PR Made Simple

Pippa Goulden
  • 5.0 (26)
  • Marketing
  • Updated weekly

PR Made Simple is your ultimate guide to understanding how PR works for your business, to build your brand, give you credibility, drive sales and get known for what you do.  PR expert Pippa Goulden has over 20 years experience working with big brands, start-ups, entrepreneurs and founders as well as teaching hundreds of SMEs how to DIY their PR. In this podcast she'll be demystifying PR, cutting through the BS and confusion and showing you how you can use it to get results that actually work to drive your business forward.  Whether you're DIY-ing it, want 1-2-1 support or are looking to outsource your PR, this podcast is for founders, entrepreneurs, experts and in-house teams to give you actionable advice that you can apply to your business and get results that work to grow your business.

  1. 2 days ago

    74. The Rebellious Leader: Mills Gray on PR, Book Launches and Finding Your Lane

    Mills Gray is a business strategist, NLP practitioner, speaker and author of The Rebellious Leader. She helps successful women build businesses that create more capacity, more predictable income and less dependence on them as the operating system. In this episode Pippa and Mills talk about her brand new book (out this week!) the PR behind it and why doing things the way you think you should rarely works. In this episode: - What made Mills write The Rebellious Leader and why it is not like any business book you have read before - Why every time you do something because you think you should, you lose a little bit of yourself - The difference between being scared of something and it simply not being aligned with you - How Mills has approached the PR for her book launch and what she has learned - Why your book is not your PR hook and what actually is - The passive visibility trap in action and why being specific changes everything Buy The Rebellious Leader here Find out more about Mills here Follow her on Insta here And once you've had a listen  you can explore the different ways of working with me:  - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here  - Find out about my new Get Known CEO Day - an in person VIP 1-2-1 where we get your PR started - quickly. Find out more here  - Buy your ticket for Get Known Live on 16th November here (before they sell out!)  Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR Find out more at www.theprset.com  Book a discovery call with me to chat more here

  2. 16 Jul

    73. It's July. Your Christmas PR Starts Now.

    It's July. Which means in PR land, Christmas has already started. Pippa has been doing Christmas PR for over two decades and this will be her sixth Xmas inside The PR Set. In this episode she is not giving you the standard checklist. She is telling you what actually makes the difference between the founders who look back on Q4 feeling proud and the ones who wish they had started earlier. In this episode: - Why Christmas PR creates opportunities you could never have planned for, including the member who went from the Daily Telegraph to BBC Morning Live - Why 2026 is different and why starting now is your competitive advantage - The number one rule of Christmas PR at The PR Set and why you shouldn't put all your eggs in the Christmas Gift Guide Basket  - What Pippa would actually do if she were starting her Christmas PR today - The five step practical plan to get you from now to a brilliant Q4 Your Q4 self is going to be very grateful you listened to this in July. And once you've had a listen  you can explore the different ways of working with me:  - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here  - Find out about my new Get Known CEO Day - an in person VIP 1-2-1 where we get your PR started - quickly. Find out more here  - Buy your ticket for Get Known Live on 16th November here (before they sell out!)  Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR Find out more at www.theprset.com  Book a discovery call with me to chat more here

  3. 7 Jul

    72. Done Waiting: Your Six Month PR Plan for the Rest of 2026 (Part 2)

    We are halfway through 2026 and if PR has been sitting on your to do list since January, this episode is your wake up call. In part two of this two part series, small biz PR expert Pippa Goulden gets practical. This is the going forward episode. The one that takes everything from last week's reflection and turns it into a real plan you can actually act on. In this episode: Why summer is actually one of the best times to be doing your PR and why most founders get this wrong The three things keeping you stuck right now and how to move past them Your five step six month PR plan to finish 2026 having genuinely moved the dial Why PR is no longer a nice to have and what AI search means for your business right now. And once you've had a listen  you can explore the different ways of working with me:  - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here  - Find out about my new Get Known CEO Day - an in person VIP 1-2-1 where we get your PR started - quickly. Find out more here  - Buy your ticket for Get Known Live on 16th November here (before they sell out!)  Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR Find out more at www.theprset.com  Book a discovery call with me to chat more here

  4. 1 Jul

    71. PR's Having a Moment: What's Actually Working in 2026 (Part One)

    Six months into 2026 PR Expert Pippa Goulden is taking stock of what she is seeing across the founders she works with, and the picture is clear. The ones getting real results are not the ones who have cracked the algorithm. They are the ones building authority intentionally and strategically. In this episode, part one of two, Pippa shares what is actually working right now, the real results happening inside her membership and with her one to one clients, why PR is genuinely having a moment, and why AI search is changing everything for small business owners. In this episode: Real results from inside the PR Set membership and the one to one Accelerator Why AI search is making earned media more important than ever The common thread across every founder getting results right now Why visibility and authority are not the same thing and which one actually moves the dial Next week: Part Two, what to focus on in the next six months to Get Known for what you do. And once you've had a listen  you can explore the different ways of working with me:  - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here  - Find out about my new Get Known CEO Day - an in person VIP 1-2-1 where we get your PR started - quickly. Find out more here  - Buy your ticket for Get Known Live on 16th November here (before they sell out!)  Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR Find out more at www.theprset.com  Book a discovery call with me to chat more here

  5. 24 Jun

    70. The Passive Visibility Trap (and Why It's Keeping You Stuck )

    In this episode PR expert Pippa Goulden talks about the passive visibility trap that so many female founders have fallen into and something that she has been watching build for month.  Visibility has become the buzzword everyone is chasing, but most people are doing it passively, waiting to be noticed, hoping for introductions, asking the room for contacts instead of taking direct, proactive action themselves. In this episode Pippa names the passive visibility trap, gives a four question audit to help you spot whether you are stuck in it, and shares her four step shift from passive visibility to proactive authority building. In this episode: - Why so much "visibility work" is actually performance rather than progress - The real difference between visibility activity and authority building activity - A four question audit to check if you're stuck in the passive visibility trap - The four steps to move from passive to proactive - Why specificity is the thing that makes a pitch actually land And once you've had a listen  you can explore the different ways of working with me:  - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here  - Find out about my new Get Known CEO Day - an in person VIP 1-2-1 where we get your PR started - quickly. Find out more here  - Buy your ticket for Get Known Live on 16th November here (before they sell out!)  Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR Find out more at www.theprset.com  Book a discovery call with me to chat more here

  6. 19 Jun

    69. PR Success Story: How PR Works as a Core Growth Strategy with Carly Corrigall

    Carly Corrigall is a personal trainer and coach for women in midlife. A former solicitor, she made the leap into fitness after her own experience with the gender health gap postpartum and has built her business around women who want to feel strong, capable and fit in their 40s and beyond. She is also one of Pippa's DIY PR members and has built an authority ecosystem that genuinely works for her business. Journalists now approach her. Family members recognise her advice before she has even told them about it. And her PR has become a real growth strategy for her business rather than a nice to have. In this episode we discuss: - How Carly's PR has helped her build trust in a saturated and increasingly sceptical fitness market - Why being discerning about what she says yes to has made her PR work harder - What happened the time she shared a personal story on a controversial topic and how she handled the comments - Why niching down, then evolving that niche, has made her business stronger not smaller  - What it actually feels like when journalists start coming to you Find Carly at  https://www.clcfitness.co.uk/ https://www.instagram.com/carlycorrigall And once you've had a listen  you can explore the different ways of working with me:  - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here  - Find out about my new Get Known CEO Day - an in person VIP 1-2-1 where we get your PR started - quickly. Find out more here  - Buy your ticket for Get Known Live on 16th November here (before they sell out!)  Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR Find out more at www.theprset.com  Book a discovery call with me to chat more here

  7. 11 Jun

    68. Confidence and PR: What I Got Wrong

    For years PR expert Pippa Goulden thought confidence was a byproduct of doing PR work. The nice thing that happened after the results came in. Preparing for a talk on visibility and confidence made her realise she had it completely the wrong way around. In this episode Pippa shares why confidence is not the destination but the thing that grows through doing the work. And why waiting to feel ready is the trap that keeps brilliant founders invisible. In this episode: Why confidence is a muscle not a feeling Why clarity is the biggest confidence accelerator Pippa has seen The founders who are building confidence fastest and what they are doing differently Why the nos matter just as much as the yeses And the real reason you need to send the f*cking emailAnd once you've had a listen  you can explore the different ways of working with me:  - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here  - Find out about my new Get Known CEO Day - an in person VIP 1-2-1 where we get your PR started - quickly. Find out more here  - Buy your ticket for Get Known Live on 16th November here (before they sell out!)  Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR Find out more at www.theprset.com  Book a discovery call with me to chat more here

  8. 20 May

    67. PR's ROI: It's Not What You Think

    A common question is how you measure the impact of PR and in this episode small business PR expert Pippa deeps dives into the data, as well as the non-tangible impact that's harder to measure but makes it so worthwhile.  In this episode we cover:  - The real tangible results PR has created for Pippa's clients and members, from Liberty stockists to £40k keynote talks to John Lewis Christmas campaigns  - Why PR is actually more measurable than you think and how to track it in your own business  -Why AI search is changing everything and why your PR activity today is feeding it for years to come  - Why PR builds momentum in a way paid ads never can  - All the results you cannot put in a spreadsheet but that change everything anyway And once you've had a listen  you can explore the different ways of working with me:  - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here  - Find out about my new Get Known CEO Day - an in person VIP 1-2-1 where we get your PR started - quickly. Find out more here  - Buy your ticket for Get Known Live on 16th November here (before they sell out!)  Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR Find out more at www.theprset.com  Book a discovery call with me to chat more here

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About

PR Made Simple is your ultimate guide to understanding how PR works for your business, to build your brand, give you credibility, drive sales and get known for what you do.  PR expert Pippa Goulden has over 20 years experience working with big brands, start-ups, entrepreneurs and founders as well as teaching hundreds of SMEs how to DIY their PR. In this podcast she'll be demystifying PR, cutting through the BS and confusion and showing you how you can use it to get results that actually work to drive your business forward.  Whether you're DIY-ing it, want 1-2-1 support or are looking to outsource your PR, this podcast is for founders, entrepreneurs, experts and in-house teams to give you actionable advice that you can apply to your business and get results that work to grow your business.

Information

  • Creator
    Pippa Goulden
  • Years Active
    2024 - 2026
  • Episodes
    75
  • Rating
    Explicit
  • Copyright
    © 2026 The PR Set
  • Show Website
    PR Made Simple

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