56 episodes

A podcast about eCommerce and how to get better at Digital Business.

The eCommerce Podcas‪t‬ Matt Edmundson

    • Entrepreneurship
    • 5.0 • 3 Ratings

A podcast about eCommerce and how to get better at Digital Business.

    #56 - Personalising the Customer Journey to Increase Lifetime Value

    #56 - Personalising the Customer Journey to Increase Lifetime Value

    Never underestimate the power of retention. Customer relationships lead to sustained business growth. 
     
    Bonjoro founder, Matt Barnett joins Matt Edmundson on the eCommerce Podcast to talk about what it takes to build engagement and turn customers into friends. Matt Barnett has incredible insight to offer on how personalising a customer journey can naturally lead to repeat purchases and higher reviews. 
     
    Matt Barnett is a serial entrepreneur, an industrial designer and an artist passionate about building great products and great cultures. 
     
    Connect with Matt Barnett
     
    Company Website
    LinkedIn 
     
    Links to other platforms where this podcast is available
    Apple Podcasts
    Stitcher
    Spotify

    • 1 hr 9 min
    #55 - How Long Does It Take To Make Money With Your eCommerce Startup?

    #55 - How Long Does It Take To Make Money With Your eCommerce Startup?

    You’ve slogged through the hard work of researching your product and planning your business. You’ve secured the funding, created the website and made that first sale. But what about the rewards? When are you going to start raking in the profits?
     
    Darwin Liu, Founder and  CEO of X Agency, joins Matt Edmundson on the eCommerce Podcast to highlight the areas in which we entrepreneurs can stop wasting money and start making money.
     
    Darwin Liu is an entrepreneur and marketing expert who founded the very successful invite-only marketing agency, X Agency. Darwin has grown his business in helping companies and brands establish their digital presence.
     
    Connect with Darwin Liu
     
    Company Website
    Direct Email 
     
    Show Links
     Google blog
    Facebook blog
    Search Engine World
    Search Engine Land
    Upwork
     
    Sponsors
    Kurious Digital
     
    Links to other platforms where this podcast is available
    Apple Podcasts
    Stitcher
    Spotify
     

    • 53 min
    #54 - Optimize Conversion Rates Using Buyer Psychology

    #54 - Optimize Conversion Rates Using Buyer Psychology

    “On the product page, your product description, to me, is where the magic happens”. Rishi Rawat
     
    Rishi Rawat joins Matt Edmundson on the eCommerce Podcast and offers incredibly valuable insight and creates a compelling argument for why marketers should be focused on converting the first time buyer through their best selling product and not dividing attention over the basic principles of marketing.
     
    Rishi Rawat is a buyer psychology copywriter who has been probing and experimenting to better understand how shoppers choose in a world filled with more choices than ever. Rishi’s company, Frictionless Commerce uses copywriting to optimize conversion rates. 
     
    Connect with Rishi Rawat
     
    LinkedIn
    Frictionless Commerce Newsletter

    Show Links
    Baking Steel
    Sponsors
    Kurious Digital
    Links to other platforms where this podcast is available
    Apple Podcasts
    Stitcher
    Spotify

    • 1 hr 2 min
    #53 - How To Improve Your Omnichannel Customer Service

    #53 - How To Improve Your Omnichannel Customer Service

    Omnichannel, the buzzword that seems more confusing the more it's used. We know that as marketers our goal is to expand the number of channels that we have permission to communicate on but just how do we connect all those channels for our customers?
     
    Join us as Rytis Lauris demystifies omnichannel marketing and illustrates how our marketing efforts can be more effective by enhancing our omnichannel strategy through SMS, MMS and web push notifications. 
     
    Rytis Lauris is the co-founder and CEO of Omnisend, an ecommerce-tailored email & SMS marketing automation platform built to help nimble teams drive more revenue without increasing their workload. Rytis is a successful entrepreneur who has spent more than 10 years building and bootstrapping startups and working in the digital marketing and ecommerce field. 
     
    Connect with Rytis Lauris
    LinkedIn
    Twitter
    Email
    Show Links
    2020 Ecommerce Statistics Report: Email, SMS & Push Messaging Insights For 2021:
    https://www.omnisend.com/resources/reports/ecommerce-statistics-report-2021/
    Sponsors
    Kurious Digital
    Links to other platforms where this podcast is available
    Apple Podcasts
    Stitcher
    Spotify

    • 1 hr 1 min
    #52 - Why everything you know about email marketing could be wrong

    #52 - Why everything you know about email marketing could be wrong

    Whether you’re well versed in email marketing or whether you are a newbie - how much do you really know about what it takes to succeed at email marketing? 
     
    Join us as Matt talks to Gabriella Rapone about the common misconceptions of email marketing and how we as business owners can get our email game on point and optimise email for profit.
     
    Gabriella Rapone, of Email Maverick, is specialised in email marketing for eCommerce businesses. Her expertise is engagement, open, click and deliver to Inbox. She sent over 100 million emails during her career. Gabrielle has run and owned her own email service provider for over seven years, having consulted for brands like As Seen On TV, United Online, and Classmates. She is also the author of a book about email marketing, "Hit in the Inbox".
     
    Takeaway #1. Your ability to get more email opens and Inbox is based on your Email Reputation. 
     
    Takeaway #2 The place of email in the online world is just a display media as it gets users from point A to point B.
     
    Takeaway #3  Protect your email reputation by engaging your subscribers. Engage your subscribers by selling the click.

    Connect with Gabriella Rapone
    Email Maverick Website
     
    Show Links
    Hit the Inbox (Book) 

    Sponsors
    Kurious Digital
     
    Links to other platforms where this podcast is available
    Apple Podcasts
    Stitcher
    Spotify
     

    • 1 hr 7 min
    # 51 - How Not to Waste a Bunch of Money on Crappy Ad Campaigns

    # 51 - How Not to Waste a Bunch of Money on Crappy Ad Campaigns

    Having a great product and a genius idea for a campaign is hardly enough fuel for advertising. An informed and strategic plan of action for ad campaigns is critical if you want targeted clicks that result in conversion. 
     
    Join us as Matt Edmundson talks to Jarod Spiewak about mistakes businesses make with their marketing and what we need to be aware of when starting an ad campaign for our digital businesses. 
     
    Jarod Spiewak is the founder and lead strategist of Blue Dog Media, a boutique, strategy-first, agency that helps exceptional businesses run sophisticated ROI-positive marketing campaigns to fuel long-term growth, without all the typical agency BS.
     
    Takeaway #1 Know your business and customer as best you can before you jump into creating ad campaigns. 
     
    Takeaway #2  If you are going to run ad campaigns, track conversions properly.
     
    Takeaway #3  Make sure that where your ads are actually being shown, are actually worth being shown.
     
     
    Connect with Jarod Spiewak
     
    Blue Dog Media Website
     
    Sponsors
    Kurious Digital
     
    Links to other platforms where this podcast is available
    Apple Podcasts
    Stitcher
    Spotify
     

    • 1 hr 6 min

Customer Reviews

5.0 out of 5
3 Ratings

3 Ratings

Jen Louise Oliver ,

Brilliant resource!

Brilliant podcast, easy to listen to. This is such a great resource, full of helpful advice. A must for any e-commerce business owners or for those interested in starting up an online business

Cargobox ,

Love it

I absolutely love this podcast. Not only is it informative, funny and inspirational. it's delivered by someone who's "been there an done it" not someone who just talks theories. To that end, it's everything a Podcast should be.

I don't normally leave reviews online but having just listened to episode #35 for the 3rd time (yes, really) I have to say it's the best podcasts interview I've ever heard. Give it a listen, I doubt you'll be disapointed.

Top Podcasts In Entrepreneurship