Superstar Communicator podcast

Susan Heaton Wright

Become an excellent speaking communicator with your audience, clients, colleagues and prospects. Full of invaluable content, this show deals with everything about speaking, and includes interviews with successful entrepreneurs who share their top tips as well as masterclasses from speaker expert Susan Heaton-Wright.

  1. 2 DAYS AGO

    Calm the Conflict: Mediation Insights with David Goldberg

    Title of podcast: Calm the Conflict: Mediation Insights with David Goldberg   In this episode of the Superstar Communicator podcast, Susan Heaton-Wright interviews David Goldberg, a partner at EMW Law and an accredited mediator. The conversation explores the role of mediation in business disputes, the differences between mediation and negotiation, building trust in tense situations, and practical tips for effective conflict resolution. David Goldberg draws on his extensive experience to share memorable cases and actionable advice for anyone involved in disagreements—from corporate boardrooms to neighbourly conflicts.     Key Points & Timestamps 1. What is Mediation? David Goldberg explains that mediation is an off-the-record process where parties attempt to find a workable solution, often instead of going to court. The process is confidential and informal, focusing on commercial resolution rather than legal adjudication 00:00:59 – 00:02:14. 2. Difference Between Mediation and Negotiation Mediation adds an impartial third party (David Goldberg), focusing on reality checks and encouraging both sides to evaluate the strength and viability of their claims, rather than simply advocating for their positions 00:02:44 – 00:04:20. 3. The Mediation Process Describes mediation's non-adversarial nature, emphasizing that there are no winners or losers, only shared compromise and closure. The mediator cannot force a resolution; parties must approach with openness 00:04:30 – 00:05:00. 4. Why Become a Mediator? David Goldberg shares his journey, moving from litigation to mediation as court backlogs and costs escalated. He found mediation more commercially practical and satisfying 00:05:14 – 00:06:52. 5. Managing Aggression and Emotions There's no magic wand for calming parties, but setting ground rules, managing expectations, and maintaining control helps defuse aggression and keep the process productive. Body language and procedural structure play key roles 00:07:19 – 00:09:18. 6. Building Trust and Overcoming Cynicism Most parties are initially aggressive or skeptical. Trust is built by setting expectations, demonstrating process expertise, and using small concessions to lower the temperature and encourage openness 00:13:30 – 00:16:14. 7. No Such Thing as a Slam Dunk Case Mediators must challenge parties' assumptions about the strength of their positions and highlight risks, ensuring no one feels unfairly favored 00:16:41 – 00:17:49. 8. Memorable Mediation Story David Goldberg recounts a neighbor dispute that was resolved unconventionally—by one party buying the other's house—illustrating the creative solutions possible through mediation, which courts cannot offer 00:18:07 – 00:21:41. 9. International/National Attitudes Towards Litigation David Goldberg observes a post-Covid shift towards more commercial sensibility and civility in UK business disputes, contrasting with perceptions of US litigiousness 00:10:58 – 00:12:24. 10. Applying Mediation Principles to Geopolitical Conflicts Strategies include ensuring both sides have an exit plan, focusing on common ground, and keeping an open mind—advice relevant from local disagreements to international issues 00:23:20 – 00:25:41. 11. Top Three Tips for Mediation David Goldberg summarizes his main advice: be brave, keep an open mind, and trust the process, citing high success rates for mediation 00:28:32 – 00:30:21. 12. Resources and Contact Information David Goldberg shares details about his own podcast, "Calm the Conflict, the Art of Resolution," and invites listeners to contact him via LinkedIn or EMW Law for more information 00:32:19 – 00:33:20. Download the transcript of the interview    David Goldberg is a partner at EMW Law and a highly experienced, accredited mediator with over 30 years in litigation and more than a decade specializing in mediation. Trusted for his pragmatic, results-driven approach, David Goldberg excels at resolving complex business, shareholder, and partnership disputes. He combines sharp commercial insight with a no-nonsense style that cuts through conflict, helping parties achieve closure quickly and avoid the heavy costs of court. As the host of the podcast "Calm the Conflict, the Art of Resolution," David Goldberg empowers others with practical strategies to turn disputes into successful resolutions. We create this podcast to empower others to speak and communicate with impact. Weselffund. If you value our content, we would be so grateful if you could'buy us a coffee' https://www.buymeacoffee.com/superstarcomms   Why not grab our Ten Top Tips to Being a SuperStar Communicator here   Buy the SuperStar Communicator 30 Day Plan here Find out more about Susan Heaton-Wright–our host:https://offers.superstarcommunicator.com/susan-heaton-wright   Check out our SuperStar Communicator Store:https://offers.superstarcommunicator.com/superstar-communicator-store   SuperStar Communicator deliver a range of speeches, masterclasses, facilitated workshops and coaching for emerging leaders. We focus on empowering emerging talent to speak and communicate with clarity,confidence and credibility. If you would like more details please email us at hello@superstarcommunicator.com or why not book a call.   You can listen to all episodes of the SuperStar Communicator podcast and subscribe here.

    35 min
  2. 31 MAR

    Mastering the Mindset of Resilience: Olympic Fencing, Leadership, and the Power of Process Over Outcome with Alexander Toffolides

    Title of podcast: Mastering the Mindset of Resilience: Olympic Fencing, Leadership, and the Power of Process Over Outcome with Alexander Toffolides In this episode of the Superstar Communicator Podcast, host Susan Heaton-Wright speaks with Alexander Toffolides, Cyprus's first Olympic fencer, who competed in the 2024 Paris Olympics. Alexander Toffolides shares insights from his 21-year journey in elite sport, discusses the importance of mastering resilience, and explains how performing under pressure relates to both sports and everyday life. The conversation covers his Olympic experiences, mental preparation, and valuable lessons about taking responsibility and enjoying the process.   Key Points from the Interview What is Fencing? Alexander Toffolides explains fencing as "physical chess," a sport where strength, strategy, and tactics matter more than physique or gender. Fencing's history is tied to dueling, but today it's accessible and inclusive 02:04. Olympic Experience and Unique Opening Ceremony Describes the Paris Olympic Games as magical, with the opening ceremony held on boats along the River Seine, a moment watched by 2 billion people. Alexander Toffolides chose to enjoy the experience, prioritizing being present over staying dry in the rain 03:01. The Path to Elite Sports Becoming an elite athlete is fueled by enjoyment and dedication. Success requires a holistic effort, including mental and physical preparation, good sleep, and nutrition—not just training 04:32, 05:40. Responsibility and Self-Leadership in Pursuing Goals Alexander Toffolides details his transition from representing Britain (supported by a full coaching staff) to Cyprus (self-managing every aspect). This required taking full responsibility and accountability for his journey 11:13. Process Over Outcome Key learning: focus on the process, not the outcome. Even when giving 100% effort, results can be out of your control due to circumstances or competition 14:26. Progress is not always linear; failures and setbacks can lead to valuable development 15:33. Controlling the Controllables Emphasizes the concept of "controlling the controllables"—you can only fully control your own actions and reactions, not external circumstances or other people 16:31. Mental Preparation for Performing Under Pressure Describes his "mental warm-up": Focusing on the present through box breathing, Rationalizing and verbalizing negative thoughts, Scenario planning by visualizing how to react in different situations 24:06, 25:04. Reward and Self-Kindness After intense preparation, rewarding oneself and celebrating is essential. Be kind to yourself to sustain motivation and confidence 08:52. Top Tips for Success Take responsibility: "You are the captain of your own ship." Prioritize process over outcome. Apply holistic effort to all preparation. Build a supportive community around you. Most importantly—enjoy the journey 26:30. Looking Ahead Alexander Toffolides is preparing for upcoming competitions including the Commonwealth Games, European Games, and aims for the 2028 LA Olympics. He's also focused on sharing his message through workshops and media 28:25. Connecting With Alexander Book: "Fighting for Your Dream: Mastering Resilience and Performing When It Really Matters," available on Amazon. Website: alextoffoleedies.com Socials: Instagram and LinkedIn 29:18.     This episode offers lessons in pursuing excellence, maintaining resilience, and applying the mindset of elite performance to any area of life. Download the transcript of the interview    Alexander Toffolides is Cyprus's first Olympic fencer, having competed at the 2024 Paris Olympics after a remarkable 21-year journey in elite sport. Born to a British mother and Cypriot father, Alex initially represented Britain—becoming a British national champion and European Games champion—before switching to compete for Cyprus in honor of his late father and family heritage. His path to Olympic qualification was anything but straightforward, facing heartbreaks as he narrowly missed out on previous Games and ultimately achieving his dream after years of relentless dedication. Alex's journey was marked by resilience, personal responsibility, and the ability to perform under intense pressure, often without a large support team behind him. Today, Alexander Toffolides is not only an athlete, but also an author ("Fighting for Your Dream: Mastering Resilience and Performing When It Really Matters"), motivational speaker, and performance mindset coach. He helps individuals and organizations excel when it counts most, sharing practical strategies drawn from his own experiences in both sport and life.   We create this podcast to empower others to speak and communicate with impact. Weselffund. If you value our content, we would be so grateful if you could'buy us a coffee' https://www.buymeacoffee.com/superstarcomms   Why not grab our Ten Top Tips to Being a SuperStar Communicator here   Buy the SuperStar Communicator 30 Day Plan here Find out more about Susan Heaton-Wright–our host:https://offers.superstarcommunicator.com/susan-heaton-wright   Check out our SuperStar Communicator Store:https://offers.superstarcommunicator.com/superstar-communicator-store   SuperStar Communicator deliver a range of speeches, masterclasses, facilitated workshops and coaching for emerging leaders. We focus on empowering emerging talent to speak and communicate with clarity,confidence and credibility. If you would like more details please email us at hello@superstarcommunicator.com or why not book a call.   You can listen to all episodes of the SuperStar Communicator podcast and subscribe here.

    31 min
  3. 31 MAR

    Mastering the Mindset of Resilience: Olympic Fencing, Leadership, and the Power of Process Over Outcome with Alexander Toffolides

    Title of podcast: Mastering the Mindset of Resilience: Olympic Fencing, Leadership, and the Power of Process Over Outcome with Alexander Toffolides In this episode of the Superstar Communicator Podcast, host Susan Heaton-Wright speaks with Alexander Toffolides, Cyprus's first Olympic fencer, who competed in the 2024 Paris Olympics. Alexander Toffolides shares insights from his 21-year journey in elite sport, discusses the importance of mastering resilience, and explains how performing under pressure relates to both sports and everyday life. The conversation covers his Olympic experiences, mental preparation, and valuable lessons about taking responsibility and enjoying the process.   Key Points from the Interview What is Fencing? Alexander Toffolides explains fencing as "physical chess," a sport where strength, strategy, and tactics matter more than physique or gender. Fencing's history is tied to dueling, but today it's accessible and inclusive 02:04. Olympic Experience and Unique Opening Ceremony Describes the Paris Olympic Games as magical, with the opening ceremony held on boats along the River Seine, a moment watched by 2 billion people. Alexander Toffolides chose to enjoy the experience, prioritizing being present over staying dry in the rain 03:01. The Path to Elite Sports Becoming an elite athlete is fueled by enjoyment and dedication. Success requires a holistic effort, including mental and physical preparation, good sleep, and nutrition—not just training 04:32, 05:40. Responsibility and Self-Leadership in Pursuing Goals Alexander Toffolides details his transition from representing Britain (supported by a full coaching staff) to Cyprus (self-managing every aspect). This required taking full responsibility and accountability for his journey 11:13. Process Over Outcome Key learning: focus on the process, not the outcome. Even when giving 100% effort, results can be out of your control due to circumstances or competition 14:26. Progress is not always linear; failures and setbacks can lead to valuable development 15:33. Controlling the Controllables Emphasizes the concept of "controlling the controllables"—you can only fully control your own actions and reactions, not external circumstances or other people 16:31. Mental Preparation for Performing Under Pressure Describes his "mental warm-up": Focusing on the present through box breathing, Rationalizing and verbalizing negative thoughts, Scenario planning by visualizing how to react in different situations 24:06, 25:04. Reward and Self-Kindness After intense preparation, rewarding oneself and celebrating is essential. Be kind to yourself to sustain motivation and confidence 08:52. Top Tips for Success Take responsibility: "You are the captain of your own ship." Prioritize process over outcome. Apply holistic effort to all preparation. Build a supportive community around you. Most importantly—enjoy the journey 26:30. Looking Ahead Alexander Toffolides is preparing for upcoming competitions including the Commonwealth Games, European Games, and aims for the 2028 LA Olympics. He's also focused on sharing his message through workshops and media 28:25. Connecting With Alexander Book: "Fighting for Your Dream: Mastering Resilience and Performing When It Really Matters," available on Amazon. Website: alextoffoleedies.com Socials: Instagram and LinkedIn 29:18.     This episode offers lessons in pursuing excellence, maintaining resilience, and applying the mindset of elite performance to any area of life. Download the transcript of the interview    Alexander Toffolides is Cyprus's first Olympic fencer, having competed at the 2024 Paris Olympics after a remarkable 21-year journey in elite sport. Born to a British mother and Cypriot father, Alex initially represented Britain—becoming a British national champion and European Games champion—before switching to compete for Cyprus in honor of his late father and family heritage. His path to Olympic qualification was anything but straightforward, facing heartbreaks as he narrowly missed out on previous Games and ultimately achieving his dream after years of relentless dedication. Alex's journey was marked by resilience, personal responsibility, and the ability to perform under intense pressure, often without a large support team behind him. Today, Alexander Toffolides is not only an athlete, but also an author ("Fighting for Your Dream: Mastering Resilience and Performing When It Really Matters"), motivational speaker, and performance mindset coach. He helps individuals and organizations excel when it counts most, sharing practical strategies drawn from his own experiences in both sport and life.   We create this podcast to empower others to speak and communicate with impact. Weselffund. If you value our content, we would be so grateful if you could'buy us a coffee' https://www.buymeacoffee.com/superstarcomms   Why not grab our Ten Top Tips to Being a SuperStar Communicator here   Buy the SuperStar Communicator 30 Day Plan here Find out more about Susan Heaton-Wright–our host:https://offers.superstarcommunicator.com/susan-heaton-wright   Check out our SuperStar Communicator Store:https://offers.superstarcommunicator.com/superstar-communicator-store   SuperStar Communicator deliver a range of speeches, masterclasses, facilitated workshops and coaching for emerging leaders. We focus on empowering emerging talent to speak and communicate with clarity,confidence and credibility. If you would like more details please email us at hello@superstarcommunicator.com or why not book a call.   You can listen to all episodes of the SuperStar Communicator podcast and subscribe here.

    31 min
  4. 17 MAR

    Maximizing Your Impact

    Title of podcast: Maximizing Your Impact: Louise Brogan on LinkedIn Strategy, YouTube Growth, and Building a Winning Online Presence Welcome to the Superstar Communicator podcast hosted by Susan Heaton-Wright. In this episode, she interviews Louise Brogan, CEO of Louise Brogan Limited and a recognized expert in leveraging LinkedIn for entrepreneurs and business leaders. Louise shares her journey, practical advice for growing online, and insider tips on navigating LinkedIn's changing landscape, as well as the power of building a strategic network. Whether you're a solopreneur, coach, consultant, or representing a larger organization, you'll find actionable strategies to enhance your profile and increase visibility online.   Key Points Introduction & Guest Background Susan Heaton-Wright introduces Louise Brogan and outlines her credentials: CEO, author, podcast & YouTube host, and award-winning digital marketer. Louise's expertise includes helping small businesses and organizations use LinkedIn to build their brand and generate sales. 00:00:02 - 00:02:51 Honoring UK Small Business at Buckingham Palace Louise recounts her experience of being invited to Buckingham Palace and meeting King Charles—a recognition for her work with small businesses. 00:03:13 - 00:03:54 The Reach and Impact of Her YouTube Channel Louise speaks about her YouTube channel, which has over 110,000 subscribers and 3.7 million views. She shares a touching story about meeting someone in Dublin who benefitted from her LinkedIn tutorials, highlighting the global impact of her content. 00:04:15 - 00:05:50 LinkedIn Algorithm Changes & AI Louise explains recent shifts in LinkedIn—how the platform's AI cuts out spammy tactics, focuses on real-time content, and why being clear and focused in your profile and content matters more than ever. She introduces the concept of 'lost in distance' for LinkedIn headlines and emphasizes the importance of niche content. 00:06:41 - 00:14:48 How to Build Visibility and Engagement on LinkedIn Louise outlines her four pillars for LinkedIn success: A clear and helpful profile Focused, relevant content A strategic, engaged network Consistency and authenticity She also debunks myths about gender bias on LinkedIn, pointing out how trending topics—not profile gender—drive engagement. 00:09:55 - 00:15:41 Top Tips for LinkedIn Success Louise shares practical tips: Prioritize keywords at the start of your LinkedIn headline Don't stress about posting—strategic commenting can be equally powerful Curate your own feed by unfollowing negativity and engaging with relevant content 00:16:15 - 00:21:16 Client Success Stories & Personal Wins Louise describes how her strategic advice helped a client niche down and land an €80,000 contract, as well as how LinkedIn drove her own speaking career globally. 00:21:38 - 00:27:49 YouTube for Business Owners Louise predicts YouTube will become increasingly important and recommends all business owners start a channel to build trust and visibility. 00:30:09 - 00:31:50 Building a Network of Value LinkedIn is compared to an in-person networking event—your profile is your introduction, content is your stage presence, and comments are table-side conversations. Louise emphasizes engaging with people genuinely interested in your topics. 00:32:11 - 00:33:48 Resources & How to Connect Louise invites listeners to connect with her on LinkedIn, join her webinars, and access her guides and YouTube channel. 00:34:08 - 00:35:01   This episode is packed with practical strategies and insights for anyone looking to grow their presence and influence on LinkedIn and beyond. Don't forget to check the show notes for links to Louise's resources! Download the transcript of the interview  We create this podcast to empower others to speak and communicate with impact. Weselffund. If you value our content, we would be so grateful if you could'buy us a coffee' https://www.buymeacoffee.com/superstarcomms   Why not grab our Ten Top Tips to Being a SuperStar Communicator here   Buy the SuperStar Communicator 30 Day Plan here Find out more about Susan Heaton-Wright–our host:https://offers.superstarcommunicator.com/susan-heaton-wright   Check out our SuperStar Communicator Store:https://offers.superstarcommunicator.com/superstar-communicator-store   SuperStar Communicator deliver a range of speeches, masterclasses, facilitated workshops and coaching for emerging leaders. We focus on empowering emerging talent to speak and communicate with clarity,confidence and credibility. If you would like more details please email us at hello@superstarcommunicator.com or why not book a call.   You can listen to all episodes of the SuperStar Communicator podcast and subscribe here.

    37 min
  5. 17 MAR

    Maximizing Your Impact

    Title of podcast: Maximizing Your Impact: Louise Brogan on LinkedIn Strategy, YouTube Growth, and Building a Winning Online Presence Welcome to the Superstar Communicator podcast hosted by Susan Heaton-Wright. In this episode, she interviews Louise Brogan, CEO of Louise Brogan Limited and a recognized expert in leveraging LinkedIn for entrepreneurs and business leaders. Louise shares her journey, practical advice for growing online, and insider tips on navigating LinkedIn's changing landscape, as well as the power of building a strategic network. Whether you're a solopreneur, coach, consultant, or representing a larger organization, you'll find actionable strategies to enhance your profile and increase visibility online.   Key Points Introduction & Guest Background Susan Heaton-Wright introduces Louise Brogan and outlines her credentials: CEO, author, podcast & YouTube host, and award-winning digital marketer. Louise's expertise includes helping small businesses and organizations use LinkedIn to build their brand and generate sales. 00:00:02 - 00:02:51 Honoring UK Small Business at Buckingham Palace Louise recounts her experience of being invited to Buckingham Palace and meeting King Charles—a recognition for her work with small businesses. 00:03:13 - 00:03:54 The Reach and Impact of Her YouTube Channel Louise speaks about her YouTube channel, which has over 110,000 subscribers and 3.7 million views. She shares a touching story about meeting someone in Dublin who benefitted from her LinkedIn tutorials, highlighting the global impact of her content. 00:04:15 - 00:05:50 LinkedIn Algorithm Changes & AI Louise explains recent shifts in LinkedIn—how the platform's AI cuts out spammy tactics, focuses on real-time content, and why being clear and focused in your profile and content matters more than ever. She introduces the concept of 'lost in distance' for LinkedIn headlines and emphasizes the importance of niche content. 00:06:41 - 00:14:48 How to Build Visibility and Engagement on LinkedIn Louise outlines her four pillars for LinkedIn success: A clear and helpful profile Focused, relevant content A strategic, engaged network Consistency and authenticity She also debunks myths about gender bias on LinkedIn, pointing out how trending topics—not profile gender—drive engagement. 00:09:55 - 00:15:41 Top Tips for LinkedIn Success Louise shares practical tips: Prioritize keywords at the start of your LinkedIn headline Don't stress about posting—strategic commenting can be equally powerful Curate your own feed by unfollowing negativity and engaging with relevant content 00:16:15 - 00:21:16 Client Success Stories & Personal Wins Louise describes how her strategic advice helped a client niche down and land an €80,000 contract, as well as how LinkedIn drove her own speaking career globally. 00:21:38 - 00:27:49 YouTube for Business Owners Louise predicts YouTube will become increasingly important and recommends all business owners start a channel to build trust and visibility. 00:30:09 - 00:31:50 Building a Network of Value LinkedIn is compared to an in-person networking event—your profile is your introduction, content is your stage presence, and comments are table-side conversations. Louise emphasizes engaging with people genuinely interested in your topics. 00:32:11 - 00:33:48 Resources & How to Connect Louise invites listeners to connect with her on LinkedIn, join her webinars, and access her guides and YouTube channel. 00:34:08 - 00:35:01   This episode is packed with practical strategies and insights for anyone looking to grow their presence and influence on LinkedIn and beyond. Don't forget to check the show notes for links to Louise's resources! Download the transcript of the interview  We create this podcast to empower others to speak and communicate with impact. Weselffund. If you value our content, we would be so grateful if you could'buy us a coffee' https://www.buymeacoffee.com/superstarcomms   Why not grab our Ten Top Tips to Being a SuperStar Communicator here   Buy the SuperStar Communicator 30 Day Plan here Find out more about Susan Heaton-Wright–our host:https://offers.superstarcommunicator.com/susan-heaton-wright   Check out our SuperStar Communicator Store:https://offers.superstarcommunicator.com/superstar-communicator-store   SuperStar Communicator deliver a range of speeches, masterclasses, facilitated workshops and coaching for emerging leaders. We focus on empowering emerging talent to speak and communicate with clarity,confidence and credibility. If you would like more details please email us at hello@superstarcommunicator.com or why not book a call.   You can listen to all episodes of the SuperStar Communicator podcast and subscribe here.

    37 min
  6. 5 MAR

    Don't Be Boring: Building Confidence and Authenticity in Your Personal Brand with Richard Liverman

    Welcome to another episode of the Superstar Communicator Podcast, hosted by Susan Heaton-Wright. In this episode, Susan Heaton-Wright sits down with Richard Liverman, the founder of Richer Solutions, a brand consultant and coach who specializes in helping professionals and small businesses articulate their unique value and stand out in competitive markets. Drawing on his wealth of experience with some of the world's biggest brands, Richard Liverman shares practical insights about building personal and business branding, overcoming "British modesty," and strategies to confidently communicate your worth.   Key Points from the Interview: Introduction & Background Susan Heaton-Wright introduces Richard Liverman and highlights his mission to help talented professionals and small businesses effectively articulate their value (00:00:02 - 00:01:02). The Challenge of Standing Out Richard Liverman discusses how many businesses have substance but lack the style to communicate it well, likening it to great products with lackluster marketing and the British tendency to be modest about achievements (00:02:10 - 00:04:42). Communication and Visibility in Business The conversation turns to similarities between small businesses and individuals in corporate roles who don't "grandstand," and how that can lead to them getting lost in the crowd (00:03:39 - 00:04:42). Helping People Buy from You Richard Liverman reframes sales as helping people to buy, encouraging a mindset shift especially for British businesses, instead of shying away from selling (00:07:35 - 00:07:54). Business Scaffolding & Personal Frameworks Richard Liverman explains the concept of "scaffolding"—the supportive frameworks (like reviews, routines, strategies) that enable people or businesses to perform at their best. Susan Heaton-Wright shares her "diva contract" story, drawing parallels to the scaffolding idea (00:08:17 - 00:12:04). Rest and Preparation The importance of rest and preparation as part of the scaffolding needed to maintain top performance is highlighted with examples from sport and personal routines (00:12:05 - 00:13:51). Brand DNA: Authentic Foundations Richard Liverman introduces the concept of "brand DNA"—understanding and communicating the authentic core of a business or person, including values, "why," and unique strengths. He outlines exercises like the Johari Window to uncover blind spots and enhance self-awareness around brand strengths (00:15:15 - 00:18:23). Feedback and Small Data The value of both structured and informal feedback (small data) in understanding how others perceive you/your business, helping refine both self-perception and outward communication (00:18:23 - 00:20:07). The Benefits of Clarity Richard Liverman explains how uncovering your brand DNA and scaffolding not only boosts confidence and communication, but also helps your audience more easily understand and form a connection with you (00:20:37 - 00:22:13). Standing Out in a Crowd The need to be strategic about networking and to resist comparison or being unsettled by others in your space—a reminder to focus on your unique value (00:24:20 - 00:25:11). Don't Be Boring! Richard Liverman shares his mantra "Don't be boring!"—encouraging innovation and challenging the "we've always done it this way" mindset (00:25:17 - 00:27:44). Building Presence and Getting Clients The importance of putting yourself out there, building credibility, and not relying solely on people "just finding you" (00:28:00 - 00:29:51). Top Three Tips from Richard Don't be boring—challenge yourself to engage others. Put yourself out there—no one else will tell your story for you. Get curious—new opportunities and insights come from curiosity ( 00:30:16 - 00:32:13 ). How to Connect Richard Liverman wraps up by inviting listeners to connect on LinkedIn, Instagram (@RicherSolutionsGlobal), or through his website (00:32:28 - 00:32:57). This episode is packed with actionable insights for professionals, business owners, and anyone looking to build a personal brand that stands out with confidence and authenticity.   Download the transcript of the interview    Meet Richard Liverman—a dynamic brand consultant and coach, founder of Richer Solutions, and champion for small businesses. With a wealth of experience working alongside some of the world's biggest brands, Richard specializes in helping talented professionals and businesses articulate their unique value and stand out in today's crowded marketplace. Combining substance with style, he empowers clients to become more visible, confident, and successful through strategic coaching and brand consultancy. Whether mentoring with Small Business Britain or guiding private clients, Richard's signature approach is all about building authentic personal brands, crafting effective business scaffolding, and inspiring others to "don't be boring—be amazing." We create this podcast to empower others to speak and communicate with impact. Weselffund. If you value our content, we would be so grateful if you could'buy us a coffee' https://www.buymeacoffee.com/superstarcomms   Why not grab our Ten Top Tips to Being a SuperStar Communicator here   Buy the SuperStar Communicator 30 Day Plan here Find out more about Susan Heaton-Wright–our host:https://offers.superstarcommunicator.com/susan-heaton-wright   Check out our SuperStar Communicator Store:https://offers.superstarcommunicator.com/superstar-communicator-store   SuperStar Communicator deliver a range of speeches, masterclasses, facilitated workshops and coaching for emerging leaders. We focus on empowering emerging talent to speak and communicate with clarity,confidence and credibility. If you would like more details please email us at hello@superstarcommunicator.com or why not book a call.   You can listen to all episodes of the SuperStar Communicator podcast and subscribe here.

    35 min
  7. 29/10/2025

    Why Black History Month is essential in 2025

    Welcome to the Superstar Communicator podcast with Susan Heaton-Wright! In this powerful episode, Susan returns to the mic after a busy period of running mastermind courses, speaking, and coaching—ready to inspire her audience once again. Today's conversation centers around Black History Month and features award-winning HR professional, speaker, and activist Ije McDougall Together, they dive deep into the meaning and importance of Black History Month, share personal experiences of representation and bias—especially within the UK's healthcare sector—and discuss both the challenges and opportunities facing allies. You'll hear honest stories, insightful perspectives, and practical takeaways on how to celebrate, enjoy, and engage meaningfully with Black History Month. This episode is all about amplifying voices, embracing humanity, and reminding us how representation and allyship can spark real change. Get ready for a conversation that's equal parts thought-provoking and uplifting!   About Ije McDougall: Ije McDougall's story begins in Nigeria, where growing up surrounded by fellow black Nigerians meant concepts like Black History Month were virtually nonexistent—there was no need for it in a society where blackness was the norm. It wasn't until McDougall moved to the UK as an adult that the existence of Black History Month sparked confusion and curiosity. "Why was it necessary?" was the question that lingered. After sixteen years of living in the UK, McDougall's perspective has evolved. Now, Black History Month is seen as a vital space—an opportunity for black voices to be amplified and heard without interruption. Through personal experience and reflection, McDougall's journey highlights the importance of celebrating black history in contexts where it's often marginalized, and how understanding grows with time and experience. You can contact Ije at IJETALKS.COM     Key points from the interview (bold) Ije McDougall 00:04:09 - 00:04:25 Why Black History Month Matters in the UK: "black history Month, from my perspective, is an opportunity for black people to speak uninterrupted is an opportunity for our voices to be amplified." Ije McDougall 00:04:33 - 00:04:59 The Continued Importance of Black History Month: "But the reason that we need Black History Month and for our voices to be amplified and for us to be able to speak uninterrupted is because at the moment that is not the case. It is because at the moment our lived experience and our history seems to be disregarded, belittled, or just completely erased." Ije McDougall 00:07:47 - 00:07:51 Viral Topic: Challenging the Default Status Quo Quote: "the narrative is still that the status quo, the default position, the norm is white male... but that does not necessarily mean that that is true or that is real" Ije McDougall 00:10:54 - 00:11:24 Premature Births and Parental Anxiety: "my first child, she was born at 27 weeks, so she was very, very premature. But the build up to that is things such as, you know, being told it's my first child. So I'm excited, as you can imagine, turning up to the scan with your bladder full because they tell you your bladder has to be full. So I turn up and I am bursting, but nowhere doing this scan. And I'm sitting there and we've ticked all the boxes because we want to know some measurements in regards to." Ije McDougall 00:17:20 - 00:17:58 Viral Topic: The Impact of Representation in Media: "every princess, there was no princess that looked like me. There was no good policeman that looked like me. There was no hero that looked like my brother. There was no good teacher, good policeman, wholesome family. They just never look like me. So that is the represent, the lack of representation that I grew up with. However, if we were represented, we were misrepresented as thugs, as criminals, as gang members, we were represented as the one that's not so clever, the comedian of the class, the one who is disposable." Ije McDougall 00:18:49 - 00:19:01 Viral Topic: Diversity in Media Representation "It's not that there has been a significant rise that is true in, you know, black and brown people on tv, but it is not to the detriment of anybody else." Ije McDougall 00:19:16 - 00:19:34 Representation in Advertising: "if we have a few months where there are no white people on tv, it still would not, it still would not tip it to the detriment of white people because everybody else grew up without representation or with misrepresentation." Ije McDougall 00:20:47 - 00:21:05 The Reality of Allyship Online: "I'm not seeing enough people stand up. I'm not seeing enough. You know, allyship is such a buzzword and it's such a useful term because it tells you who people are. But I'm not seeing as many as I wish I was seeing." Ije McDougall 00:22:25 - 00:22:43 Viral Topic: Authentic Allyship "You need to understand the issues as a human being. First of all, you do need to gain proximity. Try and get your head around it. And if you, from a human level, you see that, no, that's not fair because another human being shouldn't have to do this, then by all means, it's time to, you know, stand up in your standing up." Ije McDougall 00:23:31 - 00:23:41 Viral Topic: The Power of Authenticity Online: "She's not aggressive, she's not fighting anybody, she's not in any debates or arguments. But she just clearly states who she is, what she stands for. And people know."     Download the transcript of the interview  SuperStar Communicator Here at SuperStar Communicator HQ Susan and Nick love sharing great content. If you like our podcast why not buy us a coffee SuperStar Communicator Is a multi award winning international company empowering emerging leaders to speak and communicate with clarity, confidence, credibility and influence. We deliver: ·       masterclasses, ·       facilitate workshops, ·       deliver speeches – ·       face to face and virtually ·       Mastermind and programmes ·       coach individuals. More information on our services HERE Our focus is on emerging leaders to ensure they progress in their careers. If you would like more details of our work email hello@superstarcommunicator.com look at our website http://superstarcommunicator.com or why not book a call Find out more about Susan Heaton-Wright – our host: https://offers.superstarcommunicator.com/susan-heaton-wright  Check out our SuperStar Communicator Store: https://offers.superstarcommunicator.com/superstar-communicator-store Purchase a copy of the SuperStar Communicator 30 Day Plan here We have a lovely gift for you: Grab your Career Accelerator Checklist here Thank you for listening!  https://podfollow.com/superstar-communicator-podcast/episode/1bb753ffe0d4b92f8968fdb34b9b08ddc413f6a0/edit

    30 min
  8. 07/01/2025

    Have an Awesome 2025

    INTRODUCTION Welcome to the SuperStar Communicator podcast, where in today's episode, titled "Great 2025," we'll imagine our best selves and make incredible plans for the upcoming year. Join host Susan Heaton-Wright and her perceptive co-host Nick as they explore a spectrum of ambitions, including creative projects, personal development, and communication strategies. We are using the Awesome 2025 Ebook we have created. Download it here Susan aspires to a clutter-free home and dreams of crafting a Chanel jacket, while Nick is committed to developing a new book series and organizing his workspace. We'll delve into the importance of reflecting on past achievements, inspired by Susan's opera singing experience and Nick's creative endeavors in music and art. Expect practical insights, such as daily reflection exercises, creating a "fabulous year" jar, and using tools like Blinkist for quick knowledge boosts. Discover why reflecting on life's highs and lows, embracing creativity, and organizing your goals matter. We'll also discuss travel ambitions, celebration achievements, and the importance of reaching out for advice and connections. Through this reflective journey, you're encouraged to eliminate distractions, find balance, and plan for a truly remarkable 2025. Tune in and let's make it great together! Transcript here Key Topics Susan Heaton-Wright00:02:2000:02:25 The Importance of Reflection: "It's very easy in life to just move forward going from one thing to another." Susan Heaton-Wright00:03:4800:04:05 Topic: The Power of Reflection and Neuroplasticity Quote: "I gave them an exercise to do that at the end of each day was reflecting on how well they've done. And some people call this the sort of happiness thing or gratitude where you choose 3 things that you've done that you're proud of. But I expanded that exercise so that they would really recognize what they'd achieved, what they were proud of, and how they had contributed to those successes." Susan Heaton-Wright00:06:3000:06:44 "Finding Joy in Small Achievements": "I've got this, I don't know if you can see this jar, but it's, a fabulous year, 2024. And in here, I write down on bits of paper things that I've done, and they might be little things." Susan Heaton-Wright00:07:0600:07:25 "Remembering the Little Things: 'That's something that I would recommend to everybody that get a big jar and start this in 2025. And then at the end of the year, they can look back on what what they've done. They might not be big achievements. It doesn't matter. But it's to remember those people you've met and all of those things.'" Susan Heaton-Wright00:08:2100:08:25 Crafting Future Dreams: "Towards the end of December, I start writing things I'd like to do next year." Susan Heaton-Wright00:13:3800:13:52 Resilience and Recovery: "It was great because I got over a really serious shoulder injury and so I was back swimming, driving, doing all sorts of things like that and then I fractured my elbow...That was disappointing for me, but I'll be back in set in January again." Susan Heaton-Wright00:19:1000:19:13 "Dream Big: If you aim for the stars, you might get the moon." Susan Heaton-Wright00:23:4200:24:19 "Summer Travels and Celebrations: I've got I'm going over to Ireland in June, and that is partly for a conference, but also there's a retreat that I'm going to with my husband. I'm going to the Netherlands in, July to do this Chanel jacket, Norfolk to celebrate my mother's birthday with my family, Wales, we've got somewhere that we go to there, and also to Derbyshire to, celebrate 25 years of friendship with a number of people, and all the families are gonna be there." Susan Heaton-Wright00:35:4800:35:52 "Challenge Yourself: So I will be putting into Goodreads that I'll read 50 books." Susan Heaton-Wright00:40:0300:40:08 Embracing Life Fully: "We've only got one life, and it's a shame to let it go through our fingers." Nick00:03:0400:03:08 "Finding Time for Reflection in Constant Performance": "You can sort of not lack the time to sort of reflect on the performances and the production beforehand and see, you don't really get to learn from those things that you did." Nick00:05:0900:05:35 The Journey of a Composer: "As an artist, I think that's one of the nicest things about the, process of starting off and developing your style and that kind of thing, going back to where you started and seeing how you, kind of had initial ideas that, you slowly but surely built up and seeing how you can take those ideas into the future." Nick00:09:1900:09:26 "Reflecting on Creativity": "When you're creating, you're sort of looking to the future and above rather than when you're editing, you're going over what you've done." Nick00:10:5800:11:13 Celebrating Creative Achievements: "Recently, I've filmed and I'm composing music for a short film. It'll be 40 minutes cut up into 4 episodes, and that that will be the biggest score per film I've done." Nick00:14:3500:14:40 "The Challenges of Collaboration: The process of making the projects could have been gone more smoothly, I think, with more experience." Nick00:16:2400:16:32 How to Master CV Writing: "For the more pragmatic writing of job applications, that requires you to be as specific as possible." Nick00:24:5200:25:08 Aspiring to Filmmaker Dreams: "I think I'd wanna become more of a director and writer and become, I guess, it might be against the the rule of it, but become more organized and that kind of thing." Nick00:26:2900:26:36 The Journey of Becoming: "You can go from what you want to become and what you want to achieve out of becoming that." Nick00:28:5300:29:03 Time Management Insight: "I find the more free time you have, the less organized you are or the less, effective use that free time." Nick00:32:0000:32:13 Aim for the Stars: "I want to, further my own writing and create new, book series that I've I've been thinking about, but, I can creatively commit to them." Transcript of Best 2025 SuperStar Communicator Here at SuperStar Communicator HQ Susan and Nick love sharing great content. If you like our podcast why not buy us a coffee. SuperStar Communicator Is a multi award winning international company empowering emerging leaders to speak and communicate with clarity, confidence, credibility and influence We deliver: ●  Masterclasses ●  facilitate workshops ●  deliver speeches ●  face to face and virtually ●  coach individuals.   Download the Awesome 2025 Ebook here Our focus is on emerging leaders to ensure they progress in their careers. If you would like more details of our work email hello@superstarcommunicator.com look a tour website http://superstarcommunicator.com or why not book a call Purchase a copy of the SuperStar Communicator 30 Day Plan here We have a lovely gift for you: Grab your Career Accelerator Checklist here Thank you for listening!

    42 min
4.7
out of 5
15 Ratings

About

Become an excellent speaking communicator with your audience, clients, colleagues and prospects. Full of invaluable content, this show deals with everything about speaking, and includes interviews with successful entrepreneurs who share their top tips as well as masterclasses from speaker expert Susan Heaton-Wright.

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