41 episodes
Technically Minded Credera
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- Business
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5.0 • 2 Ratings
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Technically Minded brings together some of the brightest sparks in technology and transformation consulting to wax lyrical on current trends and challenges facing organisations today.
If you enjoyed the conversation and had a follow on question or a more specific query please feel free to get in touch with us by leaving a short voice message in response to the podcast with your details and we'll make sure to get back to you.
Alternatively, you can contact us via our website www.credera.com
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Data Vs. Marketing: who should control the view of the customer?
Today, i'm joined by CEO and co-founder of Nephos Technologies; Mike Queenan and Managing Consultant from Credera UK; Rob Queenan.
Mike and Rob are brothers who have made their careers in Data and Marketing fields respectively and riff on the topic of the relationship between the two functions and what that means for ownership and utilisation of customer data in modern organisations.
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The ins and outs of agile marketing
At Credera, we often receive questions from CMOs about the ins and outs of agile marketing. What is it? What are the macro-guiding principles? What tools do we need?
Two of Credera's MarTech experts, Lyeanne Beckford-Jones and Greg Gough, take a deep dive into this topic and share some of their key learnings from working with clients within this space.
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Looking back and looking forward: What technology will dominate 2023?
Credera UK CTO, Marius Rubin and Credera US Partner, John Jacobs share their thoughts on what technology trends will take centre stage in 2023. We also revisit some of the predictions from our 'Tech trends and traps to avoid' podcast from 2022 to assess how correct Marius was this time last year.
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Understanding the benefits and dangers of large language models
Large language models have the opportunity to drive huge economic value for businesses, but also have substantial potential negative consequences. So how can technology leaders thoughtfully use large language models while avoiding major privacy and ethical issues?
Jason Goth and Vincent Yates make the case that leaders must be thoughtful about what unforeseen consequences there might be and how can we learn from past experiences.
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Back to the edge? The rise of edge computing
According to the IDC, worldwide spending on the edge is expected to hit $176 billion in 2022, representing a 14.8% increase over 2021. Many organizations are headed back to placing compute close to where data is created, as many did in the era before the cloud.
Jason Goth and Vincent Yates discuss why edge computing has become an increasing priority, the primary benefits and drawbacks, and how organizations should (or should not) be using it.
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The value of employee engagement
The past couple of years have seen a a dramatic shift in ways of working, with an increasing number of companies now offering flexible work-from-home arrangements. With this change, the need to evaluate and prioritise employee engagement has never been more pressing.
In this episode, Credera’s HR representatives Warsame Iman and Betsy Scatlan discuss the importance of developing and sustaining employee engagement in the workplace. Reflecting on recent years gone by, they also explain how Credera has adapted to maintain its diverse and inclusive culture in times of change.
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