came to her.  Pippa shares exactly how it happened, what it took to get there, and what it means for you. In this episode: Why strategic PR builds momentum even when you can't see it happening  What journalists actually care about (it's not your follower count)  The moment everything shifts and opportunities start coming to you Why you need to send the f*cking email. Now. p.s. sorry for the swears!  And once you've had a listen  you can explore the different ways of working with me:  - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here  - Find out about my new Get Known CEO Day - an in person VIP 1-2-1 where we get your PR started - quickly. Find out more here  - Join the waitlist for Get Known Live on November 16th here  Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR Find out more at www.theprset.com  Book a discovery call with me to chat more here

    12 min

  6. 29 Apr

    65. Storytelling and Your PR (and why it's not what you think it is)

    Small business PR strategist Pippa Goulden tackles the word that stops founders in their tracks: Storytelling and reframes what it actually means in the context of PR and authority building. In this episode: Why storytelling doesn't mean oversharing or being dramaticThe real reason PR doesn't work, and how storytelling is usually at the heart of itHow to work out what stories to tell (and where to find them)Why your boundaries always come first and why no PR is better than bad PRAnd once you've had a listen  you can explore the different ways of working with me:  - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here  - Find out about my new Get Known CEO Day - an in person VIP 1-2-1 where we get your PR started - quickly. Find out more here  - Join the waitlist for Get Known Live on November 16th here  Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR Find out more at www.theprset.com  Book a discovery call with me to chat more here

    18 min

  7. 22 Apr

    64. Knowing What You Want To Get Known For: The positioning piece that changes everything

    Small business PR strategist Pippa Goulden tackles the one thing she sees holding founders back more than anything else: not knowing what they want to Get Known for. In this episode: Why this isn't just a beginner problem, even six and seven figure founders struggle with thisWhat unclear positioning is actually costing youThe mindset that stops founders putting a stake in the ground (and why the fear is wrong)How to work out what you want to Get Known forWhy positioning and authority building go hand in handAnd once you've had a listen  you can explore the different ways of working with me:  - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here  - Find out about my new Get Known CEO Day - an in person VIP 1-2-1 where we get your PR started - quickly. Find out more here  - Join the waitlist for Get Known Live on November 16th here  Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR Find out more at www.theprset.com  Book a discovery call with me to chat more here

    17 min

  8. 14 Apr

    63. Not all PR is Good PR: How To Focus On What Actually Works For Your Business

    Most founders think more PR equals better results. It doesn't. In this episode Small Biz PR expert Pippa Goulden breaks down why unfocused PR wastes your time, your money and your confidence,  and how two simple questions can transform your entire approach. In this episode: Why spray and pray PR never works (and why agencies do it anyway) The two questions that should sit behind every PR decision you make How to assess any opportunity before you say yes The real reason your PR isn't moving the needle What strategic PR actually looks like in practiceAnd once you've had a listen  you can explore the different ways of working with me:  - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here  - Find out about my new Get Known CEO Day - an in person VIP 1-2-1 where we get your PR started - quickly. Find out more here  - Join the waitlist for Get Known Live on November 16th here  Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR Find out more at www.theprset.com  Book a discovery call with me to chat more here

    14 min
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About

PR Made Simple is your ultimate guide to understanding how PR works for your business, to build your brand, give you credibility, drive sales and get known for what you do.  PR expert Pippa Goulden has over 20 years experience working with big brands, start-ups, entrepreneurs and founders as well as teaching hundreds of SMEs how to DIY their PR. In this podcast she'll be demystifying PR, cutting through the BS and confusion and showing you how you can use it to get results that actually work to drive your business forward.  Whether you're DIY-ing it, want 1-2-1 support or are looking to outsource your PR, this podcast is for founders, entrepreneurs, experts and in-house teams to give you actionable advice that you can apply to your business and get results that work to grow your business.

Information

  • Creator
    Pippa Goulden
  • Years Active
    2024 - 2026
  • Episodes
    71
  • Rating
    Explicit
  • Copyright
    © 2026 The PR Set
  • Show Website
    PR Made Simple

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