66 episodes

We asked SIXTY-SIX! of the world's leading SEOs to share their number one actionable tip for 2022. Check out our SEO in 2022 guide to learn from the best in the business, helping you stay one-step ahead of your competitors as we head into a new year...
You would have thought that if we asked SIXTY-SIX SEOs the same question (What is your number 1 SEO tip for 2022?) then we would receive lots of similar answers. Not at all. The industry is now so rich and varied that most contributors came up with an entirely different answer. Even where the topics were similar, the perspectives were very different. The advice in this book ranges from doubling-down on evergreen strategies to finding new and better ways to identify opportunities, how the SERP is changing, next generation tech, and so much more.

The tips tips naturally break down in to 12 different chapters, and that those chapters fell into 4 main sections – EVALUATE, PLAN, DELIVER, and CANI.

SECTION 1: EVALUATE
The first section, EVALUATE, contains the first 3 chapters – ‘Modern SEO’, ‘Strong Foundations’, and ‘Prioritise’. These tips are focusing on the ongoing, key elements of SEO that you can’t ignore, year after year. Included are tips on focusing in the areas where you are likely to have the biggest impact, how to build a technically sound website in 2022, and how to determine your ongoing strategy - partly based upon thorough competitor analysis.

SECTION 2: PLAN
After the evaluation phase, Section 2 looks at how to PLAN your SEO activities for 2022, under the chapters: ‘Site Structure’, ‘Keyword Research’ and ‘User Behaviour’. Here we include tips on how to use Schema to educate Google about the uniqueness and specificity of your content, why mapping keywords to personas and user journeys is essential, and how search engines are moving towards gaining a better understanding of user intent.
SECTION 3: DELIVER
Next up is the DELIVER section, including the chapters ‘Content Creation’, ‘Links’ and ‘Keep an Eye on the SERP’. Shared in this section is the fact that your job as an SEO is to help searchers get the answer that they’re looking for. Also included are tips around how to build high-quality, original content assets, and why the SERP isn’t just the place that sends you traffic – it can also be a wonderful source of competitive intelligence.
SECTION 4: CANI
Finishing us up is section 4: CANI - CONSTANT and NEVER-ENDING IMPROVEMENT. An SEO’s work is never done – and if you ever think it is, that’s probably a sign that your competitors are about to surpass you. In this section of ‘SEO in 2022’, we look at topics such as why you need to be using Google Search Console on a daily basis, how machine learning could improve an SEO’s life, and why training the next generation of SEOs is so important.

There’s a lot to explore – some of it will already be top-of-mind. Other elements will be waiting for you to discover.

Join SIXTY-SIX of the world's leading SEOs to discover SEO in 2022.

SEO in 2022 Majestic.com

    • Business
    • 5.0 • 1 Rating

We asked SIXTY-SIX! of the world's leading SEOs to share their number one actionable tip for 2022. Check out our SEO in 2022 guide to learn from the best in the business, helping you stay one-step ahead of your competitors as we head into a new year...
You would have thought that if we asked SIXTY-SIX SEOs the same question (What is your number 1 SEO tip for 2022?) then we would receive lots of similar answers. Not at all. The industry is now so rich and varied that most contributors came up with an entirely different answer. Even where the topics were similar, the perspectives were very different. The advice in this book ranges from doubling-down on evergreen strategies to finding new and better ways to identify opportunities, how the SERP is changing, next generation tech, and so much more.

The tips tips naturally break down in to 12 different chapters, and that those chapters fell into 4 main sections – EVALUATE, PLAN, DELIVER, and CANI.

SECTION 1: EVALUATE
The first section, EVALUATE, contains the first 3 chapters – ‘Modern SEO’, ‘Strong Foundations’, and ‘Prioritise’. These tips are focusing on the ongoing, key elements of SEO that you can’t ignore, year after year. Included are tips on focusing in the areas where you are likely to have the biggest impact, how to build a technically sound website in 2022, and how to determine your ongoing strategy - partly based upon thorough competitor analysis.

SECTION 2: PLAN
After the evaluation phase, Section 2 looks at how to PLAN your SEO activities for 2022, under the chapters: ‘Site Structure’, ‘Keyword Research’ and ‘User Behaviour’. Here we include tips on how to use Schema to educate Google about the uniqueness and specificity of your content, why mapping keywords to personas and user journeys is essential, and how search engines are moving towards gaining a better understanding of user intent.
SECTION 3: DELIVER
Next up is the DELIVER section, including the chapters ‘Content Creation’, ‘Links’ and ‘Keep an Eye on the SERP’. Shared in this section is the fact that your job as an SEO is to help searchers get the answer that they’re looking for. Also included are tips around how to build high-quality, original content assets, and why the SERP isn’t just the place that sends you traffic – it can also be a wonderful source of competitive intelligence.
SECTION 4: CANI
Finishing us up is section 4: CANI - CONSTANT and NEVER-ENDING IMPROVEMENT. An SEO’s work is never done – and if you ever think it is, that’s probably a sign that your competitors are about to surpass you. In this section of ‘SEO in 2022’, we look at topics such as why you need to be using Google Search Console on a daily basis, how machine learning could improve an SEO’s life, and why training the next generation of SEOs is so important.

There’s a lot to explore – some of it will already be top-of-mind. Other elements will be waiting for you to discover.

Join SIXTY-SIX of the world's leading SEOs to discover SEO in 2022.

    Focus on the next generation of SEOs - with Si Shangase from WorldRemit (Previously Havas Media)

    Focus on the next generation of SEOs - with Si Shangase from WorldRemit (Previously Havas Media)

    Check out the rest of the content from "SEO in 2022" here:
    http://seoin2022.com/
    Questions in this episode include:
    How should you recruit SEOs?
    What can managers do to give SEOs more training?
    What impact has working from home had on recruitment?
    What are a few specific steps that an SEO needs to do, to start putting this into action?
    How often should an SEO be doing this?

    • 20 min
    Serverless applications that run on the edge are the future of enterprise SEO - with Nick Wilsdon

    Serverless applications that run on the edge are the future of enterprise SEO - with Nick Wilsdon

    Check out the rest of the content from "SEO in 2022" here:
    http://seoin2022.com/
    Questions in this episode include:
    What are the benefits of executing SEO changes on the edge?
    Are there any downsides?
    What are a few examples of serverless applications from an SEO perspective?
    What type of business can take advantage of this?

    • 16 min
    Are you prepared for Platform-less, server-less SEO on the edge? With Bastian Grimm from Peak Ace

    Are you prepared for Platform-less, server-less SEO on the edge? With Bastian Grimm from Peak Ace

    Check out the rest of the content from "SEO in 2022" here:
    http://seoin2022.com/
    Questions in this episode include:
    What is Platform-less, server-less SEO?
    Why is it important?
    How much SEO will be done on the edge in the future?
    What aspects of SEO will be done on the edge?
    What aspects of SEO won’t be done on the edge?
    Does every SEO need to know about this?
    Is it only for enterprises?

    • 19 min
    Start getting comfortable with JavaScript rendering - with Nik Ranger from StudioHawk

    Start getting comfortable with JavaScript rendering - with Nik Ranger from StudioHawk

    Check out the rest of the content from "SEO in 2022" here:
    http://seoin2022.com/
    Questions that David asks in this episode include:
    Why is JavaScript rendering important for SEOs?
    What does Javascript rendering do?
    (Javascript uses the document object model (DOM) to manipulate the DOM elements. Rendering refers to showing the output in the browser)
    Why is Javascript getting more important?
    Could using Javascript help with SEO?

    • 16 min
    Find opportunities for embedding machine learning into your processes - with Lazarina Stoy

    Find opportunities for embedding machine learning into your processes - with Lazarina Stoy

    Check out the rest of the content from "SEO in 2022" here:
    http://seoin2022.com/
    Questions that David asks in this episode include:
    How can an SEO use machine learning in their processes now?
    What can be and should be automated?
    What technologies do you recommend to introduce machine learning in SEO processes?
    Should SEOs be concerned that quality may deteriorate when tasks are automated?
    What shouldn't be automated?
    What should an SEO focus on when everything that can be automated, should be automated?

    • 19 min
    Look beyond the value of the click - with Antonella Villani from Assembly

    Look beyond the value of the click - with Antonella Villani from Assembly

    Check out the rest of the content from "SEO in 2022" here:
    http://seoin2022.com/
    Questions in this episode include:
    Why isn’t measuring clicks enough?
    What is better than clicks?
    What about early funnel traffic that clicks then comes back?
    Does this mean that SEOs should be having a greater focus on bottom of funnel traffic?
    Should SEOs be agreeing attribution models with their clients before proceeding?

    • 15 min

Customer Reviews

5.0 out of 5
1 Rating

1 Rating

Top Podcasts In Business

Steven Bartlett
Tim Ferriss: Bestselling Author, Human Guinea Pig
Simran & Sonya
Dodge Woodall
BBC Radio 4
Dennis Publishing

You Might Also Like

benjshap LLC // Benjamin Shapiro
bestseopodcast.com
Local SEO Tactics: SEO Tips and Tricks For Your Website
Chris Schaeffer & Jason Rothman: Pay Per Click (PPC) Search Engine Marketing Experts