Are you still using products full of chemicals you can’t pronounce? On this episode of PureJo: Hack or Hype?, I’m putting Happy Earth to the test — a 100% natural, vegan personal care brand for the whole family, from baby to mama, and one of the fastest-growing names in natural personal care. Happy Earth was founded in the Netherlands in 2016 by Martijn Bruijning and Niels Brouwer, and today they’re the market leader in natural deodorant, with a 38–51% share and growing +16% year on year. I sat down with Dave Christie, the man who brought Happy Earth to the UK market, to talk about the brand’s philosophy, its formulations, and what makes it different from the big names sitting on your bathroom shelf. But talk is cheap — so I didn’t stop at the interview. I tested over 35 Happy Earth products myself, across every category: deodorants (balms, roll-ons, sprays, and the crystal stick), shower gels, hand soaps, body lotions and butters, and the Baby & Kids range. Using my Bio-Individual Breakdown™ approach, each product is reviewed properly — real-life use, real results — because in health, there is no one-size-fits-all. What works brilliantly for one person could be a complete waste of money for someone else. So instead of asking “does this work?”, I ask a better question: who does this actually work for? Every product carries NATRUE, Vegan Society, and Zero Plastic Inside certification, and Happy Earth as a brand is B Corp certified with a score of 101.1. No chemicals, no microplastics, no compromise — and every product under £13. So — is it hack, is it hype, or does it depend on you? Listen now to find out. 🎁 Listener offer: Get 30% off at Happy Earth’s UK website with code PUREJO Shop now are offer exppires 31st October 2026 I’m Johanna, holistic health and wellness coach and host of PureJo: Hack or Hype on UK Health Radio, reaching 1.7 million listeners across 54 countries. Each episode, I speak to the experts behind the products, test them myself, and give you a clear, honest verdict — because health is personal, and everything here should not be considered medical advice. Always do your own research and seek professional guidance where appropriate. Follow me on Instagram @johanna_livewell.travelmore and at purejo.com. Because if it’s not right for you, it’s not worth your money.
