Weekly ecommerce CX and technology podcast hosted by two experienced digital consultants, featuring interviews with industry thought leaders and practical advice on improving end-to-end customer experience and understanding how to make better technology decisions.
We provide the answers to help you get the most from your platform and technology stack. Our episodes will help you understand the ecommerce tech landscape, plan for revenue growth and deliver performance improvements. And they're fun!
EP96: How Smarter Data Capture & Validation Improves Your Checkout, an interview with Loqate
Did you know that cart and checkout abandonment account for up to a 70% loss in sales on average, based on 41 studies conducted between 2012 and 2019? Reducing and recapturing this lost revenue can greatly increase your conversions, allowing you to grow faster. One way to achieve this is to improve the quality of data capture using smart automation tools.
For our 96th episode, James was joined by Matt Furneaux, Global Commercial Director at Loqate, a GBG solution. Loqate is a global solution specialist, providing a range of technology services to ecommerce teams to improve data capture and validation in the checkout.
EP95: How To Build A Replatforming Project Team - Key Roles & Responsibilities
In our 95th episode, Paul and James discuss a host of different roles and when / why they're needed for different types of replatforming projects. Key topics for this episode include resourcing PM functions, different approaches to creative / design, the benefits of different technical inputs / roles and the importance of subject matter experts.
EP94: Lessons Learned Building A Global Ecommerce Marketplace, with the CEO of Openforvintage.com
Ecommerce growth has been pretty epic since 2019. McKinsey stated that the US experienced 10 years’ growth in just 30 days! There are two sub-trends we’re covering on this podcast episode: ecommerce marketplaces and pre-owned luxury shopping. Linnworks consumer research found that nine out of 10 shoppers regularly started product searches on marketplaces, while figures from Mirakl show marketplaces grew 80% in the final quarter of 2020, twice the growth rate of other ecommerce channels. We discuss the challenges of starting and scaling a marketplace for pre-owned fashion and accessories with the CEO of Open For Vintage, Colin Saunders.
EP93: Ecommerce Growth in Asia with Global Fashion Brand Toteme + Migration to Shopify Plus
In our 93rd episode, Paul goes solo and is joined by Diego Fria, experienced Luxury ecommerce professional and Ecommerce Director at global fashion brand Toteme. Diego talks about Toteme's recent migration to Shopify Plus, scaling internationally, growing in Asian markets, multi-channel ecommerce and building out his internal ecommerce team.
EP92: Reducing Ecommerce Returns With Better Technology & CX, an interview with Truefit
In our 92nd episode, we're joined by TrueFit EMEA Managing Director Sarah Curran and Principal Success Manager, Astrid Laidet. Sarah and Astrid talk to us about the optimum setup for sizing in ecommerce, the impact of poor sizing information and context, how TrueFit works and various case studies illustrating how retailers are reducing returns rates.
EP91: Why It’s Important To Choose The Right Ecommerce Platform For Your Business
It’s fair to say, the ecommerce platform vendor landscape is cluttered. People have their preferences, based on prior experience and also, let’s be honest, bias. Depending on which expert source you read, the recommendation for which platform is best varies and there are so many resour, including Gartner’s Magic Quadrant and Forrester’s Wave.
When comparing platforms, it often appears that they do very similar things, with comparable feature sets either achieved natively or through ecosystem partners and apps/plugins. But how they do it and how close this fits with your operational model can vary significantly, as can the cost of running each platform. For this episode, we answer a question we've heard asked many times: does platform choice really matter i.e. is it worth spending time and £££ doing a detailed selection or can you just pick a platform that seems a good fit?
Incredible insight into the Ecommerce Industry
Huge fan of this podcast Paul