The Rockstar CMO F'in' Marketing Podcast

Rockstar CMO
  • 5.0 (2)
  • Marketing
  • Updated weekly

Does the world need another f'in' marketing podcast? Our host and 4xCMO Ian Truscott asked this in 2020, and the world said "no", but he did it anyway - and each week with his guests and chums, he shares B2B marketing street knowledge - the authentic, practical marketing strategy advice that will bring out the rock star marketer in you. Learn more, follow, and get the show notes at https://rockstarcmo.com.

  1. 1 day ago

    The Death (or not) of DXP and the Death (or not) of Blogging Episode

    This week, Mark Demeny, Senior Director, Product Marketing at OpenText, joins our host Ian Truscott in the Rockstar CMO studio to discuss the changes in content technology and where the industry is headed as the term DXP, or Digital eXperience Management, is being dropped, and how our enterprise marketing technology platforms need to work with AI. They then move on to the question many B2B tech marketing organizations ask: should product marketing sit under product or marketing? They discuss: The decline of the DXP category and its implications The importance of composable marketing technology and API-first approaches AI's impact on content creation, management, and governance The evolving roles within marketing teams, including product marketing and CPOs Then, Ian moves to our virtual bar, The Rose and Rockstar, and joins Robert Rose, Chief Trouble Maker at Seventh Bear, to explore some fresh research from Andy Crestodina at Orbit Media, following an annual survey of over a thousand content marketers.  The headline number in the post was that, after consistent performance over several years, “The percentage of respondents who report 'strong results’ dropped to an all-time low of 14%” and Ian and Robert discuss what that means for content marketing. Does this mean the death of the corporate blog as traffic is down, or are we measuring the wrong things, and has the purpose of our content now changed?  Enjoy! — The Links The people: Ian Truscott on LinkedIn  Mark Demeney on LinkedIn Robert Rose on LinkedIn Mentioned this week: Mark’s last appearance - The Metaverse and Marketing Gifts Holiday Special Episode  Mark’s website - Mark Demeny Digital Marketing Tips from Andy Crestodina - We asked 1,042 content marketers if their blog works. Just 14% said yes. This Old Marketing - Is Blogging Dead or Mostly Dead? (550) Rockstar CMO: The Beat Newsletter our weekly(ish) newsletter Rockstar CMO on the web and LinkedIn Track List: We’ll be right back by Stienski & Mass Media on YouTube Piano Music is by Johnny Easton, shared under a Creative Commons license You can listen to this on all major podcast platforms, including Apple Podcasts, Amazon Podcasts, and Spotify Learn more about your ad choices. Visit megaphone.fm/adchoices

    The Death (or not) of DXP and the Death (or not) of Blogging Episode

  2. 12 Sept

    The State of Content Operations and an Expensive Way to Be Stupid Episode

    This week, Ian and Cathy McKnight, Chief Problem Solver at Seventh Bear, discuss some research that she’s just published covering the State of Content Operations in 2026. But first, they discuss Optimizely's recent retirement of the Digital Experience Platform (DXP) label, a prominent vendor in this category, but is the switch to an agent platform any better? They then dig into Cathy’s research and discuss five key points: Speed went up. ROI did not  AI wins here. Falls flat there Three bottlenecks. None of them AI It was never the AI.  Five reasons. None of them intelligence.  Then Ian moves to our virtual bar, The Rose and Rockstar, and joins Robert Rose, Chief Trouble Maker at Seventh Bear, to ask about something he heard Dr. Margaret Heffernan on the Uncensored CMO say: “AI is a very expensive way to be stupid.” This leads them to explore the nuances of AI's impact on decision-making, industry knowledge, and marketing strategies. They discuss how AI can both enhance and hinder critical thinking, the importance of industry expertise, and the risks of over-reliance on technology. Enjoy! — The Links The people: Ian Truscott on LinkedIn  Cathy McKnight on LinkedIn Robert Rose on LinkedIn Mentioned this week: Brice Dunwoodie’s LinkedIn Post about retiring DXP Optimizely Retires DXP Label, Bets Everything on Agent Platform State of Content Operations in 2026 Valuable Friction - Robert Rose Uncensored CMO - Dr Margaret Heffernan Robert’s article: Why AI Demands That Marketers Have Industry Expertise Robert’s newsletter: Lens, his websites, robertrose.net and seventhbear.com Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: We’ll be right back by Stienski & Mass Media on YouTube Piano Music is by Johnny Easton, shared under a Creative Commons license You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices

    The State of Content Operations and an Expensive Way to Be Stupid Episode

  3. 5 Sept

    The Newish Rules of B2B Marketing and Newsjacking Dolly Episode

    This week, former Forrester Research Director Jeff Clark is back in the studio and joins our host Ian Truscott to discuss a research project from the B2B CMO Project called The New Rules of B2B Marketing in 2026 - How the Best B2B CMOs Are Rewriting the Role. The B2B CMO Project, is a research and community initiative founded by Jon Miller (best known as the co-founder of Marketo) and Sydney Sloan (former CMO of Salesloft and G2) and the report is based on interviews with more than 50 B2B CMOs at companies including Zoom, Salesforce, Nutanix, Snowflake, PagerDuty, and Sprout Social. Jeff and Ian give it their 5 f’in’ things treatment, pulling their favorite points from the research, including: The credibility gap for marketing leaders AI as a new capability beyond GEO Prove marketing’s value in the language of the board Invest in brand as a strategic asset  Building a marketing team for the next decade. Then, Ian moves to our virtual bar, The Rose and Rockstar, and joins Robert Rose, Chief Trouble Maker at Seventh Bear. They share their horror at an AdAge article that newsjacked Dolly Parton's passing with a very poor piece about what we marketers can learn from her.  So Ian asks: if this is bad newsjacking, what is good newsjacking, and is it still an effective tool for content creators and marketers? Enjoy! — The Links The people: Ian Truscott on LinkedIn  Jeff Clark on LinkedIn Robert Rose on LinkedIn Mentioned this week: The B2B CMO Imperative: 2026 Marketing Leadership Report The Beat Newsletter: Times Like These What Dolly Parton’s career can teach marketers about staying relevant (requires subscription) Robert’s latest Lens newsletter: Goodbye Yellow Brick Road Robert discussing the Dolly Parton article on This Old Marketing Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: We’ll be right back by Stienski & Mass Media on YouTube Piano Music is by Johnny Easton, shared under a Creative Commons license Foo Fighters - Times Like These (Official HD Video) You can listen to this on all major podcast platforms, including Apple Podcasts, Amazon Podcasts, and Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices

    The Newish Rules of B2B Marketing and Newsjacking Dolly Episode

  4. 29 Aug

    The 5 Tips to Get AI Working and What Else is There Episode

    This week, former Forrester Research Director Jeff Clark is back in the studio after his summer break with our host Ian Truscott to discuss an article in The New York Times called “I Helped Run Lululemon. Companies Need to Stop Kidding Themselves About A.I.” written by Julie Averill, the former chief information officer of Lululemon, and some interesting research from McKinsey that supports her experience.  The article discusses A.I. wishing and A.I. washing, and Jeff and Ian discuss how to get A.I. working and share 5 tips:  Create an effective business case Map processes Clean up your data Incorporate your culture Create a change management plan Then, Ian moves to our virtual bar, The Rose and Rockstar, and joins Robert Rose, Chief Trouble Maker at Seventh Bear, to discuss what else we marketers should be talking about, if not AI, and Robert suggests three classic marketing moves that can cut through, while everyone else focuses on digital and A.I. Enjoy! — The Links The people: Ian Truscott on LinkedIn  Jeff Clark on LinkedIn Robert Rose on LinkedIn Mentioned this week: I Helped Run Lululemon. Companies Need to Stop Kidding Themselves About A.I. Helping AI succeed in retail: Turn pilots into measurable impact | NRF The State of AI: Global Survey 2026 | McKinsey  Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: We’ll be right back by Stienski & Mass Media on YouTube Piano Music is by Johnny Easton, shared under a Creative Commons license Dolly Parton - The Seeker (Official Audio) You can listen to this on all major podcast platforms, including Apple Podcasts, Amazon Podcasts, and Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices

    The 5 Tips to Get AI Working and What Else is There Episode

  5. 23 Aug

    The 4 P’s of Being a CMO and Love in Your Content Episode

    This week, our host Ian Truscott goes solo to share some work from Jon Evans, host of Uncensored CMO and experienced B2C CMO, and digs into what he calls the 4 P’s of the CMO - what marketing leaders need to pay attention to beyond Product, Price, Place, and Promotion. Jon suggests it’s Politics, People, Planning, and Persuasion, and Ian digs into these 4. Thirsty after all that talking, Ian then joins Robert Rose in the virtual bar, The Rose & Rockstar, and over a refreshing cocktail, they discuss an idea that Joe Pulizzi shared in their podcast (This Old Marketing) that perfect content may come down to two questions: Does creating it take care of you, and does it take care of someone else? Enjoy! — The Links The people: Ian Truscott on LinkedIn  Robert Rose on LinkedIn Mentioned this week: Jon Evans: 5 Lessons From 250+ Marketing Leaders Mark Ritson: Attempts to update the four Ps are embarrassing  Jon Evans: Uncensored CMO Rockstar CMO Presents: The 5 F'in' Marketing Fundamentals The MPN Awards This Old Marketing: Anthropic and The AI Scarlet Letter (545) Joe Pulizzi: The Two Questions Behind Perfect Content Robert’s newsletter: Lens, his websites, robertrose.net and seventhbear.com Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: We’ll be right back by Stienski & Mass Media on YouTube Piano Music is by Johnny Easton, shared under a Creative Commons license You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices

    The 4 P’s of Being a CMO and Love in Your Content Episode

  6. 15 Aug

    The Sh*t Does Not Get Done in Your Org Chart Episode

    This week, Ian and Cathy McKnight, Chief Problem Solver at Seventh Bear discuss a recent post from her Bear Essentials series on the Seventh Bear blog: Your Marketing Org Chart Is Fiction.  They discuss:  The VP everyone quietly routes around How do we make the most of the AI opportunity? If everyone kinda knows how to get shit done, why does this matter? What should marketing leaders be doing instead? What should marketing leaders be trying this week? On the topic of getting shit done, Robert Rose had to go do that and was not able to join Ian in the bar, but he should be back next week. .  Enjoy! — The Links The people: Ian Truscott on LinkedIn  Cathy McKnight on LinkedIn Mentioned this week: Bear Essentials: Your Marketing Org Chart Is Fiction Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: We’ll be right back by Stienski & Mass Media on YouTube Piano Music is by Johnny Easton, shared under a Creative Commons license You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices

    The Sh*t Does Not Get Done in Your Org Chart Episode

  7. 8 Aug

    The Ken on Win/Loss and Robert on AI Search Episode

    This week, our host Ian Truscott is joined by Ken Schwartz from Peer Survey Professionals, an expert on win/loss analysis. They have a fascinating discussion about the value of having a good win/loss program, speaking directly with customers, avoiding the blame game, and the surprising insights Ken has found doing this over the years.  Then, Ian moves to our virtual bar, The Rose and Rockstar, and joins Robert Rose, Chief Trouble Maker at Seventh Bear, to discuss GEO and SEO, drawing on data and experience from the Content Marketing Institute website, and how being top of the search results does not equate to being recommended by an LLM. Enjoy! — The Links The people: Ian Truscott on LinkedIn   Ken Schwartz on LinkedIn Robert Rose on LinkedIn Mentioned this week: PSP Enterprises AI Search Optimization: Why Keyword Ranking Isn’t Enough Anymore Robert’s podcast: This Old Marketing  Robert’s newsletter: Lens, his websites, robertrose.net and seventhbear.com Rockstar CMO: The weekly Beat Newsletter Rockstar CMO on the web and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: We’ll be right back by Stienski & Mass Media on YouTube Piano Music is by Johnny Easton, shared under a Creative Commons license You can listen to this on all major podcast platforms, including Apple Podcasts, Amazon Podcasts, and Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices

    The Ken on Win/Loss and Robert on AI Search Episode

  8. 1 Aug

    The GTM Theatre and Formative Debt Episode

    This week, former Forrester Research Director Jeff Clark is in the studio with our host Ian Truscott to discuss an article from Matt Heinz on his Substack - Most GTM Alignment Is Theater - What two decades of alignment frameworks miss, and what the GTM teams actually winning are doing instead. The discuss 5 things that inspired them from the article: It’s not the process, it’s the discipline What AI is changing/not changing The ICP conversation The Win/Loss conversation The importance of trust Then, Ian moves to our virtual bar, The Rose and Rockstar, and joins Robert Rose, Chief Trouble Maker at Seventh Bear, to discuss the impact of AI on early marketing careers. Specifically, they discuss the tension between being encouraged to use AI tools (and the trope that you’ll be replaced by someone who is using them if you don’t) and the increasing “detect AI in the writing” functionality that is being inserted into tools and LinkedIn’s “AI Slop” button, and how using AI is seen as poorer quality.   Enjoy! — The Links The people: Ian Truscott on LinkedIn  Jeff Clark on LinkedIn Robert Rose on LinkedIn Mentioned this week: Most GTM Alignment Is Theater - Matt Heinz We didn't start the fire... - Robert Rose - Lens This Old Marketing: Doing the Job Is no Longer Enough Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: We’ll be right back by Stienski & Mass Media on YouTube Piano Music is by Johnny Easton, shared under a Creative Commons license Trust by Prince on YouTube You can listen to this on all major podcast platforms, including Apple Podcasts, Amazon Podcasts, and Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices

    The GTM Theatre and Formative Debt Episode
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Ratings & Reviews

5
out of 5
2 Ratings

About

Does the world need another f'in' marketing podcast? Our host and 4xCMO Ian Truscott asked this in 2020, and the world said "no", but he did it anyway - and each week with his guests and chums, he shares B2B marketing street knowledge - the authentic, practical marketing strategy advice that will bring out the rock star marketer in you. Learn more, follow, and get the show notes at https://rockstarcmo.com.

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