What if everything you've been told about work, success, and female entrepreneurship was built for someone else? In this episode, I'm joined by Pia, an Irish food systems advocate, export consultant, and mother, for a wide-ranging conversation about building a flexible business, reclaiming your time, and escaping burnout for good. From the rise of women in business to the hidden cost of our broken food system, Pia shares how a family health crisis forced her to rebuild her business from the ground up and how working less led to her best revenue month in years. If you're a woman who wants to work for yourself, ditch the nine-to-five, and build a life that actually feels good, this one's for you. What I Cover With PiaWhy 2026 feels like a turning point for women in business and feminine leadershipHow popular culture, from Britney Spears to Taylor Swift, reflects a seismic shift in what women expect for themselvesThe nine-to-five model: why it was never designed with women's health or biology in mindHow Pia went from burnout and 60-hour weeks to working part-time hours and earning more moneyThe trap of becoming the technician in your own business, and how to get out of itHow to build a profitable business working 16 hours a week using AI tools and a small teamWhy our food system is broken, who it's really serving, and what you can do about it todayThe link between ultra-processed food, long supply chains, and rising chronic illness in women and childrenWhat regenerative farming and local food systems actually look like in practiceWhy buying directly from local farmers is one of the most powerful things you can do for your health and your communityThe real cost of cheap supermarket food and why it's anything but cheapHow Pia's son's illness changed everything, and what it taught her about choice, business, and motherhoodWhy women choosing to slow down is not a step back, it's a revolution Key TakeawaysWorking less can mean earning more. When Pia hired people to do the jobs she had been doing, her revenue grew while her hours dropped dramatically, a game changer for women building flexible businesses.The nine-to-five profits from your burnout. The systems around us, convenience food, childcare, pharmaceuticals, all benefit when we stay too busy to question them.Your food is your foundation. What you eat, who grew it, and how far it travelled has a direct impact on your hormones, fertility, and long-term health.Know your farmer. When you buy directly from a local producer, 100% of the profit stays with them and circulates back into your community.You have more choice than you think. Most of the constraints keeping women stuck in the rat race are stories, not facts.Slowing down is the ultimate power move. Working 16 hours a week and walking barefoot in the grass? That's the new definition of success. Resources & MentionsCEO Club the new Bravo reality series featuring Serena Williams and other powerhouse female entrepreneursParis Hilton's memoirCall Her Daddy Alex Cooper's podcast on female empowerment and real women's experiencesHolly Cairns TD Social Democrats leader and advocate for maternal and postnatal policy reform in IrelandNatalie Ellis / Boss Babe female entrepreneur, business educator, and advocate for flexible working for mothers Connect with Pia @pia.crofton and check out her business at www.irelandfresh.com If this resonated with you, please leave a review as it helps other women who are searching for a different way to work and live find this podcast. Share it with a female entrepreneur, a burnt out friend, or any woman who's ready to build a business and a life on her own terms. And come find me on Linked In: Kaya Ramjee or Instagram @kaya.ramjee for more conversations about flexible business and female leadership.