Status Update Disrupt

Matt Ford is the co-founder and CEO of CoLab X, the agency that aims to bring the traditional and digital worlds together through the power of content. Matt has previously worked at some of the biggest names in online content and is responsible for some of the most viral branded content moments on the internet. For marketers and those interested in the world of content, this episode is a real geek-out, as we try to answer the question What role does branded content play in today's performance-obsessed digital landscape?

We also cover:


What is an example of bad creator influence?


Who is the rudest celebrity Stevie has ever met?


Matt & Stevie's obsession with Hot Sauce


What is branded content?


The importance of storytelling in branded content.


Brands who are doing branded content WRONG.


The rise of creator-owned IP.



Watch full episodes and clips: https://www.youtube.com/@StatusUpdatePodcast

Listen on Spotify: https://open.spotify.com/show/7fLEFTKwHh7hJLOoJNZ8c4 

Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/status-update/id1711598048

Follow us on Instagram: https://www.instagram.com/disrupt/

Follow us on TikTok: https://www.tiktok.com/@disruptmkting 

Stevie:

https://www.linkedin.com/in/stevie-johnson-392161120/

https://www.instagram.com/stevie/ 

Jake:

https://www.linkedin.com/in/jake-crabb/ 

https://www.instagram.com/jake.crabb/

Dr Karan Rajan is an NHS surgeon with over 10 million followers, renowned for debunking some of the internet's wildest health myths and sharing invaluable medical advice that all can understand. He is also the host of his own podcast The Referral, and the No.1 best-selling author of ‘This Book May Save Your Life’.



In this episode, we uncover Dr. Karan's rise to social media stardom, hear stories on the craziest health myths he's debunked so far and try to answer the question: does social media do harm than good?



Watch full episodes and clips: https://www.youtube.com/@StatusUpdatePodcast

Listen on Spotify: https://open.spotify.com/show/7fLEFTKwHh7hJLOoJNZ8c4 

Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/status-update/id1711598048

Follow us on Instagram: https://www.instagram.com/disrupt/

Follow us on TikTok: https://www.tiktok.com/@disruptmkting 

Stevie:

https://www.linkedin.com/in/stevie-johnson-392161120/

https://www.instagram.com/stevie/ 

Jake:

https://www.linkedin.com/in/jake-crabb/ 

https://www.instagram.com/jake.crabb/

Toby Addison (blindtobes) is a social media content creator and disability advocate. His mission is to use his social media to break down the barriers of his disability and educate and entertain his community. We touch on his love of football and darts, how he fights back against internet trolls, his best and worst experiences working with brands and whether they are genuinely committed to diversity and inclusion or merely going through the motions of a tick-box exercise.

Watch full episodes and clips: https://www.youtube.com/@StatusUpdatePodcast

Listen on Spotify: https://open.spotify.com/show/7fLEFTKwHh7hJLOoJNZ8c4 

Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/status-update/id1711598048

Follow us on Instagram: https://www.instagram.com/disrupt/

Follow us on TikTok: https://www.tiktok.com/@disruptmkting 

Stevie:

https://www.linkedin.com/in/stevie-johnson-392161120/

https://www.instagram.com/stevie/ 

Jake:

https://www.linkedin.com/in/jake-crabb/ 

https://www.instagram.com/jake.crabb/

Queenie Porter is the managing director of Wow Hydrate UK working with some of the biggest names in sport, including; Manchester United and Tyson Fury. She also sits on the board at West Ham United Women and Essex County Cricket Club. Stevie and Jake explore Queenie’s career journey and try to answer the question: "What is the secret to business success in the world of sport?"



Watch full episodes and clips: https://www.youtube.com/@StatusUpdatePodcast

Listen on Spotify: https://open.spotify.com/show/7fLEFTKwHh7hJLOoJNZ8c4 

Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/status-update/id1711598048

Follow us on Instagram: https://www.instagram.com/disrupt/

Follow us on TikTok: https://www.tiktok.com/@disruptmkting 

Stevie:

https://www.linkedin.com/in/stevie-johnson-392161120/

https://www.instagram.com/stevie/ 

Jake:

https://www.linkedin.com/in/jake-crabb/ 

https://www.instagram.com/jake.crabb/

Welcome back to Status Update.

Amelia Sordell, a leading personal branding expert and founder of Klowt - THE Personal Branding Agency, joins us in this episode.

In our season opener, we tackle the question: "Is personal branding a passing fad, or a vital necessity for today's workforce?"

Having built a huge personal brand of her own, garnered a BIG social media following (specifically on LinkedIn), and founded her own personal branding agency, there is no better person to answer our question and to provide valuable insight and tips into the BEST way to build your personal brand, than Amelia!

Watch full episodes and clips: https://www.youtube.com/@StatusUpdatePodcast

Listen on Spotify: https://open.spotify.com/show/7fLEFTKwHh7hJLOoJNZ8c4 

Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/status-update/id1711598048

Follow us on Instagram: https://www.instagram.com/disrupt/

Follow us on TikTok: https://www.tiktok.com/@disruptmkting 

Stevie:

https://www.linkedin.com/in/stevie-johnson-392161120/

https://www.instagram.com/stevie/ 

Jake:

https://www.linkedin.com/in/jake-crabb/ 

https://www.instagram.com/jake.crabb/ 

Welcome back to Status Update! In today's bonus episode, Jake takes the lead as Stevie is in the hot seat as he delves into what life was like after reality TV, sharing insights into why he ultimately decided to leave the show, and how he eventually made his way to be an agency leader, influencing from the inside at Disrupt Marketing.

Outside of agency life, Stevie has joined parenthood which he touches on in this episode. Status Update hosts discuss the podcast journey so far, how they’ve found the process of creating the show and highlights. We also look to the future of our industry and discuss what trends we’ll see in 2024.

In this episode, Stevie, and Jake delve into: 


Jake and Stevie's cringiest status updates

Life after reality TV - How Stevie found his career path

Lessons learned since becoming an agency leader

Which side of the influencer marketing coin Stevie prefers

Creativity vs Charisma - the key ingredient to success in today's creator economy.

Status Update so far, how the hosts have found the process.

How life has changed since joining parenthood.

Trend predictions in the world of social and influencers for 2024.


Follow Stevie on Instagram and LinkedIn

Follow Jake on Linkedin

Follow our influencer marketing agency, Disrupt, on all socials.