Radically Transparent

Oktopost
  • 5.0 (2)
  • MARKETING
  • UPDATED WEEKLY
Radically Transparent

Radically Transparent, presented by Oktopost, is a podcast geared towards the modern-day B2B marketer. Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe. Each episode shines a light on the inner workings of B2B leadership-- including what keeps successful CEOs, CMOs and VPs up at night, professionally. The conversations are real, raw and authentic all while revealing to listeners the unfiltered, not-so-known truths of today’s most interesting marketers.

  1. 5 DAYS AGO

    Beyond the blog: Leveraging content to grow your B2B brand with Shelby Blitz

    Shelby Blitz, Director of Content Marketing at HiBob stops by the Radically Transparent podcast to reveal a few invaluable insights into building impactful, human-first B2B content strategies that foster real brand growth and differentiate your brand in a competitive market.

    32 min

  2. 12 DEC

    Building the backbone of B2B marketing for sustainable growth with Chris Peer

    Chris Peer, the author of The Great 8 Pillars: ROI-Driven Marketing for Manufacturing Companies stops by the Radically Transparent podcast and brings his three decades of experience as an expert in B2B digital marketing and sales as the Founder, President, and CEO of the marketing firms SyncShow and G8P. In this episode, Chris shares his insights on why operational infrastructure is often overlooked in marketing strategies and how companies can build a strong foundation for sustainable growth by following the “Great 8 Pillars”.

    25 min

  3. 5 DEC

    The role of creativity in B2B Marketing with Wensy Antoli

    LinkedIn for Marketing’s Creative Strategy Lead, Wensy Antoli, unveils the #1 secret to cutting through the noise in B2B marketing – creativity. In this captivating episode, Wensy shares how B2B brands can build trust, engage audiences and achieve measurable (and meaningful) outcomes simply by leveraging the nostalgia and the emotional power of storytelling. Tune in now to learn how creativity can transform your B2B marketing strategy and create lasting connections that go beyond a transactional relationship. Like what you hear? Follow Oktopost on LinkedIn for more tips, tricks, and discussions exclusively for B2B marketers.

    27 min

  4. 21 NOV

    Building trust and generating leads on LinkedIn: Metten de Vries’ top tips

    Metten de Vries, Senior Enterprise Account Director of Marketing Solutions at LinkedIn, steals the show as he shares his expertise on best practices for using LinkedIn to generate and nurture leads effectively. Metten covers how to balance paid and organic strategies, optimize LinkedIn lead gen forms, and why it’s essential to focus on creating value for your audience. Tune in to hear LinkedIn's Metten de Vries reveal insider tips on mastering lead generation and nurturing strategies on LinkedIn! Don't miss out—hit play and level up your LinkedIn game! Like what you hear? Continue the conversation with Metten on LinkedIn! Or follow us on: YouTube LinkedIn Want more B2B marketing tips? Visit Oktopost.

    29 min

  5. 7 NOV

    The new norms of buyer engagement with Catie Ivey

    Recently named on the 100 Powerful Women in Sales in 2024 by Demandbase and Women in Sales, Catie Ivey, CRO of Walnut dives into the transformative shifts in buyer behavior and their impact on go-to-market strategies. She also challenges us to think about what happens when leaders fail to rethink their go-to-market motion and adapt to the new norms of buyer engagement.

    26 min

  6. 30 OCT

    Uniting revenue teams with Michelle Urwin

    EVP of Marketing at Skai, Michelle Urwin, joins the Radically Transparent podcast to reveal how revenue leaders can break down silos and build a powerful, unified revenue strategy. With fresh insights on optimizing go-to-market plans and rethinking metrics, Michelle offers a roadmap to drive growth, efficiency, and collaboration across your organization. If you're looking to get your teams firing on all cylinders, this episode is a must-listen.

    24 min

  7. 26 SEPT

    Thrilled to Announce...You're Boring: Breaking Free from B2B Jargon with Chris Sheen

    Chris Sheen, Director of Social at Celonis stops by the podcast to tackle one of the most common and often overlooked pitfalls in B2B marketing – jargon. With humor and candor, Chris discusses how marketing teams, despite their best intentions, fall into the trap of overusing phrases (especially on social media) that dilute their message and bore their audience. With a proven track record of driving growth, Chris reveals an infinite amount of ways to end your boring jargon immediately.

    28 min

  8. 12 SEPT

    Becoming your audience’s favorite follow with Tyler Lessard

    CMO of TechnologyAdvice, Tyler Lessard, has led award-winning marketing teams and created multiple B2B categories. He built the Sales Feed media network, scaling it to 150k+ engaged followers and fans, was recognized as a #FearlessMarketer by The Fearless 50 program created by Marketo, and developed the Outside-In approach as a systematic way to build engaged audiences of followers, fans, and future customers. In this episode, Tyler gives a fresh perspective on why content marketing may be missing the mark. He uncovers how marketers can transform their brand’s presence and become their audience’s favorite follow using the “Inside Out” approach as the foundation.

    29 min
See All (159)

Ratings & Reviews

5
out of 5
2 Ratings

About

Radically Transparent, presented by Oktopost, is a podcast geared towards the modern-day B2B marketer. Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe. Each episode shines a light on the inner workings of B2B leadership-- including what keeps successful CEOs, CMOs and VPs up at night, professionally. The conversations are real, raw and authentic all while revealing to listeners the unfiltered, not-so-known truths of today’s most interesting marketers.

Information

  • Creator
    Oktopost
  • Years Active
    2020 - 2024
  • Episodes
    159
  • Rating
    Clean
  • Copyright
    © Oktopost
  • Show Website
    Radically Transparent

You Might Also Like

To listen to explicit episodes, sign in.

Stay up to date with this show

Sign in or sign up to follow shows, save episodes and get the latest updates.
Select a country or region

Africa, Middle East, and India

Asia Pacific

Europe

Latin America and the Caribbean

The United States and Canada