Talking Insights

ESOMAR

Researchers work every day to understand the changing landscape around them - but what deeper insights can we find through their work that can help shape our future? Join ESOMAR on a journey of discovery, as we bring together guests from around the globe to explore the biggest questions of today, diving deeper into the challenges that face our society, and uncover new insights about the world around us.

  1. 2 DAYS AGO

    Normalizing Disability in Advertising

    In this conversation recorded live at the Esomar Congress in Prague, Georgia Phillips discusses the critical role of advertising in promoting inclusion.  Georgia highlights the lack of representation in media and the importance of normalising disability in advertising. Research reveals that inclusive ads positively impact brand perception among consumers with disabilities.  Finally, we also talk about the challenges of representing non-visible disabilities and the need for greater awareness and acceptance in society. Send us a text ----------------------------------------------------------------------------------------------- Talking Insights is a Research World and Esomar production. Hosted by Antonio Almeida Music by FreeMusicForVideo from Pixabay Graphics by Brandon Heim ----------------------------------------------------------------------------------------------- If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org. ----------------------------------------------------------------------------------------------- Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a • Follow us on LinkedIn - http://bit.ly/2Drifcg Esomar 2025

    12 min

  2. 29 OCT

    Evolving the Industry: A Call to Action

    In this conversation recorded at the Esomar Congress in Prague, Antonio and Brett Townsend discuss the evolution of the insights industry, emphasizing the need for a consumer-centric approach, the importance of narratives, and the necessity of persuasion as a key skill for future success.  They explore how to get unstuck from outdated methodologies and the role of leadership in fostering a culture that prioritizes consumer needs. And you can find more info on Brett's book here: https://researchworld.com/articles/insights-on-the-brink-the-book-that-ll-help-turn-your-insights-work-into-working-dollars  https://www.amazon.nl/-/en/Brett-Townsend/dp/B0DC5RD2KX Send us a text ----------------------------------------------------------------------------------------------- Talking Insights is a Research World and Esomar production. Hosted by Antonio Almeida Music by FreeMusicForVideo from Pixabay Graphics by Brandon Heim ----------------------------------------------------------------------------------------------- If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org. ----------------------------------------------------------------------------------------------- Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a • Follow us on LinkedIn - http://bit.ly/2Drifcg Esomar 2025

    12 min

  3. 28 OCT · BONUS

    Esomar Academy presents: Foresight in Market Research

    En este episodio, Antonio conversa con Pilar Bermúdez de Marduk Design sobre la próxima capacitación de la Academia Esomar. Hablan sobre la importancia de la prospectiva en la investigación de mercados, la estructura de la capacitación y la experiencia transformadora que los participantes pueden esperar. La conversación destaca la necesidad de un cambio de mentalidad para adoptar un pensamiento disruptivo y una planificación estratégica para el futuro. Aprende todo sobre esta capacitación e inscríbete aquí: https://esomar.org/trainings/desbloquea-tu-capacidad-de-anticipacion ENGLISH In this episode, Antonio speaks with Pilar Bermudez from Marduk Design about the upcoming Esomar Academy training.  They discuss the importance of foresight in market research, the structure of the training, and the transformative experience participants can expect. The conversation highlights the need for a shift in mindset to embrace disruptive thinking and strategic planning for the future. Learn everything from this training and register here: https://esomar.org/trainings/desbloquea-tu-capacidad-de-anticipacion  Send us a text ----------------------------------------------------------------------------------------------- Talking Insights is a Research World and Esomar production. Hosted by Antonio Almeida Music by FreeMusicForVideo from Pixabay Graphics by Brandon Heim ----------------------------------------------------------------------------------------------- If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org. ----------------------------------------------------------------------------------------------- Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a • Follow us on LinkedIn - http://bit.ly/2Drifcg Esomar 2025

    9 min

  4. 15 OCT

    Exploring Market Research in Africa

    In this second episode of our Talking Insights Live series, recorded at the Esomar Congress, we turn our attention to Africa — a continent full of innovation, creativity, and a fast-growing insights community. Our guest, Siham Malek, explores how African researchers are transforming local challenges into global innovations, redefining how data, culture, and storytelling intersect. From shifting consumer behavior to the power of homegrown insights, this episode celebrates the people shaping the future of market research across the continent. We also share an exclusive preview of the Esomar Africa Event, coming to Nairobi in February 2026 — a milestone gathering that will spotlight the vibrant energy and voices of the African insights industry. 👉 Talking Insights is a production of Research World and Esomar, bringing you stories, voices, and ideas shaping the global insights community. https://esomar.org/events/africa-2026-africa-in-focus-turning-insights-into-action Send us a text ----------------------------------------------------------------------------------------------- Talking Insights is a Research World and Esomar production. Hosted by Antonio Almeida Music by FreeMusicForVideo from Pixabay Graphics by Brandon Heim ----------------------------------------------------------------------------------------------- If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org. ----------------------------------------------------------------------------------------------- Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a • Follow us on LinkedIn - http://bit.ly/2Drifcg Esomar 2025

    10 min

  5. 8 OCT

    Exploring Human Connection in Market Research

    Welcome to the first episode of our Talking Insights Live series, recorded right from the heart of the Esomar Congress exposition space! In this episode, we sit down with Jess Pettitt, the Congress opening keynote speaker, for a conversation that’s equal parts hilarious and thought-provoking. Jess dives into themes of inclusion, connection, and authenticity — and reminds us why being human still matters in a data-driven world. Along the way, we share a few laughs about conference chaos, ice cream adventures, and what it really means to show up — as people and professionals. You can order Jess's Book here: https://jesspettitt.com/almost-doing-good/  Send us a text ----------------------------------------------------------------------------------------------- Talking Insights is a Research World and Esomar production. Hosted by Antonio Almeida Music by FreeMusicForVideo from Pixabay Graphics by Brandon Heim ----------------------------------------------------------------------------------------------- If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org. ----------------------------------------------------------------------------------------------- Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a • Follow us on LinkedIn - http://bit.ly/2Drifcg Esomar 2025

    27 min

  6. 24 SEPT

    Unlocking Creativity in Branding

    In this engaging conversation, T. Christian Helms, founder and creative director of Helms Workshop, shares insights on the importance of creativity in branding and design.  A discussion on how to cultivate creativity within teams, the significance of authentic connections in branding, and the concept of 'thinking sideways' to foster innovative ideas. Helms highlights successful projects, including the 99 cans, and offers valuable advice for young creatives and leaders in the industry. If you want to know more about the work at Helms Workshop you can find it here: https://helmsworkshop.com/ Chapters 00:00 The Journey into Branding Design 03:40 Curiosity as a Creative Fuel 06:31 Building Authentic Connections 09:15 Lateral Thinking in Branding 12:13 Advice for the Next Generation 14:39 Creativity and Play in Brand Development Send us a text ----------------------------------------------------------------------------------------------- Talking Insights is a Research World and Esomar production. Hosted by Antonio Almeida Music by FreeMusicForVideo from Pixabay Graphics by Brandon Heim ----------------------------------------------------------------------------------------------- If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org. ----------------------------------------------------------------------------------------------- Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a • Follow us on LinkedIn - http://bit.ly/2Drifcg Esomar 2025

    15 min

  7. 22 SEPT

    The Shift Towards Inclusive Marketing

    In this episode of Talking Insights, host Antonio speaks with Valeria Piaggio from Kantar about the Brand Inclusion Index, a groundbreaking study that explores how consumers experience diversity, equity, and inclusion in brands.  They discuss the evolution of brand inclusion, the importance of authentic representation, and the need for brands to address underrepresented groups. Valeria emphasizes that inclusion is not just a trend but a business imperative that can drive growth. The conversation also touches on the role of technology in promoting inclusion and highlights successful campaigns that exemplify these principles. If you want to explore the Brand Inclusion Index follow here: https://www.kantar.com/campaigns/brand-inclusion-index  Chapters 00:00 Understanding the Brand Inclusion Index 04:15 The Evolution of Brand Inclusion 07:03 Identifying Underrepresented Groups 10:03 Strategies for Closing Inclusion Gaps 12:41 The Role of Technology in Inclusion 15:19 Successful Campaigns and Authentic Representation 19:44 The Importance of Inclusion for Brand Growth Send us a text ----------------------------------------------------------------------------------------------- Talking Insights is a Research World and Esomar production. Hosted by Antonio Almeida Music by FreeMusicForVideo from Pixabay Graphics by Brandon Heim ----------------------------------------------------------------------------------------------- If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org. ----------------------------------------------------------------------------------------------- Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a • Follow us on LinkedIn - http://bit.ly/2Drifcg Esomar 2025

    20 min

  8. 10 SEPT

    Embracing Our Inner Cyborg: The Future of Market Research

    In this episode of Talking Insights, our host Antonio, explores the future of market research with guests David VL Smith and Adam Riley.  They discuss their article "Learning to Love Your Inner Cyborg" and their book "The Art of Collaborating with AI." The conversation delves into the integration of AI in market research, the cultural and leadership shifts required, and the essential skills for future researchers.  Don't miss their insights on embracing AI as a tool for creativity and innovation.  Read the Research World article: https://researchworld.com/innovations/learning-to-love-your-inner-cyborg  And order the book "The Art of Collaborating with AI":  https://www.routledge.com/The-Art-of-Collaborating-with-AI-Harnessing-the-Power-of-Diverse-Thinking/Smith-Riley/p/book/9781032839851?srsltid=AfmBOooEEesPTBwvQr-EsAB3GWpqIV6Pzu8nM6KQbSQtC7iKUWhUtXmj Send us a text ----------------------------------------------------------------------------------------------- Talking Insights is a Research World and Esomar production. Hosted by Antonio Almeida Music by FreeMusicForVideo from Pixabay Graphics by Brandon Heim ----------------------------------------------------------------------------------------------- If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org. ----------------------------------------------------------------------------------------------- Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a • Follow us on LinkedIn - http://bit.ly/2Drifcg Esomar 2025

    26 min
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About

Researchers work every day to understand the changing landscape around them - but what deeper insights can we find through their work that can help shape our future? Join ESOMAR on a journey of discovery, as we bring together guests from around the globe to explore the biggest questions of today, diving deeper into the challenges that face our society, and uncover new insights about the world around us.

Information

  • Creator
    ESOMAR
  • Years Active
    2020 - 2025
  • Episodes
    133
  • Rating
    Explicit
  • Copyright
    © 2025 Talking Insights
  • Show Website
    Talking Insights

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