A podcast where we share insights with active industry leaders, game changers and culture shapers to achieve peak performance in their space.
How To Leverage Emotional Intelligence for Change Leadership
Regardless of the fact that change is inevitable reality, not many people and organisations are excited to adapt or equipped to manage it. Managing change should be a systematic approach, when dealing with the transition of its vision, processes and operations. Emotional intelligence better empowers people and organisations to effectively execute and adapt to changes. The leadership of organisations must therefore develop the ability to influence the critical stakeholders through exemplary behaviour and corporate governance to embrace the necessary adjustments for sustainable growth.
This puts a great responsibility on leaders and leadership of organisations to possess the requisite skills in navigating the waters of transitions and evolution of systems. The playbook of every organisation must make provision for vacuums in leadership positions, regulatory requirements, growth strategy, and change in customers’ consumption patterns etc. The real world is far from simplistic, the complex nature of business environments require more than textbook knowledge, it takes top drawer technical competence and a healthy grasp of emotional intelligence.
How To Design Winning Proposals That Will Not End In Your Prospect’s Trash
It is very important to be proactive in business, people and organizations that know this have realized that there are prospects that may not come through the regular marketing channels, hence a need to prepare a custom presentation that shows how mutually beneficial business relationship between the organization and the client. That is what a proposal does, as a document that shows the prospective client what a person or an organization can do for it if engaged. Proposals are also known as sales pitches, usually written in persuasive language in a bid to elicit a desired action or outcome.
However, great intentions are never enough. There is both a science and an art of designing proposals that sway the hearts and heads of prospects. The signature elements in a great proposal design are what move the needle from mediocre to excellent. There are unspoken expectations that your prospects have whenever they receive a proposal from you; these expectations must be identified, understood and presented in a manner that is convincing.
In this episode, we shared some insights on a number of things that must be included in your proposal to guarantee that your prospects don’t trash it.
How To Use Tact And Assertiveness To Shut Doors Gently
In a world where most people feel the need to be savage because kindness has been erroneously seen as weakness, you need to do better. Development and civilisation has come with certain important perks, some of which it’s hard to imagine not having. For example, the advent to social media platforms has helped people and communities communicate much better and has democratise information – however it has also become a weapon for most people in resolving differences in the most uncouth ways. Most times, this instinct is fuelled by a mob mentality – playing the judge, jury and executioner.
For high-flying champions who realise that relationships of any kind are key to personal and professional growth – it becomes imperative to know how to better manage conflict and sour endings. Inevitably, most relationships have shorter lifespans than others – some do not even end as planned. The measure of who you really are then becomes how you manage such outcomes. Understand that shutting the door is not inherently good or bad in itself, how you do it is what defines your level of emotional intelligence.
In this episode, we shared insights that will enable leaders dispense tact and assertiveness in their engagements.
How To Use Emotional Intelligence To Drive Customer Retention
It one thing to acquire customers, it’s another thing to retain them. After you have successfully gotten prospects into your sales funnel, which is from the point of awareness to the point of taking action – you need to develop ingenious strategies to ensure that they don’t leave that desired location. Repeat action or patronage is what successful businesses thrive on because if you can keep your existing customer base whilst scouting for new ones, your bottom-line will be better for it. Emotional intelligence then helps to identify and better understand what attracted customers to you in the first place so that you can continue recreating such experiences.
Retaining customers is much harder than getting them but most business people and organisations underestimate this. There are always rival brands that are competing for their attention and offering similar value, so the quest to keep customers loyal to your brand is an eternal one. The goal of every business to perpetuate and maximise the lifetime value of each customer which is the total value that a customer brings to an organisation over the course of their business relationship. This is because more often than not, it is cheaper to manage an existing business relationship with a customer than it is to acquire a new one. Managing the emotions of customers to ensure than they continue their patronage then becomes a much sought-after skill.
In this episode, we share a few emotional intelligence strategies that will enable leaders drive customer retention.
How To Use Emotional Intelligence To Drive Customer Acquisition
Organizations are always looking to shore up their customer-base by attracting new demand for their products and services. Using the sales funnel, they deploy numerous strategies to move a prospect from the point of awareness of their product to taking action on the same product. This is no mean feat because in a cut-throat economy, rival brands are also competing for a larger chunk of the market share. That’s where emotional intelligence comes in, as an effective tool in creating a distinct and advantageous approach for any such organisations that seek to drive customer acquisition.
When the metaphorical net is cast into the sea of customer in a bit to catch their attention, the corresponding processes and systems must be set up to effectively harness the marketing efforts. Whether it comes in form of a lead magnet, advertising or any other promotional activity – the aim should be to get the customer to act upon the information being presented. Since must buying-decisions for customers are made from a place of emotions and justified by logic, the science of customer rationale must be understood and applied by organisation seeking to weaponise the attention of their prospects.
In this episode, we share a few emotional intelligence strategies that will enable leaders drive customer acquisition.
8 Errors Leaders Make That Limit The Potential Of Direct Reports
Great leaders look to replicate themselves in others; they seek to develop the leadership capacity of those they lead. This is a very important role because organizations are designed to work as a system and not hinged on the whims of a single individual. As an institution, a business ought to be like an assembly line that churns out leaders which all but guarantees its succession and its status as a going concern. However some leaders do not have this consciousness because by their actions and inactions they stunt the growth of their direct reports and by extension the organisation.
These errors are usually mistaken for mere personality traits of leaders, cause carnage to the fabric of the organizations they manage. The collateral damage amongst other things is that the pipeline that was supposed to churn out newer hands gets bunkered, the organization cannot maximize its returns on its institutional knowledge and general growth is threatened – if not hampered significantly. Where there is effective corporate governance, these excesses will be reined in but where it’s virtually non-existent – anarchy will run riot and reign supreme.
Leaders should always examine their actions in the light of best practices, where such behaviour seem to limit the potentials of their subjects and the growth of the organisation, the reset button should be pressed.