SHELFSPACE

Corwin Hiebert

The shelf is never full—there is always room for innovation. SHELFSPACE is the podcast that explores the vast universe of grocery. Join host Corwin Hiebert on a galactic adventure—going where no foodie has gone before—for a behind-the-scenes look at the entire food value chain. We’re diving deep into how food and beverage leaders navigate the high-stakes challenges and astronomical opportunities of the retail world. Great ideas usually start with a hunch and a conversation with someone you trust. In an industry where leaders wear a dozen different hats—bouncing between suppliers, vendors, departments, markets, and grocery chains—SHELFSPACE is your home for discovery. Featuring insights from insiders, manufactures, marketers, investors, retailers, and consumers, we’re charting the future of food. 

  1. 1 Sept

    Jessica Regan / FoodMesh

    We're going to stay on the food recovery train for this one because it's a topic that's very near and dear to my heart. As we all know, every year, tons of good food never makes it past the loading dock — not because it's bad, just because the system isn't built to redistribute. This conversation is with Jessica Regan from FoodMesh, a platform that's already helped recover more than eighty million meals by making food rescue as simple as a few clicks. We get into why grocery stores get most of the attention on food waste while farms and manufacturers face the same problem with far less support, how siloed the food system still is, and what real coordination — and better policy — could look like. Learn more about how your business can tackle food waste at https://foodmesh.ca/. SHELFSPACE is proud to have an out-of-this-world team of corporate partners who not only make this show possible but also know and love the food and beverage space. Follow the links below to learn more about how their teams can support your next mission: TD Business Banking—They have dedicated themselves to the food and beverage sector with local relationship managers who partner with you to understand the specific hurdles you face every day. https://www.td.com/ca/en/commercial-banking Fasken—As the largest law firm in Canada, this expert team provides comprehensive legal counsel to help food and beverage manufacturers navigate complex regulatory landscapes, multi-jurisdictional growth, and mergers and acquisitions. https://www.fasken.com/en/services/industries/agribusiness Rhema—This specialized contract manufacturing and packaging team has the creativity and technical expertise to deliver high-quality, market-ready dry-powder formulations that give your brand a competitive edge. https://rhemamade.com/ Pacific Coast Distribution—This Western Canadian team delivers reliable, temperature-controlled logistics and warehousing tailored specifically to the unique demands of the food and beverage industry. https://www.pacificcoast.ca/ Picnic Creative—Known as a one-stop shop for creating custom food and beverage content, this team knows how to capture and communicate your brand’s unique voice. https://picniccreates.com/ Benchmark Sixty—These consultants deliver impact through data-driven operational strategies for food service businesses, helping them optimize labor productivity and protect profit margins. https://www.benchmarksixty.com/

    Jessica Regan / FoodMesh
  2. 13 Aug ·  Bonus

    Spencer Watts / Aisle Moonwalk

    This is a live, on location recording in a local grocery store with a chef who is also a CPG co-founder. It's the second installment of The Aisle Moonwalk. This time it's Spencer Watts of Chef's Day Off — a new line of flavour-packed dressings and sauces rooted in kitchen culture. Spencer chats through his take on product development, branding, recipe formulation, consumer demand, and his own personal health transformation. Learn more about these remarkable dressings and where to buy them at https://chefsdayoff.com/. And follow their journey on Instagram here. This bonus episode is proudly sponsored by Benchmark Sixty. A data-driven, operations-focused consulting group that specialize in helping restaurants boost productivity, get labor costs back on track, and increase profit margins. Their approach focuses on improving employee retention and operational efficiency—all without compromising the brand experience. I'm thrilled to have Jim Taylor and the Benchmark Sixty group as part of the SHELFSPACE family, their support and influence is playing a vital role in expanding our programming beyond consumer goods and grocery and I encourage you to check them out, and pick up Jim’s book, at https://www.benchmarksixty.com/. And to the rest of our show sponsors, I'm so grateful for their partnership: Rhema, TD Business Banking, Pacific Coast Distribution, Fasken, and Picnic Creative. To learn more about Corwin Hiebert go here: https://www.linkedin.com/in/corwinhiebert/ and learn more about SHELFSPACE here: https://www.shelfspacepodcast.com/.

    Spencer Watts / Aisle Moonwalk
  3. 3 Aug

    Rachel Mansfield / cadootz! & More, Please! Cookbook

    In this episode, Corwin Hiebert (host) chats with Rachel Mansfield — a content creator with 1.5M followers, CPG investor, and now founder of cadootz!, the clean-label, protein-packed snack brand redefining what kids actually crave. They dig into her D2C launch, her exclusive nationwide deal with Target, and her new quick-meal cookbook, More, Please! — which has just landed in bookstores and on digital bookshelves everywhere. You can read about (and buy) the new cookbook on Amazon.ca and Amazon.com. It's a fantastic countertop resource filled with family-approved, kid-friendly meals, freezable options, and dietary flexibility to help you make the recipes gluten-free, dairy-free, refined-sugar free, and more. More, Please! is the time-saving kitchen companion every busy parent needs. You can learn about how cadootz! is reimagining kids' snack time with organic, whole-food snacks that are exciting and actually fuel little bodies here: https://cadootz.com/. Each 30g serving delivers 5g of protein from organic cheddar and milk protein concentrate, with no seed oils — just 100% organic extra virgin olive oil. the whole grains are intentionally sourced too: organic oat flour that's certified purity protocol gluten-free and glyphosate-free, with no enriched wheat flour anywhere. But before we jump in, a galactic shoutout to the partners who make it possible to bring SHELFSPACE to your pod-box for free: TD Business Banking, Fasken Law, Pacific Coast Distribution, Rhema, Benchmark Sixty, and Picnic Creative. To subscribe to the SHELFSPACE go to LinkedIn—where you can also connect with Corwin Hiebert. Learn more about this show at https://www.shelfspacepodcast.com/

    Rachel Mansfield / cadootz! & More, Please! Cookbook

Trailer

About

The shelf is never full—there is always room for innovation. SHELFSPACE is the podcast that explores the vast universe of grocery. Join host Corwin Hiebert on a galactic adventure—going where no foodie has gone before—for a behind-the-scenes look at the entire food value chain. We’re diving deep into how food and beverage leaders navigate the high-stakes challenges and astronomical opportunities of the retail world. Great ideas usually start with a hunch and a conversation with someone you trust. In an industry where leaders wear a dozen different hats—bouncing between suppliers, vendors, departments, markets, and grocery chains—SHELFSPACE is your home for discovery. Featuring insights from insiders, manufactures, marketers, investors, retailers, and consumers, we’re charting the future of food. 

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