23 min
Practical Considerations for an Omnichannel Strategy Life in Programmatic Digital Out-of-Home
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- Education
The introduction of programmatic buying capabilities has resulted in more collaborative approaches between OOH specialists and those responsible for buying online advertising. In this episode of Life in Programmatic DOOH, Dom Kozak, Head of Programmatic at JCDecaux UK in conversation with Alys Donnelly, Head of Programmatic, Kinetic about what it’s like to collaborate with digital teams.
Hosted on Acast. See acast.com/privacy for more information.
The introduction of programmatic buying capabilities has resulted in more collaborative approaches between OOH specialists and those responsible for buying online advertising. In this episode of Life in Programmatic DOOH, Dom Kozak, Head of Programmatic at JCDecaux UK in conversation with Alys Donnelly, Head of Programmatic, Kinetic about what it’s like to collaborate with digital teams.
Hosted on Acast. See acast.com/privacy for more information.
23 min