Research Live

Market Research Society

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MARKETING
MONTHLY

Discussing the latest trends in market research and customer insight, from the editorial team behind the leading sector news website Research Live www.research-live.com.

19 NOV

Episode 3: What's the problem with data quality?

Artificial intelligence (AI) threatens to transform the market research industry in the next few years. But with data quality still an issue in the industry, how will the advent of AI complicate the situation? And with synthetic data on the horizon, how is the market research industry transforming its approach to data quality?This podcast will try to answer those questions, with the final part of our three-part series into the data quality crisis in market research focusing on AI’s potential ...

28 min
7 NOV

Episode 2: What's the problem with data quality?

What is the market research industry doing to tackle the data quality crisis? In this podcast, the second of a three-part series, we will look at what agencies and industry bodies are looking to improve sector-wide approaches to data quality and consider whether these initiatives are having the desired impact.The podcast will in particular feature the work of the Global Data Quality Partnership https://www.globaldataquality.org, which has been set up by a number of industry bodies across the ...

29 min
23 OCT

Episode 1: What's the problem with data quality?

In this podcast, the first of a three-part series, we will examine whether there is a data quality crisis in the market research industry. Data quality has cropped up as a major issue in recent years, with survey fraud seen as a potential threat to the wellbeing of the sector in the long term. With the advent of generative artificial intelligence, synthetic data and AI personas, data quality has become a more pressing issue.The Global Data Quality Partnership https://www.globaldataquality.org...

32 min

3 Episodes

Discussing the latest trends in market research and customer insight, from the editorial team behind the leading sector news website Research Live www.research-live.com.

Creator

Market Research Society
Years Active

2K
Episodes

3
Rating

Clean
Show Website

Research Live

Personal Journals

Personal Journals

Updated 9 Sept

Research Live

Episodes

Episode 3: What's the problem with data quality?

Episode 2: What's the problem with data quality?

Episode 1: What's the problem with data quality?

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