Test. Optimize. Scale.

Digital Niche Agency
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Listen as industry leaders and pioneers share their insights and experiences of growing their businesses to scale using marketing. Find out what to test, what to optimize, and when to scale as they speak with Jason Fishman, SVP Digital Strategy, DNA - Digital Niche Agency.

  1. 4 HR AGO

    Ep. 227- Dr. Jacques Jospitre: Telehealth and the Future of Psychiatry

    In this episode, Dr. Jacques Jospitre takes us on a journey through the innovative landscape of mental health care, focusing on the integration of technology at SohoMD. Explore how functional medicine and telehealth are breaking barriers in psychiatry, and learn about the crucial roles of nutrition and endocrinology in mental well-being. Dr. Jospitre emphasizes a holistic approach, merging traditional practices with modern technology to enhance mental health outcomes. Chapters: 00:00:00 Introduction to Dr. Jospitre and Soho MD 00:03:00 The Role of Telehealth in Psychiatry 00:09:00 Integrating Functional Medicine 00:15:00 The Impact of Nutrition and Endocrinology 00:21:00 Talk Therapy and the Power of Belief 00:27:00 Social Media's Influence on Mental Health 00:33:00 Scaling Healthcare with Quality Control 00:39:00 The Future of Holistic Mental Health Care Top Insights: Telehealth removes barriers to accessing mental health care. Functional medicine offers a holistic approach to psychiatry. Nutrition and endocrinology are crucial for mental health. Talk therapy is powerful in shaping beliefs and experiences. The placebo effect highlights the power of belief in treatment. Social media impacts mental health, especially in youth. Quality control is vital when scaling healthcare services. Wearable technology provides valuable data for patient care. Holistic mental health care includes relationships and activity levels. Optimizing mental health requires a comprehensive care team. Join us for this insightful discussion and discover how these advancements are shaping the future of mental health care! Connect with Dr. Jacques Jospitre Wefunder: https://wefunder.com/sohomd LinkedIn: https://www.linkedin.com/in/jospitre/ Website: https://www.sohomd.com/

    43 min

  2. 16 JAN

    Ep. 226- Dr. Jeremy Weisz: How Podcasting Drives Partnerships, Referrals, and Real ROI

    Podcasting doesn't fail because of audio quality, gear, or branding. It fails when there's no clear return on the time invested. In Episode 226 of Test.Optimize.Scale, Jason Fishman sits down with Dr. Jeremy Weisz to break down how podcasting can become a predictable engine for partnerships, referrals, and long-term business growth. Jeremy shares how his background as a chiropractor led him into podcasting, why he never obsessed over downloads, and how focusing on giving first helped him build Rise25 into a scalable business. The conversation covers common mistakes founders make when launching podcasts, how to define ROI beyond vanity metrics, and why quality relationships consistently outperform large audiences in B2B. They also dig into practical systems for follow-up, referral pipelines, social proof, and staying top of mind without constant selling. If you're thinking about launching a podcast or using content to deepen strategic relationships, this episode lays out a clear, grounded framework. Guest Dr. Jeremy Weisz is the cofounder of Rise25, where he helps professional service entrepreneurs build authority, partnerships, and scalable revenue through podcasting. He is also the host of Inspired Insider and has been featured in Forbes for building multiple businesses. Connect with Jeremy LinkedIn:  https://www.linkedin.com/in/drweisz/ Website: https://rise25.com/

    1h 5m

  3. 9 JAN

    Ep. 225- Matt Venturi & Kayle Watson: How IPO Shares Are Allocated and Who Actually Gets Access

    Most people assume IPO shares are allocated based on demand and fairness. In reality, access to IPOs is tightly controlled, with most shares going to a small group of large institutions while retail investors, employees, and customers are left out. In this episode of Test Optimize and Scale, we sit down with Matt Venturi and Kayle Watson of ClearingBid to break down how IPO allocation actually works today. They explain why the process has barely changed in decades, how conflicts of interest shape pricing and allocations, and why only a small percentage of investors ever receive shares at the IPO price. Matt and Kayle also walk through ClearingBid's auction-based approach to IPOs, which plugs into existing broker infrastructure, shows real demand in real time, and aims to create a more transparent and balanced allocation process. The conversation also covers how this model fits into the broader capital markets ecosystem, including the path from crowdfunding and private raises to public listings. Guests Matt Venturi is the Founder and CEO of ClearingBid. After a long Wall Street career spanning Merrill Lynch, Salomon Smith Barney, and Houlihan Lokey, he left investment banking to address long-standing inefficiencies and access issues in the IPO market. Kayle N. Watson III is Head of Business Development at ClearingBid. A former Navy SEAL, he spent years in institutional equity sales at Bear Stearns and Guggenheim before leading ETF sales and distribution at BlackRock. He joined ClearingBid to help modernize how companies access public markets. Social and Website ClearingBid website: https://www.clearingbid.com/ Matt Venturi on LinkedIn: https://www.linkedin.com/in/matt-venturi-63b29913/ Kayle Watson on LinkedIn: https://www.linkedin.com/in/kayle-watson-28043716/

    51 min

  4. 30/12/2025

    Ep. 224- Stewart Beal: The Real Reason Cheap Real Estate Becomes Expensive

    Cheap real estate appears to be an easy win. Lower prices, lower risk, faster cash flow. That assumption gets a lot of investors into trouble. In this episode of Test. Optimize. Scale, Stewart Beal breaks down why low-priced properties often create the biggest headaches and how early mistakes with tenants, credit quality, and location can quietly destroy returns. Stewart shares the real story behind his first five unit property, the lesson a single tenant taught him about risk, and how that experience reshaped the way he evaluates deals today. We also dive into how Stewart scaled from a teenage entrepreneur to managing thousands of residential and commercial units across Michigan, what he looks for in value add opportunities, and why who manages the property matters more than the purchase price. If you are thinking about investing in real estate, partnering with operators, or scaling a portfolio, this conversation will challenge some popular assumptions. About the guest: Stewart Beal has been active in real estate and construction for over 15 years. He founded Beal Properties in 2001 after purchasing his first five-unit apartment building at age 19. Today, he manages more than 3,100 apartments, single-family homes, and office spaces across 27 cities. He holds a degree in Business Management from Eastern Michigan University and was recognized by Crain's Detroit Business in their 20 in Their 20s feature. Topics covered: - Real estate investing mistakes beginners make - Why cheap properties often cost more long-term - Tenant quality and credit score realities - Value-add investing and forced appreciation - Scaling property management and teams - Hands-on versus hands-off investing Website and Social: https://www.linkedin.com/in/stewartbeal/ http://beal-capital.com

    33 min

  5. 24/12/2025

    Ep. 223 - -Jack Krevitt: Waiting For Perfect Timing Kills Momentum

    In this episode of Test. Optimize. Scale, we sit down with Jack Krevitt, co-founder of Zen Rock and principal at 50T, to break down why waiting for perfect conditions is one of the fastest ways founders lose momentum. Jack shares how his background in traditional finance shaped his view of timing, execution, and decision-making, and why speed often matters more than polish. We talk through real examples from Zen Rock, including launching products before the market window closed, shipping on a Friday when conventional wisdom said not to, and how listening closely to demand led to outsized outcomes. This conversation goes deep on timing, conviction, and the difference between being careful and being stuck. It is a practical look at how founders, operators, and investors should think about action when the opportunity is real but certainty is not. What we cover • Why waiting for perfect timing kills momentum • How Zen Rock decides when to move fast and when to pass • Launching when the product is ready, not when the calendar says it's safe • The role of market signals versus narratives • Lessons founders can apply immediately when demand shows up If you are building, investing, or leading a team and struggling with when to move, this episode will challenge how you think about timing and execution. Website and Social: https://www.linkedin.com/in/jack-krevitt-702306170/ https://www.zenrockfoundation.io/

    47 min

  6. 20/12/2025

    Test. Optimize. Scale. Episode #222 Brian Mac Mahon: Make The Call Most Founders Delay

    Most founders wait too long to make the hardest decision. Brian Mac Mahon explains why delay is often more dangerous than failure. In Episode 222 of Test. Optimize. Scale: Jason Fishman sits down with Brian Mac Mahon, founder of Expert Dojo, to unpack the decisions founders avoid and the consequences of doing so. Drawing from 300+ startup investments, Brian breaks down how companies actually scale, when persistence turns into self-sabotage, and why customers, not investors, are the ultimate source of truth. This conversation spans founder ego, growth loops, venture math, and the moment when a startup must either commit fully or reset early to survive. What you'll learn: Why founders struggle to make the call to double down or walk away When resilience helps and when it quietly destroys momentum The difference between building a product and building a company Why customers always tell the truth, even when it's uncomfortable How Brian evaluates startups across people, product, and sales When speed becomes your only real advantage What "scaling with precision" actually means Website and Social: https://www.linkedin.com/in/brianmacmahon2/ https://www.linkedin.com/company/expert-dojo/ https://expertdojo.com/

    43 min

  7. 13/12/2025

    Test. Optimize. Scale. Episode 221- John Andrade: Why Most Entrepreneurs Never Make It.

    In this episode, host Jason Fishman sits down with John Andrade, entrepreneur, author, and founder of GO4CEO, to reveal the hard truths behind why so many businesses struggle to reach their potential. With over 25 years of experience leading management, sales, and strategy for organizations and his own ventures, John shares real-world lessons from building businesses with top-line revenues over $3.5 million and working in high-level roles within banking and financial services. He has seen the pitfalls that trip up even the most ambitious founders, and he is here to help you avoid them. What you'll learn in this episode: - The most common mistakes that keep entrepreneurs from breaking the $1M barrier - Why mindset and team-building are the true multipliers for growth - The difference between working in your business and working on your business - How to leverage mentors, align with the right people, and avoid the "stranglehold" that limits so many founders - Insider secrets from banking and financial services that can fast-track your business John's mission with GO4CEO is to share the strategies, skills, and stories that help entrepreneurs and business owners achieve their goals without falling into the traps he has seen all too often. Whether you are just starting out or looking to scale, this episode is packed with actionable advice and honest insights you will not hear anywhere else. About John Andrade: With over 25 years of spearheading management, sales, and strategy for organizations and entrepreneurial endeavors, John started GO4CEO to share all that he has learned from his experience and help entrepreneurs and business owners avoid the mistakes he sees all too often in the business world. Having owned businesses with top-line revenues of over $3.5 million and held management positions within banking and financial services, John knows the inside secrets that can fast-track your growth. 👉 Learn more: https://www.go4ceo.com/ 🔗 Connect with John on LinkedIn: https://www.linkedin.com/in/johnandrade/

    51 min

  8. 09/12/2025

    Test. Optimize. Scale. Episode Ep. 220- Dwan Bent Twyford: Fear is Killing Your Marketing

    Too many marketing plans die before they ever get off the ground. Episode 220 dives into how fear slows down creators and founders, and how to build momentum by taking bolder, faster action. You'll hear how to identify a niche that actually works, how to turn a community into a real audience engine, and how to develop a personal brand people remember. We also explore the mindset shifts that help you stop overthinking, avoid shiny distractions, and double down on what actually moves the needle. This conversation matters now more than ever because crowded feeds reward speed, clarity, and originality. Playing it safe is the quickest way to disappear. Our guest, Dwan Bent Twyford, is a 30 year real estate entrepreneur who has flipped more than 2,000 properties, built education platforms, grown a loyal audience, and is currently revitalizing an entire downtown. Her approach to storytelling, branding, and taking action translates directly into modern marketing strategy. If the episode sparks something for you, hit subscribe, share your takeaway in the comments, and follow Digital Niche Agency for more marketing insights and execution breakdowns. Website and Socials: LinkedIn: https://www.linkedin.com/in/dwanbenttwyford/ Website: https://dwanderful.com/ YouTube: https://www.youtube.com/@UCM2lgIuALqQ5U8naDAkYCRg

    51 min
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Listen as industry leaders and pioneers share their insights and experiences of growing their businesses to scale using marketing. Find out what to test, what to optimize, and when to scale as they speak with Jason Fishman, SVP Digital Strategy, DNA - Digital Niche Agency.

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