Scaling Wellness

Caroline Copp
  • 5.0 (10)
  • BUSINESS
  • UPDATED WEEKLY

Welcome to Scaling Wellness, the podcast designed for wellness experts, teachers, and coaches ready to break free from time, energy, and revenue caps. Whether you’re a Pilates instructor, yoga teacher, health coach, or wellness entrepreneur, this podcast provides the roadmap to build a thriving, scalable business in the online space. Hosted by Caroline Copp, business coach for wellness entrepreneurs, Scaling Wellness offers actionable strategies, expert insights, and inspiring success stories to help you elevate your wellness business. If you’ve ever felt limited by the hours in your day, unsure of how to grow online, or stuck in a cycle of overworking without scaling, you’re in the right place. Who Is This Podcast For? Wellness professionals ready to create online courses, memberships, or scalable digital products. Teachers and coaches seeking to grow their income and impact without burning out. Ambitious wellness entrepreneurs looking to build a sustainable, flexible, and impactful online presence. Whether you’re new to the online world or eager to refine your digital offerings, Scaling Wellness is your guide. What You’ll Learn on Scaling Wellness How to Scale Your Wellness Business Discover ways to grow your business without working more hours, including identifying scalable opportunities in your niche and launching digital products that resonate with your audience. Creating Online Courses & Memberships Learn how to transform your expertise into digital products that provide recurring revenue and greater impact. We’ll guide you through topic selection, development, and successful launches. Overcoming Common Challenges From imposter syndrome to niching down, we’ll address the mindset shifts and strategies to overcome the unique challenges wellness professionals face when scaling their businesses online. Digital Marketing Strategies Master the tools of online growth, including email marketing, social media strategies, and content creation, to expand your audience and turn followers into loyal clients. Success Stories to Inspire You Hear how other wellness professionals have scaled their businesses through digital products and leveraged their expertise for greater impact and freedom. Why Listen to Scaling Wellness? Caroline Copp brings 20 years of experience in the wellness industry and over six years of success with online courses and memberships. Combining practical business strategies with her firsthand knowledge, Caroline shares the exact steps she’s used to scale her own business and help her clients achieve success. Why Scaling Wellness Stands Out This podcast is specifically tailored for wellness professionals, offering strategies that work for their unique needs. Whether you’re launching your first online product or looking to refine and scale an existing business, Scaling Wellness provides the tools and guidance to help you succeed. Key Topics Covered Scaling Without Burnout: Build a business that grows without overworking. Mindset Mastery: Overcome fear, perfectionism, and imposter syndrome. Marketing That Converts: Create authentic connections and attract your dream clients. Success Frameworks: Proven step-by-step guides for launching and scaling. Real Stories: Hear from wellness entrepreneurs who’ve achieved scalable success. Subscribe to Scaling Wellness If you’re ready to build, grow, and thrive in the online wellness world, subscribe to Scaling Wellness and join a growing community of wellness entrepreneurs making an impact. Each week, we’ll dive into strategies, tools, and tips to help you build a sustainable online business and remove the limits on your time, money, and impact. Let’s Build Your Dream Business! Website: www.carolinecopp.co.uk Instagram: https://www.instagram.com/carolinecopp/ Ready to scale your wellness business? Let’s make it happen! 🎉

  1. What actually happened in my business this year (The 2025 Debrief)

    6 DAYS AGO

    What actually happened in my business this year (The 2025 Debrief)

    In this final episode of 2025, I’m taking you properly behind the scenes of my business – the highs, the lows, the “what on earth was I thinking?” moments, and what I’m taking with me into 2026. I love a behind-the-scenes moment (hello terrible reality TV), and I know so many of you do too. So this is my honest debrief on what this year has actually looked like as a digital wellness business owner – beyond the Instagram highlight reel. In this episode, I share: My biggest high of the year: launching and growing the Scaling Wellness Accelerator from a 12-week beta with 6 founders… to 23+ wellness experts through the doors, recurring revenue and a hybrid model I love.How group support changed everything for me – why being in the right room and running my own high-touch group has given me more momentum, better ideas and way more joy in my day-to-day work.The real revenue story: how I matched my 2024 revenue by August, almost doubled year-on-year, and why Q4 (and even December!) have been some of my highest months ever.Becoming less “time for money” dependent: what it felt like to go on holiday, schedule everything in advance and make sales from the beach – and where I still need to improve my boundaries and support in 2026.The power of the right clients: how tightening up my messaging meant attracting ambitious, driven “doers” instead of quick-fix seekers… and why that’s made my business feel so much lighter.PLUS The flops and wobbles:The Stand Out launch that didn’t land the way I hoped – and what it taught me about niche-only offers.The few weeks where I essentially burned everything down – turned off ads, paused lead magnets, stopped selling – and instantly felt the impact on leads and cashflow.The conversion event that led to 17 sales calls in 2 weeks, and why I’ve now tightened up my application and qualification process for the Accelerator.Positioning and niche doubts (yep, me too): how I’ve wrestled this year with who I want to be known for and what stage of business I really want to support… and where I’ve landed for 2026. If you’re closing out the year feeling a mix of: “I know this business has potential”“I’m proud of what I’ve built… but it should be doing more by now”“I’m tired of the emotional rollercoaster of sales, launches and leads” …I think you’ll feel very seen in this episode. Your next step for 2026If you already have (or are building) a digital product – a course, membership, hybrid programme or group offer – and you’re ready to go all in on making it scalable, the Scaling Wellness Accelerator is where I can support you most closely. Inside the Accelerator, we focus on: Clarifying your niche, messaging and positioningStrengthening your offer and pricingCreating a lead generation system that brings in new people consistentlyRunning conversion events (workshops, webinars, challenges, founder launches) that actually turn warm leads into paying clientsBuilding recurring and more predictable revenue so you’re not starting from zero every month If you’re an ambitious, driven wellness expert and you’re ready for your “turnaround year”, you can find out more here: 👉 Scaling Wellness Accelerator: https://www.carolinecopp.co.uk/scaling-wellness-accelerator Other useful links mentioned or related: 🌐 Website: a...

    40 min
  2. “I don’t want to prey on insecurities” – Marketing Face Yoga without the toxic beauty narrative, with Charlotte Murray

    22/12/2025

    “I don’t want to prey on insecurities” – Marketing Face Yoga without the toxic beauty narrative, with Charlotte Murray

    In today’s episode of Scaling Wellness, I’m joined by one of my clients, Charlotte Murray – a Pilates teacher and face yoga teacher who built something incredibly powerful… and then hit the exact point where so many wellness experts get stuck. Charlotte’s story will feel very familiar if you’ve ever: Created a digital course that sold… then stalledFelt pulled in too many directions between in-person work and online offersFelt uncomfortable with “salesy” or fear-based marketingWondered whether you should start again instead of scaling what you already have We talk honestly about what happens after those first exciting sales – when the dopamine wears off and you’re left wondering where the next sales will come from In this conversation, Charlotte shares:How she transitioned from corporate retail into Pilates – and then unexpectedly into face yogaWhy her face yoga course sold well initially, but then plateauedThe moment she realised she was “sitting on something big” but didn’t know how to grow itWhy her first instinct was to park a successful offer instead of scaling it (and why that’s so common)The mindset block that stopped her marketing for a long time: “I don’t want to prey on people’s insecurities”How refining her niche and messaging unlocked clarity, confidence, and salesThe systems she’s now using to generate consistent leads (without burning out)How free workshops became a game-changer – including a 33% conversion rateWhat it really looks like to step into the CEO role as a busy, working mumHow she’s already reduced her evening working hours – and why that matters more than revenue alone We also talk about something I see all the time in wellness businesses: 👉 the temptation to create something new instead of growing what already works. Charlotte is an internationally accredited Face Yoga teacher who helps women in their 40s and beyond achieve a lifted, toned, and radiant face, naturally, without Botox or fillers. Charlotte left a corporate career in retail to become a Pilates teacher, and later a Face Yoga teacher, incorporating her knowledge of anatomy, muscle strength, tension release and posture into her work. Charlotte helps women feel confident, radiant, and at home in their natural beauty. Freebie - Try "Total Facelift" - lift and tone ALL of your facial muscles in less than 5 minutes and see for yourself how it feels to do effective Face Yoga: www.authenticfaceyoga.com/liftmyfaceThe AuthenticFace Programme is a 5-week online Face Yoga journey that guides you through a proven, step-by-step method to bring lift, tone and volume to the face, smoothing lines and boosting radiance, naturally: www.authenticfaceyoga.comInstagram: https://www.instagram.com/authenticfaceyoga Ready to scale your wellness business?If Charlotte’s story sounds a little too close to home – and you know your offer works but isn’t growing – this is exactly the kind of work we do inside the Scaling Wellness Accelerator. You can find out more here: 👉 https://www.carolinecopp.co.uk/scaling-wellness-accelerator And if you’re still at the stage of building your first digital offer, start with Digital Course Creator: 👉 a...

    38 min
  3. 5 Big wins my clients are celebrating this week

    15/12/2025

    5 Big wins my clients are celebrating this week

    Welcome to episode 50 of the Scaling Wellness Podcast! What started in January as my slightly wobbly attempt to share the “how” behind building a scalable wellness business has now become 50 episodes of real strategy, and real transformation. So today felt like the perfect moment to celebrate… but not by listing 50 things (nobody needs that level of chaos in their earbuds). Instead, I’m sharing five BIG wins my clients have achieved in just the last five weeks - so you can truly see what’s possible when you build a digital offer and start scaling with intention. Inside this episode, I walk you through: ⭐ Win #1 - Letting Go of What Drains YouHow several clients have recently quit jobs, dropped classes they hate, or reshaped their working week because their digital products are giving them freedom, stability, and choice again. ⭐ Win #2 – Collaborations That Actually WorkWe’ve been deep in organic lead generation inside the Accelerator, and one member has been leveraging partnerships so well that she’s now teaching inside other members’ programmes - borrowing trust, building credibility, and growing her audience without ads. ⭐ Win #3 – Those Magical “Random Sales”The little dopamine hit all digital entrepreneurs dream of. One client received a surprise sale while watching Strictly, all because she’s finally visible, strategic, and confident about selling. ⭐ Win #4 – Owning Your Personal BrandA brilliant story from one of my yoga teachers who has fully embraced her fun, festive, slightly-daft energy (her words, not mine) - and, in doing so, is attracting clients who love her for exactly who she is. ⭐ Win #5 – A Sold-Out Founder Launch From a Tiny AudienceA client with a brand-new niche, small following, and a whole lot of courage sold out her first launch because she stopped waiting for strangers on the internet… and started reaching out to real humans. Why I’m Sharing These WinsBecause every single one of these transformations came from someone who: didn’t know where to start,didn’t feel “ready,”didn’t have a big audience,and definitely wasn’t confident about the online world. But they backed themselves. They followed the steps. And they moved - even when it felt uncomfortable. This episode is your reminder that your digital business can change your life just as much as it changes the lives of your clients. And yes… I whisper this bit quietly… the Accelerator price rises in 2026 and I have two spaces left for January. If you want to chat, the link is HERE. Thank you for being here for 50 episodes. Whether you’ve listened from day one or this is your first, I’m grateful you’re here and excited for what we’ll build next. Let’s keep scaling your wellness business - sustainably, strategically, and joyfully.

    19 min
  4. The viral post that did nothing for my business (and what to do instead)

    08/12/2025

    The viral post that did nothing for my business (and what to do instead)

    This week on Scaling Wellness, I’m taking you behind the scenes of a viral moment… that went absolutely nowhere. Back in 2020, one of my posts unexpectedly blew up - 2 million views, 2,000 new followers, comments flying, notifications buzzing… and zero sales. Not one enquiry. Not one email sign-up. Not even a curious DM. Why? Because visibility without strategy is just noise. In this episode, I’m breaking down: What actually went wrong with that viral postThe real metrics that matter when you’re building something sustainableHow to create content that attracts aligned clients (not random humans on the wrong continent!)How to turn followers into email subscribers, and subscribers into clientsWhy warm audiences buy - and viral audiences scrollThe simple backend systems every wellness expert should have ready now You’ll leave this episode understanding: ✨ The difference between traction and transformation ✨ How to make your content work for your business ✨ What to prioritise so you’re not reliant on algorithm miracles ✨ How to build a business that can grow with (or without) a viral post If you’ve ever looked at your engagement and wished for “just one viral moment,” this is the tough-love, practical, and reassuring conversation you didn’t know you needed.

    24 min
  5. Lisa B on how Pilates became a real career path for teachers

    01/12/2025

    Lisa B on how Pilates became a real career path for teachers

    In today’s episode of Scaling Wellness, I’m joined by someone many of you will already know (and adore!)… the incredible Lisa Bradshaw - aka Lisa B Pilates. Lisa has been in the Pilates world for 30 years and is one of the most respected teacher-trainers in the industry. She runs her own academy, specialises in continuing education, and has taught everyone from brand-new teachers to fully fledged educators looking to deepen their craft. And today… we’re having a real, honest conversation about what’s happening inside the Pilates industry right now. Inside the episode, we explore: ✨ How Pilates transformed from a niche discipline into a long-term, stable career path Lisa shares what it was like to teach in the 90s when most people couldn’t even pronounce the word Pilates - let alone build a business with it. ✨ Why so many teachers still struggle with confidence (even after years of experience) We talk openly about why knowing the exercises isn’t enough… and why “the confidence comes from the doing.” ✨ The gap in modern teacher training - and why so many teachers feel underprepared From two-week qualifications to “learn-it-in-a-weekend” courses, Lisa explains what’s missing, what’s worrying, and what she sees teachers actually need. ✨ The danger of social media for new teachers We get into comparison, crop tops, and why the industry’s obsession with novelty is distracting teachers from what actually makes them great. ✨ The simple truth no one tells you: it’s not what you teach, it’s how you teach it Lisa shares how depth, layering, timing, and true understanding make the difference - not the fancy stuff you see on Instagram. ✨ Why online teaching still feels weird… even for seasoned teachers And yet why both Lisa and I still do it! ✨ What teachers can do to stay inspired and keep evolving Including why regular practice and solid continuing education are essential for growth. If you're a Pilates teacher, movement educator, or wellness professional this conversation is going to feel like a big exhale. Where to find Lisa: Find out more about The LBP Academy for Teachers here: www.lisabpilates.com Book here for Teacher Training Course and Workshops: LB Pilates Academy - COURSE BOOKINGS Join me at Studio LB for a face-to-face session or online class: www.studiolisab.csom Book here to join me for an Online Workout: or to receive a Recording: STUDIO LB PILATES - Online Class Bookings Details for Caroline www.carolinecopp.co.uk Instagram - https://www.instagram.com/carolinecopp/

    36 min
  6. Still helping “everyone”? This is why you’re invisible online

    24/11/2025

    Still helping “everyone”? This is why you’re invisible online

    In today’s episode of Scaling Wellness, I’m pulling back the curtain on something BIG… and very close to my heart. 🎉 STAND OUT is officially LIVE. If you’re a wellness expert who’s tired of dancing around your niche, second-guessing every decision, and feeling like your online business is stuck in “almost there”… this episode is your turning point. I’m sharing the messy, chaotic journey that led me here - including the 6 years I spent circling my niche, the hilarious overthinking loops I got stuck in, and the moment I realised: 👉 Your niche won’t magically arrive fully formed. 👉 It evolves - but only once you start. Inside the episode, we dive into: ✨ Why wellness experts struggle more with niching than ANY other industry ✨ How I picked a niche I hated (right people, wrong problem) ✨ What happens when you help “everybody” with “everything” ✨ Why being blurry online makes you invisible - especially heading into 2026 ✨ What your business could look like next year if you just get specific ✨ And why Stand Out exists - because I wish someone had handed me this 6 years ago If you’ve been waiting for a sign to stop tweaking your bio, stop building freebies no one sees, stop hiding behind “I’m working on my niche”… THIS IS IT. ✨ JOIN STAND OUT — Now open!If you’re listening on 24th or 25th November, you’re in the Early Bird window with the biggest discount + juiciest bonuses. 👉 Join here: www.carolinecopp.co.uk/standout Inside STAND OUT you’ll: ✔ Choose a niche you actually love ✔ Validate your digital product idea ✔ Build confidence in your direction ✔ Finally stop circling and start building ✔ Position yourself as a leader in your space (not just another wellness account) Your 2026 could look completely different - and it starts with clarity. ✨ CONNECT WITH ME ON INSTAGRAM👉 Instagram: https://www.instagram.com/carolinecopp/

    26 min
  7. Cleaning before the cleaner? Let's start messy!

    17/11/2025

    Cleaning before the cleaner? Let's start messy!

    Ever caught yourself tidying up before the cleaner comes, or washing your hair before the hairdresser? 🙋‍♀️ If so, this episode is for you - because the same mindset that keeps your house spotless might be the one keeping your business stuck. In this week’s Scaling Wellness, I’m diving into why perfectionism masquerading as “preparation” is the biggest brake on your business growth, and why messy, imperfect action is the real secret to success online. I share: ✨ The hilarious (and slightly painful) story of my £2,000 “perfect” first launch that went nowhere ✨ Why your audience doesn’t care about your logo, lighting, or Instagram grid - but does care about your offer ✨ What my Accelerator members are doing differently to create momentum and results fast ✨ How one client found her perfect course name after she launched ✨ Why clarity only comes after you start, not before If you’ve been circling your niche, rebranding your brand colours (again), or waiting for the perfect moment to launch your program… this is your nudge to stop “cleaning before the cleaner” and get your offer into the world. 💡 Spoiler alert: Messy action moves you forward. Perfecting keeps you stuck. 🌐 Explore: www.carolinecopp.co.uk 📲 Connect on Instagram: @carolinecopp And... because timing is everything - keep an eye out for STAND OUT, my new niche clarity program launching for Black Friday (w/c Nov 24th) at a massive discount.

    20 min
  8. BTS - What I learned on retreat. 3 secrets from inside the 6-figure room

    10/11/2025

    BTS - What I learned on retreat. 3 secrets from inside the 6-figure room

    I’ve just got back from a two-night mastermind retreat on the Gloucestershire–Welsh border, and I’m bringing you right into the room with me. In this behind-the-scenes debrief, I share three lessons that landed hard, and how I’m applying them in my own business (so you can, too). What I cover: Six-figure owners have revenue gaps too. The difference? They spot them early and plug them on purpose - cash-injection campaigns, bundles, upsells, reactivations, and faster pivots.New level, new devil. Mindset blocks don’t disappear; they evolve. I share the exact questions I’m asking myself to move through visibility fears and decision wobbles.Pricing shapes perception. Why low pricing can devalue results, and how to price for outcomes, not hours. Links & next steps: Say hi on IG and tell me your biggest takeaway → https://www.instagram.com/carolinecopp/Join me for my next workshop "Wellness Programmes That Scale" on Wednesday 12 November. If you’re listening later, the same link will show the next date https://www.carolinecopp.co.uk/wellness-programmes-that-scale

    31 min
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About

Welcome to Scaling Wellness, the podcast designed for wellness experts, teachers, and coaches ready to break free from time, energy, and revenue caps. Whether you’re a Pilates instructor, yoga teacher, health coach, or wellness entrepreneur, this podcast provides the roadmap to build a thriving, scalable business in the online space. Hosted by Caroline Copp, business coach for wellness entrepreneurs, Scaling Wellness offers actionable strategies, expert insights, and inspiring success stories to help you elevate your wellness business. If you’ve ever felt limited by the hours in your day, unsure of how to grow online, or stuck in a cycle of overworking without scaling, you’re in the right place. Who Is This Podcast For? Wellness professionals ready to create online courses, memberships, or scalable digital products. Teachers and coaches seeking to grow their income and impact without burning out. Ambitious wellness entrepreneurs looking to build a sustainable, flexible, and impactful online presence. Whether you’re new to the online world or eager to refine your digital offerings, Scaling Wellness is your guide. What You’ll Learn on Scaling Wellness How to Scale Your Wellness Business Discover ways to grow your business without working more hours, including identifying scalable opportunities in your niche and launching digital products that resonate with your audience. Creating Online Courses & Memberships Learn how to transform your expertise into digital products that provide recurring revenue and greater impact. We’ll guide you through topic selection, development, and successful launches. Overcoming Common Challenges From imposter syndrome to niching down, we’ll address the mindset shifts and strategies to overcome the unique challenges wellness professionals face when scaling their businesses online. Digital Marketing Strategies Master the tools of online growth, including email marketing, social media strategies, and content creation, to expand your audience and turn followers into loyal clients. Success Stories to Inspire You Hear how other wellness professionals have scaled their businesses through digital products and leveraged their expertise for greater impact and freedom. Why Listen to Scaling Wellness? Caroline Copp brings 20 years of experience in the wellness industry and over six years of success with online courses and memberships. Combining practical business strategies with her firsthand knowledge, Caroline shares the exact steps she’s used to scale her own business and help her clients achieve success. Why Scaling Wellness Stands Out This podcast is specifically tailored for wellness professionals, offering strategies that work for their unique needs. Whether you’re launching your first online product or looking to refine and scale an existing business, Scaling Wellness provides the tools and guidance to help you succeed. Key Topics Covered Scaling Without Burnout: Build a business that grows without overworking. Mindset Mastery: Overcome fear, perfectionism, and imposter syndrome. Marketing That Converts: Create authentic connections and attract your dream clients. Success Frameworks: Proven step-by-step guides for launching and scaling. Real Stories: Hear from wellness entrepreneurs who’ve achieved scalable success. Subscribe to Scaling Wellness If you’re ready to build, grow, and thrive in the online wellness world, subscribe to Scaling Wellness and join a growing community of wellness entrepreneurs making an impact. Each week, we’ll dive into strategies, tools, and tips to help you build a sustainable online business and remove the limits on your time, money, and impact. Let’s Build Your Dream Business! Website: www.carolinecopp.co.uk Instagram: https://www.instagram.com/carolinecopp/ Ready to scale your wellness business? Let’s make it happen! 🎉

Information

  • Creator
    Caroline Copp
  • Years Active
    2024 - 2025
  • Episodes
    54
  • Rating
    Explicit
  • Copyright
    © Copyright 2025 Caroline Copp
  • Show Website
    Scaling Wellness

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