Proc-N-Roll : Your guide to practical procurement!

Graphite Connect and Candor Procurement

Welcome to Proc n Roll, where nearly 70 years of combined procurement expertise come together. Join Natasha, the PRO CPO with experience at IBM, McKesson, Salesforce, and Nike; Zach, the procurement guru from London; and Conrad, the visionary innovator behind transformational procurement at Intel and Adobe. We dive into the latest trends shaping the procurement landscape while breaking down the essential building blocks for success. Whether you’re new to procurement or a seasoned expert, our discussions will inspire you and keep you grounded in real-world value.

  1. 57 Contracts With the Same Hotel: The Visibility Problem Nobody Sees

    7 HR AGO

    57 Contracts With the Same Hotel: The Visibility Problem Nobody Sees

    You think you know your spend? Natasha Gurevich once found a company with 57 separate contracts with the same hotel chain — because nobody had visibility across entities. In this Proc N Roll: Track, Conrad Smith breaks down the simplest data model every procurement team needs (transactions → suppliers → cost centers), Natasha reveals how fragmented visibility creates hidden waste, and together they introduce 3D Segmentation — evaluating suppliers across spend, risk, AND business criticality instead of just dollars. Natasha also shares how partnering with Legal on a volume-vs-value analysis freed up massive resources: 80% of contracts were under $150K and didn't need the full treatment. This Track is pulled from https://open.spotify.com/episode/0Vz93Umri8VZSoA4nbKZ2G?si=eLBKlK2EQMCso6jNNclLAw About Proc N Roll:Your guide to practical procurement, where we make procurement rock and roll. Hosted by Conrad Smith (Founder of Graphite Connect, former CPO at Adobe, and Intel), Natasha Gurevich (former CPO at Nike, Salesforce, McKesson, and IBM), and Zachary Bachir. Three procurement veterans with almost 70 years of combined practical experience, unpacking the trends, skills, and real-world lessons that shape the profession.

    12 min

  2. 5 DAYS AGO

    Building Digital Twins: How AI is Reshaping the Procurement Workforce

    In this episode of Proc N Roll, the "Three Amigos" reunite to tackle the wild frontier of AI in the workplace before diving deep into the architecture of procurement operating models. Are AI tools "employees" or just "agents"? The trio discusses the clash between tech developers and HR departments, and Conrad introduces us to James. his multilingual, highly efficient AI Chief of Staff who manages his calendar, tracks meeting action items, and holds the team accountable.In the second half of the episode, the conversation shifts to the blueprint of business: the procurement operating model. Zach and Natasha share their proven frameworks for structuring, documenting, and executing a winning model. Whether your organization needs to be centralized, center-led, or decentralized, this episode provides the practical steps you need to align your procurement structure with your ultimate business goals, and even touches on how to build a "digital twin" of your procurement workforce! Catch up on the Operating Model subject: https://open.spotify.com/episode/4lpDVChcoaCLtbsVWxYJsE?si=hdp4-qlzRtCQ-tzEbwjwkg https://open.spotify.com/episode/3ZMyZqSVAQx9IoipQzfemS?si=5mM11orpRZGf6YqU2d9s6w Timestamps (01:16) – Welcome Back: The Procurement BFFs Reunite (01:29) – Agents vs. Employees: The HR and Tech Divide (03:58) – Meet James: Conrad's AI Chief of Staff (07:39) – The Meeting Debate: AI Note-Takers vs. Handwritten Notes (11:18) – The End of Self-Service: How AI is Bringing Back Full-Service Support (15:22) – AI Security, Enterprise Guardrails, and the Mac Mini Strategy (18:30) – The Blueprint: Transitioning to Procurement Operating Models (20:51) – Operating Model Archetypes: Centralized, Center-Led, and Decentralized (30:02) – The Future: Building a "Digital Twin" of Your Procurement Org (35:45) – From Ingredients to Blueprint: How to Document Your Model (37:41) – The "Factory of Ideas": Natasha’s Category Management Framework (47:04) – Final Advice for CPOs: Where to Start Designing Your Model About Proc n Roll Proc n Roll is your guide to practical procurement. Join industry veterans Conrad, Zach, and Natasha as we tackle real-world challenges for procurement leaders. From building agile operating models to leveraging the latest AI and data strategies, we bring you no-nonsense, actionable insights to help you transform your organization.

    50 min
  3. Stop Hiring. Start Growing: The Procurement Talent Fix

    19 MAY

    Stop Hiring. Start Growing: The Procurement Talent Fix

    The procurement talent crisis isn't a hiring problem — it's a development problem. In this Proc N Roll: Track, Natasha Gurevich argues that as automation replaces purchasing tasks, leaders can't expect their teams to instantly become strategic thinkers. You have to build that muscle from within. She introduces the "work romance" model: pair experienced Gen X leaders who understand the business problems with Gen Z employees who grew up with tech. Hand them a complex challenge with zero instructions — and watch them solve it in two weeks. Conrad Smith pushes leaders to stop watching demos and get their hands dirty in the actual tools. This Track is pulled from https://open.spotify.com/episode/4MNArtXXGJwUrPykWaxtcc?si=SdaicJUyQLaNt1gnxQ3BJA About Proc N Roll:Your guide to practical procurement, where we make procurement rock and roll. Hosted by Conrad Smith (Founder of Graphite Connect, former CPO at Adobe, and Intel), Natasha Gurevich (former CPO at Nike, Salesforce, McKesson, and IBM), and Zachary Bachir. Three procurement veterans with almost 70 years of combined practical experience, unpacking the trends, skills, and real-world lessons that shape the profession.

    10 min
  4. How to Win Over a Stakeholder Who Doesn't Want Your Help

    12 MAY

    How to Win Over a Stakeholder Who Doesn't Want Your Help

    Every procurement professional has met that stakeholder — the one who says "we're fine, thanks" and locks the door. In this Proc N Roll: Track, Natasha Gurevich shares the exact playbook she used to break into one of procurement's hardest categories: marketing. Step one: stop threatening an RFP and start sending a one-page market intel newsletter. Step two: show them the supplier pie chart they've never seen — 4,000 suppliers, 10 of them doing 80% of the work. Conrad Smith adds a reframe from Google's procurement model and delivers one of the best analogies in the series: "It's almost impossible not to love somebody that loves your kids." This Track is pulled from https://open.spotify.com/episode/6nXrAVjJUnjBxdpTQrXaVF?si=XP_TfoImTQuAaTsDIwQe6w About Proc N Roll:Your guide to practical procurement, where we make procurement rock and roll.Hosted by Conrad Smith (Founder of Graphite Connect, former CPO at Adobe, and Intel), Natasha Gurevich (former CPO at Nike, Salesforce, McKesson, and IBM), and Zachary Bachir. Three procurement veterans with almost 70 years of combined practical experience, unpacking the trends, skills, and real-world lessons that shape the profession.

    10 min
  5. What Are We Trying to Achieve? The Shift to Outcome-Based Procurement

    7 MAY

    What Are We Trying to Achieve? The Shift to Outcome-Based Procurement

    Welcome back to Proc n Roll! In this week's episode, Conrad reconnects with long-time colleague and procurement powerhouse Omid Ghamami to discuss a fundamental shift in how we source. Are you spending 70% to 90% of your day firefighting supplier issues? Omid argues that this happens because procurement teams are stuck in a 1970s mindset, focusing entirely on buying "goods and services" instead of contracting for business outcomes. Omid shares incredible stories—from the LED traffic light disaster to the $30 million payroll blunder—that illustrate exactly why focusing on activities instead of results costs organizations millions. Tune in to learn why your legal team isn't actually protecting you commercially, why "ignorance" is your greatest procurement weapon, and how to stop asking for permission so you can crown yourself as a true business leader. Timestamps: (00:55) – Welcome & Reconnecting 30 Years Later 04:40 – The Accidental Career: Nobody Plans for Procurement (08:16) – Stop Parasitic Negotiations: The Hidden 18% Cost (12:39) – Why We Buy The Wrong Things: Custom vs. Standard (15:33) – The Brutal Truth: Why Stakeholders Don't Engage Us Early (21:23) – The Problem with "Goods and Services" Contracts (25:59) – Embrace Ignorance: Your Greatest Procurement Tool (32:57) – The Know, Like, and Trust Triangle (42:27) – The San Francisco $30M Payroll Blunder (46:19) – Response Time vs. Resolution Time (The Baseball Game Story) (51:05) – The Wisconsin LED Traffic Light Disaster (55:13) – Why Legal Isn't Protecting You Commercially (01:01:46) – Leadership Lesson: Crown Yourself About Proc n Roll Proc n Roll is your guide to practical procurement. Join Conrad, Zach, and Natasha as we tackle real-world challenges for procurement leaders. From building operating models to leveraging data and AI strategy, we bring you no-nonsense insights to help you transform your organization! Be sure to hit that like button, comment your thoughts, and subscribe so you never miss an episode.

    1hr 5min
  6. Forget the Savings Number for 12 Months The CPO Mindset Shift

    5 MAY

    Forget the Savings Number for 12 Months The CPO Mindset Shift

    If procurement only speaks the language of cost savings, it will never be astrategic partner. In this Proc N Roll: Track, former CPO Natasha Gurevich argues that real value looks different to every stakeholder — risk reduction for legal, speed to market for marketing, capacity assurance for supply chain — and that procurement leaders need to be brave enough to tell their teams, "Forget the savings number for 12 months. Just do the right thing for the business." Conrad Smith shares how he stopped reporting savings to his CFO for nearly two years at Adobe, and the trio unpacks the three pillars required to shift from savings to value: talent, stakeholder relationships, and supplier relationships. This Track is pulled from https://open.spotify.com/episode/7CHXHUFK1sMqA6Cct1b2iz?si=eFBJEG3sQGGKgSLzRqo_Ag About Proc N Roll:Your guide to practical procurement, where we make procurement rock and roll.Hosted by Conrad Smith (Founder of Graphite Connect, former CPO at Adobe, and Intel), Natasha Gurevich (former CPO at Nike, Salesforce, McKesson, and IBM), and Zachary Bachir. Three procurement veterans with almost 70 years of combined practical experience, unpacking the trends, skills, and real-world lessons that shape the profession.

    10 min
  7. Why Most Procurement Risk Programs Fail (And the 4 Step Fix)

    30 APR

    Why Most Procurement Risk Programs Fail (And the 4 Step Fix)

    Procurement teams love to talk about risk. Most of them never actually manage it. In this Proc N Roll: Track, Conrad Smith lays out the biggest failure he sees across dozens of procurement orgs every month — stopping at "awareness" and never moving to mitigation — and introduces the four-step framework that separates real programs from glorified questionnaires: Define. Measure. Manage. Monitor. Natasha Gurevich reinforces the enterprise mindset with her "20 burning platforms" principle: you can't fix everything, so pick the riskiest risks and actually work them. This Track is pulled from https://open.spotify.com/episode/0JvE9vi3x5eYWldEvhQNWl?si=uUFbJcaTSKKuitN7utuSCA About Proc N Roll:Your guide to practical procurement, where we make procurement rock and roll.Hosted by Conrad Smith (Founder of Graphite Connect, former CPO at Adobe, and Intel), Natasha Gurevich (former CPO at Nike, Salesforce, McKesson, and IBM), and Zachary Bachir. Three procurement veterans with almost 70 years of combined practical experience, unpacking the trends, skills, and real-world lessons that shape the profession.

    12 min
  8. The Feedback Question That Disarms Every Conversation

    28 APR

    The Feedback Question That Disarms Every Conversation

    Want honest feedback from your team? Stop asking people to judge you. In this Proc N Roll: Track, pro-CPO Natasha Gurevich shares the single question that transformed how she receives feedback from direct reports, peers, and skip-levels: "How have you experienced me?" Conrad Smith and Zachary Bachir unpack why human nature resists feedback — the "mammalian brain" at work — and how leaders can build a culture where critical input becomes routine, not rare. This Track is pulled from https://open.spotify.com/episode/1r4JLHcYnMAk6Fps0Aw5Sc?si=JKC2fPO5QaGoQY5sRcCg-w About Proc N Roll:Your guide to practical procurement, where we make procurement rock and roll.Hosted by Conrad Smith (Founder of Graphite Connect, former CPO at Adobe, and Intel), Natasha Gurevich (former CPO at Nike, Salesforce, McKesson, and IBM), and Zachary Bachir. Three procurement veterans with almost 70 years of combined practical experience, unpacking the trends, skills, and real-world lessons that shape the profession.

    10 min
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About

Welcome to Proc n Roll, where nearly 70 years of combined procurement expertise come together. Join Natasha, the PRO CPO with experience at IBM, McKesson, Salesforce, and Nike; Zach, the procurement guru from London; and Conrad, the visionary innovator behind transformational procurement at Intel and Adobe. We dive into the latest trends shaping the procurement landscape while breaking down the essential building blocks for success. Whether you’re new to procurement or a seasoned expert, our discussions will inspire you and keep you grounded in real-world value.

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