The Copychat Show

Copyflight

Chatting about copywriting and content marketing

Episodes

  1. 30/09/2020

    Tips for persuading your audience to fall in love with your service or product with Sophia Dagnon

    In this Copychat Show, conversion copywriter Sophia Dangon and I talk about persuading your audience with persuasion principles. Sofi is a conversion copywriter and has worked with experts like Talia Wolf, Nikki Elbaz, and Joanna Wiebe of Copyhackers. Sofi and I used to visit weekly in the early days of our copywriting career. We go back for several years. I am delighted she came on the show to talk about the Persuasion Principle of likeability. We talk about how a company can use that in their business and copywriting. Also,  Tarzan Kay’s 80s quiz, copywriting basics, and a bunch of other cool content stuff. Here are some other things we talked about: Sofi reminded me of how often we used to chat. That copywriting is less about wordsmithing and more about research How conversion optimization is more like science Two types of conversion optimization What Sofi’s karaoke song is She gives us pointers on writing conversational copy Sofi talks about how we use persuasion in everyday life She talks about what it means to be likable for business Why she traded in CrossFit for kickboxing The importance of differentiation for being likable and persuasive The importance of customer service to remaining likable How surveys and interviews can go a long way to identifying your target market Places you can find Sophia Dagnon GetUplift: https://getuplift.co/ Copyhackers: https://copyhackers.com/ Website: https://sophiadagnon.com/ LinkedIn: https://www.linkedin.com/in/sophiadagnon/ Co-Founder: UnMassmarket https://unmassmarket.com/ Articles on Principles of Persuasion Principles of Persuasion: https://www.influenceatwork.com/principles-of-persuasion/ Article at GetUplfit – https://getuplift.co/7-persuasion-principles/

    44 min

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Chatting about copywriting and content marketing