Serious Social from immediate future

immediate future - breaking the social boring
  • 5.0 (4)
  • MARKETING

Created by the straight-talking social media specialists at immediate future, this podcast will feature in-depth insights from various sectors, interviews with thought leaders, and our advice on how to break the social boring. Music licensed for use by: https://www.epidemicsound.com/download_license/DL-adv-czjb0gjy08. License ID: DL-adv-czjb0gjy08

  1. We Don't Have Time For This - When Buying Groups Collide

    6 DAYS AGO

    We Don't Have Time For This - When Buying Groups Collide

    Hi everyone, I’m Katy Howell, CEO at Immediate Future.This is the first episode of we don’t have time for this. It’s for marketers who are doing more with less, while buying decisions get messier and social, search, content, brand, comms, all of it, keeps getting judged like it’s a nice-to-have.Today’s pain is simple. You’re marketing to three generations inside one buying group and half the time you’re guessing what will land, what will be trusted, and what will get forwarded internally without you looking daft. Tejal Patel is joining me. Tejal is a customer-first marketing leader with previous senior roles across Cisco, Microsoft, and Nokia. She helps teams get clear, get aligned, and stop wasting time on work that doesn’t travel, fixing the fundamentals so innovation works Tejal’s brilliant at bringing clarity when teams are drowning in noise. We’re going to talk about trust cues, channel choices, content formats, and how you build an insight system that stops your team wasting time.

    51 min

  2. 20/08/2025

    The future of AI and social search for travel & hospitality

    In this live session, we explored how social media and AI are reshaping the way travellers discover and book their journeys. The discussion unpacked why social is now the first stop for discovery, with AI stepping in as the finisher and what that means for visibility, traffic, and trust. We covered the messy, non-linear nature of today’s traveller journey, the rising role of AI Overviews in search, and the practical quick wins brands can implement right now to lift performance.

    58 min

  3. 05/08/2025

    The future of Social Search for FSI

    Discover how AI and social media are transforming brand discovery in Financial Services. Social expert Katy Howell and Remarkable’s James Gray explore how platforms like ChatGPT and social media are reshaping how consumers search, research, and connect with brands today.

    58 min

  4. 06/05/2025

    Reporting hell to storytelling heaven

    When your dashboard says nothing and your boss wants everything You’ve got dashboards, metrics, charts galore – but none of it tells a story. Join me and Barnaby Barron from Brandwatch, as we unpack why data storytelling is the skill every marketer needs in 2025.  Whether you’re trying to justify a campaign or win a budget battle, this live is for you. You walk away with: • New ways to visualise your data • A better understanding of what your stakeholders need to hear • Clear steps to turn insights into actions • A bit of a laugh, because marketing is messy

    50 min

  5. 19/02/2025

    Marketing that builds trust

    First-time exclusive! We're sharing the groundbreaking Brilliant and Human Report with insights that will transform your marketing. Tune in as Katy Howell and Remeny Armitage uncover why trust is the ultimate marketing tool and how to build it through consistent communication, thought leadership, and proactive strategies. Discover how 62% of clients feel their agencies react rather than lead and what you can do to change that. This is the episode that will turn your marketing into a trust-building powerhouse.

    42 min

  6. 05/02/2025

    From B2B basics to brilliance

    In this episode, Katy Howell sits down with Tejal Patel and Scott Stockwell to break down why fixing the fundamentals is the key to marketing success. While trends come and go, businesses that align marketing with business goals are 37% more likely to succeed, yet only 6% use customer insights effectively—and that’s where the real opportunity lies.

    1h 1m

  7. 27/11/2024

    Back to the future for B2B marketing - planning the priorities for 2025

    In this episode Katy Howell, alongside Joel Harrison, Editor in Chief at B2B Marketing dissect the major trends shaping B2B marketing as we approach 2025. From the rise of ABM and influencer marketing to the strategic use of first-party data in a cookieless world. This discussion is essential for marketers aiming to pivot and thrive in a rapidly changing environment.

    42 min

  8. 21/10/2024

    AI in B2B: Brilliant Tool or Total Bull?

    In this episode, we explore how AI is transforming creative workflows, from speeding up mood boards to automating repetitive tasks. Our experts discuss the balance between human creativity and AI tools, and how the right blend can unlock massive productivity gains. Whether you’re curious about AI’s role in ideation, content creation, or customer service, this is a conversation packed with insights to help your team work smarter and faster.

    53 min
See All (91)

Ratings & Reviews

5
out of 5
4 Ratings

About

Created by the straight-talking social media specialists at immediate future, this podcast will feature in-depth insights from various sectors, interviews with thought leaders, and our advice on how to break the social boring. Music licensed for use by: https://www.epidemicsound.com/download_license/DL-adv-czjb0gjy08. License ID: DL-adv-czjb0gjy08

Information

  • Creator
    immediate future - breaking the social boring
  • Years Active
    2020 - 2026
  • Episodes
    91
  • Rating
    Clean
  • Copyright
    © 2026 Serious Social from immediate future
  • Show Website
    Serious Social from immediate future