106 episodes

Joy Foster is an award winning entrepreneur who helps women upskill with modern technology in order to return to work, change careers or start a business. Most recently she was recognised by Grant Thornton as one of the 100 Faces of the Vibrant Economy 2018, she was awarded Startup Director of the Year for London and the South by the Institute of Directors (May 2018). She was the only Startup female finalist in the national IoD awards (Oct 2018). Her business, TechPixies was named Women in Business Startup of the Year 2018 and Enterprise Nation Female Startup of the Year 2017. Joy and her company have recently been profiled in Forbes for raising £150,000 and Stella for breaking down barriers for women wanting to re-ignite their careers and in April 2019, TechNation has named TechPixies ‘one to watch’ in the EdTech space.

Sparkle and Thrive Joy Foster

    • Business
    • 5.0 • 122 Ratings

Joy Foster is an award winning entrepreneur who helps women upskill with modern technology in order to return to work, change careers or start a business. Most recently she was recognised by Grant Thornton as one of the 100 Faces of the Vibrant Economy 2018, she was awarded Startup Director of the Year for London and the South by the Institute of Directors (May 2018). She was the only Startup female finalist in the national IoD awards (Oct 2018). Her business, TechPixies was named Women in Business Startup of the Year 2018 and Enterprise Nation Female Startup of the Year 2017. Joy and her company have recently been profiled in Forbes for raising £150,000 and Stella for breaking down barriers for women wanting to re-ignite their careers and in April 2019, TechNation has named TechPixies ‘one to watch’ in the EdTech space.

    [Episode 96] Anything is possible. Sherry Coutu on entrepreneurship, angel investment and playing BIG

    [Episode 96] Anything is possible. Sherry Coutu on entrepreneurship, angel investment and playing BIG

    When we were young, our heroes included the likes of Floella Benjamin, Tony Hart, and Long Distance Clara (yes, we know we’re showing our age!). 🚛

    For Sherry Coutu, arguably one of the UK’s most successful serial entrepreneurs, she was inspired by someone in a different league: Dame Stephanie ‘Steve’ Shirley.

    Dame Stephanie showed Sherry a completely different path from the one she’d been expecting to follow existed… one where women could thrive in the tech space.

    And thrive Sherry most definitely has.✨

    She founded a company valued at more than $1 billion (Canadian dollars), has used her wealth to become an angel investor in companies she’s passionate about, and is STILL helping to find solutions to problems thanks to her latest initiative, Digital Boost.

    She’s played BIG. HUGE!

    So, how has she done it?

    Here’s why you need to tune in

    ⭐ Want to hear Sherry’s definition of an entrepreneur?
    ⭐ Want to know how to build a business that’s bigger than yourself?
    ⭐ Got a business problem you need help with?
    ⭐ Keen to find out how Sherry has inspired our chief TechPixie?

    Tune in now! This is an episode you won’t want to end. ⏪⏪⏪

    Here’s what to listen out for:

    [01:07] Joy talks about how Sherry inspired her.

    [02:32] Sherry talks about the influence of Dame Stephanie Shirley.

    [06:48] Hear Sherry’s journey to her $1 billion company.

    [10:43] Why playing big is relative.

    [15:06] Joy defines ‘floating’ and ‘margins’.

    [17:48] Discover why you’ve got seven career lives.

    [20:29] Sherry describes the role of an angel investor.

    [25:48] Discover more about the awesome work of Digital Boost.

    [32:08] Learn what Joy gets out of being a Digital Boost mentor.

    For links and resources mentioned in this episode, please visit techpixies.com.

    • 36 min
    [Episode 95] From Downing Street to Diapers. Playing big in politics and podcasts with Jimmy McLoughlin, a former adviser to Theresa May

    [Episode 95] From Downing Street to Diapers. Playing big in politics and podcasts with Jimmy McLoughlin, a former adviser to Theresa May

    Days don’t get much bigger than when the Prime Minister pops in to say ‘hi’. 👋

    Back in 2017, Joy Foster received a call that set in motion one of the most incredible days in the wonderful world of TechPixies.

    This was the day Theresa May swung by to check out exactly how Joy sprinkles her special brand of Pixie dust in tech education 😲. This was the day TechPixies got namechecked on national TV and hits to the website exploded 🎉. And, perhaps most importantly of all, this was the day Theresa May got her mitts on a TechPixies’ mug (Oh, yes! Whoop! 😆).

    It would also be the day Joy met Jimmy McLoughlin, the man who made it all happen.

    And as an adviser to the second female British Prime Minister in history, Joy thought Jimmy would have a tip or two on what it takes to play big.

    She wasn’t wrong!

    Here’s why you need to tune in
    What we’ve got for you packaged in 45 glorious minutes are some amazing insights from a man who saw what it took to lead the country at one of its most pivotal moments. You’ll also hear what it’s like to try and find your path having left a position of influence, particularly when you're a stay-at-home parent. And you’ll come away realising what’s possible when you make the most of your ‘unicorn time’ (yep, actually a thing!). 🦄

    Here’s what to listen out for:

    [00:56] Hear the brilliant story that brought Jimmy and Joy into each other’s worlds.

    [10:51] Jimmy discusses his thoughts on the qualities of senior female politicians. 

    [18:01] Listen out the campaign that aims to get more women into politics.

    [21:24] Jimmy talks about making the most of his ‘unicorn time’ as a stay-at-home dad.

    [27:56] Joy and Jimmy discuss modern employment and the impact of the pandemic.

    [37:44] Jimmy provides a reminder about the importance of the language we use.

    [44:21] Tune in for Jimmy’s powerful final point. 

    This is how you play big, people! ▶️ PRESS PLAY NOW. 

    For links and resources mentioned in this episode, please visit our website.

    • 47 min
    [Episode 94] Want to know how to play big? Hear how Joy Foster, our fab founder, did it with one simple question

    [Episode 94] Want to know how to play big? Hear how Joy Foster, our fab founder, did it with one simple question

    5, 4, 3, 2, 1, Go!

    🚀 Go and get out of your comfort zone

    🚀 Go pick up the phone to that client...boss...investor

    🚀 Go invest in our Social Media Superhero Bootcamp 😉

    We’ve got Mel Robbins to thank for the 5-second rule, and it’s one that Joy, our rather awesome founder, has been using for years.

    It’s got her through VAT returns, jumping into rivers after her runs, and getting funding and investment for her businesses (yep, she’s founded three of them!).

    It’s also helped Joy play just that little bit bigger in life, a topic we’re so keen to cover on the Sparkle & Thrive podcast that we’re dedicating an entire series to it. It’s time for a ‘whoop, yeah!’ because we’ve got a whole heap of inspirational figures lined up who’ll be popping by for mic drop moments galore and flashes of business brilliance.

    But, back to this week...

    Here’s why you need to tune in
    If your business vision is a bit like the British summer (occasional bursts of sun with early morning mist and clouds rolling in 😆), this episode is for you. You’ll hear how asking yourself one simple question could be the key to having the impact you’ve been dreaming of. You’ll learn why playing big starts by playing small, and you’ll discover that you don’t need to worry about the ‘how’; you’ve just got to hang in the space marked ‘what if it works’.

    Here’s what to listen out for:

    [02:16] Find out what playing big means.

    [04:57] Hear where Joy’s journey began.

    [11:06] Joy dreams of playing big, but…

    [17:15] Learn the power of the 5-second rule.

    [19:59] Find out where TechPixies started.

    [24:38] Why you need to play small to play big.:

    [27:39] Discover what playing big is all about.

    [31:57] Learn about the ‘Be, Do, Have’ model.

    [36:07] Do what you love.

    Remember... if it doesn’t scare you, it’s a plan, not a dream! 🌈

    ▶️ PRESS PLAY NOW.

    For links and resources mentioned in this episode, please visit our website. 

    • 42 min
    [Episode 93] Don't let barriers get in your way. How Toni Kent thrived to achieve a freelance life she loves

    [Episode 93] Don't let barriers get in your way. How Toni Kent thrived to achieve a freelance life she loves

    There’s a brilliant exercise in this week’s episode that you need to hear (check it out at 30:14). It’s Toni Kent’s version of a TechPixies BHAG (Big Hairy Audacious Goal, in case you’re wondering) and it helped her work out what she REALLY wanted.

    Today, Toni, our guest on the Sparkle and Thrive Podcast, is enjoying a pretty sweet ride through life: 🎭 doing stand-up comedy about social mobility, ✍️  poetry about Hoovering up loom bands, and 🎤 writing raps for sales directors (a strong rival to the TechPixies birthday rap, no doubt! Woo-oo-oo-ooo!). But her life hasn’t also been so charmed.

    Toni grew up with money – or the lack of it – on her mind, and its scarcity in her childhood has been a major motivator for her ever since. But what do you do when you make a six-figure salary and then wake up one day realising that your dream job is no longer quite so dreamy?

    Here’s why you need to tune in

    Hear how the female role models in the work lives of Toni and Joy (podcast host extraordinaire) left each with widely different impressions about making money. Discover the actions Toni took to give herself the best shot at freelance life, and don’t stop listening until you’ve caught Joy and Toni discussing why coaching is a must.

    It’s simple: people are people because of other people.

    Here’s what to listen out for:

    [01:43] How Toni’s childhood impacted her feelings about money.

    [05:19] Tune in for Joy’s brilliant point about role models.

    [08:00] Find out what Toni does when she’s turned down for a job.

    [12:00] Hear Toni’s feelings about earning a six-figure salary.

    [15:44] Learn why Toni decides to go it alone.

    [17:30] How Toni sets herself up for freelance life

    [23:46] Discover Toni’s freelance journey.

    [25:34] Hear the promise Toni made to herself that changed everything.

    [28:19] Learn about the social media superpower you already have!

    [29:16] Stuck about what to do next? Hear this.

    [30:20] Tune in for top tips on facing your fear and doing it away.

    [32:54] Why you should be investing in coaching.

    PRESS PLAY NOW.

    For links and resources mentioned in this episode, please visit our website. 

    • 39 min
    [Episode 92] Where do you go for financial support? Yvonne Greeves, director of Women in Business at NatWest Group, provides some answers

    [Episode 92] Where do you go for financial support? Yvonne Greeves, director of Women in Business at NatWest Group, provides some answers

    We can’t lie. Our maths lessons were spent writing ‘hello’ on our calculators and wondering how useful the phrase ‘SOHCAHTOA’ would be in life! But when you’re running a business – as excruciating as this might be (for some people at least) – you have to make friends with your numbers. You need to cosy up and really get to know them.

    Thankfully, we’ve got just the woman to help get you a little more familiar with your forecasts. 📈 As a champion of women in business, Yvonne Greeves has kindly let us pop our metaphorical cash card into her knowledge bank and make a substantial withdrawal that’ll leave you feeling like you’ve won the lottery.

    Here’s why you need to tune in
    You’ll learn the common financial mistakes women make and tips on where you can go for financial support. You’ll love Yvonne’s interpretation of being risk-averse and her thoughts on what triggers business growth. And you’ll hear a rallying cry from Joy, our very own financial empowerment superhero, that will have you dashing out to find your next (or first!) investor. 🦸‍♀️

    Here’s what to listen out for:

    [01:07] Tune in for this important message.

    [02:03] Learn the financial mistakes women make when starting a business.

    [05:56] Hear Yvonne’s thoughts on why women might be afraid to raise investment. 

    [13:50] Get some top tips on where to start when it comes to funding your business.

    [17:50] Discover where to find a mentor.

    [23:24] Hear why language around female entrepreneurship is so important.

    [24:56] Yvonne offers advice on business plans.

    [30:49] Discover the key to business growth.

    [36:19] Learn more about the business programmes available at the NatWest Group. 

    So while we head off to check a spreadsheet or two, we suggest you PRESS PLAY NOW.

    For links and resources mentioned in this episode, please visit our website.

    • 40 min
    [Episode 91] The power of semi-passive income. How Lisa Johnson went from £30K in debt to building a multi-million-pound business in just four years

    [Episode 91] The power of semi-passive income. How Lisa Johnson went from £30K in debt to building a multi-million-pound business in just four years

    *Trigger alert: this week’s episode touches on bullying and suicide. If you're affected by any of the issues raised, head to our website for details of organisations that can offer support. If you prefer, you can also choose to tune in from 09:47 minutes.*

    Lisa Johnson is proof that you can rewrite your story again and again. She’s proof that you needn’t be defined by the rough hand you were dealt in childhood and that you can be 30K in debt and turn it around in a matter of months.

    What's more, you'll totally relate to what she has to say. Because this is a woman who loves nothing more than munching on a Wispa or a Twirl (firm favourites here at TechPixies, FYI). Not only that, but she's also experienced the searing panic of being so caught up in the whirlwind of work that she’s forgotten to pick up her kids from school. (We’ve all been there, right?! Right?! 😬)

    And once Lisa explains how she’s used the power of a semi-passive income to create a business that turns over £3 million in revenue by working just 30 hours a month (😮 yep, you read that right!),  you'll totally relate to this being a possibility for you too. 

    Here’s why you need to tune in

    Lisa gives you a quick overview of the passive and semi-passive income streams that have worked for her. You’ll hear how to get out of the time for money trap and why you really can call yourself an expert in your chosen field. And you’ll come away asking how you can make the best use of your ‘unicorn time’.

    Here’s what to listen out for:

    [00:50] Lisa talks about how her childhood impacted her money mindset.

    [10:44] Discover how Lisa began to rewrite her story.

    [14:27] Find out the small tweak Lisa made to turn her first business around.

    [15:38] Hear the point at which Lisa's business shifted a gear.

    [19:27] Learn whether passive income is a myth.

    [23:43] Find out how to get out of the time for money trap.

    [27:31] Hear how Lisa uses money to make money.

    [32:09] Lisa chats about her One to Many programme and her CASsH System.

    [37:10] Joy reveals a few of her Foster Foundations for Social Media Success.

    [43:18] Do you plan your unicorn time?

    So if you want to work smarter not harder, this episode is for you. Press play now.

    For links and resources mentioned in this episode, please head to our website 

    • 47 min

Customer Reviews

5.0 out of 5
122 Ratings

122 Ratings

Sharpenedbychar ,

Positivity on tap

This podcast is a must for anyone needing to boost their positivity and understanding of social media. Joy really connects to her audience and is inspiring to listen to.

VaKonda787 ,

Ep. about linkedin

Motivating and inspiring podcast with lots of practical tips! Highly recommended!

Activealice ,

It’s take me 5 years to find this!

I love this podcast because I love Tech Pixies. Joy is an inspiration for anyone who wants to skill up not only in social media, but in getting the life they deserve. Real people do real things and making a difference to their lives. ❤️

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