79 episodes

Created by the straight-talking social media specialists at immediate future, this podcast will feature in-depth insights from various sectors, interviews with thought leaders, and our advice on how to break the social boring. Music licensed for use by: https://www.epidemicsound.com/download_license/DL-adv-czjb0gjy08. License ID: DL-adv-czjb0gjy08

Serious Social from immediate future immediate future - breaking the social boring

    • Business
    • 5.0 • 4 Ratings

Created by the straight-talking social media specialists at immediate future, this podcast will feature in-depth insights from various sectors, interviews with thought leaders, and our advice on how to break the social boring. Music licensed for use by: https://www.epidemicsound.com/download_license/DL-adv-czjb0gjy08. License ID: DL-adv-czjb0gjy08

    Serious Social - No Fluff, Just Stuff: Inside a Winning B2B Social Campaign

    Serious Social - No Fluff, Just Stuff: Inside a Winning B2B Social Campaign

    A whopping 50% of B2B marketers struggle to measure the ROI of their lead and demand gen efforts. Time to change the game - well for social. 

    In "No Fluff, Just Stuff," we're not just talking theories; we're revealing the nuts and bolts of a Social lead gen campaign that slashed CPC by 58% and doubled CTR. Cut through the clutter and get ready for take-off. 🚀

    • 1 hr
    Serious Social - Trends to watch – the rise of the De-Influencer

    Serious Social - Trends to watch – the rise of the De-Influencer

    The game is changing with the rise of de-influencing. But how will this impact the way brands work with influencers? In this episode, Katy Howell and Belle Lawrence are joined by writer/performer duo Yellow Square (Bec & Sam) to discuss all your burning questions.
    Get an insider's perspective on whether the de-influencing trend will topple the influencer marketing industry and discover how brands can best work with content creators and what to do when brand guidelines start to restrict creativity.

    • 51 min
    Serious Social - Should Brands Dump Twitter?

    Serious Social - Should Brands Dump Twitter?

    With 240M active users and the World Cup about to make a splash, is it time for brands to decide about their presence on Twitter. In this episode of Serious Social, Colin Jacobs and Katy Howell debate the ‘Musk’ debacle, the brand safety concerns, the issues over data, and the alternative social platforms for companies to consider. CJ and Katy bring 30 years of social media marketing expertise to this Serious Social session. Listen now and get advice on the direction you should be taking now, and how to plan for an unpredictable future with Twitter.

    • 55 min
    Serious Social - The B2B Marketers' Guide To Going Live

    Serious Social - The B2B Marketers' Guide To Going Live

    Going live on social is a critical component to establishing trust brand discovery and a high-value attributed pipeline. In this episode, CJ will explain how to deliver tangible results to your board and have them clamouring for more. 

    • 30 min
    Serious Social - The State Of B2B Social Media Marketing

    Serious Social - The State Of B2B Social Media Marketing

    In this episode, IF CEO Katy Howel is joined by CEO Tim Williams from Onalytica to discuss the current state of the B2B industry. According to our recent poll, 79% of marketers want to engage influencers, but only 13% know how. Listen now to understand how you can benchmark, as well as ideas on getting started. 

    • 41 min
    Serious Social - Social that's good enough to eat!

    Serious Social - Social that's good enough to eat!

    On social, everyone loves food content. To cut through, brands in the food industry need to work hard! Join Belle Lawrence with this week’s guest, Swati Deshpande from Fooditude as they dig into some tasty social media best practice.

    • 25 min

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