The Rockstar CMO F'in' Marketing Podcast

Rockstar CMO
  • 5.0 (2)
  • Marketing
  • Updated weekly

Does the world need another f'in' marketing podcast? Our host and 4xCMO Ian Truscott asked this in 2020, and the world said "no", but he did it anyway - and each week with his guests and chums, he shares B2B marketing street knowledge - the authentic, practical marketing strategy advice that will bring out the rock star marketer in you. Learn more, follow, and get the show notes at https://rockstarcmo.com.

  1. The AI for Scale, Volume, and Cannes Episode

    9 hr ago

    The AI for Scale, Volume, and Cannes Episode

    This week, Ian and Cathy McKnight, Chief Problem Solver at Seventh Bear discuss a recent post from her Bear Essentials series on the Seventh Bear blog - You're Not Scaling Content. You're Scaling Chaos.  They discuss:  Difference between scale and volume in content creation Impact metrics vs. production metrics Organizational governance and foundational systems The risks of scaling content without measuring impact and ROI Content quality and originality in AI-generated content Content bottlenecks and downstream effects Ian then joins Robert Rose in the virtual bar, The Rose & Rockstar, to pick his brains on a marketing topic over a classic cocktail  This week, Ian and Robert discuss how AI has crept into the Cannes Lions awards criteria, and some thoughts he shared in his Rose Colored Glasses series on the Content Marketing Institute blog - The Cannes Lions Lesson Every Creative AI Initiative Needs, and celebrate his birthday, an absolute classic of a cocktail.  Enjoy! — The Links The people: Ian Truscott on LinkedIn  Cathy McKnight on LinkedIn Robert Rose on LinkedIn Mentioned this week: You're Not Scaling Content. You're Scaling Chaos. The Cannes Lions Lesson Every Creative AI Initiative Needs Robert’s podcast: This Old Marketing  Robert’s newsletter: Lens, his websites, robertrose.net and seventhbear.com Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: We’ll be right back by Stienski & Mass Media on YouTube Piano Music is by Johnny Easton, shared under a Creative Commons license You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices

    55 min
  2. The Heinz Mid-Year Review and Marketing Jobs for Humans Marketing Episode

    20 Jun

    The Heinz Mid-Year Review and Marketing Jobs for Humans Marketing Episode

    This week, former Forrester Research Director Jeff Clark is in the studio with our host Ian Truscott, to discuss a mid-year review from Matt Heinz called The State of the B2B CMO (almost) Halfway Through 2026.  They share 5 f’in’ things they take from his research are: Financial literacy is a required skill The role of the CMO is changing Where the buyer is versus where we pretend they are The organizational impact of AI Tensions defining 2026 Ian then joins Robert Rose in our virtual bar, The Rose and Rockstar, for one of his fabulous cocktails and a chat about a marketing topic.  This week, Ian and Robert discuss a recent issue of his Lens Newsletter.  In his newsletter, he said: For two years, we’ve been trapped in the dumbest debate in the business: will AI replace marketers, or augment them into X-Men? Panel after panel. Carousel after carousel. The whole industry is squinting at a coin flip. And it was the wrong question the entire time - wrong enough that answering it cost us two years and a fortune in tokens. The right question is one marketing has been dodging for 26 years: what work actually deserves a human’s time? So, over a birthday cocktail, Ian asks - what work deserves human time? Enjoy! — The Links The people: Ian Truscott on LinkedIn  Jeff Clark on LinkedIn Robert Rose on LinkedIn Mentioned this week: State of the B2B CMO (almost) Halfway Through 2026 Robert’s Lens newsletter issue: You Had To Be a Big Shot Didn't You! Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: We’ll be right back by Stienski & Mass Media on YouTube Piano Music is by Johnny Easton, shared under a Creative Commons license Duran Duran - Ordinary World (Official Music Video) on YouTube You can listen to this on all major podcast platforms, including Apple Podcasts, Amazon Podcasts, and Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices

    1 hr
  3. The Folklore and AI Use Case Research Episode

    13 Jun

    The Folklore and AI Use Case Research Episode

    This week, former Forrester Research Director Jeff Clark is back in the studio with our host Ian Truscott, and they discuss the impact of folklore within a business, which can be positive or it can hold your business back.  Their conversation is inspired by some work by Kerry Cunningham at 6Sense: Folklore Debt: The Stories That Build B2B Companies — and the Ones That Hold Them Back | 6sense They share 5 f’in’ takeaways from Kerry’s work: Companies thrive on their origin story Being defined by features Technical debt constrains future growth Narrative eras and stories Focus on why you will win in the future Ian then joins Robert Rose in our virtual bar, The Rose and Rockstar, for one of his fabulous cocktails and a chat about a marketing topic.  This week, Ian and Robert discuss an article from Robert’s column for The Content Marketing Institute The Mid-Year AI Reality Check Marketing Teams Need, which dives into the results of his analysis of 500 agentic AI use cases. Enjoy! — The Links The people: Ian Truscott on LinkedIn  Jeff Clark on LinkedIn Robert Rose on LinkedIn Mentioned this week: Folklore Debt: The Stories That Build B2B Companies — and the Ones That Hold Them Back | 6sense The Mid-Year AI Reality Check Marketing Teams Need Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: We’ll be right back by Stienski & Mass Media on YouTube Piano Music is by Johnny Easton, shared under a Creative Commons license Eminem - My Name Is (Official Music Video) on YouTube You can listen to this on all major podcast platforms, including Apple Podcasts, Amazon Podcasts, and Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices

    56 min
  4. The LLMs as Analysts and Content Factory to Media Powerhouse Episodes

    6 Jun

    The LLMs as Analysts and Content Factory to Media Powerhouse Episodes

    This week, former Forrester Research Director Jeff Clark is back in the studio with our host Ian Truscott, and they discuss the impact of LLMs on the big analyst firms and the general advisory around B2B buying decisions.  They share 5 f’in’ tips for buyers, analysts, and vendors in this new buying environment LLMs only work on publicly available information Vendors need to broaden the scope of AR/IR/PR Where do I go for unbiased, original research? Beating FOMU or FOFU How can we connect buyers to successful peers? Ian then joins Robert Rose in our virtual bar, The Rose and Rockstar, for one of his fabulous cocktails and a chat about a marketing topic.  This week, Ian and Robert discuss an article from Robert’s column for The Content Marketing Institute From Content Factory to Media Operation: A Maturity Model for 2026 and Robert steps through four maturity steps:  Stage one: Campaign-led marketing.  Stage two: Content factory. Stage three: Content orchestration.  Stage four: Integrated media operation Enjoy! — The Links The people: Ian Truscott on LinkedIn  Jeff Clark on LinkedIn Robert Rose on LinkedIn Mentioned this week: Ian's Tuesday 2¢ blog Robert’s article: From Content Factory to Media Operation: A Maturity Model for 2026  Robert’s newsletter: Lens, his websites, robertrose.net and seventhbear.com Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: We’ll be right back by Stienski & Mass Media on YouTube Piano Music is by Johnny Easton, shared under a Creative Commons license Foo Fighters - My Hero (Official HD Video) on YouTube You can listen to this on all major podcast platforms, including Apple Podcasts, Amazon Podcasts, and Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices

    57 min
  5. The Your Content is Your AI Problem and the Kayfabe Illusion Episode

    30 May

    The Your Content is Your AI Problem and the Kayfabe Illusion Episode

    This week, Ian and Cathy McKnight, Chief Problem Solver at Seventh Bear discuss a recent post from her Bear Essentials series on the Seventh Bear blog - AI Isn't Your Content Problem. Your Content Is Your Content Problem.  They discuss:  The value of Content Operations and AI The challenge of context in unstructured content for the LLMs Governance and ownership with AI Recommendations for effective content operations Ian then joins Robert Rose in the virtual bar, The Rose & Rockstar, to pick his brains on a marketing topic over a classic cocktail  This week, Ian and Robert discuss some points from the latest edition of his Lens newsletter - Won't get Fooled Again, and specifically a phrase he heard on a recent retreat, “AI can never not know”, and how he sees that the kayfabe of AI might be fading.   Enjoy! — The Links The people: Ian Truscott on LinkedIn  Cathy McKnight on LinkedIn Robert Rose on LinkedIn Mentioned this week: Bear Essentials: AI Isn't Your Content Problem. Your Content Is Your Content Problem Simu Liu reacts to pre-fame stock photos he appeared in as model | Independent Seventh Bear Lens: Won't be Fooled Again US students on why they booed their pro-AI graduation speakers: ‘They’re not reading the room’ | Technology | The Guardian Robert’s podcast: This Old Marketing  Robert’s newsletter: Lens, his websites, robertrose.net and seventhbear.com Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: We’ll be right back by Stienski & Mass Media on YouTube Piano Music is by Johnny Easton, shared under a Creative Commons license You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices

    51 min
  6. The 5 Tips to Get LLM Attention and Revisiting the Mullet Episode

    25 May

    The 5 Tips to Get LLM Attention and Revisiting the Mullet Episode

    This week, former Forrester Research Director Jeff Clark, is back in the studio with our host Ian Truscott to discuss 5 tips for getting your content into the LLMs, pulling at a thread that has come up a couple of times in previous episodes. They discuss: Leading with a clear, structured need definition. Publishing useful things for the audience and the robots Maintain consistent naming and terminology Brand is still important Distribute content across high-authority contexts Due to a scheduling challenge caused by family commitments over the long weekend, Ian’s visit to our virtual bar, The Rose & Rockstar, comes from the archive, replaying a conversation from last year that is relevant to the topic of educating LLMs. In this bar conversation, over one of his classic cocktails, Robert Rose shares his thoughts on what we should be sharing with the LLMs and suggests an approach he calls “The Mullet” content strategy.  Enjoy! — The Links The people: Ian Truscott on LinkedIn  Jeff Clark on LinkedIn Robert Rose on LinkedIn Mentioned this week: OpenAI Launches Self-Serve Ads Manager for ChatGPT Robert discussing The Mullet Content Strategy on the This Old Marketing podcast  Robert’s newsletter: Lens, his websites, robertrose.net and seventhbear.com Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: We’ll be right back by Stienski & Mass Media on YouTube Piano Music is by Johnny Easton, shared under a Creative Commons license You Speak My Language by Morphine on YouTube You can listen to this on all major podcast platforms, including Apple Podcasts, Amazon Podcasts, and Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices

    52 min
  7. The Agentic Prospecting and Content-Led Marketing Episode

    16 May

    The Agentic Prospecting and Content-Led Marketing Episode

    This week, former Forrester Research Director, Jeff Clark, is back in the studio with our host Ian Truscott to discuss an article from Anthony McPartlin, Principal Analyst at Forrester, Agentic Prospecting: Seven Reasons The Hype Falls Short. Demand generation and prospecting have changed, with sales teams now armed with tools that allow them to run lead generation campaigns across LinkedIn and email, which was traditionally the role of marketing, but now this role is being handed to the robots, with agentic prospecting handling everything from deciding the ICP, buyer personas, to executing the campaign.  Picking 5 f’in’ things from the article, as is the editorial policy of the podcast, Ian and Jeff discuss: Agentic Prospecting Assumes Signal Quality That Doesn’t Exist The Assumption that Sales is a Numbers Game Accuracy is Fragile Due to Heavy Reliance On LLMs & External Data The Fallacy of End-To-End Autonomy Claims The Spam Problem Ian then joins Robert Rose in the virtual bar, The Rose & Rockstar, to discuss Robert’s recent article from The Content Marketing Institute - Content-Led Marketing: The Essential Strategy for the AI Era. They discusses the evolution of marketing strategies from campaigns to content-led marketing, and the impact of AI and community building on brand storytelling. Enjoy! — The Links The people: Ian Truscott on LinkedIn  Jeff Clark on LinkedIn Robert Rose on LinkedIn Mentioned this week: Agentic Prospecting: Seven Reasons The Hype Falls Short Tuesday 2¢ - The Cost of the Easy Button Content-Led Marketing: The Essential Strategy for the AI Era Robert’s podcast: This Old Marketing  Robert’s newsletter: Lens, his websites, robertrose.net and seventhbear.com Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: We’ll be right back by Stienski & Mass Media on YouTube Piano Music is by Johnny Easton, shared under a Creative Commons license The Miracles - Love Machine You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices

    48 min
  8. The Earned Email, You Are a B2B Service and Caring If It’s Human Episode

    10 May

    The Earned Email, You Are a B2B Service and Caring If It’s Human Episode

    This week, with his guests away, our host Ian Truscott takes a turn in the studio, going solo, and shares 5 f’in’ things that have caught his eye this week.  Those things were: Email has become earned, not owned - inspired by an issue of Ann Handley’s newsletter - Email Is Dead, Long Live Email Building a campfire - inspired by Joe Pulizzi’s newsletter - Stop Trying to Build a Community AI disruption of the software industry, at both ends of the scale Getting the creative balance right with AI - inspired by a LinkedIn post by Adriaan Bloem  We are all a B2B service providers now  Ian then joins Robert Rose in the virtual bar, The Rose & Rockstar. They keep the AI theme going with a discussion of whether people really care if content is AI-generated and how that opinion might be evolving.  Enjoy! — The Links The people: Ian Truscott on LinkedIn  Robert Rose on LinkedIn Mentioned this week:  Email Is Dead, Long Live Email - by Ann Handley Joe Pulizzi’s newsletter - Stop Trying to Build a Community The quadrant of polished content - posted by Adriaan Bloem BBC Sounds - Everything Is Fake - (also available on Apple podcasts) Producers of AI-generated podcasts - Inception Point AI Robert’s podcast: This Old Marketing  Robert’s newsletter: Lens, his websites, robertrose.net and seventhbear.com Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: We’ll be right back by Stienski & Mass Media on YouTube Piano Music is by Johnny Easton, shared under a Creative Commons license You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices

    39 min
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Ratings & Reviews

5
out of 5
2 Ratings

About

Does the world need another f'in' marketing podcast? Our host and 4xCMO Ian Truscott asked this in 2020, and the world said "no", but he did it anyway - and each week with his guests and chums, he shares B2B marketing street knowledge - the authentic, practical marketing strategy advice that will bring out the rock star marketer in you. Learn more, follow, and get the show notes at https://rockstarcmo.com.

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