SGPT Marketing

HAMPER
  • 5.0 (2)
  • MARKETING

Welcome to The SGPT Marketing Podcast! A place where our Founders George & Miles will be sharing their fitness marketing knowledge and wisdom so you can grow your business!

  1. 4 DAYS AGO

    What Should Your Front-End Offer Be?

    In this episode of the SGPT Marketing Podcast, Miles dives into the key factors gyms should consider when choosing a front-end offer.    Rather than prescribing a single “best” option, he explores the advantages and drawbacks of short-term, mid-term and long-term offers - covering everything from conversion challenges and revenue potential to member engagement and retention.    Whether you’re a new gym owner or looking to refine your current strategy, this episode provides the practical guidance you need to decide what front-end offer works for your business, your market and your goals.     👉 Learn more at www.hamperagency.co.uk  📩 Email: info@hamperagency.co.uk  📱 Follow us on Instagram: @hamperagency

    16 min

  2. 30 MAR

    Why You Need to Move to an SGPT Model

    Are you a 1-1 personal trainer hitting a ceiling on hours and income? Or a large group gym struggling to retain clients and charge a fair price? In this episode, George Branford explains why the Small Group Personal Training (SGPT) model is the ultimate solution.   George draws from his own experience transitioning from 1-1 training and large group boot camps into SGPT, sharing how it allowed him to: Scale revenue without trading more hours for money Build a motivated, loyal team invested in your mission Deliver personal results for clients in a scalable way Charge premium prices without pricing yourself out of the market Create freedom and lifestyle balance while growing your business   He also exposes the downsides of sticking with 1-1 or large group models, including vulnerability to staff turnover, inconsistent retention and limited profitability.   This episode is a must-listen if you want a fitness business that is profitable, scalable and built for long-term success. If you’re ready to stop exchanging time for money and start building a team-driven, results-focused gym, the SGPT model is your blueprint - and George shows you why.   👉 Learn more at www.hamperagency.co.uk  📩 Email: info@hamperagency.co.uk  📱 Follow us on Instagram: @hamperagency

    14 min

  3. 24 MAR

    An Interview with Ali Turpie

    In this episode, Miles sits down with Ali Turpie, founder of Calm + Chaos, on-site at his gym in West Byfleet.   Ali’s story is unlike most. After losing his father at a young age and later suffering a major stroke that left him unable to speak, fitness became the foundation for his recovery. That journey led to the creation of Calm + Chaos - a brand built around the balance of calm and chaos, combining small group personal training with recovery-focused offerings like pilates and sound baths.   They dive into the full journey of building the gym, from training clients in a garage to opening a 2,500 sq ft facility, including the challenges that come with it: Delays in opening and the financial pressure that comes with it Navigating cash flow and overheads before revenue kicks in Generating leads and selling memberships for the first time Signing 67 members pre-launch and managing early growth The emotional rollercoaster of sales and self-belief as a new gym owner Defining a clear demographic and building a brand that speaks directly to them   Ali also shares what day-to-day life really looks like in the early stages of running a gym, the importance of training for maintaining performance and why staying true to who you want to help is one of the most powerful advantages you can have.   This is a raw, honest conversation about resilience, identity and building something meaningful from the ground up.   If you’re opening a gym - or in the early stages of one - this episode will give you a real look at what it actually takes.   👉 Learn more at www.hamperagency.co.uk  📩 Email: info@hamperagency.co.uk  📱 Follow us on Instagram: @hamperagency

    22 min

  4. 16 MAR

    3 Ways to Convert More Sales in Your SGPT Gym

    In this episode, Miles breaks down 3 ways SGPT gym owners can convert more leads into sales.   Generating leads is only half the battle. If your systems aren't set up properly between the moment someone enquires and the moment they speak to you, you're likely leaving a lot of sales on the table.   Miles explains why most successful gyms convert around 20-40% of their leads and shares the 3 key areas that directly influence that number.   Inside the episode: Generate enough leads Most gyms should aim for 50-100 leads per month. That requires a consistent system across multiple channels including Meta ads, referrals, email marketing, organic content and local outreach. Nurture your leads properly The period between someone booking a call and actually speaking to you is crucial. Email, SMS and relevant content can warm prospects up, build trust and dramatically improve the quality of your sales conversations. Make sure people actually show up A strong CRM system ensures prospects receive reminders and know exactly when their call is booked. Without this, missed calls and no-shows quickly destroy your conversion rate.   If you want to convert more of the leads you already generate - and make your sales process far easier in the process - this episode will give you a simple framework you can implement immediately.   👉 Learn more at www.hamperagency.co.uk  📩 Email: info@hamperagency.co.uk  📱 Follow us on Instagram: @hamperagency

    12 min

  5. 9 MAR

    An Interview with Sacha Harding

    In this episode, Miles is joined by Sacha Harding - founder of SHIFT Personal Training in Bedford and former professional rugby player with the Bedford Blues.   After a 14-year rugby career, Sacha transitioned into personal training, scaling a busy 1-1 model before pivoting into small group training and opening SHIFT in 2021. Today, the gym sits at around 170 members and is close to operational capacity.   Over the past year, we’ve worked alongside Sacha and the SHIFT team as they refined their offer, sharpened their messaging and built a stronger marketing engine - something he openly credits as a key part of their recent growth from 108 members to where they are now.   Inside this conversation, they cover: The move from 1-1 to small group and why it made business sense How SHIFT refined its front-end offer to £499 for 6 weeks - and why charging more improved conversions Getting stuck at 100 members and what it took to break through The hard lesson of under-budgeting for marketing when opening a facility Why paid ads are the accelerator - when aligned with organic content, email, referrals and brand positioning Building a team you can trust, hiring for character and stepping out of the day-to-day Lifestyle business vs aggressive multi-site scaling - and defining success on your own terms   This is a grounded, honest conversation about growth, capital, marketing, leadership and clarity - and what actually changes when you decide to treat your gym like a business.   If you’re feeling stuck and trying to push toward full capacity, this episode will give you real insight from someone who’s done it.   Visit www.hamperagency.co.uk Follow us on Instagram: @hamperagency Or get in touch: info@hamperagency.co.uk

    37 min

  6. 2 MAR

    Live Webinar: Q&A from Gym Owners

    Want to watch the full webinar replay instead of just listening to the Q&A? You can access the 2026 SGPT Marketing Webinar here:https://vimeo.com/1166263619?share=copy&fl=sv&fe=ci   This episode is the dedicated Q&A section from our live 2026 SGPT Marketing Webinar - released separately so you can dive straight into the specifics.   Inside, we answer real questions from gym owners, including: When it’s actually the right time to open a second site How much you should be spending on ads How to structure pre-sales before opening Reducing no-shows on booked sales calls Whether you should be the face of your brand Growing from 120 to 180 members How to think about CPA, lifetime value and scaling ad spend Brand campaigns vs call-to-action campaigns   We also touch on lead nurture, email strategy, testimonial content and creative testing.   If you’re serious about scaling your SGPT gym in 2026, this episode will sharpen how you think about the details that drive growth.   Visit www.hamperagency.co.uk Follow us on Instagram: @hamperagency Or get in touch: info@hamperagency.co.uk

    29 min

  7. 23 FEB

    Live Webinar: 2026 SGPT Marketing (Replay)

    Prefer to watch the replay of the live webinar rather than listen? Click the link below to watch our 2026 SGPT Marketing Webinar. https://vimeo.com/1166263619?share=copy&fl=sv&fe=ci   This episode is a replay of our Live Workshop: 2026 SGPT Marketing, where we hosted 70+ gym owners and shared the exact strategy we are using right now to grow SGPT gyms in a changing market.   Inside this session, we cover: What is actually happening in the fitness industry and why competition is increasing Why trust is the biggest lever you need to focus on in 2026 How to structure your Meta ads under the new algorithm The importance of creative diversity - testimonials, brand content and clear call to actions What must happen after the click to improve lead-to-sale conversion How to use email properly to maximise every lead you pay for The role of local marketing and organic presence in building authority Why sales conversations still matter and how to structure them correctly   The Q&A section has been removed from this replay and will be released as a separate episode next week, so stay tuned!   If you want clear direction on how to adapt your marketing, generate consistent leads and convert them into long-term members in 2026, this workshop will give you the framework.   Visit www.hamperagency.co.uk Follow us on Instagram: @hamperagency Or get in touch: info@hamperagency.co.uk

    40 min

  8. 16 FEB

    An Interview with Pete Dupuis

    In this episode, George Branford, co-founder of Hamper and INTENT91, is joined by Pete Dupuis, co-founder of Cressey Sports Performance and business coach at Business For Unicorns, which currently supports around 150 gym owners worldwide.   Pete has been in the industry since 2007 and brings nearly two decades of experience building, scaling and leading high-performance training facilities. Together, they dive into the realities of long-term gym ownership and what actually drives sustainable growth.   Inside this conversation, you will learn: Why niching down to one clear audience accelerates authority, growth and perceived expertiseHow Cressey Sports Performance built a powerful brand with zero digital ad spendThe importance of relationship-driven, boots-on-the-ground marketing over chasing algorithmsHow to structure your marketing calendar to avoid chaotic, reactive promotionWhat separates true business owners from “power rack owners” - systems, SOPs, quarterly planning and leadershipLessons learned from losing half a team in one year and how that shaped stronger leadershipHow to transition from operator to CEO without losing control of qualityWhy product quality and coaching standards still matter more than viral content  Pete also shares how his role has evolved over time, how he balances business with family life, and what it really looks like to build something that runs without you in the room.   If you are in the trenches building your gym or looking to move from self-employed coach to true business owner, this episode is packed with hard-earned insight and practical perspective.   Visit www.hamperagency.co.uk Follow us on Instagram: @hamperagency Or get in touch: info@hamperagency.co.uk

    51 min
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Ratings & Reviews

5
out of 5
2 Ratings

About

Welcome to The SGPT Marketing Podcast! A place where our Founders George & Miles will be sharing their fitness marketing knowledge and wisdom so you can grow your business!

Information

  • Creator
    HAMPER
  • Years Active
    2023 - 2026
  • Episodes
    84
  • Rating
    Explicit
  • Show Website
    SGPT Marketing

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