The Edward Show

Edward Sturm
  • 5.0 (2)
  • Marketing
  • Updated daily

Daily SEO advice, hacks, and interviews with some of the top voices in search engine optimization, as well as sit-downs with many undiscovered talents.

  1. 1 day ago

    An iGaming SEO Reveals How He Manipulates ChatGPT Recommendations

    E1094: I talk with Léo Poitevin, an SEO who spent years in iGaming, CBD, and some of the most competitive search niches online. Léo has been testing how to influence ChatGPT recommendations, AI search visibility, and traditional Google rankings using tactics that come from aggressive affiliate SEO. We get into how SEOs are using third-party listicles, backlinks, Reddit, review pages, and brand mentions to influence what ChatGPT recommends when someone asks for the best company, product, or service in a category. This is a very tactical episode on where SEO and AI recommendations overlap. We talk about: - How Léo went from iGaming SEO to running his own agency - Why competitive niches like gambling and CBD produce aggressive SEO tactics - How external "best of" listicles can influence ChatGPT recommendations - Why ranking on Google still matters for AI visibility - How ChatGPT may use Google results, query fan-outs, and source consensus - What makes a third-party listicle more likely to get picked up by AI - Why putting your client number one everywhere may start looking suspicious - How Claude and other AI tools may filter out obvious SEO spam - Why linking out to competitors may make a listicle look more trustworthy - How Reddit is becoming more important for AI recommendations - Why Reddit manipulation is harder than most SEOs think - The risks of buying Reddit comments, upvotes, and aged accounts - Why Trustpilot and reputation signals can override SEO manipulation - How ChatGPT checks reviews before recommending a brand - Why some brands get mentioned by AI even when others rank higher - Whether AI tools actually follow links or just keep doing query fan-outs - Why "too much SEO" can make a site, page, or brand look less trustworthy - The difference between manipulating rankings and building a real brand - Whether white hat or gray hat SEO can still work in iGaming and CBD - Why long-term brand building may be the strongest SEO strategy Léo also shares how he thinks about buying placements, choosing sites for listicles, structuring comparison pages, using backlink marketplaces, and testing what AI tools actually pick up. ⭐️ Léo Poitevin on LinkedIn - https://www.linkedin.com/in/leo-poitevin/  ⭐️ Léo Poitevin on 𝕏 - https://x.com/LeoPoitevin  ⭐️ Léo Poitevin's agency, Astrak - https://astrak.agency/  ⭐️ Léo Poitevin's backlink marketplace, Linkavista - https://linkavista.com/  💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/  00:00 Meet Léo Poitevin 01:57 From Black Hat to AI Influence 02:46 Listicles That Shape ChatGPT 05:46 Buying Listicle Placements 08:14 Picking Sites and Metrics 10:30 Writing Listicles Without Spam 15:33 Titles H1s and Structure 25:27 Reddit Manipulation Reality 29:35 Buying Comments and Subreddits 33:07 Too Much SEO and Brand Trust 35:46 Multi Channel SEO Signals 37:12 Helpful Content Update Fallout 39:51 Branding Beats Manipulation 40:57 White Hat Pages That Last 44:29 SEO in Regulated Niches 48:28 How AI Picks Winners 54:14 Trustpilot Reputation Battles 58:37 Customer Support as Growth Hack 01:02:24 iGaming Spam Tactic Patched 01:05:43 Backlink Strategy Playbook 01:09:23 Agency Focus and Wrap Up The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/  #generativeengineoptimization #answerengineoptimization #searchengineoptimization #blackhatseo

    1hr 11min

  2. 1 day ago

    Google Can't Stop Fake DMCA Attacks - And SEOs Are Getting Wiped Out

    E1093: Fake DMCA takedowns are becoming one of the scariest forms of negative SEO in Google Search. I break down how fraudulent copyright complaints are being used to remove legitimate pages from Google, why original publishers are getting hit, and why the counter-notice process can still leave your content out of search results for days, weeks, or even months. Search Engine Roundtable, Press Gazette, Search Engine Land, Moz, and others have all covered or experienced versions of this problem. Google has even sued over weaponized DMCA abuse before, but the issue still appears to be growing. I cover: - How fake DMCA takedowns can remove real pages from Google Search - Why this has become a serious negative SEO problem - What happens when someone copies your content, files a DMCA claim, and gets your original page removed - Why Google Search Console may not show every DMCA issue affecting your site - How multiple DMCA complaints can compound and keep URLs out of Google for longer - Why publishers, affiliates, and commercial sites are especially vulnerable - The Search Engine Roundtable coverage from Barry Schwartz - Charles Floate's warning about DMCA negative SEO - Why launches are especially exposed to this kind of attack - What to do if you receive a DMCA removal notice from Google - Why you should file a counter-notice quickly - Why this problem may eventually lead to lawsuits, regulatory pressure, or forced changes at Google The scary part is that this can hit right when a page is ranking, right when a site is making money, or right when a launch is happening. If your business depends on Google Search traffic, you need to know how this works. And thank you to Gagan Ghotra for sharing the Search Engine Roundtable article with me. ⭐️ Fraudulent DMCA Takedowns Wreak Havoc In Google Search - https://www.seroundtable.com/fake-dmca-takedowns-google-search-41596.html  ⭐️ Pedro Dias - https://www.linkedin.com/feed/update/urn:li:activity:7472951071397732353/  ⭐️ Charles Floate - An Engineer Told Me Google KNOWS About This... But Said They Can't Stop It!!! - https://x.com/Charles_SEO/status/2055067488124354605  💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/  00:00 DMCA Takedown Crisis 00:36 How Google Got Here 01:34 Lawsuits and AI Scams 02:53 Press Gazette Example 04:13 Real World Damage 04:55 Negative SEO Playbook 06:11 Google Knows But Won't Fix 07:10 What Happens Next 07:52 What To Do Now 08:32 Sign Off The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/  #negativeseo #blackhatseo #searchengineoptimization #seo

    9 min

  3. 3 days ago

    The Digital PR Playbook That Earns High-Authority Links (Most SEOs Never Learn)

    E1092: Digital PR has become one of the most effective ways to build authority, earn high-quality backlinks, and strengthen your brand across both Google Search and AI search. In this episode, Aashish Khakhar breaks down the exact process his agency uses to consistently earn links from major publications. Instead of vague advice, he walks through every stage of a campaign - from coming up with ideas that journalists actually care about to building media lists, writing pitches, sending outreach, and measuring results. We also discuss where AI helps, where it hurts, why surveys continue to outperform most linkable assets, and how digital PR fits into modern SEO. Topics covered: - The difference between reactive PR and proactive (active) digital PR - Which approach is best for beginners and small businesses - How to find journalists that are likely to cover your story - Building media lists with Muck Rack and Hunter - Structuring outreach emails that actually get opened - Subject line strategies that improve open rates - How BuzzStream fits into large-scale outreach campaigns - Email warm-up and deliverability best practices - Why personalization still beats AI-generated outreach - Creating surveys that naturally attract backlinks - Using data studies and infographics as linkable assets - A case study that earned links from major publications - How internal linking amplifies the value of digital PR campaigns - Why anchor text matters more than many SEOs realize - Reverse engineering competitors' digital PR campaigns - Combining reactive PR opportunities with proactive campaigns - Whether press releases still provide SEO and AI visibility benefits - How digital PR contributes to brand authority and entity building - The role of brand mentions with and without backlinks - How AI is changing journalism, outreach, and digital PR - Common mistakes agencies make when running digital PR campaigns - The workflows Aashish's team uses to run campaigns efficiently - How he approaches topic ideation for campaigns that have the best chance of earning coverage - Why surveys continue to generate some of the strongest results in digital PR Whether you're an SEO, agency owner, consultant, or business owner trying to earn stronger links without relying on traditional outreach, this episode offers a practical look at how modern digital PR campaigns are planned and executed. Subscribe for daily conversations about SEO, AI search, Google, content marketing, and the strategies that are working today. ⭐️ Aashish Khakhar on LinkedIn - https://www.linkedin.com/in/aashishkhakhar/  ⭐️ Aashish Khakhar's agency - https://healthsparkpr.com/  ⭐️ Aashish Khakhar's work example: Gulf Physio - https://gulfphysio.com/  ⭐️ Aashish Khakhar's work example: Power Your Curls - https://poweryourcurls.com/  💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/  00:00 Digital PR Kickoff 00:19 SEO Origin Story 01:42 Reactive PR Basics 05:11 Active PR Explained 06:48 Which PR Works Best 10:22 Case Study TikTok Stats Campaign 15:45 Building Journalist Lists 19:02 Pitch Templates And Tools 25:36 Email Sending And Warmup 30:42 Avoiding Generic Outreach 32:53 Pitch Testing Strategy 34:07 Subject Line Length 34:28 Reactive Meets Proactive 37:27 Press Release Reality Check 39:39 Cheap PR Distribution Hacks 41:24 Entity SEO Case Study 43:44 Common Digital PR Mistakes 46:17 Surveys Win Links 47:11 Survey Workflow Breakdown 51:04 Survey Ideation Challenges 52:44 AI Limits In PR 53:40 Budget And Team Scaling 56:05 AI Automation Boundaries 58:22 Competitor Campaign Recon 01:00:29 Quick Wins And Time Wasters 01:01:41 90 Day Link Playbook 01:02:56 Core Digital PR Mindset 01:05:00 Where To Find Aashish 01:05:45 Final Wrap Up The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/  #linkbuilding #backlinks #searchengineoptimization #seo

    1hr 6min

  4. 3 days ago

    If I Started Over at 22, I'd Use This Playbook to Pay NYC Rent in 90 Days

    E1090: If I had to start over at 22 years old with no connections, very little experience, and no audience, this is the exact playbook I'd use to start paying NYC rent in 90 days. This episode breaks down the credibility-first strategy I would use to get seen, get trusted, get referrals, and start charging more. The core idea is simple: before people hire you, they Google/ChatGPT you. So if you can make yourself look credible fast, you make every sales conversation easier. I cover: - How I would build credibility from zero - Why podcasts are one of the fastest ways to look established - How I used podcast guesting before I had a social media following - Why podcast appearances help with Google, AI visibility, backlinks, brand mentions, and trust - How a 20-year-old operator I'm working with got on 8 podcasts in his first month - Why the real value of PR and podcasting is not always direct leads - How public credibility makes leads easier to close - Why your clients seeing you "everywhere" can reduce churn and increase referrals - How to use LinkedIn to amplify every podcast appearance - Why short-form video is optional, but powerful if you can do it consistently Then I break down how I would actually get leads. For in-person networking, I explain: - How to find the types of people most likely to send you referrals - How to use ChatGPT to find events, groups, lists, and newsletters in your city - Why referrals convert better than cold outreach - Why arriving early to events works so well - Why you should focus on one person instead of trying to meet everyone - How taking someone to a second location builds trust faster - How to make people remember what you do without hard-selling them For remote networking, I explain: - How Mariah Magazine built her SEO business without in-person events - Why paid communities are better than free communities for this strategy - How to find communities filled with people likely to need your services - Why you should focus on helping instead of selling - How service swaps can create referrals, case studies, and credibility - How one PR and SEO service swap helped both people grow their businesses Finally, I talk about pricing. I share the Patrick McKenzie story that changed how I think about consulting rates: - Why hourly pricing can hold you back - Why weekly pricing can completely change the business - How he went from $4,000 per week to $8,000, $12,000, $20,000, and $30,000 per week - Why credibility makes it easier to raise prices - Why your rates should increase as your demand and proof increase The full playbook is: 1. Build credibility with podcasts 2. Share every appearance on social media 3. Meet referral sources in person or inside paid communities 4. Help people before selling 5. Use the credibility to convert leads faster 6. Raise prices as your proof and demand grow If I was starting over at 22, this is exactly what I would do. ⭐️ My article explaining all this (with more links) - https://edwardsturm.com/articles/if-i-started-over-at-22-credibility-first-playbook/  ⭐️ Podcast guesting tool mentioned - https://aipodcastmatcher.com  ⭐️ My guide to getting on podcasts as a guest - https://edwardsturm.com/articles/get-on-podcasts-as-guest-2026/  ⭐️ My Exact Social Media Posting Strategy - https://edwardsturm.com/articles/social-media-posting-strategy/  ⭐️ Content Creation Ideas: How I Never Run Out of Things to Post - https://edwardsturm.com/articles/content-creation-ideas/  ⭐️ Things I've Learned About Networking to Sell a Service - https://edwardsturm.com/articles/things-ive-learned-about-networking-to-sell-a-service/  💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/  00:00 Start Over at 22 01:13 Podcast Credibility Engine 02:47 Social Proof on LinkedIn 05:27 Short Form Video Option 06:09 In Person Referral Network 08:42 Remote Community Strategy 10:19 Service Swaps for Growth 11:40 Raise Prices Over Time 14:39 Two Year Outcome Recap 15:28 Wrap Up The Edward Show. The #1 search engine optimization podcast: https://edwardsturm.com/the-edward-show/  #onlinereputationmanagement #searchengineoptimization #entrepreneurship #personalbranding

    17 min

  5. 4 days ago

    How the GEO Playbook Is Challenging SEO With Paid Citations, Reddit & AI Search

    E1091: Is GEO actually different from SEO, or is it just SEO with a new name? We're joined by Callum Kennard from ClickSlice and David Quaid for another deep debate on GEO, AEO, AI search, and where traditional SEO fits into all of it. This conversation gets into the practical side of the argument. Callum explains how his agency approaches AI search visibility using tools like Profound, paid citations, Reddit, LinkedIn, listicles, external placements, sentiment, and prompt tracking. David pushes back on the idea that GEO is a separate discipline, arguing that LLMs still rely heavily on query fan-outs, Google, Bing, and the same search infrastructure that SEOs already understand. The result is a practical debate about what is actually new, what is just SEO repackaged, and what brands should be doing if they want to show up in ChatGPT, Gemini, Perplexity, Claude, Copilot, and AI Overviews. Topics covered: - Why some agencies see GEO and SEO as completely different disciplines - Why David argues AI search still depends on SEO infrastructure - How query fan-outs work in AI search - Why ranking in Google or Bing can affect whether you appear in AI answers - How Profound is used to track prompts, citations, and visibility - Why AI search visibility scores can be useful but imperfect - The role of paid citations in GEO strategy - How brands are getting placed in listicles to influence AI answers - Why Reddit is becoming important for AI search visibility - When Reddit works well as a citation source and when it does not - Why LinkedIn and other UGC platforms are being used for AI visibility - How some agencies are approaching GEO like a new version of link building - Whether paid citations are becoming the new backlinks - Why brand sentiment matters in AI-generated answers - Why appearing in an answer is not the same as getting traffic - Whether GEO can exist without SEO - Why large language models still need search engines for fresh and specific information - What happens when AI systems cite brands without sending clicks - Why some brands may need external citations more than on-site content - How AI search changes the way people compare products, services, and companies - Why the GEO debate is partly technical and partly semantic This episode is not a basic explanation of GEO. It is a debate about whether the GEO playbook is actually new, where the real tactical differences are, and whether SEOs should treat AI search as a separate discipline or as an extension of SEO. If you work in SEO, content, digital PR, link building, AI search, or brand visibility, this conversation will help you understand the current argument around GEO and what is actually being done in the market right now. ⭐️ Callum Kennard on LinkedIn - https://www.linkedin.com/in/callum-kennard/  ⭐️ Callum Kennard on 𝕏 - https://x.com/callumkennard_  ⭐️ Callum Kennard's Agency, ClickSlice - https://www.clickslice.co.uk/  ⭐️ David Quaid on 𝕏 - https://x.com/DavidGQuaid  ⭐️ David Quaid on LinkedIn - https://www.linkedin.com/in/davidquaid/  ⭐️ David Quaid on YouTube - https://www.youtube.com/@DavidQuaid  ⭐️ David Quaid's agency - https://primaryposition.com/  💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/  00:00 GEO vs SEO Intro 00:05 Meet Callum Kennard 00:46 Why Search Is Changing 03:04 SEO vs AEO Explained 05:43 Challenging The Premise 07:30 What Really Makes It Different 10:11 Citations Sentiment And Funnel 16:34 Tools And Query Fanouts 22:52 Profound Workflow Debate 27:22 Non SEO Part And Strategy 33:44 Conversion Rates And Semantics 38:12 SEO vs AEO Debate 39:30 External Citation Strategy 40:34 Black Hat Knowledge Graph 41:57 Future of Search Costs 46:54 Citations and Reddit Power 48:05 Why Reddit Took Over 51:37 Buying Listicle Placements 55:22 Reddit Resources Hack 01:00:17 Measuring AEO Visibility 01:02:04 LLMs and Prompt Intent 01:07:00 Consensus Engine Limits 01:13:22 First Mover AEO Wins 01:17:02 Query Fanout Playbook 01:18:17 Wrap Up The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/  #generativeengineoptimization #answerengineoptimization #searchengineoptimization #seo

    1hr 19min

  6. 4 days ago

    Google's June Spam Update Is Brutal: The Sites Getting Wiped Out (And Why)

    E1089: Google's June 2026 spam update is done rolling out, and the SEO world is seeing major volatility. I break down what happened, who appears to be losing, who is better positioned, and what this update says about where Google Search is going next. The update started on June 24, 2026 and completed on June 26, 2026. Google called it a normal spam update, but many SEOs reported movement that felt bigger, earlier, and more widespread than a typical spam update. This matters because it comes right after the May 2026 core update, more unconfirmed volatility in mid-June, and growing pressure from AI search. Google is not only policing traditional search rankings. Its spam policies now also mention attempts to manipulate generative AI responses in Google Search. We cover: - Why the June 2026 spam update matters - What Google officially said about the update - Why this update may have felt bigger than expected - The types of sites most exposed right now - Why scaled AI content is risky - How fake authority and fake expertise can hurt SEO - What e-commerce sites should watch - Why thin product pages and fake review pages are vulnerable - What finance sites need to be careful about - Why SaaS comparison pages and AI-written alternatives posts may be exposed - What local SEO sites should avoid - Why fake location pages and doorway city pages are still dangerous - What publishing and affiliate sites need to understand - Why original reporting, data, expert commentary, and real experience matter more - How to tell whether your traffic drop is from rankings, impressions, clicks, AI Overviews, ads, or SERP changes - Why some sites are seeing huge volatility across multiple Google updates - What "Mount AI" means - Why fast AI content growth can turn into a major traffic crash - What Glenn Gabe is seeing across spam-impacted sites - Why gambling, coupons, health, medical, HR, B2B, and publishing sites are worth watching - The SEO tactics that can get sites into trouble - Why cloaking, link spam, keyword stuffing, and expired domain abuse are still risky - Why reading your SEO content out loud can help catch unnatural writing - How Google may be separating pages made for people from pages made only to rank - Why recovery from a spam update may take time - The top parasite SEO platforms being used in June 2026 - Why Reddit, YouTube, Trustpilot, Medium, GitHub, Notion, Substack, Quora, Yelp, Google Sites, and PDF sites are being used for parasite SEO - How social media posts can rank in Google and get cited in AI Overviews - Why user-generated content platforms are still so powerful in search I also talk about a viral example where a LinkedIn post was used to influence a Google AI Overview, and why that shows how strange AI search visibility has become. The big takeaway: Google is getting more aggressive about pages that exist mainly to manipulate rankings or AI answers. The sites in the strongest position are the ones with real usefulness, original information, clear proof, current data, customer evidence, expert input, and pages that actually help searchers make decisions. The sites in the weakest position are the ones relying on thin AI content, scraped articles, fake expertise, doorway pages, expired domains, low-quality affiliate content, fake reviews, and pages built around loopholes. If your SEO strategy depends on tricking the system, this update is a warning. If your SEO strategy is built around serving real searchers with pages that match what they are already looking for, this is the kind of update you want to be ready for. Watch this episode to understand what changed, what to avoid, and what to build next. ⭐️ Search Engine Roundtable - https://www.seroundtable.com/google-june-2026-spam-update-done-41580.html  ⭐️ Glenn Gabe - https://x.com/glenngabe/status/2070123327478222969 - https://x.com/glenngabe/status/2070483549132615946   ⭐️ Reddit Discussion - https://www.reddit.com/r/SEO/comments/1ueq3o4/google_june_2026_spam_update_has_been_released/  ⭐️ Alex Groberman - https://x.com/alexgroberman/status/2070164948911829069  ⭐️ Luckforest - https://x.com/lubinho_k/status/2070098713339445334  ⭐️ Charles Floate's Parasite Picks - https://x.com/Charles_SEO/status/2070474785113673733 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/  00:00 June Spam Update Hits 00:25 Timeline and Scope 01:55 AI Search Manipulation 02:16 Winners and Losers 02:47 Industry Breakdown 05:59 Community Reactions 07:50 Case Studies and Volatility 10:26 Spam Tactics to Avoid 13:32 Parasite SEO Platforms 15:01 AI Overview Exploit Example 16:22 Wrap Up The Edward Show. The #1 search engine optimization podcast: https://edwardsturm.com/the-edward-show/  #googlealgorithmupdate #searchengineoptimization #seo #digitalmarketing

    18 min

  7. 6 days ago

    Google Discover Is the Biggest Traffic Opportunity SEOs Are Missing (1B+ Clicks Proven)

    E1088: Most SEO conversations focus on rankings, backlinks, and AI search. But one of Google's largest traffic sources is still overlooked. I sit down with Google Discover specialist Guilhem Chauvin, who has spent years working with more than 120 publishers across 30 countries and has helped generate over 1 billion Google Discover clicks. We break down how Google Discover works, why it's fundamentally different from traditional SEO, and what publishers are doing to generate millions of daily visits from Discover. We also discuss why Google Discover behaves more like TikTok than Google Search, how audience signals influence visibility, and the mistakes that prevent most sites from gaining traction. We cover: - What Google Discover is and how it differs from Google Search - The minimum requirements for getting into Google Discover - Why publishing frequency matters more than most people think - How to choose topics that Discover is more likely to promote - The role of audience signals, branded searches, newsletters, and social traffic - Why Google Discover rewards a different writing style than traditional SEO - How headlines should be written for Discover - Why images often matter as much as the headline - The relationship between Google Discover and core updates - Why content pruning can hurt Discover performance - Whether affiliate sites, SaaS companies, ecommerce brands, and niche blogs can benefit from Discover - How Google Analytics audience data can help shape your content strategy - Why traffic from Discover can strengthen other parts of your SEO strategy - Common mistakes publishers make when trying to grow Discover traffic - How to think about Discover as an editorial channel instead of a search channel If you're a publisher, affiliate marketer, content marketer, SEO, or anyone building an audience through written content, this episode offers a practical look at one of Google's most important traffic sources. ⭐️ Guilhem Chauvin on 𝕏 - https://x.com/GuilhemChauvin  ⭐️ Guilhem Chauvin on LinkedIn - https://www.linkedin.com/in/guilhem-chauvin-5779675b/  ⭐️ Guilhem Chauvin's agency - https://wetrend.media/  💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/  00:00 Meet Guilhem Chauvin 01:02 Cracking Discover Origins 03:59 What Is Google Discover 07:33 Eligibility Basics 08:56 Audience Persona Research 12:58 Trust Signals And UX 14:49 Brand New Sites Reality 17:02 Discover In Search Console 18:47 SEO Versus Discover 20:21 Publishing Frequency 22:25 Discover History And News 24:16 Brands SaaS Ecommerce Fit 25:29 Write Like TikTok 27:23 Avoid Content Pruning 29:33 Formats Evergreen Newsjacking 32:27 Titles And Story Structure 35:08 X Posts In Discover 37:28 Headline Promise Formula 39:44 Noncommodity Content Debate 41:49 Clickbait Media Anecdote 44:02 Clickbait Versus Promise 45:07 Why Clickbait Fails 46:14 Discover Got Nerfed 48:26 Images That Trigger Clicks 50:10 Authenticity Over Polish 52:45 Getting Initial Traction 54:54 Traffic Mix Signals 56:49 Publishing Volume Tradeoffs 59:32 Core Updates Turnover 01:02:45 Sniper Strategy Explained 01:03:58 Metrics That Matter 01:06:40 Staying Stable Long Term 01:10:35 Markets And Languages 01:14:21 Timing And Testing Window 01:15:58 Diagnosing Traffic Drops 01:17:30 Action Steps This Week 01:19:25 Case Studies And Revenue 01:25:01 Wrap Up And Where To Follow The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/  #googlediscoveroptimization #searchengineoptimization #blogging #seo

    1hr 26min

  8. 25 Jun

    Does GEO Actually Exist? An SEO Debate Gets Heated

    E1087: For the past year, one question has dominated conversations around AI search: Is GEO actually different from SEO? Some marketers argue that Generative Engine Optimization is an entirely new discipline. Others believe it's simply good SEO applied to a new interface. In this episode, I sit down with David Quaid and Vlad Pivnev for a detailed debate on what has changed, what hasn't, and whether businesses should rethink how they approach search in the age of ChatGPT, Gemini, Claude, and Perplexity. Rather than repeating popular opinions, we challenge assumptions, compare evidence, and explore where traditional SEO ends and AI visibility begins. Topics we cover include: - Is GEO a genuinely new marketing discipline? - Why AI search engines produce different answers from Google - How ChatGPT, Perplexity, Claude, and Gemini retrieve information - Whether ranking #1 in Google guarantees visibility in AI search - The role of brand authority, reviews, PR, Reddit, and citations - Query fan-out, retrieval, and how LLMs build answers - Whether AI search relies primarily on Google, Bing, or its own crawling - Can brands become visible in AI search without traditional rankings? - Measuring AI visibility versus traditional SEO performance - Practical approaches businesses can use today Whether you're an SEO professional, agency owner, marketer, founder, or simply trying to understand how AI is changing search, this conversation offers a detailed look at one of the biggest debates happening in the industry today. If you enjoy long-form discussions about SEO, AI search, Google updates, and digital marketing, consider subscribing for future episodes. 🔥 The previous SEO vs GEO debate - https://www.youtube.com/watch?v=5FFMFdFAVLs  ⭐️ Vlad Pivnev on LinkedIn - https://www.linkedin.com/in/pivnevvladislav/  ⭐️ Vlad Pivnev on 𝕏 - https://x.com/p_vlad  ⭐️ Vlad Pivnev's Agency, Stive - https://stive.ai/  ⭐️ David Quaid on 𝕏 - https://x.com/DavidGQuaid  ⭐️ David Quaid on LinkedIn - https://www.linkedin.com/in/davidquaid/  ⭐️ David Quaid on YouTube - https://www.youtube.com/@DavidQuaid  ⭐️ David Quaid's agency - https://primaryposition.com/  💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/  00:00 GEO vs SEO Intro 01:08 Why Search Behavior Is Shifting 03:33 Shopping Mall vs Sales Rep Analogy 06:45 What GEO Requires Beyond SEO 10:08 Debating Definitions of SEO 17:20 Query Fan Out and RAG Explained 34:48 Testing Perplexity Results Live 38:40 Do AI Bots Crawl Your Site 43:29 Memory Math and Web Scale 45:10 Web Scale Reality Check 47:51 Why LLMs Need Search 48:40 Query Fanout Explained 54:33 GEO Versus SEO Debate 01:01:48 AI Visibility Audit Workflow 01:04:09 Measuring Citations and Clicks 01:10:49 Is GEO Just Modern SEO 01:14:27 Web Search Toggle Confusion 01:16:51 Funfluencer Case Study 01:17:35 Search vs Web Memory 01:19:12 LLM Crawlers Explained 01:22:00 Bing Citations Mystery 01:27:23 Crypto Agency Case Study 01:31:23 Brand Rankings Debate 01:44:14 Reddit Lists Gaming 01:48:33 Press Release Manipulation 01:52:22 Top Two Recommendations 01:54:25 Closing and Where to Find The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/  #generativeengineoptimization #answerengineoptimization #searchengineoptimization #seo

    1hr 55min
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About

Daily SEO advice, hacks, and interviews with some of the top voices in search engine optimization, as well as sit-downs with many undiscovered talents.

Information

  • Creator
    Edward Sturm
  • Years Active
    2023 - 2026
  • Episodes
    1.1k
  • Rating
    Explicit
  • Copyright
    © 2026
  • Show Website
    The Edward Show

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