Sellar Podcast

Sellar

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BUSINESS
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The Sellar Podcast is where makers, stockists, and craft drink heroes come together over a drink (or two). We chat with guests from across the UK craft drinks scene to share stories, swap tips, and dive into everything from hops to margins. Real talk, proper drinks, no nonsense.

17/09/2025

"I deliver my beer by bike." | Sellar Podcast feat. Jim from Wendover Beers

In this episode of the Sellar Podcast, host Sarah From Sellar speaks with Jim Whewell, the owner of Wendover Beers, about his journey in the craft beer industry. Jim shares insights into his unique business model, which includes delivering beer by electric cargo bike and focusing on small independent breweries. He discusses the challenges of introducing craft beer to a community that was previously unfamiliar with it, the importance of technology in managing his business, and the lessons he's learned along the way. Jim also offers advice for aspiring entrepreneurs looking to enter the craft beer market.

21 min
06/08/2025

From Homebrew to Holy Goat

In this episode of the Sellar podcast, Sarah From Sellar interviews Johnny Horn from Holy Goat Brewing. They discuss the unique brewing process at Holy Goat, the importance of local ingredients, and the journey from home brewing to establishing a successful brewery. Johnny shares insights on branding, collaborations with artists and bands, and the brewery's global reach. The conversation also touches on sales strategies, seasonal brewing, and future plans for innovative beer styles. 🔗 Learn more about how Sellar powers B2B sales for the craft drinks industry: → ⁠sellar.io⁠ → ⁠Instagram⁠ → ⁠LinkedIn⁠ Let’s make trade better — together. ✨

22 min
22/07/2025

The Journey of Pastore Brewing

In this episode of the Sellar podcast, Sarah interviews Chris, co-founder of Pastore Brewing, about the journey of establishing their brewery, the growth of the sour beer market, and the unique challenges they face in sales and branding. Chris shares insights into their brewing philosophy, the importance of engaging with consumers, and the creative process behind their distinctive artwork. The conversation also touches on trends in craft beer and the competitive landscape of the industry.

19 min
26/06/2025

Navigating Challenges in the Brewing Industry | Sellar Podcast feat. Dave from Indie Rabble

In this episode of the Sellar podcast, Sarah From Sellar interviews Dave Hayward from Indie Rabble Brewery. They discuss the origins of Indie Rabble, the challenges faced during the pandemic, and the unique business model that emerged. Dave shares insights into sales strategies, team dynamics, and the transition from running a bar to a brewery. The conversation also touches on the importance of community, awards received, and advice for aspiring brewers and bottle shop owners. Finally, they explore Indie Rabble's beer offerings and how to stand out in a competitive market. 🔗 Learn more about how Sellar powers B2B sales for the craft drinks industry: → sellar.io → Instagram → LinkedIn Let’s make trade better — together. ✨

26 min
28/05/2025

Maximise trade sessions for success | feat. Greg from We Are Beer

In this episode of the Sellar Podcast, Sarah From Sellar and Greg Wells from We Are Beer discuss the evolution of craft beer festivals, the importance of trade sessions, and insights into consumer behaviour in the beer industry. They emphasise the need for suppliers to prepare effectively for trade sessions and share valuable tips for maximising opportunities at festivals. The conversation also touches on emerging trends in the beer market and the significance of inclusivity in branding and marketing strategies. 🔗 Learn more about how Sellar powers B2B sales for the craft drinks industry: → sellar.io → Instagram → LinkedIn Let’s make trade better — together. ✨

26 min
09/04/2025

Journey from hospo to brewery sales | Feat. Lauren from DEYA

Join us as we chat with Lauren from DEYA about their collaboration beer for Record Store Day, her journey from hospitality to brewery sales and being blindsided by the craft beer rumour mill. 🔗 Learn more about how Sellar powers B2B sales for the craft drinks industry: → ⁠sellar.io⁠ → ⁠Instagram⁠ → ⁠LinkedIn⁠ Let’s make trade better — together. ✨

25 min
06/03/2025 · BONUS

What is Sellar Credit?

Join us as we chat to our founders about Sellar Credit, a game-changing product for the drinks industry. 🔗 Learn more about how Sellar powers B2B sales for the craft drinks industry: → ⁠sellar.io⁠ → ⁠Instagram⁠ → ⁠LinkedIn⁠ Let’s make trade better — together. ✨

34 min
26/02/2025

From Sonoma to Soda | Feat. Liam from Steep Soda

Join us as we chat to Liam from Steep Soda about his journey from brewing craft beer to making all-natural craft sodas. Sellar powers B2B sales for the craft drinks industry, saving everyone time and growing profits for small businesses. 🔗 Learn more about how Sellar powers B2B sales for the craft drinks industry: → ⁠sellar.io⁠ → ⁠Instagram⁠ → ⁠LinkedIn⁠ Let’s make trade better — together. ✨

26 min

The Sellar Podcast is where makers, stockists, and craft drink heroes come together over a drink (or two). We chat with guests from across the UK craft drinks scene to share stories, swap tips, and dive into everything from hops to margins. Real talk, proper drinks, no nonsense.

Creator

Sellar
Years Active

2024 - 2025
Episodes

13
Rating

Clean
Copyright

© Sellar
Show Website

Sellar Podcast