94 episodes

Podcast by Rather Inventive

Something Inventive - A Marketing Podcast Rather Inventive

    • Business
    • 5.0, 9 Ratings

Podcast by Rather Inventive

    IMC Podcast #2 Building on your SEO strategy

    IMC Podcast #2 Building on your SEO strategy

    This episode is taken from an interview with my colleague Chris Richards on how he ranked his own website utilitysavingexpert.com to compete against the big comparison sites in the pursuit of Google search traffic

    Chris shares some of the strategies and tools he uses for local SEO, on-page optimisation, keyword research and his in-depth SEO site audit.

    I really enjoy talking with Chris about SEO and I know you’ll take away a lot from this conversation.

    PS Longtime listeners will hear an appearance from Al Osmond my co-host in the original run of the Something Inventive Podcast.

    👋 If you found this podcast interesting you might like my Marketing Club.
    Join to receive regular tips and advice on marketing, video and the web and Pro Members get access to my live marketing webinars every month, exclusive discounts and other perks.
    Find out more here https://ratherinventive.com/club/

    • 14 min
    IMC Podcast #1 Creating an SEO strategy

    IMC Podcast #1 Creating an SEO strategy

    In this episode I feature an extract from my club webinar last year where I share some background on what SEO (Search Engine Optimisation) is, why it’s important and some tips on getting started.

    If you are new to SEO, this episode will be a good place to start. But if you are a little more experienced then I’ll be sharing more ideas and advanced techniques in future episodes.

    So settle in and join me while I explain some SEO basics.


    👋 If you found this podcast interesting you might like my Marketing Club.
    Join to receive regular tips and advice on marketing, video and the web and Pro Members get access to my live marketing webinars every month, exclusive discounts and other perks.
    Find out more here https://ratherinventive.com/club/

    • 15 min
    59: Changing tack [Something Inventive]

    59: Changing tack [Something Inventive]

    The Something Inventive podcast is changing tack and will be coming back in a new format for the next episode. Watch this space!

    Show notes:
    https://ratherinventive.com/blog/59-the-something-inventive-podcast-is-changing-tact

    • 2 min
    58: Genevieve Brading, Crowdfunding [Something Inventive]

    58: Genevieve Brading, Crowdfunding [Something Inventive]

    Genevieve shares her journey into crowdfunding her business and the strategy she implemented to make it a success.

    Show notes: https://ratherinventive.com/blog/58:-genevieve-brading-crowdfunding

    • 34 min
    57: Nikki Elbaz, Email Marketing [Something Inventive]

    57: Nikki Elbaz, Email Marketing [Something Inventive]

    Ben speaks with Nikki Elbaz, a copywriter specialising in email marketing for SaaS/tech companies.

    Sponsors for this episode:
    - 34SP.com – A Fast, Secure and Managed WordPress host based in the UK. Visit 34sp.com and use the code WPINVENTIVE at checkout to get your first three months of hosting completely free.
    - BombBomb.com – A simple way to create and send personal video by email. Visit vid.us/somethinginventive to get 10 video examples from real users.

    Show notes: https://ratherinventive.com/blog/57-nikki-elbaz-email-copywriting

    • 41 min
    56: Rod Hande, Close-up magic [Something Inventive]

    56: Rod Hande, Close-up magic [Something Inventive]

    Ben speaks with Rod Hande, an up and coming magician on what marketing methods he uses to promote his business. Rod also does his first video conference magic trick!

    Sponsors for this episode:
    - 34SP.com – A Fast, Secure and Managed WordPress host based in the UK. Visit 34sp.com and use the code WPINVENTIVE at checkout to get your first three months of hosting completely free.
    - BombBomb.com – A simple way to create and send personal video by email. Visit vid.us/somethinginventive to get 10 video examples from real users.

    Show notes: https://ratherinventive.com/blog/56-rod-hande-close-up-magic

    • 29 min

Customer Reviews

5.0 out of 5
9 Ratings

9 Ratings

markshaw1 ,

Great Podcast

great guests, great content with loads of useful & valuable tips & Information..

jpfestival ,

Always a great listen

Ben has some great guests and always manages to get the best out of them. There’s no flannel here. Just interesting chat, insightful opinions and practical tips on marketing and business.

Jon R 84 ,

Great podcast

Worked with a customer of Al & Ben's for years, their podcast is great and they've taught me a lot. Their podcast is great fun and packed full of great content and tips from guys who know their stuff. I've seen first hand how good their work is!

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