96 episodes

Podcast by Rather Inventive

Something Inventive - A Marketing Podcast Rather Inventive

    • Business
    • 5.0, 9 Ratings

Podcast by Rather Inventive

    IMC Podcast #4 Optimising your website with structured data

    IMC Podcast #4 Optimising your website with structured data

    Continuing on our theme of SEO I thought this interview with Duane Forrester (recorded back in early 2019) would be helpful to show how structured data and schema is a key trust signal for search engines.

    We discuss why we should be using structured data on our website, how this impacts conventional SEO and why it matters for voice and augmented reality.


    👋 If you found this podcast interesting you might like my Marketing Club.
    Join to receive regular tips and advice on marketing, video and the web and Pro Members get access to my live marketing webinars every month, exclusive discounts and other perks.
    Find out more here https://ratherinventive.com/club/

    • 15 min
    IMC Podcast #3 Landing page review and on-page SEO

    IMC Podcast #3 Landing page review and on-page SEO

    In this episode, I share some of my conversation with Chris Richards about our landing page review process. It was taken from Club Webinar #16: Improve landing page SEO.

    We talk about what ‘On-page’ SEO is, what we look for during a review and of course some tips to improve your SERP (Search Engine Ranking Position).

    Enjoy!

    👋 If you found this podcast interesting you might like my Marketing Club.
    Join to receive regular tips and advice on marketing, video and the web and Pro Members get access to my live marketing webinars every month, exclusive discounts and other perks.
    Find out more here https://ratherinventive.com/club/

    • 14 min
    IMC Podcast #2 Building on your SEO strategy

    IMC Podcast #2 Building on your SEO strategy

    This episode is taken from an interview with my colleague Chris Richards on how he ranked his own website utilitysavingexpert.com to compete against the big comparison sites in the pursuit of Google search traffic

    Chris shares some of the strategies and tools he uses for local SEO, on-page optimisation, keyword research and his in-depth SEO site audit.

    I really enjoy talking with Chris about SEO and I know you’ll take away a lot from this conversation.

    PS Longtime listeners will hear an appearance from Al Osmond my co-host in the original run of the Something Inventive Podcast.

    👋 If you found this podcast interesting you might like my Marketing Club.
    Join to receive regular tips and advice on marketing, video and the web and Pro Members get access to my live marketing webinars every month, exclusive discounts and other perks.
    Find out more here https://ratherinventive.com/club/

    • 14 min
    IMC Podcast #1 Creating an SEO strategy

    IMC Podcast #1 Creating an SEO strategy

    In this episode I feature an extract from my club webinar last year where I share some background on what SEO (Search Engine Optimisation) is, why it’s important and some tips on getting started.

    If you are new to SEO, this episode will be a good place to start. But if you are a little more experienced then I’ll be sharing more ideas and advanced techniques in future episodes.

    So settle in and join me while I explain some SEO basics.


    👋 If you found this podcast interesting you might like my Marketing Club.
    Join to receive regular tips and advice on marketing, video and the web and Pro Members get access to my live marketing webinars every month, exclusive discounts and other perks.
    Find out more here https://ratherinventive.com/club/

    • 15 min
    59: Changing tack [Something Inventive]

    59: Changing tack [Something Inventive]

    The Something Inventive podcast is changing tack and will be coming back in a new format for the next episode. Watch this space!

    Show notes:
    https://ratherinventive.com/blog/59-the-something-inventive-podcast-is-changing-tact

    • 2 min
    58: Genevieve Brading, Crowdfunding [Something Inventive]

    58: Genevieve Brading, Crowdfunding [Something Inventive]

    Genevieve shares her journey into crowdfunding her business and the strategy she implemented to make it a success.

    Show notes: https://ratherinventive.com/blog/58:-genevieve-brading-crowdfunding

    • 34 min

Customer Reviews

5.0 out of 5
9 Ratings

9 Ratings

markshaw1 ,

Great Podcast

great guests, great content with loads of useful & valuable tips & Information..

jpfestival ,

Always a great listen

Ben has some great guests and always manages to get the best out of them. There’s no flannel here. Just interesting chat, insightful opinions and practical tips on marketing and business.

Jon R 84 ,

Great podcast

Worked with a customer of Al & Ben's for years, their podcast is great and they've taught me a lot. Their podcast is great fun and packed full of great content and tips from guys who know their stuff. I've seen first hand how good their work is!

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