Rockstar CMO FM Rockstar CMO

This week as regular collaborator Jeff Clark continues on his break travelling, our host, CMO but not a rockstar Ian Truscott is in the studio on his own, sharing 5 f’in’ marketing thoughts for the week - which are:
#1 - Doing a podcast monologue
#2 - People asking to pick your brains
#3 - Why aren’t people filling in your form?
#4 - Ask why you are doing something
#5 - Trust and personas
Ian then joins Robert Rose, Chief Troublemaker at The Content Advisory, who shares a great cocktail and advice for creating a content cocktail, especially in a crowded B2B category as your approach to content, its form and how you communicate it can differentiate your business. 
Enjoy!
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The people:
// Ian Truscott on LinkedIn and Threads
// Robert Rose on LinkedIn and Threads

Mentioned in this week’s episode:
// Let them pick your brain - Ian’s Tuesday 2¢
// Pain, Need, Aspiration and Trust - Ian’s Tuesday 2¢
// Crafting A Cutting Edge Social Media Approach In 2024 - Upcoming TCA Webinar 
// Robert’s firm: The Content Advisory
// Robert’s “Rose Colored Glasses” column for CMI.

Rockstar CMO:
// Monday Mojo - our weekly LinkedIn Newsletter
// The Beat Newsletter that we send every Sunday
// Rockstar CMO on the web, Twitter, and LinkedIn
// Previous episodes and all the show notes: Rockstar CMO FM.

Track List:
// Piano Music is by Johnny Easton, shared under a Creative Commons license
// We’ll be right back by Stienski & Mass Media on YouTube
// Think (About it) Patra ft Lynne Collins - on YouTube

Listen on Apple, Amazon, Spotify or wherever you get your podcasts
Learn more about your ad choices. Visit megaphone.fm/adchoices

This week Jeff Clark starts a month-long break from the show, and so our “not a rockstar” host Ian Truscott, catches up with regular guest, Chief Problem Solver and Lead Analyst, from the Content Advisory Cathy McKnight, for her 10th appearance on the show. 
Ian and Cathy chat about the importance of content operations in the face of all the immediate demands on marketing, some takeaways from a recent webinar she hosted with Liana Cardenes Cave, Hilton’s Senior Director, Content Orchestration and what she’s learned from interviewing influential and successful women on her podcast The Uncharted Journey.
Ian then retires to the Rockstar CMO virtual bar to join Cathy’s colleague Robert Rose, Chief Troublemaker at The Content Advisory, who, over a cocktail he’s recommending for breakfast, shares some interesting, informal research he’s done with his clients and community on the different use cases marketers are using AI for. And, it seems we are creating work with the robots, not reducing it. 
Enjoy!
—
The people:
// Ian Truscott on LinkedIn and Threads
// Cathy McKnight on LinkedIn
// Robert Rose on LinkedIn and Threads

Mentioned in this week’s episode:
// Controlling Content Chaos with Content Orchestration – TCA Webinar
// Cathy’s podcast: Uncharted Journeys 
// Robert & Cathy’s firm: The Content Advisory
// Robert’s “Rose Colored Glasses” column for CMI.

Rockstar CMO:
// Monday Mojo - our weekly LinkedIn Newsletter
// The Beat Newsletter that we send every Sunday
// Rockstar CMO on the web, Twitter, and LinkedIn
// Previous episodes and all the show notes: Rockstar CMO FM.

Track List:
// Piano Music is by Johnny Easton, shared under a Creative Commons license
// We’ll be right back by Stienski & Mass Media on YouTube
// Don’t You (Forget About Me) - Simple Minds on Spotify

Listen on Apple, Amazon, Spotify or wherever you get your podcasts
Learn more about your ad choices. Visit megaphone.fm/adchoices

This week in the marketing studio, Jeff Clark, our resident strategy advisor, and our host Ian Truscott chat about some recent articles on and research into the apparent death of the CMO and, if the CMO is not dying, then the much-discussed shorter tenure of marketing leaders compared to their peers. 
Ian then winds down the week with Robert Rose, Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual bar, who, over a fabulous cocktail, shares a thought about content operations and how we should take a leaf out of Hollywood’s book and hire a director.  
Enjoy!
—
The people:
// Ian Truscott on LinkedIn and Threads
// Jeff Clark on LinkedIn
// Robert Rose on LinkedIn and Threads

Mentioned in this week’s episode:
// Fortune 500 companies are eliminating chief marketing officer roles as the position loses C-suite clout
// Are we witnessing the end of the CMO? No, and stop asking
// CMOs Regaining The Faith Of Their Bosses, Survey Shows
// Boathouse CEO Study on Marketing and the CMO
// Evaluating a CMO Opportunity - Grant Johnson
// This Old Marketing on YouTube
// Robert’s firm: The Content Advisory
// Robert’s “Rose Colored Glasses” column for CMI.

Rockstar CMO:
// Monday Mojo - our weekly LinkedIn Newsletter
// The Beat Newsletter that we send every Sunday
// Rockstar CMO on the web, Twitter, and LinkedIn
// Previous episodes and all the show notes: Rockstar CMO FM.

Track List:
// Piano Music is by Johnny Easton, shared under a Creative Commons license
// We’ll be right back by Stienski & Mass Media on YouTube
// Arctic Monkeys - Do You Wanna Know on YouTube

Listen on Apple, Amazon, Spotify or wherever you get your podcasts
Learn more about your ad choices. Visit megaphone.fm/adchoices

This week in the Rockstar CMO Marketing studio, Jeff Clark, our resident strategy advisor and our host Ian Truscott chat about analysts and influencers in B2B.
They discuss whether the old Forrester and Gartner models are still relevant, how to work with analysts, and the rise of the influence of smaller firms and influential individuals, publications, blogs, and podcasts (like ours!).
Ian then winds down the week with Robert Rose, Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual bar, who, over a spicy cocktail, shares some thoughts about Adtech, data and specifically the general industry malaise about the coming changes to third-party cookies.
Learn more about your ad choices. Visit megaphone.fm/adchoices

This week Jeff Clark, our resident strategy advisor invites our host Ian Truscott in the Rockstar CMO Marketing studio for a chat about applying our 5 F’in’ Fundamentals to the process of publishing a business book. 
In a change to our usual format, Jeff turns the tables and interviews Ian, who shares a bit of what he’s learned from a book proposal writing course and subsequent writers boot camp facilitated by Alison Jones, his journey so far in writing a marketing book, his motivation, what he’s learned about the proposal process and the progress so far.
Ian then winds down the week with Robert Rose, Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual bar, who, over a high octane cocktail, suggests how best to make our content marketing budget last the whole year. 
Enjoy!
—
The people:
// Ian Truscott on LinkedIn and Threads
// Jeff Clark on LinkedIn
// Robert Rose on LinkedIn and Threads

Mentioned in this week’s episode:
// Publisher, podcaster, speaker and book coach: Alison Jones 
// Practical Inspiration Publishing 
// Josh Bernoff on The Marketing Book Podcast
// Robert’s firm: The Content Advisory
// Robert’s “Rose Colored Glasses” column for CMI.

Rockstar CMO:
// Monday Mojo - our weekly LinkedIn Newsletter
// The Beat Newsletter that we send every Sunday
// Rockstar CMO on the web, Twitter, and LinkedIn
// Previous episodes and all the show notes: Rockstar CMO FM.

Track List:
// Piano Music is by Johnny Easton, shared under a Creative Commons license
// We’ll be right back by Stienski & Mass Media – on YouTube
// Everyday I Write the Book by Elvis Costello on YouTube

Listen on Apple, Amazon, Spotify or wherever you get your podcasts
Learn more about your ad choices. Visit megaphone.fm/adchoices

This week's episode, hosted by 3xCMO and not a rockstar, Ian Truscott, in the Rockstar CMO Marketing Studio, Jeff Clark, former Forrester Research Director, shares 5 hard knocks he’s learned from his experiences of seeing marketing technology implementations gone bad. 
Ian then winds down the week with Robert Rose, Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual bar, who, over a classic cocktail, discusses doing more with less and whether this is a myth with AI. 
Enjoy!
—
The people:
// Ian Truscott on LinkedIn and Threads
// Jeff Clark on LinkedIn
// Robert Rose on LinkedIn and Threads
Mentioned in this week’s episode:
// Jeff’s blog post - Marketing Ops: Is Your Machine in Tune?
// Latest MQL research from Forrester 
// Robert’s firm: The Content Advisory
// Robert’s shiny new personal website
// Robert’s “Rose Colored Glasses” column for CMI.
Rockstar CMO:
// Monday Mojo - our weekly LinkedIn Newsletter
// The Beat Newsletter that we send every Sunday
// Rockstar CMO on the web, Twitter, and LinkedIn
// Previous episodes and all the show notes: Rockstar CMO FM.
Track List:
// Piano Music is by Johnny Easton, shared under a Creative Commons license
// We’ll be right back by Stienski & Mass Media – on YouTube
// Hard Knock Life by Jay-Z on Spotify

Listen on Apple, Amazon, Spotify or wherever you get your podcasts
Learn more about your ad choices. Visit megaphone.fm/adchoices