SheSaas Unplugged

SheSaas Unplugged

My name is Christine Maslin, and I'm on a mission to spotlight the incredible female CEOs making waves in the SaaS industry. Join me, as I embark on a journey to explore the triumphs, challenges and pivotal moments in the careers of extraordinary female leaders. You'll hear firsthand from these trailblazers as they share their insights, experiences and the secrets to their success.

Episodes

  1. 12/12/2025

    Stephanie Covert: Representation in AI Starts at the Top

    What if great leadership isn’t about having the answers, but knowing how to unlock them in others? In this episode of SheSass Unplugged, I’m joined by Stephanie Covert, CEO of Macrobond Financial, whose unconventional path from field marketing to the C-suite has shaped her into a builder, transformer, and advocate for women in tech. After years leading global software and analytics teams at Oracle and FICO - long before responsible AI became headline news - Steph now leads Macrobond at a time when financial research is being radically reshaped by AI, automation, and expectations for faster insights. Steph shares how stepping into roles she wasn’t “qualified” for taught her to lead by asking the right questions, why diversity is a cornerstone of fair and trustworthy AI, and what truly drives commercial excellence in a PE-backed SaaS business. What You’ll Learn - Builder’s Leadership: Why saying “yes” to unfamiliar roles creates better leaders and how enabling others beats being the expert in the room. - AI With Human Purpose: How Macrobond is building agentic research tools that accelerate insight without replacing domain expertise. - Commercial Excellence in SaaS: What separates good commercial talent from great talent, and how clarity, alignment, and simplicity drive real sales efficiency. Steph’s journey is a reminder that transformation - whether in leadership, AI, or go-to-market comes from curiosity, courage, and building with purpose. SheSass Unplugged is produced by Urban Podcasts.

    42 min
  2. 10/05/2024

    Reimagining Leadership with Firstup's Founder & CEO, Nicole Alvino

    Join us as we sit down with Nicole Alvino, the visionary Co-founder and CEO of Firstup, as she charts a course for pioneering leadership in the ever-evolving landscape of SaaS In this episode, Nicole traces her journey from co-founding Social Chorus to helming Firstup, following its merger with Dynamic Signal in 2021 under the ownership of Sumeru Equity Partners. She reflects on the transformative moments and strategic insights that have shaped her trajectory as a leader in the SaaS ecosystem. Nicole delves into the intricacies of building a cohesive organisational culture amidst the backdrop of mergers and acquisitions, emphasising the importance of alignment, communication, and shared values. Drawing from her experiences navigating transitions and scaling operations, she offers practical wisdom for fostering resilience and adaptability in turbulent times. Join Nicole as she explores the nuances of remote leadership and distributed teamwork, leveraging technology to foster connection and collaboration across geographies. She underscores the significance of purpose-driven leadership in galvanizing teams towards collective success, even amidst the challenges of remote work.  Through candid anecdotes and thought-provoking insights, Nicole invites listeners to reimagine the possibilities of leadership in the digital age, championing authenticity, empathy, and innovation as cornerstones of enduring success. Tune in as we unravel the narrative of transformative leadership with Nicole Alvino, Co-founder & CEO of Firstup. SheSaas Unplugged is produced and managed by Urban Podcasts.

    37 min

About

My name is Christine Maslin, and I'm on a mission to spotlight the incredible female CEOs making waves in the SaaS industry. Join me, as I embark on a journey to explore the triumphs, challenges and pivotal moments in the careers of extraordinary female leaders. You'll hear firsthand from these trailblazers as they share their insights, experiences and the secrets to their success.