Monthly marketing podcast ran by The Digital Maze, a specialist full service creative agency. We discuss ongoing themes, topics and news in the digital marketing industry to help marketing directors (and leaders) stay ahead of the curve.
016: Showcasing the Commercial Impact of SEO
In our last episode of Season 1, SEO expert Josh Allerton guides us through effective budgeting, collaborative experimentation and more as we delve into the world of commercial SEO. With expert insights on how to leverage it for substantial growth, tune in today!
015: The 4 Core Strategic Principles Behind Every Successful Marketing Campaign
This month, Rob Twells is joined by Clare Taylor of Apricus Marketing as they discuss the four core strategic principles behind every successful marketing campaign.
Namely: Evaluate, Plan, Implement and Measure. We'll discover the importance of evaluating the market landscape,
aligning objectives with business goals, crafting a diverse mix of
targeted content, and measuring metrics to optimize results. Catch it now.
014: Getting Stakeholders on Board as a Marketing Leader
In this episode, Rob is joined by Ryan from imail comms, who shares valuable tips on getting stakeholder buy-in as a marketing leader.
Discover the challenges of gaining support from stakeholders, identifying key stakeholders, and managing relationships with them whilst we explore the importance of being emotionally aware, providing concrete facts and figures to support your strategies, and selling your ideas effectively.
Tune in to discover essential insights on stakeholder management and how to lead a thriving digital marketing strategy.
013: Why Humanising Your Brand Could Be The Best Thing You Do
Join Rob Twells chatting with Caroline Smith from Smudged, as they discuss all the fantastic reasons why you should humanise your brand.
With plenty of examples of those B2B companies doing it right (and those doing it wrong), as well as buckets of advice on where to begin, and how to get long-lasting buy-in from your team, stakeholders and customers.
If you're in digital marketing, you won't want to miss this latest episode!
012: Avoiding Unconscious Bias In Your Marketing Campaigns
In this thought-provoking episode, we sit down with Billie Hyde, Founder of Uptake Agency, to delve into an important topic within the marketing realm—how to avoid unconscious bias in marketing campaigns.
Marketing plays a pivotal role in shaping perceptions, influencing decisions, and driving consumer behaviour. However, unconscious biases can unintentionally seep into marketing campaigns, perpetuating stereotypes and excluding certain groups. Billie shares her expertise and insights on how marketers can take proactive steps to minimize unconscious bias and create more inclusive and diverse campaigns.
Join us as we explore the impact of unconscious bias on marketing strategies. Billie sheds light on the subtle ways biases can manifest in campaign planning, messaging, and targeting. Through real-world examples and case studies, she highlights the potential consequences of overlooking unconscious biases and emphasises the importance of taking a more conscious and inclusive approach.
011: Managing A Shrinking Marketing Budget During Turbulent Times
Join us on this episode as we delve into the world of marketing with our special guest, Kat Sale, Co-Founder of House of Performance. In this insightful conversation, we explore the challenges and strategies involved in managing a shrinking marketing budget. As economic downturns strike, many businesses face the dilemma of whether to increase their marketing budgets. Kat shares her perspective on this matter, discussing the potential benefits and considerations involved in allocating resources during challenging times.