SGPT Marketing

HAMPER
  • 5.0 (2)
  • MARKETING

Welcome to The SGPT Marketing Podcast! A place where our Founders George & Miles will be sharing their fitness marketing knowledge and wisdom so you can grow your business!

  1. 1 DAY AGO

    An Interview with Luke Turner

    In this episode, Luke Turner, owner of T2FIT, pulls back the curtain on scaling gyms, high-ticket sales and building a business that thrives. He shares exactly how he gets clients from first contact to committing big with his “14-Day Upgrade System” and why sometimes shorter-term offers can actually drive more revenue and volume.   Luke also dives into multi-site growth, leadership, membership structures and creating a gym culture that’s not only profitable but seen as thriving from the street. Beyond operations, he talks personal branding, mentorship and the mindset shifts needed to grow smarter, faster and more sustainably.   If you’re a gym owner or entrepreneur looking for actionable strategies, honest insights and a behind-the-scenes look at what makes a fitness business succeed, this episode is packed with value.   💡 Ready to grow your SGPT gym the right way? Visit www.hamperagency.co.uk Follow us on Instagram: @hamperagency Or get in touch: info@hamperagency.co.uk

    1h 2m

  2. 10 NOV

    10 Lessons from Running an SGPT Gym

    What does it really take to build a thriving SGPT gym that lasts?   In this week’s episode of the SGPT Marketing Podcast, hosts Miles and George share the 10 most valuable lessons they’ve learned from years of running and scaling INTENT91 - a business that’s grown from one location to a multi-site operation built on strong culture, smart systems and a premium member experience.   They cover everything from how to launch the right way - by starting your marketing before you even open your doors - to how to price your memberships for profit, avoid costly mistakes on kit and dial in your brand message so the right clients find you.   Here’s a snapshot of the 10 lessons discussed: Start your marketing early - build demand before your doors open. Price for profit, not fear - confidence in your value sets the tone. Don’t overspend on kit - invest in what drives client experience. Your brand is your filter - attract the right clients, not everyone. Sell with conviction - every SGPT owner must learn to sell. Hire in the right order - build structure before adding roles. Attitude beats experience - skills can be trained, mindset can’t. Systems create freedom - structure allows creativity and growth. Lead with vision - your team mirrors your energy and direction. Keep evolving - what got you here won’t get you to the next level.   This is one of the most practical, experience-driven episodes yet, packed with real stories, honest reflections and advice that every SGPT gym owner can take away and apply immediately.   💡 Ready to grow your SGPT gym the right way? Visit www.hamperagency.co.uk Follow us on Instagram: @hamperagency Or get in touch: info@hamperagency.co.uk

    29 min

  3. 3 NOV

    An Interview with Mark Fisher

    In this week’s episode, George and Miles are joined by the brilliant and larger-than-life Mark Fisher - the man behind Mark Fisher Fitness, Business for Unicorns, and Alloy Personal Training.   Mark shares the wild story behind his “Enchanted Ninja Clubhouse of Glory and Dreams”, how it became one of the highest-grossing gyms in the world, and what gym owners can learn from its success. From leadership and hiring to client experience, culture and the hard truths of scale - this one’s packed with insight, humour and honesty from a true industry original.   If you’re a gym owner looking to grow a business (and life) you actually love - this episode is unmissable.   Looking to enter 2026 with a crystal clear vision for your gym business and the momentum to achieve your goals? Join Mark Fisher in London for 'Gym Business Growth Day'. Learn more at https://go.businessforunicorns.com/london 🌐 Visit: https://hamperagency.co.uk/ 📸 Follow: @hamperagency 📩 Contact: info@hamperagency.co.uk

    57 min

  4. 27 OCT

    How to Create Effective CTA Ads: Part 2

    In this week’s episode of the SGPT Marketing Podcast, Miles returns to expand on one of the most important topics in SGPT marketing - creating effective call-to-action ads that actually drive revenue.   Part 1 was all about the creative side: making sure your ads align with your brand, stop the scroll, and look the part. But this time, we’re turning our focus to the systems and strategy that make those ads work once the leads start coming in.   Here’s what you’ll learn in part 2: Why your CRM setup could be the difference between a lead and a lost opportunityHow testimonials can increase both lead quality and lead volume (and why they’re the most powerful supporting content you can create)The simple truth about sales - you can’t grow without them, and it’s time to start taking them seriously  Whether you’re running ads for your first SGPT gym or managing multiple sites, this episode breaks down the exact steps needed to improve your ad ROI and grow your business month after month.   📩 Get in touch: info@hamperagency.co.uk 🌐 Visit us: www.hamperagency.co.uk 📸 Follow us: @hamperagency

    10 min

  5. 20 OCT

    An Interview with Jean-Claude Vacassin

    In this episode, we sit down with the one and only Jean-Claude Vacassin - a true powerhouse in the fitness industry whose reputation precedes him. From growth strategies and referral systems to high-performance team management, we cover the intricate inner workings of running successful gyms and scaling a business without losing the soul of it. JC pulls back the curtain on his approach to KPIs, automations, AI integration, sales processes, and nurturing both clients and teams. He dives into the challenges of balancing coaching with leadership, the trade-offs that make or break success, and how to keep driving results when things get tough. There’s also a fascinating discussion on digital strategy, blogging, Google Reviews, CRM systems, and the subtle art of staying personal in an increasingly automated world. Along the way, JC shares insights on high performance, mindset, and the real realities of building a business that thrives.   Whether you’re a multi-site operator or someone just starting out, this conversation is packed with perspective, strategy, and the kind of lessons you won’t hear anywhere else. It’s a deep dive into the business, the craft, and the mentality of one of the industry’s most respected figures.   👉 Learn more at www.hamperagency.co.uk  📩 Email: info@hamperagency.co.uk  📱 Follow us on Instagram: @hamperagency

    1h 14m

  6. 13 OCT

    How to Measure Your Ad Success

    This week on the SGPT Marketing Podcast, Miles returns to the mic to uncover the metric that truly determines whether your ad campaigns are working - and it’s not cost per lead.   Miles explains why focusing on CPA (cost per acquisition) gives you clarity on what’s really driving your gym’s growth, how to read your ad data without getting lost in vanity metrics, and how to use secondary metrics like cost per lead and click-through rate as indicators to improve performance - not as the goal themselves.   If you’ve ever turned off a campaign too early because the leads “looked expensive,” this episode will completely shift how you view your marketing performance.   If you want help improving your ad strategy - or you’d like us to take it off your plate entirely - reach out to us at info@hamperagency.co.uk, visit hamperagency.co.uk, or DM us on Instagram @hamperagency

    7 min

  7. 6 OCT

    How to Create Effective CTA Ads: Part 1

    In this episode of the SGPT Marketing Podcast, Miles breaks down how to create effective call to action campaigns that consistently generate leads for your gym.   Drawing from his experience running ads for 60+ gyms and HAMPER’s own four INTENT91 facilities, Miles covers the three most important factors every SGPT owner needs to get right: Ensuring your ads align with your brand and speak directly to your target demographicCapturing attention in the crucial first three secondsProducing high-quality ad creatives that look sharp, feel on-brand, and make prospects stop scrolling  You’ll also hear why many gym owners struggle with these campaigns, what causes “low-quality” leads, and how to avoid the trap of ads that feel generic or misaligned with your facility.   If you want to build a predictable flow of new members each month and take pride in how your gym shows up online, this episode will give you the clarity and structure to get started.   If you’d like expert help designing and running your Meta campaigns - or you’d like us to take it off your plate entirely - then reach out to us at info@hamperagency.co.uk, visit hamperagency.co.uk, or DM us on Instagram @hamperagency.

    12 min

  8. 29 SEPT

    How You Get Better on Sales Calls

    In this episode, INTENT91 founder George is joined by Client Success Executive Luke Rutherford for a deep dive into sales conversations. Together, they walk through real sales call scenarios and break down how to handle common objections, from prospects asking about cost upfront to those who say they “need to think about it.”   George and Luke highlight why the best salespeople aren’t pushy - they listen, ask the right questions, and help prospects uncover their own reasons for committing. They show how staying calm, using the client’s own language, and leading with conviction can turn a difficult sales call into a powerful moment of trust.   If you want to grow your SGPT gym, this episode gives you a clear framework for running better conversations, overcoming objections, and selling without ever feeling “salesy.”   Learn more about Hamper: www.hamperagency.co.uk Email us: info@hamperagency.co.uk Follow us on Instagram: @hamperagency

    29 min
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Ratings & Reviews

5
out of 5
2 Ratings

About

Welcome to The SGPT Marketing Podcast! A place where our Founders George & Miles will be sharing their fitness marketing knowledge and wisdom so you can grow your business!

Information

  • Creator
    HAMPER
  • Years Active
    2023 - 2025
  • Episodes
    64
  • Rating
    Explicit
  • Show Website
    SGPT Marketing

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