The Glue

James Stringer
  • 5.0 (2)
  • MARKETING
  • UPDATED FORTNIGHTLY
The Glue

This podcast is about and for Business Development (BD), Marketing and Communications teams in professional service firms.

  1. 5 FEB

    How can we help achieve win:win commercial agreements with clients?

    In this episode, we’ll be exploring both sides of achieving win:win commercial agreements with clients. Typically that centres on the fees that we charge and are paid but can increasing is focusing on how we deliver work and the added value services we offer. Buying and selling anything intangible, as professional services are, is clearly more nuanced than something that is tangible. But is it a science or an art? Therefore, we will be considering questions including: What d...

    26 min

  2. 22 JAN

    What is it like to be a BD Director?

    In this episode, we’ll be finding out what it is like to have the top job in a firm’s business development, marketing & comms team. If you have ambitions for senior management – whatever the size of firm – what do you need to know about being at the top of the tree? To help answer this, we will be considering questions including: How important is it to have a clear vision for the firm’s marketing, BD and comms efforts?Do you need to be an expert politician?What should be your ...

    20 min

  3. 8 JAN

    How can we ensure that business development is at the heart of strategy creation?

    In this episode, we’ll be discussing the development of a professional service firm’s strategy and the role that business development takes in that process. Your host is James Stringer, a former BD Director and now trainer, consultant and coach on business development and bids. He is joined by guests Mike Beswick and Hannah O'Grady. Questions considered include: What are the benefits and pitfalls of having a clear strategy? What is the best process to create one for the firm or practic...

    21 min

  4. 09/03/2024

    How can we run successful events in a changing world?

    In this episode, we’ll be discussing the nerve racking, unpredictable and exciting world of event management. Since lockdown, most people’s views of being at in-person events, meeting other people and gaining knowledge has changed to some degree. Therefore, we consider questions including: What event strategies are proving successful in the post-COVID world? Which events are most impactful – ‘own brand’ or sponsorship?How is ESG influencing event management and how should we be respondin...

    21 min

  5. 25/02/2024

    Do alumni programmes really deliver benefits for the firm?

    In this episode, we discuss alumni programmes. Are these just feel good and self-serving exercises to make professional services management teams feel that they are staying in touch with people who they no longer employ, or are they actually a two-way street where those who take part get benefits as well? We consider questions including: What is the purpose of an alumni programme? Is there any evidence that they have created a return on investment for the firm? Can any f...

    20 min

  6. 02/02/2024

    Is ‘sales’ still a dirty word in professional services?

    While all professional service firms are seeking growth, having worked in big law and the Big Four, I recognise that different firm’s attitudes to sales vary from enthusiasm to seeing it as a dirty word. Therefore, we will be considering questions including: Why does the idea of selling provoke such mixed reactions still?Can firms use sales professionals successfully either to augment or instead of the traditional partner model of revenue generation?If a firm wants to increase its sales...

    25 min

  7. 26/11/2023

    How can we make our thought leadership more effective?

    In this episode, we consider how we can make our thought leadership efforts even more effective. We consider questions including: What are the most important ingredients to get right if you are considering a thought leadership campaign?How can we make ours stand out? What are the best sources of this insight and what tips do my guests have on how to gain that insight in a cost-effective way?Are there any industries (either within or outside of professional services) where we should look ...

    21 min

  8. 05/11/2023

    How do we contribute to a successful leadership team within our firm?

    In this episode, we explore what makes for a great leadership team in a professional services firm. In our careers as BD, Marketing and Communications professionals, many of us have already or will be asked join leadership teams and this episode seeks to explore how as non-fee earners, we can best influence and contribute to these teams. We’ll be considering: - What factors contribute to great leadership. - How can a firm’s leadership best support and nurture individual practices which ...

    21 min
See All (18)

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    About

    This podcast is about and for Business Development (BD), Marketing and Communications teams in professional service firms.

    Information

    • Creator
      James Stringer
    • Years Active
      2023 - 2025
    • Episodes
      18
    • Rating
      Clean
    • Copyright
      © 2025 The Glue
    • Show Website
      The Glue

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