58 episodes

Created by the straight-talking social media specialists at immediate future, this podcast will feature in-depth insights from various sectors, interviews with thought leaders, and our advice on how to break the social boring. Music licensed for use by: https://www.epidemicsound.com/download_license/DL-adv-czjb0gjy08. License ID: DL-adv-czjb0gjy08

Serious Social from immediate future immediate future - breaking the social boring

    • Business
    • 5.0 • 4 Ratings

Created by the straight-talking social media specialists at immediate future, this podcast will feature in-depth insights from various sectors, interviews with thought leaders, and our advice on how to break the social boring. Music licensed for use by: https://www.epidemicsound.com/download_license/DL-adv-czjb0gjy08. License ID: DL-adv-czjb0gjy08

    Serious Social - Stop whispering into the void

    Serious Social - Stop whispering into the void

    The way brands interact with their audiences on social media has noticeably changed. Consumers are demanding more and will no longer put up with a lack of response or engagement from brands. Whether you're scaling up your organisation or team, or just shoring up your processes, then tune in to Serious Social live this week with Belle Lawrence, and gain practical advice about engaging well on social.

    • 15 min
    Serious Social - The customer journey on social resembles a Jumanji map

    Serious Social - The customer journey on social resembles a Jumanji map

    Yes, we think your social customer journey is like the map in Jumanji, welcome to the jungle. In this week’s episode, Katy Howell makes no apology for drawing parallels with the hit movie to explain the complexity and shifting landscape you need to navigate, to uncover customer touchpoints across social.  

    • 15 min
    How to drive MQLs and SQLs through social media

    How to drive MQLs and SQLs through social media

    In this episode of Serious Social, Colin Jacobs will be exploring how to drive sales qualified leads through better marketing qualified leads on social media. Listen now to discover what a successful demand generation campaign looks like and why demand-gen is much more sophisticated than just selling on social.

    • 16 min
    Serious Social - Culture Eats Social for Breakfast

    Serious Social - Culture Eats Social for Breakfast

        | Social has turned what was once opaque to clear glass. as employees’ tweet and snap and Tik Tok their view of your business. It means your leadership is centre stage, your practices under scrutiny and your behaviours spotlighted. And today more than ever that public sharing of your company culture cannot be wallpapered over with some nice marketing. Katy Howell's joined by the amazing, Jo Geraghty, partner at the Culture Consultancy and best-selling author to talk about how to shine on the inside and bring your employees to the fore on social.

    • 31 min
    Serious Social – The hidden complexity of social media copy

    Serious Social – The hidden complexity of social media copy

    In our latest Serious Social Live we discussed the hidden complexity of social media copywriting, covering everything from accessibility concerns to tone of voice. Belle Lawrence is joined by IF Account Manager, Laurens Grisel, and self-confessed word nerd Vanessa Souris, taking you through their top tips and what to avoid when crafting thumb-stopping social copy.

    Copyright: immediate future
    Website: http://www.immediatefuture.co.uk 
    Social profiles: 
    ·       YouTube: https://www.youtube.com/user/IFTubes 
    ·       Facebook: https://www.facebook.com/ImmediateFuture/ 
    ·       LinkedIn: https://www.linkedin.com/company/immediate-future/ 
    ·       Twitter: https://twitter.com/iftweeter 
    ·       Instagram: https://www.instagram.com/ifinstas/ 

    • 18 min
    Serious Social – Unlocking Paid Media Excellence

    Serious Social – Unlocking Paid Media Excellence

    In this week’s Serious Social Live, Colin Jacobs will be getting into the nitty-gritty of paid social media. Tune in to discover how everything from customer journeys, touch points and algorithms, will help you smash your paid social media campaigns this year.

    Copyright: immediate future
    Website: http://www.immediatefuture.co.uk 
    Social profiles: 
    ·       YouTube: https://www.youtube.com/user/IFTubes 
    ·       Facebook: https://www.facebook.com/ImmediateFuture/ 
    ·       LinkedIn: https://www.linkedin.com/company/immediate-future/ 
    ·       Twitter: https://twitter.com/iftweeter 
    ·       Instagram: https://www.instagram.com/ifinstas/ 

    • 14 min

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